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市場調査レポート

トルコの美容・パーソナルケア用品市場

Beauty and Personal Care in Turkey

発行 Euromonitor International 商品コード 279339
出版日 ページ情報 英文 123 Pages
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本日の銀行送金レート: 1USD=111.89円で換算しております。
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トルコの美容・パーソナルケア用品市場 Beauty and Personal Care in Turkey
出版日: 2018年05月08日 ページ情報: 英文 123 Pages
概要

当レポートでは、トルコにおける美容・パーソナルケア用品市場について分析し、全体的な市場構造や、市場規模の動向(過去6年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

トルコの美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場データ
  • 情報源

企業プロファイル

  • Evyap Sabun Yag Gliserin San Ve Tic As
  • Kosan Kozmetik Sanayi As
  • L'Oreal Turkiye Kozmetik San Ve Tic As
  • Procter & Gamble Tuketim Mallari Sanayi Ltd Skt

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 乳幼児・子供専用製品市場
  • バス・シャワー市場
  • カラーコスメティクス市場
  • デオドラント市場
  • 脱毛剤市場
  • フレグランス市場
  • ヘアケア市場
  • 男性用化粧品市場
  • 口腔衛生(オーラルケア)市場
  • スキンケア市場
  • 美容セット/キット市場
目次
Product Code: CTTR

In 2017, beauty and personal care saw strong current value growth, although the Turkish economy showed signs of slowing due to political and economic instability. The downturn in confidence led consumers to "pick themselves up" via small gestures, such as buying beauty products. However, the recent rise in the sales share of premium products has slowed following legislation banning credit card instalment payments in September 2016.

Euromonitor International's Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Beauty and Personal Care Sales Continue To Grow in 2017

Increasing Demand for Natural and Free-from Products

Online Sales Boosted by Various Factors

Innovation Drives Sales

Strong Growth Potential

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Demographic Trends Increase Demand

Medicated Baby and Child-specific Products To Lead Growth

Rising Demand for Natural and Organic Ingredients

Competitive Landscape

Dalin Continues To Lead Baby and Child-specific Sales

Private Label Ranges Continue To Expand

Continued Strong Promotional Activity

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Modern Lifestyle Trends Increase Demand for Bath and Shower Products

Continued Shift From Bar To Liquid Soap

Greater Sophistication Will Remain Key Trend in Bath and Shower in Turkey

Competitive Landscape

Colgate-Palmolive Leads Sales

Strong Performance by Le Petit Marseillais

Multinationals Continue To Dominate Sales

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2012-2017
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Growing Focus on Combined Functions and Easier Application

Nude Look Is Dominant Trend in Colour Cosmetics

Growing Beauty Product Penetration in Colour Cosmetics

Competitive Landscape

L'oreal Continues To Lead Sales

International Companies Continue To Outperform Domestic Players

Mono-brand Store Openings Gaining Pace

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
  • Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
  • Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
  • Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
  • Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
  • Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
  • Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
  • Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
  • Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Modern Lifestyle Trends Boost Demand

Deodorant Pumps Leads Growth From Low Sales Base

Increasing Consumer Awareness

Competitive Landscape

Nivea Beiersdorf Leads Sales

Advertising Key To Success

Increasing Private Label Penetration

Category Data

  • Table 44 Sales of Deodorants by Category: Value 2012-2017
  • Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  • Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
  • Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
  • Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
  • Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
  • Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Headlines

Prospects

Hair Removers and Bleaches Leads Growth

Product Innovation

Ipl Devices To Fuel Growth

Competitive Landscape

Gillette Continues To Lead Depilatories

Multinational Companies Account for Majority of Value Sales

Increasing Private Label Sales Share

Category Data

  • Table 53 Sales of Depilatories by Category: Value 2012-2017
  • Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
  • Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
  • Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
  • Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
  • Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Headlines

Prospects

Luxury Fashion Houses Tapping Super Premium Fragrances

Strong New Product Development in Fragrances

Internet Retailing Sales To Continue Growing

Competitive Landscape

Avon Continues To Lead Sales

Millennials To Drive Fragrances Sales

Competition Between Local and International Private Label Ranges

Category Data

  • Table 60 Sales of Fragrances by Category: Value 2012-2017
  • Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
  • Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
  • Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  • Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  • Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
  • Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Headlines

