男の世界：男性用化粧品が好調を継続

当レポートでは、世界の美容・パーソナルケア用品市場について調査分析し、市場の概要、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めて、概略以下の構成でお届けいたします。

目次

• イントロダクション
• 産業の概要
• カテゴリー分析
• 地域分析
• チャネル分析
• イノベーション戦略
• 将来の見通し
• レポートの定義

調査対象

• ベビーケア、バス・シャワー用品、カラーコスメティクス、デオドラント、脱毛剤、フレグランス、ヘアケア、大衆化粧品、男性用化粧品、オーラルケア、オーラルケア用品（電動歯ブラシを除く）、高級化粧品、セット/キット、スキンケア、サンケア

Abstract

Men's grooming's consistent performance and resilience during the recession has brought the category to the forefront of beauty companies' strategies. While male consumers in the West are slowly adopting male-specific products, in Asia Pacific, men already have a regimented skin care routine. As brand-owners look to penetrate the market further, Brazil and China are becoming the next investment markets to watch, with deodorants and skin care expected to fuel growth in the future.

Euromonitor International's It's a Man's World: Men's Grooming Continues Robust Performance global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

About Euromonitor International

Table of Contents

Introduction

Industry Overview

Category Analysis

Regional Analysis

Channel Analysis

Innovation Strategies

Future Prospects

Report Definitions