株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

ブラジルの美容・パーソナルケア用品市場

Beauty and Personal Care in Brazil

発行 Euromonitor International 商品コード 279007
出版日 ページ情報 英文 127 Pages
即納可能
価格
本日の銀行送金レート: 1USD=111.88円で換算しております。
Back to Top
ブラジルの美容・パーソナルケア用品市場 Beauty and Personal Care in Brazil
出版日: 2018年05月01日 ページ情報: 英文 127 Pages
担当者のコメント
このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ブラジルの美容・パーソナルケア用品市場について調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などの情報を提供しています。

ブラジルの美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 定義
  • 情報源

ブラジルの美容・パーソナルケア用品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • 乳幼児・子供用品
  • バス・シャワー用品
  • カラーコスメティクス
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔衛生用品
  • スキンケア用品
  • サンケア用品
  • セット/キット
目次
Product Code: CTBR

Despite a much faster recovery than anticipated by beauty and personal care in Brazil, 2017 proved to be another challenging year. Sales recorded marginally higher value growth, with disparate performances amongst the categories. The lingering effects of the economic crisis remained present when analysing consumer behaviour. Many Brazilians continued to adopt a more conservative approach towards consumption, carefully selecting items that offered the best cost-benefit ratio.

Euromonitor International's Beauty and Personal Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2018

LIST OF CONTENTS AND TABLES

Executive Summary

2017 Remains A Challenging Year for Beauty and Personal Care in Brazil

Natura Cosmeticos SA Makes A Bold Move by Acquiring the Body Shop

Natura Cosmeticos Regains Leadership

Innovation Trend Intensifies in 2017

Positive Outlook Ahead, Despite Challenging Short-term Scenario

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Parents Continue To Favour Purchases of Baby-related Products Over Items for Themselves

Baby and Child-specific Toiletries Should Drive Innovation

Competitive Landscape

Johnson & Johnson Invests in Strengthening Its Position

Companies Launch Smart Communication Advertisements To Increase Awareness

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Trading Down Continues To Affect Sales in 2017

Investments in Different Packaging Types Eases Stronger Decline

Competitive Landscape

Unilever Retains Leadership of Bath and Shower

Natura Cosmeticos Increases Its Participation

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2012-2017
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Brazilian Consumers Demand A Wide Range of Products at Affordable Prices

Focus on Eye Make-up

Competitive Landscape

Botica Comercial Farmaceutica To Start An Aggressive Investment Plan in 2018

Drugstores To Experience Greater Investments Over the Coming Years

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
  • Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
  • Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Headlines

Prospects

High Levels of Promotional Activity Negatively Affect Category Sales

High Percentage of Unemployed Consumers Leads To Less Urgent Need To Purchase Deodorants

Competitive Landscape

Unilever Maintains Leadership of Deodorants

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2012-2017
  • Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  • Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
  • Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
  • Table 47 Forecast Sales of Deodorants by Category: Value 2017-2022
  • Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Headlines

Prospects

Competition From Other Related Categories Continues To Pressure Sales of Depilatories

Niche Products Can Potentially Drive Up Category Sales

Competitive Landscape

Procter & Gamble Leads, Followed Closely by Quimica Geral Do Nordeste and Reckitt Benckiser

Changing Competitive Landscape Predicted

Category Data

  • Table 50 Sales of Depilatories by Category: Value 2012-2017
  • Table 51 Sales of Depilatories by Category: % Value Growth 2012-2017
  • Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 53 NBO Company Shares of Depilatories: % Value 2013-2017
  • Table 54 LBN Brand Shares of Depilatories: % Value 2014-2017
  • Table 55 Forecast Sales of Depilatories by Category: Value 2017-2022
  • Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Headlines

Prospects

Despite the Crisis, Fragrances Continues To Be Prioritised Within Beauty and Personal Care

Intense Promotional Activity Helps Sales To Reach High Growth Rates

Competitive Landscape

Larru's Industria E Comercio De Cosmeticos Continues To Be An Important Growth Driver

Botica Comercial Farmaceutica Remains the Leading Company

Natura Cosmeticos Adopts A New Positioning

Category Data

  • Table 57 Sales of Fragrances by Category: Value 2012-2017
  • Table 58 Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 59 NBO Company Shares of Fragrances: % Value 2013-2017
  • Table 60 LBN Brand Shares of Fragrances: % Value 2014-2017
  • Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  • Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  • Table 63 Forecast Sales of Fragrances by Category: Value 2017-2022
  • Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Headlines

