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市場調査レポート

ロシアのソフトドリンク市場の分析

Soft Drinks in Russia

発行 Euromonitor International 商品コード 279356
出版日 ページ情報 英文
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ロシアのソフトドリンク市場の分析 Soft Drinks in Russia
出版日: 2019年12月19日 ページ情報: 英文
概要

当レポートでは、ロシアにおけるソフトドリンク市場について分析し、全体的な構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、生産状況、競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

ロシアのソフトドリンク市場:産業概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 大都市の主要動向と発展
    • モスクワ
    • サンクトペテルブルク
  • 市場データ
  • 付録
  • 定義
  • 情報源

企業プロファイル

  • Deka Oao
  • Ids Borjomi Georgia Ltd
  • Karachinsky Istochnik Ooo
  • Lebedyansky Oao
  • Multon Zao
  • Narzan Oao
  • Sady Pridonya Oao Npg
  • Visma Zao

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー飲料
  • スポーツ飲料
目次
Product Code: SDRU

After a very positive 2018 for Russia's soft drinks industry, arising from the joint effects of the FIFA World Cup football tournament and the hot summer of that year, 2019 saw slower dynamics across the board in soft drinks. This was due to cooler weather in 2019, the market's maturity, and VAT changes from 18% to 20%, which negatively impacted almost all categories and influenced average unit price growth. Drivers of 2019 which offset the weaker performance and served to reduce decline to some...

Euromonitor International's Soft Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Soft Drinks in Russia \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nEXECUTIVE SUMMARY

Fewer positive influences on soft drinks in 2019 are offset by other factors

VAT hike raises prices, promotional activities less effective

Government initiative to tackle health issues influences product development

Increasingly hectic lifestyles boosts demand for convenient products suitable for on-the-go consumption

Sugar content and other health attributes set have considerable influence over forecast period

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Russia

Trends

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

PROSPECTS

HEADLINES

PROSPECTS

While long-term benefits underpin continued growth, 2019 sees weaker performance due to absence of other factors

Still water dominates, flavoured and functional remain niche, but may benefit from consumer shift away from carbonates

Government implements new labelling requirements to tackle counterfeiting

COMPETITIVE LANDSCAPE

Aqua Star consolidates leading position

IDS Borjomi extends Svyatoy Istochnik brand into flavoured water

Entry of major multinationals may stimulate development of functional water

CATEGORY DATA

  • Table 37 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 38 Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
  • Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
  • Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
  • Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
  • Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Cooler summer in 2019 adversely impacts demand for carbonates

Reduced sugar non-cola carbonates perform well in light of health trend

Proposed tax hike likely to result in increased retail prices

COMPETITIVE LANDSCAPE

Multinationals dominate, but local player Aqualife PK OAO gains share

Deka AO falls foul of tax investigations

Alcoholic drinks players explore expansion into carbonates due to high competition in beer

CATEGORY DATA

  • Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
  • Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
  • Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
  • Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
  • Table 53 Off-trade Sales of Carbonates by Category: Volume 2014-2019
  • Table 54 Off-trade Sales of Carbonates by Category: Value 2014-2019
  • Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
  • Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
  • Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
  • Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
  • Table 59 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
  • Table 60 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
  • Table 61 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
  • Table 62 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
  • Table 63 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 69 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

HEADLINES

PROSPECTS

Concentrates represents a staple category, with manufacturers focussing elsewhere

Kvass powder concentrates widely used in traditional cooking

Concentrates seen as the poor relation

COMPETITIVE LANDSCAPE

Russkiy Produkt OAO consolidates leading position in 2019

Healthier options remain limited

Players unwilling to invest in concentrates

CATEGORY DATA

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 70 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
  • Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
  • Table 72 Off-trade Sales of Concentrates by Category: Value 2014-2019
  • Table 73 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
  • Table 74 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
  • Table 75 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
  • Table 76 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
  • Table 77 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
  • Table 78 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
  • Table 79 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
  • Table 80 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
  • Table 81 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
  • Table 82 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
  • Table 83 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
  • Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 86 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 87 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Energy drinks' functional benefits appeal as consumer lifestyles become increasingly fast-paced

