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市場調査レポート

チェコ共和国のホームケア用品市場

Home Care in the Czech Republic

発行 Euromonitor International 商品コード 278293
出版日 ページ情報 英文 79 Pages
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本日の銀行送金レート: 1USD=113.99円で換算しております。
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チェコ共和国のホームケア用品市場 Home Care in the Czech Republic
出版日: 2017年01月23日 ページ情報: 英文 79 Pages
概要

目下の景気後退により、チェコ市民の消費者マインドも大きな悪影響を受けました。消費者は節約志向がより強まり、商品行動・選択により慎重になっています。その結果、ホームケア用品の売上高は2012年に縮小し、2013年の不振な状態が続きました。それでも、ホームケア用品は回復の兆しを見せ始め、今後は成長へと転じるものと思われます。

当レポートでは、チェコ共和国のホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、概略以下の構成でお届けいたします。

チェコのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
    • 2013年も業績不振が続いたホームケア用品市場
    • 節約製品への関心が高まる
    • 多国籍企業のポジションの拡大
    • ハイパーマーケットや健康・美容小売業者が流通を主導
    • 相対的に良好な将来見通し
  • 主要動向と発展
    • 目下の景気後退によるホームケア用品市場への悪影響
    • 商品開発と特価販売:重要な競争戦略
    • 国内メーカー・ブランドへの消費者の関心増大
  • 市場指標
  • 市場データ
  • 情報源

チェコのホームケア用品市場:企業プロファイル

  • Druchema, Druzstvo Pro Chemickou Vyrobu A Sluzby
  • Henkel CR spol sro
  • HomeBrands as
  • Procter & Gamble Czech Republic sro
  • Tomil Sro

カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い機
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPCS

Home care in the Czech Republic recorded positive value sales growth during 2016, with sales driven by strengthening purchasing power and a rising number of Czech households. Value sales growth remained sluggish in 2016 despite a growing premiumisation trend in the country, which was caused by intensive price promotions and discounts, thus impairing unit price and overall value sales growth. Consumers remained price-sensitive in 2016.

Euromonitor International's Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Value Sales Record Slight Growth in 2016

Environment-friendly Products Increasingly Generate Consumer Interest During 2016

Henkel Cr Leads Home Care in the Czech Republic in 2016

Internet Retailing Records the Most Significant Growth in Terms of Distribution Channels in 2016

Value Sales of Home Care Are Expected To Remain in Positive Growth Territory Over the Forecast Period

Key Trends and Developments

the Improving Economic Situation and A Developing Housing Market Positively Impact Home Care Sales in 2016

Czech Consumers' Growing Notion Regarding the Inferior Quality of Home Care Products Compared To Western European Countries Builds Up Pressure

Rising Health and Environmental Consciousness Gains in Importance in the Czech Republic in 2016

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 7 Distribution of Home Care by Format: % Value 2011-2016
  • Table 8 Distribution of Home Care by Format and Category: % Value 2016
  • Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Definitions

Sources

    • Summary 1 Research Sources

Dm-drogerie Markt Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 2 Dm-Drogerie Markt sro: Key Facts
    • Summary 3 Dm-Drogerie Markt sro: Operational Indicators

Private Label

    • Summary 4 Dm-Drogerie Markt sro: Private Label Portfolio

Henkel Cr Spol Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 5 Henkel CR spol sro: Key Facts
    • Summary 6 Henkel CR spol sro: Operational Indicators
  • Competitive Positioning
    • Summary 7 Henkel CR spol sro: Competitive Position 2016

Procter & Gamble Czech Republic Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 8 Procter & Gamble Czech Republic sro: Key Facts
    • Summary 9 Procter & Gamble Czech Republic sro: Operational Indicators
  • Competitive Positioning
    • Summary 10 Procter & Gamble Czech Republic sro: Competitive Position 2016

Styl, Druzstvo Pro Chemickou Vyrobu in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 11 Styl, druzstvo pro chemickou vyrobu: Key Facts
    • Summary 12 Styl, druzstvo pro chemickou vyrobu: Operational Indicators
  • Competitive Positioning
    • Summary 13 Styl, druzstvo pro chemickou vyrobu: Competitive Position 2016

Tomil Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 14 Tomil sro: Key Facts
    • Summary 15 Tomil sro: Operational Indicators
  • Competitive Positioning
    • Summary 16 Tomil sro: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Air Care by Category: Value 2011-2016
  • Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Bleach Usage: % of Volume Sales 2015-2016
  • Table 20 Sales of Bleach: Value 2011-2016
  • Table 21 Sales of Bleach: % Value Growth 2011-2016
  • Table 22 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 24 Forecast Sales of Bleach: Value 2016-2021
  • Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 26 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 27 Sales of Dishwashing by Category: Value 2011-2016
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 29 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 34 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 36 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 37 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 38 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 40 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 41 Sales of Laundry Care by Category: Value 2011-2016
  • Table 42 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 43 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 44 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 45 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 46 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55 Sales of Polishes by Category: Value 2011-2016
  • Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 57 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2011-2016
  • Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  • Table 65 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 66 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  • Table 69 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 71 Sales of Toilet Care by Category: Value 2011-2016
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 73 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
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