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市場調査レポート

トルコの美容・パーソナルケア用品市場

Beauty and Personal Care in Turkey

発行 Euromonitor International 商品コード 279339
出版日 ページ情報 英文 125 Pages
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本日の銀行送金レート: 1USD=109.41円で換算しております。
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トルコの美容・パーソナルケア用品市場 Beauty and Personal Care in Turkey
出版日: 2019年06月07日 ページ情報: 英文 125 Pages
概要

当レポートでは、トルコにおける美容・パーソナルケア用品市場について分析し、全体的な市場構造や、市場規模の動向(過去6年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

トルコの美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場データ
  • 情報源

企業プロファイル

  • Evyap Sabun Yag Gliserin San Ve Tic As
  • Kosan Kozmetik Sanayi As
  • L'Oreal Turkiye Kozmetik San Ve Tic As
  • Procter & Gamble Tuketim Mallari Sanayi Ltd Skt

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 乳幼児・子供専用製品市場
  • バス・シャワー市場
  • カラーコスメティクス市場
  • デオドラント市場
  • 脱毛剤市場
  • フレグランス市場
  • ヘアケア市場
  • 男性用化粧品市場
  • 口腔衛生(オーラルケア)市場
  • スキンケア市場
  • 美容セット/キット市場
目次
Product Code: CTTR

Beauty and personal care continued to grow in 2018 as brands prospered in some categories, although the Turkish economy slowed down. In the second half of 2018, cosmetics were dragged into diplomatic tensions between the US and Turkey. In a decree signed on 14 August 2018, the Turkish government responded to US sanctions by increasing customs duties on several categories, including cosmetics. In addition, the currency exchange rate between the US dollar and Turkish lira raised unit prices and en...

Euromonitor International's Beauty and Personal Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Beauty and Personal Care Continues To Grow Despite Economic and Political Issues

Millennials Are A Key Driver of Beauty and Personal Care

Multinationals Dominate the Landscape

New Product Development Drives the Industry

Key Factors Offer Growth Opportunities

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Better Educated Parents Support Growth

the Share of Higher-quality and Medicated Products Increases

Organic/natural Products Perform Well

Competitive Landscape

Dalin Is the Leading Brand in Baby and Child-specific Products

Strong Marketing of Baby and Child-specific Products

Internet Retailing Is on the Rise

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Demographic Changes Increase Demand

Sophistication Is A Key Trend in Bath and Shower

Natural Ingredients Continue To Gain Ground

Competitive Landscape

Colgate-Palmolive Leads Bath and Shower

Companies Continue To Focus on Larger Value for Money Pack Sizes

Private Label Continues To Expand

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Monobrand Retail Chains Appeal To Younger Consumers

Emphasis on Eyes, Eyelashes and Eyebrows Continues

Growing Interest in Make-up Trends and Techniques

Competitive Landscape

L'oreal Tops Colour Cosmetics

Product Innovation Is Key

Influencers Launch New Brands

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

Stick and Spray Formats Dominate Deodorants

Modern Lifestyles Increase Demand for Deodorants

Deodorant Pumps and Sprays Compete Against Fragrances

Competitive Landscape

Internationals Lead Deodorants

Private Label Penetration Increases in Deodorants

Deodorants Suffers Negative Publicity Over Contents

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2013-2018
  • Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
  • Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

Depilatories Sees Healthy Current Value Growth

Hair Removers/bleaches Remains Popular

Competition From Hair Removal Alternatives

Competitive Landscape

Gillette Continues To Prosper

Strong Multinational and Domestic Brand Presence

Manufacturers Aim To Increase Frequency of Use To Grow Sales

Category Data

  • Table 51 Sales of Depilatories by Category: Value 2013-2018
  • Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

Millennials the Key Driver of Fragrances

Demand for Niche Perfumes Increases

Rise of Couture Brand Fragrances and Flankers

Competitive Landscape

Avon Heads the Field

Growing Competition in Mass Fragrances

Internet Retailing Is A Growing Channel for Fragrances

Category Data

  • Table 58 Sales of Fragrances by Category: Value 2013-2018
  • Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Natural Ingredients Increases

New Product Developments in Hair Care

Dry Shampoos Remain Popular

Competitive Landscape

Unilever Becomes Number One in Hair Care

Multinationals Lead, But Local Players Remain Important

Private Label Sees Higher Demand

Category Data

  • Table 66 Sales of Hair Care by Category: Value 2013-2018
  • Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Premium Products for Men Continue To Support Growth

Gel Sees Rapid Sales Growth, But Traditional Formats Remain in Use

Men Show Growing Interest in Skin Care

Competitive Landscape

Gillette Leads Men's Grooming

Local Companies Offer Well-established Brands

Private Label Offers Competitive Pricing and Availability

Category Data

  • Table 79 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 80 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 83 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 84 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

Oral Care Set for Further Development

Focus on Toothbrushes Designed for Babies and Children

Toothpaste Sees A Dynamic Performance

Competitive Landscape

Multinationals Invest in Oral Care

Advertising and Csr Play A Key Role

Little Demand for Premium Brands

Category Data

  • Table 88 Sales of Oral Care by Category: Value 2013-2018
  • Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 90 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 96 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 97 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 99 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

Stick Versions on the Rise

Innovations Set To Drive Growth

Cleaner, More Natural Skin Care

Competitive Landscape

L'Oreal Tops Skin Care

Dermocosmetic Products Enjoy A Growing Presence

New Offerings Intensify Competition

Category Data

  • Table 101 Sales of Skin Care by Category: Value 2013-2018
  • Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
  • Table 110 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 113 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 114 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Age-related Products Feature in Sun Care

Sun Protection Still Offers Growth Potential

Major Challenge for Sun Care Players

Competitive Landscape

Nivea Beiersdorf Leads From L'oreal in Sun Care

Private Label Increases Penetration

Wide Advertising of Sun Care Products

Category Data

  • Table 116 Sales of Sun Care by Category: Value 2013-2018
  • Table 117 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 118 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 119 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 121 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Additional Taxes Hinder Demand

Consumers Seek Free From and Natural Claims

Combination Products Continue To Support Sales

Competitive Landscape

L'Oreal Becomes Number One

Galeries Lafayette Boosts Demand

Sephora Goes Online

Category Data

  • Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Shift Towards Mass Products

Changing Lifestyles Shape Mass Beauty and Personal Care

Growing Use of Oils

Competitive Landscape

L'Oreal Leads the Way

Avon Appeals To Millennials

Private Label Supports Growth

Category Data

  • Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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