Possibility of further restrictions on energy drink sales

Premium, "healthier" options offer potential for growth

COMPETITIVE LANDSCAPE

Rankings remain unchanged despite strong competition

Flash Up brand sees packaging redesign and new flavour introductions

PepsiCo's Nature Rush gains share following effective advertising and promotional support

CATEGORY DATA

  • Table 88 Off-trade Sales of Energy Drinks: Volume 2014-2019
  • Table 89 Off-trade Sales of Energy Drinks: Value 2014-2019
  • Table 90 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
  • Table 91 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
  • Table 92 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
  • Table 93 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
  • Table 94 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
  • Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
  • Table 96 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 98 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Juice returns to negative volume growth in 2019 due to poor performance of nectars

Increasing offer of "breakfast" juices to fit consumers' increasingly active lifestyles.

Juice threatened on sugar tax and VAT fronts

COMPETITIVE LANDSCAPE

Multon ZAO maintains lead, expands product range

Sady Pridonya benefits from strong distribution and familiarity among consumers

Low awareness and high prices constrain organic products' potential

CATEGORY DATA

  • Table 100 Off-trade Sales of Juice by Category: Volume 2014-2019
  • Table 101 Off-trade Sales of Juice by Category: Value 2014-2019
  • Table 102 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
  • Table 103 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
  • Table 104 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
  • Table 105 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
  • Table 106 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
  • Table 107 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
  • Table 108 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
  • Table 109 NBO Company Shares of Off-trade Juice: % Value 2015-2019
  • Table 110 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
  • Table 111 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 112 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 113 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 114 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

RTD coffee sees steady growth continue in 2019

RTD coffee needs to overcome traditional coffee culture

Limited understanding of RTD coffee in some regions

COMPETITIVE LANDSCAPE

Lotte Chilsung Let's Be brand benefits from effective distribution and suitability for both hot and cold consumption

Forecourt retailers represents main channel for RTD coffee sales

New glass packaging formats convey premium positioning

CATEGORY DATA

  • Table 115 Off-trade Sales of RTD Coffee: Volume 2014-2019
  • Table 116 Off-trade Sales of RTD Coffee: Value 2014-2019
  • Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
  • Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
  • Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
  • Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
  • Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
  • Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
  • Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Cooler weather dampens effect of players' promotional investments

Consumer confusion regarding RTD tea, which also lacks currently popular attributes

Players need to promote RTD tea products with healthier attributes

COMPETITIVE LANDSCAPE

Lipton remains dominant, but sees share fall

Coca-Cola and Rosinka offer potential for aseptic bottling

Innovations and investments will influence performance of this competitive category

CATEGORY DATA

  • Table 127 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  • Table 128 Off-trade Sales of RTD Tea by Category: Value 2014-2019
  • Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  • Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
  • Table 131 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
  • Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
  • Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
  • Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
  • Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
  • Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Weaker performance of Powerade due to reduced promotion drags down whole category in 2019

Awareness of benefits raises popularity among fitness enthusiasts

Popularity of sports among young people contributes to demand

COMPETITIVE LANDSCAPE

Powerade remains sports drinks king, but sees share eroded by smaller brands

Consumers need to be educated regarding product attributes and distinctions between categories

Social media key to raising awareness and educating the target consumer base

CATEGORY DATA

  • Table 140 Off-trade Sales of Sports Drinks: Volume 2014-2019
  • Table 141 Off-trade Sales of Sports Drinks: Value 2014-2019
  • Table 142 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
  • Table 143 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
  • Table 144 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
  • Table 145 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
  • Table 146 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
  • Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
  • Table 148 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 149 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 150 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 151 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
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