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市場調査レポート

チェコ共和国のホームケア用品市場

Home Care in the Czech Republic

発行 Euromonitor International 商品コード 278293
出版日 ページ情報 英文 80 Pages
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チェコ共和国のホームケア用品市場 Home Care in the Czech Republic
出版日: 2016年01月20日 ページ情報: 英文 80 Pages
概要

目下の景気後退により、チェコ市民の消費者マインドも大きな悪影響を受けました。消費者は節約志向がより強まり、商品行動・選択により慎重になっています。その結果、ホームケア用品の売上高は2012年に縮小し、2013年の不振な状態が続きました。それでも、ホームケア用品は回復の兆しを見せ始め、今後は成長へと転じるものと思われます。

当レポートでは、チェコ共和国のホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、概略以下の構成でお届けいたします。

チェコのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
    • 2013年も業績不振が続いたホームケア用品市場
    • 節約製品への関心が高まる
    • 多国籍企業のポジションの拡大
    • ハイパーマーケットや健康・美容小売業者が流通を主導
    • 相対的に良好な将来見通し
  • 主要動向と発展
    • 目下の景気後退によるホームケア用品市場への悪影響
    • 商品開発と特価販売:重要な競争戦略
    • 国内メーカー・ブランドへの消費者の関心増大
  • 市場指標
  • 市場データ
  • 情報源

チェコのホームケア用品市場:企業プロファイル

  • Druchema, Druzstvo Pro Chemickou Vyrobu A Sluzby
  • Henkel CR spol sro
  • HomeBrands as
  • Procter & Gamble Czech Republic sro
  • Tomil Sro

カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い機
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPCS

For much of the review period, overall home care saw current value sales stagnate or decline on an annual basis. This was due to economic uncertainty, with many consumers keeping spending to a minimum as a result. However, the Czech economy saw a stronger economic performance at the end of the review period, which supported slightly stronger sales. Current value growth however remained very low in 2015, due to strong price competition and maturity in many areas.

Euromonitor International's Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Sales Bolstered by Rising Economic Confidence in 2015
  • Consumers Seek Environmentally-friendly Products
  • Strong Multinationals Dominate But Private Label Poses Growing Competition
  • Modern Grocery Retailers Dominate While Internet Retailing Grows From Low Base
  • Partial Recovery in Value Sales for Forecast Period

Key Trends and Developments

  • Economy Picks Up But Strong Price-sensitivity Continues
  • Ageing Population Interested in Easy-use and Compact Products
  • Environment and Health Concerns Increasingly in Focus

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Dm-drogerie Markt Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 2. dm-Drogerie Markt sro: Key Facts
    • Summary 3. dm-Drogerie Markt sro: Operational Indicators
  • Internet Strategy
    • Summary 4. dm-Drogerie Markt sro: Share of Sales Generated by Internet Retailing
  • Company Background

Private Label

    • Summary 5. dm-Drogerie Markt sro: Private Label Portfolio
  • Competitive Positioning
    • Summary 6. dm-Drogerie Markt sro: Competitive Position 2015

Henkel Cr Spol Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 7. Henkel CR spol sro: Key Facts
  • Competitive Positioning
    • Summary 8. Henkel CR spol sro: Competitive Position 2015

Procter & Gamble Czech Republic Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 9. Procter & Gamble Czech Republic sro: Key Facts
  • Competitive Positioning
    • Summary 10. Procter & Gamble Czech Republic sro: Competitive Position 2015

Styl, Druzstvo Pro Chemickou Vyrobu in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 11. Styl, druzstvo pro chemickou vyrobu: Key Facts
  • Production

Private Label

    • Summary 12. Styl, druzstvo pro chemickou vyrobu: Private Label Portfolio

Tomil Sro in Home Care (czech Republic)

  • Strategic Direction
  • Key Facts
    • Summary 13. Tomil sro: Key Facts
  • Competitive Positioning
    • Summary 14. Tomil sro: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11. Sales of Air Care by Category: Value 2010-2015
  • Table 12. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 13. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 14. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 15. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 16. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 17. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 18. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19. Sales of Bleach: Value 2010-2015
  • Table 20. Sales of Bleach: % Value Growth 2010-2015
  • Table 21. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 22. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 23. Forecast Sales of Bleach: Value 2015-2020
  • Table 24. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 25. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 26. Sales of Dishwashing by Category: Value 2010-2015
  • Table 27. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 28. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 29. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 30. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 31. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 32. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 33. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 34. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 35. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 36. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 37. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 38. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 39. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 40. Sales of Laundry Care by Category: Value 2010-2015
  • Table 41. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 42. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 43. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 44. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 45. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 46. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 47. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 48. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 49. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 50. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 51. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 52. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 53. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54. Sales of Polishes by Category: Value 2010-2015
  • Table 55. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 56. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 57. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 58. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 59. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60. Sales of Surface Care by Category: Value 2010-2015
  • Table 61. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 62. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 63. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 64. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 65. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 66. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 67. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 68. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 69. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70. Sales of Toilet Care by Category: Value 2010-2015
  • Table 71. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 72. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 73. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 74. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 75. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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