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ロシアの美容・パーソナルケア用品市場

Beauty and Personal Care in Russia

発行 Euromonitor International 商品コード 279008
出版日 ページ情報 英文 127 Pages
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本日の銀行送金レート: 1USD=110.56円で換算しております。
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ロシアの美容・パーソナルケア用品市場 Beauty and Personal Care in Russia
出版日: 2019年06月08日 ページ情報: 英文 127 Pages
概要

当レポートでは、ロシアの美容・パーソナルケア用品市場について調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などの情報も盛り込んでお届けいたします。

ロシアの美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 都市の主要動向と開発
  • 市場データ
  • 情報源

ロシアの美容・パーソナルケア用品市場:企業プロファイル

  • Alkor & Co Ooo
  • Natura Siberica Ooo
  • Oriflame Cosmetics Zao
  • Schwarzkopf & Henkel Zao

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • 乳幼児・子供用品
  • バス・シャワー用品
  • カラーコスメティクス
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔衛生用品
  • スキンケア用品
  • サンケア用品
目次
Product Code: CTRU

Beauty and personal care recorded modest current value growth in 2018 when compared to the previous year. This can be attributed to extensive price discounting and promotions and an ongoing fall in consumers' disposable incomes. The majority of Russian consumers have been keen to trade down or seek promotions and discounts, which are being increasingly offered by retailers and manufacturers as a means to retain their share of sales. Categories which witnessed strong discounting.

Euromonitor International's‘ Beauty and Personal Care in Russia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Modest Growth for Beauty and Personal Care in 2018
  • Ongoing Heavy Discounting Puts Pressure on Value Sales
  • L'Oreal Russia Leads Beauty and Personal Care and Further Increases Its Value Share
  • New Product Development Driven by Various Trends
  • Beauty and Personal Care Set To Post A Moderate Performance

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Unfavourable Demographic Trends Pose A Threat To the Development of Baby and Child-specific Products
  • Declining Birth Rate Encourages Companies To Seek New Target Audiences
  • Promising Future for Natural and Organic Baby and Child-specific Products

Competitive Landscape

  • Companies Seek To Tap Into the Growing Natural Trend
  • Private Label Ranges Continue To Expand

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Trading Down and Discounting Adversely Affect Sales in Bath and Shower
  • Large Pack Sizes in Strong Demand
  • Growing Demand for Products With A Natural Positioning

Competitive Landscape

  • Direct Sellers Face A Steep Decline in Sales
  • Companies Actively Launching Bath and Shower Products With A Natural Positioning

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Growing Discounting in Colour Cosmetics Leads To A Decline in Sales
  • the Boundary Between Premium and Mass Colour Cosmetics Is Becoming Blurred
  • Added-value Features on the Rise in Colour Cosmetics

Competitive Landscape

  • L'Oreal Russia Leads Colour Cosmetics
  • Direct Sellers Lose Value Share
  • High Number of New Launches in Premium Lipstick

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Heavy Discounting in Deodorants Hampers Stronger Value Growth
  • Deodorants With A Natural Positioning Continue To Gain Ground

Competitive Landscape

  • Unilever Rus Maintains Its Leading Position in Deodorants
  • Celebrities Used To Advertise Deodorants
  • New Launches Seen in Men's Deodorants

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2013-2018
  • Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
  • Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

  • Category Suffering From A Shift To Alternative Hair Removal Methods
  • Economic Difficulties Affect Value Growth
  • Women's Pre-shave Continues To Suffer the Most

Competitive Landscape

  • Competitive Landscape Remains Concentrated
  • Online and Social Media Marketing on the Rise

Category Data

  • Table 51 Sales of Depilatories by Category: Value 2013-2018
  • Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Premium Fragrances Drive Sales
  • Category Supported by Heavy Promotional Activities
  • Niche Fragrances Continue To Grow in Popularity

Competitive Landscape

  • Launch of Flankers A Noticeable Trend in 2018
  • International Companies Dominate Fragrances

Category Data

  • Table 58 Sales of Fragrances by Category: Value 2013-2018
  • Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Health and Wellness An Evident Trend in Hair Care
  • Perms and Relaxants Projected To See the Heaviest Decline in Value Sales
  • Salon Professional Hair Care Posts the Best Performance

Competitive Landscape

  • Henkel Rus Maintains Its Leading Position in Hair Care
  • Natural Product Launches
  • Celebrities Used To Advertise and Promote Hair Care

Category Data

  • Table 66 Sales of Hair Care by Category: Value 2013-2018
  • Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Men's Post-shave Suffers A Further Decline in Value Sales
  • Trading Down and A Fashion for Beards Contribute To A Slowdown in Growth for Men's Razors and Blades
  • Growing Consumer Interest in Men's Toiletries

Competitive Landscape

  • Gillette Group Leads Men's Grooming
  • Beiersdorf Ranks Second in Men's Grooming

Category Data

  • Table 79 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 80 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 83 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 84 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Oral Care Growth Slows in 2018
  • Natural Ingredients Gaining Momentum in Oral Care
  • Mouthwashes/dental Rinses the Best Performing Category

Competitive Landscape

  • Colgate-Palmolive (russia) Leads Oral Care But Loses Share
  • Manufacturers Incorporate Natural Ingredients in New Product Launches

Category Data

  • Table 88 Sales of Oral Care by Category: Value 2013-2018
  • Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 90 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 96 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 97 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 99 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Modest Value Growth Expected in Skin Care
  • Expansion of Skin Care Properties and Growing Segmentation
  • Natural and Organic Skin Care Products Step Into Spotlight

Competitive Landscape

  • L'Oreal Russia Leads Skin Care
  • Smart Ingredients Become More Prominent in Skin Care
  • Growing Demand for Dermocosmetics

Category Data

  • Table 101 Sales of Skin Care by Category: Value 2013-2018
  • Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 109 LBN Brand Shares of Basic Moisturisers: % Value 2015-2018
  • Table 110 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 113 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 114 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Sun Care Benefits From Russia Hosting the 2018 Fifa World Cup
  • Baby and Child-specific Sun Care To See Slow Growth
  • Sun Protection Remains the Most Established Product Type

Competitive Landscape

  • Dermocosmetic Or Pharma Brands Outperforming Conventional Alternatives
  • Sun Care Benefits From New Products From Dermocosmetic Brands

Category Data

  • Table 116 Sales of Sun Care by Category: Value 2013-2018
  • Table 117 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 118 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 119 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 121 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Premium Brands Outperform Mass Ranges
  • Fragrances Account for the Majority of Premium Sales
  • Pharma Brands Gaining Momentum

Competitive Landscape

  • L'Oreal Russia Continues To Lead Sales
  • Premium Pharma Brands Post Strong Growth
  • Customisation Seen As A Way To Stand Out From the Crowd

Category Data

  • Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Rational Consumers and Discounting Hamper the Growth of Mass Beauty and Personal Care
  • Growing Natural Trend Becoming Prominent in Mass Beauty and Personal Care

Competitive Landscape

  • L'Oreal Russia Leads Mass Beauty and Personal Care
  • New Product Launches Aim To Tap Into the Natural and Organic Trends

Category Data

  • Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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