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市場調査レポート

ブラジルの美容・パーソナルケア用品市場

Beauty and Personal Care in Brazil

発行 Euromonitor International 商品コード 279007
出版日 ページ情報 英文 126 Pages
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ブラジルの美容・パーソナルケア用品市場 Beauty and Personal Care in Brazil
出版日: 2019年06月07日 ページ情報: 英文 126 Pages
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概要

当レポートでは、ブラジルの美容・パーソナルケア用品市場について調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などの情報を提供しています。

ブラジルの美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 定義
  • 情報源

ブラジルの美容・パーソナルケア用品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • 乳幼児・子供用品
  • バス・シャワー用品
  • カラーコスメティクス
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔衛生用品
  • スキンケア用品
  • サンケア用品
  • セット/キット
目次
Product Code: CTBR

Beauty and personal care sales ended 2018 with moderate growth. Sales have been recovering consistently over the last three years, but at a much slower pace than previously expected by the industry. Many players were more optimistic about 2018 given the expectations of a less turbulent political and economic scenario. However, initial estimates were not met.

Euromonitor International's Beauty and Personal Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Slow Recovery of Beauty and Personal Care Sales in Brazil

Truck Drivers' Strike Severely Hits Sales During First Half of 2018

Top Three Players Competing Head To Head To Take First Spot

Innovation Remains Important To Drive Sales

Sales of Beauty and Personal Care Items To Grow in the Coming Years

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Performance Positively Impacted by Sales of Toiletries

Differentiated Packaging Types Increase Sales by Targeting Consumers Who Are More Price Conscious

Competitive Landscape

Johnson & Johnson Continues To Invest To Maintain Its Leadership Position

Natura Cosmeticos SA Further Increases Its Footprint Within the Category

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Consumers Continue To Opt for Cheaper Brands

Body Wash/shower Gel Should Continue Gaining Ground Over the Forecast Period

Competitive Landscape

Unilever Remains the Leader Within Bath and Shower

Natura Cosmeticos and Colgate-Palmolive With Similar Performances

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Increasing Availability of Cheaper Items Continues To Negatively Impact Sales

Innovation Focused on Performance Is Key To Develop the Category

Competitive Landscape

Grupo Boticario Takes the Lead in Brazil

Ruby Rose Exemplifies the Movement Towards Cheaper Brands

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

Fierce Competition Drives Sales of Deodorants Up

Deodorant Sticks Focusing on Higher Value-added Items

Natural Formulas Starting To Increase Presence Within Deodorants

Competitive Landscape

Unilever Continues To Lead Sales in Brazil

Coty Reaches Third in A Short Period of Time

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2013-2018
  • Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 47 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

Women Embracing Natural Approach When It Comes To Shaving and Waxing

Men's Razors and Blades and Professional Services Continue To Affect Sales

Competitive Landscape

Competition Remains Fierce Within Depilatories

Category Data

  • Table 50 Sales of Depilatories by Category: Value 2013-2018
  • Table 51 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 53 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 54 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 55 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Becoming More Demanding Within Mass Fragrances

Premium Fragrances Posts Strong Results in 2018

Competitive Landscape

Botica Comercial Farmaceutica Ltda Continues To Lead Sales of Fragrances

Natura Cosmeticos Ranks Second, While Other Direct Sellers Lose Presence

Category Data

  • Table 57 Sales of Fragrances by Category: Value 2013-2018
  • Table 58 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 59 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 60 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 63 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

Hair Care Sales Recover During 2018

Natural Products Continue To Gain Relevance in Brazil

Competitive Landscape

Unilever Brasil Ltda Continues To Lead Sales in Brazil

Belocap Produtos Capilares Ltda Continues To Lose Presence

Devintex Cosmeticos Ltda Sales Soar

Category Data

  • Table 65 Sales of Hair Care by Category: Value 2013-2018
  • Table 66 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 67 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 68 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 70 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 71 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 73 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Men's Fragrances Continue To Drive Sales in Men's Grooming

Mass Brands Reducing the Portfolio of Products Targeted at Men

Men's Razors and Blades Continue To Suffer

Competitive Landscape

Botica Comercial Farmaceutica Ltda and Natura Cosmeticos SA Lead Sales

Procter & Gamble Do Brasil Ltda Continues To Lose Presence

Category Data

  • Table 78 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 79 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 82 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 83 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 85 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Investment Within Oral Care Drives Sales Up

Manufacturers Investing in Targeted Oral Care Needs

Competitive Landscape

Colgate-Palmolive Industria E Comercio Ltda Leads Sales in Brazil

Procter & Gamble Increasing Investments Under Oral Care

Category Data

  • Table 87 Sales of Oral Care by Category: Value 2013-2018
  • Table 88 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 89 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 90 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 91 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 92 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 93 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 95 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 96 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 98 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

Trading Down Appears To Be Losing Strength Within Skin Care

Facial Care Shows Varied Performance

Competitive Landscape

Natura Cosmeticos SA Remains Leader in Skin Care

Botica Comercial Farmaceutica Ltda Continues To Gain Share in Skin Care

Belocap Produtos Capilares Ltda Increasing Its Presence Within Dermocosmetics

Category Data

  • Table 100 Sales of Skin Care by Category: Value 2013-2018
  • Table 101 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 104 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 105 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 106 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 107 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 108 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
  • Table 109 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 110 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 112 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 113 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Dermocosmetics Start Competing Against Mass Brands

Innovation Drives Facial Sun Care

Competitive Landscape

Johnson & Johnson Continues To Lead Sun Care

Category Data

  • Table 115 Sales of Sun Care by Category: Value 2013-2018
  • Table 116 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 117 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 118 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 120 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Premium Beauty and Personal Care Rebounds in 2018

Premium Fragrances and Hair Care Helping Push Sales Up

Premium Colour Cosmetics To Face Challenges Ahead

Competitive Landscape

Belocap Produtos Capilares Remains Leader in Premium Beauty and Personal Care

Puig Brasil Comercializadora De Perfumes Delivers Strong Growth

Category Data

  • Table 122 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 123 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 124 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 125 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 126 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Remain Rational Towards Purchases of Beauty and Personal Care Items

Entrance of Lower Price Tier Items Contributing To Push Value Sales Down

Fragrances Once Again the Positive Highlight

Competitive Landscape

Natura Cosmeticos SA Continues To Lead Sales in the Region

Grupo Boticario Steps Into the Second Position

Despite Posting Good Performance, Unilever Falls To Third

Category Data

  • Table 128 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 129 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 130 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 131 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 132 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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