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市場調査レポート

ロシアの美容・パーソナルケア用品市場

Beauty and Personal Care in Russia

発行 Euromonitor International 商品コード 279008
出版日 ページ情報 英文 156 Pages
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本日の銀行送金レート: 1USD=107.71円で換算しております。
ロシアの美容・パーソナルケア用品市場 Beauty and Personal Care in Russia
出版日: 2020年06月24日 ページ情報: 英文 156 Pages
概要

当レポートでは、ロシアの美容・パーソナルケア用品市場について調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などの情報も盛り込んでお届けいたします。

ロシアの美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 都市の主要動向と開発
  • 市場データ
  • 情報源

ロシアの美容・パーソナルケア用品市場:企業プロファイル

  • Alkor & Co Ooo
  • Natura Siberica Ooo
  • Oriflame Cosmetics Zao
  • Schwarzkopf & Henkel Zao

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • 乳幼児・子供用品
  • バス・シャワー用品
  • カラーコスメティクス
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔衛生用品
  • スキンケア用品
  • サンケア用品
目次
Product Code: CTRU

The outbreak of COVID-19 in Russia is expected to have a significant impact on growth and sales for both mass and premium beauty and personal care in 2020. With social distancing and a lockdown in place during Q1 of 2020, with some consumers out of work, many Russians became increasingly price-sensitive, and therefore they reduced their purchases of beauty and mass personal care items, especially ones considered unnecessary. Areas that are expected to prove more resilient during 2020 are those t...

Euromonitor International's‘ Beauty and Personal Care in Russia report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Trends in 2019 focus on natural and organic ingredients, while players focus on digital content and retailers get competitive on price-point

L'Oreal Russia continues to lead in 2019, launching a host of product innovations, while Gillette Group retains its second placed position through its global reputation

Growth over the forecast period will be driven by premium beauty and personal care products, with consumers willing to invest in higher quality ingredients

CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024

CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Low disposable incomes result in most consumers waiting for deals and discounts before purchasing beauty and personal care items in 2019

Mass make-up products align with the quality of premium goods, with Korean beauty encouraging consumers to shift to mass make-up products in 2019

L'Oreal Russia retains its lead, with competitors focusing on natural and organic launches in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium beauty and personal care outperform mass ranges, with discounts on products encouraging consumers not to trade down in 2019

Fragrances and premium skin care lead sales, while the set/kit versions of these items decline in growth during 2019

Shiseido OOO and Clarins OOO heavily invest in marketing activity, while new product developments from the leaders focus on skin care in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, growth for baby and child-specific products continues to reduce, impacted by the decreasing birth rates in the country

Nappy (diaper) rash treatment leads sales due to its multiple uses, as natural and organic baby and child-specific products gain ground in 2019

Johnson & Johnson leads the landscape in 2019, as Svoboda launches a range in partnership with Star Wars and Unicosmetic enlarges its Little Me series

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, bar soaps continue to decline as consumers prefer the quick, convenience of liquid soap, also thought to be more hygienic

Shower gels benefit from the economising trend, however, price-sensitivity reduces growth in bath and shower during 2019

Competitors launch fragrant shower gels, with Palmolive focusing on the micellar trend, and Svoboda launching items for extreme dirt in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

  • Table 34 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth is low in 2019 as millennial consumers increasingly move from colour cosmetics to skin care, and frequent promotions damage sales

In 2019, added skin care features and a growing number of shades/tints drive values sales for colour cosmetics

L'Oreal Russia continues to lead the competition in 2019, while Kiko Milano shifts to a franchising model and direct sellers continue to decline

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

  • Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

In 2019, growth is hampered by heavy discounting in deodorants, impacting overall value sales

Products with a natural positioning continue to gain ground in 2019, as roll-on formats drive growth

Unilever Rus OOO maintains its lead in 2019, offering new products targeted at teens to widen its consumer base

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

  • Table 54 Sales of Deodorants by Category: Value 2014-2019
  • Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
  • Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Modern, electronic alternatives threaten sales of depilatories in 2019

Consumers low disposable incomes restrains growth in depilatories in 2019, as consumers buy less non-essential items, such as women's pre-shave products

Gillette Group OOO continues to lead the competition in 2019, as players become active on social media, to attract younger consumers to their products

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

  • Table 63 Sales of Depilatories by Category: Value 2014-2019
  • Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 66 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Trends in fragrances in 2019 include natural ingredients, unisex scents, and legendary fragrances being re-released by iconic brands

In 2019, a high volume of independent players, promoted across social media, stifles growth in fragrances and fragments the landscape

International players lead the landscape in 2019, as Seldico comes in first, offering well-established player Christian Dior, Bvlgari and Givenchy

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

  • Table 70 Sales of Fragrances by Category: Value 2014-2019
  • Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

The health and wellness trend gains momentum in 2019, as consumers reach for natural and organic features in hair care

Salon professional hair care posts the highest value growth in 2019, with consumers becoming increasingly interested in sophisticated and innovative hair products

Henkel Rus continues to lead the landscape, as a host of new products arrive in 2019, focusing on natural ingredients and strengthening hair

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

  • Table 78 Sales of Hair Care by Category: Value 2014-2019
  • Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 81 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 84 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 88 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

The fashion for facial hair, and consumers trading down reduces growth for men's razors and blades in 2019

Men's post-shave suffers a further decline in value sales as mass men's skin care records growth in 2019

Gillette Group OOO leads in 2019, launching a host of new product developments to remain a crucial player on the landscape

2020 AND BEYOND

COVID-19 impact

Affected products within men's grooming

Recovery and opportunities

CATEGORY DATA

  • Table 91 Sales of Men's Grooming by Category: Value 2014-2019
  • Table 92 Sales of Men's Grooming by Category: % Value Growth 2014-2019
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 95 NBO Company Shares of Men's Grooming: % Value 2015-2019
  • Table 96 LBN Brand Shares of Men's Grooming: % Value 2016-2019
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 98 Forecast Sales of Men's Grooming by Category: Value 2019-2024
  • Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

As the health and wellness trend increases in 2019, natural ingredients gain momentum in oral care

Mouthwashes/dental rinses benefit from an increasing awareness of dental health in 2019, as specific product benefits drive value sales of toothpastes

Colgate-Palmolive leads in 2019, as players launch new product developments focused on natural ingredients and specific cleaning tasks

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

  • Table 100 Sales of Oral Care by Category: Value 2014-2019
  • Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 102 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 105 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 109 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium firming/anti-cellulite body care stifles growth, however natural and organic skin care products gain consumer interest in 2019

Changing perceptions of age leads to less age division in products, as skin care focuses on specific concerns and consumers reach for active ingredients in 2019

L'Oreal Russia retains its lead in skin care, as dermo-cosmetic brands gain popularity amongst consumers in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

  • Table 113 Sales of Skin Care by Category: Value 2014-2019
  • Table 114 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 119 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 120 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 121 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 122 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 125 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 126 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Premium sun protection records strong growth; however, baby and child-specific sun care suffers due to the low birth rate in the country

In 2019, consumers knowledge of chemical and physical sun care improves, leaving an opportunity for players to advertise these features to attract sales

Sun care remained a consolidated landscape in 2019, as players focus on new product launches that provide convenience, and a light consistency

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

  • Table 128 Sales of Sun Care by Category: Value 2014-2019
  • Table 129 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 130 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 131 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 133 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024