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市場調査レポート

トルコの美容・パーソナルケア用品市場

Beauty and Personal Care in Turkey

発行 Euromonitor International 商品コード 279339
出版日 ページ情報 英文 154 Pages
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本日の銀行送金レート: 1USD=107.17円で換算しております。
トルコの美容・パーソナルケア用品市場 Beauty and Personal Care in Turkey
出版日: 2020年06月30日 ページ情報: 英文 154 Pages
概要

当レポートでは、トルコにおける美容・パーソナルケア用品市場について分析し、全体的な市場構造や、市場規模の動向(過去6年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

トルコの美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場データ
  • 情報源

企業プロファイル

  • Evyap Sabun Yag Gliserin San Ve Tic As
  • Kosan Kozmetik Sanayi As
  • L'Oreal Turkiye Kozmetik San Ve Tic As
  • Procter & Gamble Tuketim Mallari Sanayi Ltd Skt

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 乳幼児・子供専用製品市場
  • バス・シャワー市場
  • カラーコスメティクス市場
  • デオドラント市場
  • 脱毛剤市場
  • フレグランス市場
  • ヘアケア市場
  • 男性用化粧品市場
  • 口腔衛生(オーラルケア)市場
  • スキンケア市場
  • 美容セット/キット市場
目次
Product Code: CTTR

With a few notable exceptions, beauty and personal care in Turkey has been largely unscathed by the onset of COVID-19. A great deal of COVID-19 impact on beauty and personal care has been temporary, resulting from social distancing and lockdowns of shopping malls, beauty salons and beauty specialist retail outlets that were in effect from mid-March to mid-May. However, even then, many products were available online, and demand for the most impacted categories slackened more due to people having...

Euromonitor International's‘Beauty and Personal Care in Turkey report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Three separate events impact Turkey's beauty and personal care market in 2019, two affecting unit prices and one imposing further restrictions on "free from" claims

Multinational players continue to dominate the market, but dermocosmetic brands and private label gain ground in 2019 and domestic players remain a strong force

Post-COVID-19 Turkey's beauty and personal care market is set to see strong current value growth in all categories over the forecast period

CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024

CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Mass beauty and personal care sees strong value growth in 2019, led by colour cosmetics, which was supported by new launches in eye make-up and lip products

Health and beauty specialist retailers lead, but distribution widens as private label, fashion retailers further expand beauty and personal care offers in 2019

L'Oreal and other multinationals remain the leading players in the mass arena in 2019, while Avon and other direct sellers are increasingly challenged

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium fragrances become the locomotive of premium beauty and personal care in 2019, as men's, women's and unisex fragrances continue to make strong gains

Turkish players make efforts to reduce the impact of depreciated Turkish lira on premium sales to domestic tourists while tourist spending is undeterred in 2019

L'Oreal and Estee Lauder are the leading premium brands in Turkey in 2019, with primary strength in premium colour cosmetics and premium skin care

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

As Turkish parents become more aware of and interested in baby and child-specific products, they increasingly embrace the convenience of online shopping in 2019

Growing demand seen for "free from" products made with natural ingredients and for medicated and dermocosmetics baby and child-specific products in 2019

Johnson & Johnson and Kopas Kozmetik Pazarlama maintain their leading value shares in 2019 on the strength of their Johnson's Baby and Dalin brands

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising unit prices reflect growing demand for sophisticated new bath and shower options, especially among younger urban consumers, in 2019

Players respond to greater demand for natural ingredients and greater concern for sustainability by seeking to guarantee the origin and quality of their products in 2019

Private label bath and shower products continue to challenge major brands of category leaders and direct sellers by offering better value and large packaging

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Numerous product expansions online promotion of colour cosmetics lead to higher value growth, especially for lipstick, BB/CC creams and mascara in 2019

With popular offers in premium and mass segments and having established a strong presence on social media platforms, L'Oreal remains the top player in 2019

Eye make-up and lip products are the most notable new colour cosmetics launches in Turkey in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

  • Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorant sales continue to rise in 2019, in line with higher interest in personal hygiene and urban lifestyles that prompt a greater desire to smell good

While sprays and roll-ons continued to account for the highest percentage of sales, stick deodorants and deodorant pumps see new product advancements in 2019

Nivea and Unilever strengthen their leading value shares in 2019 and private label share continues to improve, due to retail chains' NPDs and frequent promotions

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

  • Table 54 Sales of Deodorants by Category: Value 2014-2019
  • Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
  • Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Value sales of depilatories rise in 2019 as new launches concentrate on convenient application, time efficiency and sense of having professional care at home

Unit prices continue to rise in line with ongoing development of innovative and expensive waxing products in 2019

Gillette and Kopas Kozmetik Pazarlama maintain their leads in women's razors and blades and hair removers/bleaches, respectively in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

  • Table 63 Sales of Depilatories by Category: Value 2014-2019
  • Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 66 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Fragrances continues to profit from changing lifestyles, growing density of millennials, Middle Eastern tourists, and increased use of e-commerce in 2019

While polarisation increases in the fragrances arena, there has been a noticeable demand for niche perfumes and environmentally friendly products/packaging in 2019

Avon remains the leading player, but faces increased competition from other international and domestic retailers' private labels and direct sellers in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

  • Table 70 Sales of Fragrances by Category: Value 2014-2019
  • Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Hair care landscape sees growing demand for organic, natural and eco-friendly products, resulting in a plethora of new, related products in 2019

New products focus on scalp health and sustainably produced hair care with herbal and other natural ingredients in 2019

Benefiting from high brand recognition, Unilever and other multinationals maintain leading positions, but local companies and private label also gain ground in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

  • Table 78 Sales of Hair Care by Category: Value 2014-2019
  • Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 81 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 84 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 88 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

As an increasing number of Turkish men show interest in men's grooming products beyond razors and blades, men's toiletries performs particularly well in 2019

Increasing demand drives mass retailers to dedicate more shelf space to men's grooming in 2019

While Gillette maintains its lead on the strength of its position in men's razors and blades, domestic players and private label perform well in distinct categories

2020 AND BEYOND

COVID-19 impact

Affected products within men's grooming

Recovery and opportunities

CATEGORY DATA

  • Table 91 Sales of Men's Grooming by Category: Value 2014-2019
  • Table 92 Sales of Men's Grooming by Category: % Value Growth 2014-2019
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 95 NBO Company Shares of Men's Grooming: % Value 2015-2019
  • Table 96 LBN Brand Shares of Men's Grooming: % Value 2016-2019
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 98 Forecast Sales of Men's Grooming by Category: Value 2019-2024
  • Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

New product developments in toothpaste reflect trending interest in naturally sourced and activated charcoal ingredients in 2019

In line with rising demand for oral care targeting babies and children, companies respond with age-appropriate packaging featuring cartoon characters in 2019

Multinational brands continued to dominate value sales of oral care, but private label also gains traction - and sees a value share increase - in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

  • Table 100 Sales of Oral Care by Category: Value 2014-2019
  • Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 102 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 105 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 109 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Players consider millennials a key target and respect their preferences for "clean" brands, but they also focus on meeting higher demand for dermocosmetics in 2019

Turkish market sees a plethora of new, specialised and innovative skin care products arrive in 2019

L'Oreal and Nivea Beiersdorf remain the leading skin care players in 2019, accounting for double-digit value shares in an otherwise fragmented landscape

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

  • Table 113 Sales of Skin Care by Category: Value 2014-2019
  • Table 114 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 119 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 120 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 121 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 122 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 125 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 126 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby and child-specific sun care accounts for the highest volume share and sun protection under adult sun care accounts for the highest value share in 2019

Protection against sunburn and skin cancer remain high priorities, but products combining SPF with anti-aging and anti-pollution properties are trending in 2019

Nivea maintain its lead in sun care overall, but L'Oreal and Laboratoires Expanscience's Mustela brand gain more traction in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

  • Table 128 Sales of Sun Care by Category: Value 2014-2019
  • Table 129 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 130 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 131 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 133 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024