Prospects

Health and Wellness Trend Increases Demand for Natural Ingredients

New Multi-stage Product Developments

Growing Focus on Maintaining Healthy Hair

Competitive Landscape

Unilever Becomes Number One Company in Hair Care

Multinationals Lead Hair Care in 2017

Increasing Private Label Sales Share

Category Data

  • Table 68 Sales of Hair Care by Category: Value 2012-2017
  • Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  • Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
  • Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
  • Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
  • Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
  • Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  • Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
  • Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  • Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
  • Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Growth Stimulated by Increasing Number of Urban Men

Men's Skin Care Expected To See Most Dynamic Performance

Men's Hair Care Expected To See Strong Growth

Competitive Landscape

Gillette Continues To Lead Men's Grooming Sales

New Product Launches in Several Areas in 2017

Private Label Operators Benefit From Competitive Pricing and Increased Availability

Category Data

  • Table 81 Sales of Men's Grooming by Category: Value 2012-2017
  • Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  • Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  • Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
  • Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  • Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  • Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  • Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Headlines

Prospects

Oral Care Expected See Further Growth

Toothpaste Expected To See Most Dynamic Performance

Turkish Consumers Increasingly Conscious of Importance of Attractive Smile

Competitive Landscape

GlaxoSmithKline Leads Oral Care

Top Multinational Companies See Intense Competition

Social Responsibility Projects Increase Awareness

Category Data

  • Table 90 Sales of Oral Care by Category: Value 2012-2017
  • Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 92 Sales of Toothbrushes by Category: Value 2012-2017
  • Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  • Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
  • Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
  • Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  • Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
  • Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
  • Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  • Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Headlines

Prospects

Age Related Preferences To Shape Skin Care

Beauty Product Penetration in Skin Care

Innovations To Drive Growth

Competitive Landscape

L'oreal Leads Skin Care Sales

Growing Demand for Dermocosmetic Products

Strong Investment in Advertising Skin Care

Category Data

  • Table 103 Sales of Skin Care by Category: Value 2012-2017
  • Table 104 Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 107 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 110 NBO Company Shares of Skin Care: % Value 2013-2017
  • Table 111 LBN Brand Shares of Skin Care: % Value 2014-2017
  • Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
  • Table 113 LBN Brand Shares of Anti-agers: % Value 2014-2017
  • Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
  • Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
  • Table 116 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
  • Table 117 Forecast Sales of Skin Care by Category: Value 2017-2022
  • Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Sun Care Predicted To See Healthy Growth

Sun Protection Remains Most Established Product Type

Aftersun To Lead Growth

Competitive Landscape

Nivea Beiersdorf Remains Leading Player

L'oreal Ranks Second

Continued Focus on Advertising To Boost Awareness

Category Data

  • Table 119 Sales of Sun Care by Category: Value 2012-2017
  • Table 120 Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 121 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
  • Table 122 NBO Company Shares of Sun Care: % Value 2013-2017
  • Table 123 LBN Brand Shares of Sun Care: % Value 2014-2017
  • Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
  • Table 125 Forecast Sales of Sun Care by Category: Value 2017-2022
  • Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 127 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Banning of Credit Card Instalments Hinders Premium Growth

Premium Beauty and Personal Care for Men To Support Growth

Millennials To Drive Premium Sales

Competitive Landscape

L'oreal Becomes Leading Premium Player

New Innovative Combination Products

Galeries Lafayette Boosts Premium Demand

Category Data

  • Table 128 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 129 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 130 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 131 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 133 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Banning of Credit Card Instalments Boosts Demand for Mass Products

More Mass Brands To Begin Using Natural Ingredients

Shift Towards Masstige Products

Competitive Landscape

Private Label Operators Support Mass Beauty and Personal Care Sales

L'oreal Leads Mass Beauty and Personal Care

Avon Remains Important Player

Category Data

  • Table 134 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
  • Table 135 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 136 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
  • Table 137 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
  • Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 139 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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