Prospects

Companies Focus on Expanding Portfolios of More Natural Products

Companies Should Continue To Fill the Existing Price Gaps

Competitive Landscape

L'oreal and Procter & Gamble Are Expected To Increase Investments in Brazil

Category Data

  • Table 65 Sales of Hair Care by Category: Value 2012-2017
  • Table 66 Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 67 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  • Table 68 NBO Company Shares of Hair Care: % Value 2013-2017
  • Table 69 NBO Company Shares of Salon Hair Care: % Value 2013-2017
  • Table 70 LBN Brand Shares of Hair Care: % Value 2014-2017
  • Table 71 LBN Brand Shares of Colourants: % Value 2014-2017
  • Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  • Table 73 LBN Brand Shares of Styling Agents: % Value 2014-2017
  • Table 74 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  • Table 75 Forecast Sales of Hair Care by Category: Value 2017-2022
  • Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Headlines

Prospects

Traditional Categories Should Drive Growth in the Coming Years

Trading Down and Beards Contribute To Slowing Growth of Razors and Blades

Competitive Landscape

Despite A Positive Outlook Ahead, Mainstream Brands Are Reducing Their Portfolios in Short Term

Procter & Gamble Reduces Prices and Increases Investments in Cheaper Products

Category Data

  • Table 78 Sales of Men's Grooming by Category: Value 2012-2017
  • Table 79 Sales of Men's Grooming by Category: % Value Growth 2012-2017
  • Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  • Table 82 NBO Company Shares of Men's Grooming: % Value 2013-2017
  • Table 83 LBN Brand Shares of Men's Grooming: % Value 2014-2017
  • Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  • Table 85 Forecast Sales of Men's Grooming by Category: Value 2017-2022
  • Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Headlines

Prospects

Intense Promotional Activities Boost Category Sales

Great Specific Value Products Offered by Players

Competitive Landscape

Colgate-Palmolive Remains the Leading Company in Oral Care

GlaxoSmithKline Invests Heavily in Products With Specific Benefits

Category Data

  • Table 87 Sales of Oral Care by Category: Value 2012-2017
  • Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 89 Sales of Toothbrushes by Category: Value 2012-2017
  • Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  • Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
  • Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
  • Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  • Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
  • Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
  • Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  • Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Headlines

Prospects

Positive Prospects, But Work Ahead

Skin Care Sales To Be Positively Influenced by Colour Cosmetics

Competitive Landscape

Avon Remains the Leader in Anti-agers, But Gap To Natura Is Narrowing

O Boticario Offers A Positive Highlight With Sales of Scented Body Lotions

L'oreal Struggles To Post Stronger Growth Rates for Its Premium Pharma Brands

Category Data

  • Table 100 Sales of Skin Care by Category: Value 2012-2017
  • Table 101 Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 104 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
  • Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
  • Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
  • Table 110 LBN Brand Shares of Anti-agers: % Value 2014-2017
  • Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
  • Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
  • Table 113 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
  • Table 114 Forecast Sales of Skin Care by Category: Value 2017-2022
  • Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Face Protection Remains One of the Key Growth Drivers in Brazil

Premium Brands Increase Participation in Sun Protection

Competitive Landscape

Premium Pharma Brands Introduce Larger Formats, Competing Directly With Mass Brands

Johnson & Johnson Increases Investments in Neutrogena

Category Data

  • Table 116 Sales of Sun Care by Category: Value 2012-2017
  • Table 117 Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 118 NBO Company Shares of Sun Care: % Value 2013-2017
  • Table 119 LBN Brand Shares of Sun Care: % Value 2014-2017
  • Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
  • Table 121 Forecast Sales of Sun Care by Category: Value 2017-2022
  • Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Aspirationals Should Drive Growth Over the Coming Years

Innovation Remains Key for Premium Beauty and Personal Care

Competitive Landscape

Belocap Produtos Capilares Retains Leadership of Premium Beauty and Personal Care

Category Data

  • Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Rational Consumers Prevent Beauty and Personal Care From Stronger Growth

Fragrances Continues To Drive Sales of Mass Products

Competitive Landscape

Natura Cosmeticos Regains Leading Position

Botica Comercial Farmaceutica Increases Its Presence in Store-based Retailing

Category Data

  • Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
  • Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
  • Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
  • Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Back to Top