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市場調査レポート

チェコ共和国のホームケア用品市場

Home Care in the Czech Republic

発行 Euromonitor International 商品コード 278293
出版日 ページ情報 英文 61 Pages
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チェコ共和国のホームケア用品市場 Home Care in the Czech Republic
出版日: 2018年02月07日 ページ情報: 英文 61 Pages
概要

目下の景気後退により、チェコ市民の消費者マインドも大きな悪影響を受けました。消費者は節約志向がより強まり、商品行動・選択により慎重になっています。その結果、ホームケア用品の売上高は2012年に縮小し、2013年の不振な状態が続きました。それでも、ホームケア用品は回復の兆しを見せ始め、今後は成長へと転じるものと思われます。

当レポートでは、チェコ共和国のホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、概略以下の構成でお届けいたします。

チェコのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
    • 2013年も業績不振が続いたホームケア用品市場
    • 節約製品への関心が高まる
    • 多国籍企業のポジションの拡大
    • ハイパーマーケットや健康・美容小売業者が流通を主導
    • 相対的に良好な将来見通し
  • 主要動向と発展
    • 目下の景気後退によるホームケア用品市場への悪影響
    • 商品開発と特価販売:重要な競争戦略
    • 国内メーカー・ブランドへの消費者の関心増大
  • 市場指標
  • 市場データ
  • 情報源

チェコのホームケア用品市場:企業プロファイル

  • Druchema, Druzstvo Pro Chemickou Vyrobu A Sluzby
  • Henkel CR spol sro
  • HomeBrands as
  • Procter & Gamble Czech Republic sro
  • Tomil Sro

カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い機
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPCS

Home care value sales in the Czech Republic grew in 2017, driven traditionally by dishwashing and laundry care and positively impacted by strengthening purchasing power and improving consumer education, which led to growing demand for premium products and brands which offer added value, such as more convenient use.

Euromonitor International's Home Care in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Home Care Benefits From Rising Premiumisation and Convenience

the Existence of Dual Product Quality in Europe Gains Attention

Innovative Brand Marketing Punches Through in 2017

Product Innovation Creates Interest and Boosts Home Care Sales

Home Care To Achieve Positive Growth

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Modern and Eco-friendlier Products Gain Popularity Among Czech Consumers

Potential Threats

Marketing Activity

Competitive Landscape

Product Innovation Strengthens Slightly

Brand Marketing To Play An Increasingly Important Role

Multinationals Dominate Air Care

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Bleach Loses Consumer Interest in the Czech Republic

Single-purpose Products Reign Supreme

Laundry Bleaching With Specialised Products Preferred

Competitive Landscape

Traditional Bleach Brands Move To More Popular Categories

Private Label Expected To Gain Share

Little Innovation Or Marketing Activity Foreseen for Bleach

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Premiumisation and Automatic Dishwashing Tablets Drive Growth

Rising Environmental Consciousness Boosts Demand

Dishwashing Additives - A Major Growth Driver

Competitive Landscape

Value for Money and Product Labelling To Play An Increasingly Important Role

Price Promotions Remain Highly Popular

Innovation and Marketing Support Important for Gaining Share

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Insecticides Made at Home Hamper More Significant Growth

Repellents Gain Popularity

Eco-friendly Products Remain Very Limited

Competitive Landscape

Competition Remains Intensive

More Sophisticated Marketing Activities Help Drive Sales

Online Shopping Becoming More Popular

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Premiumisation and Economic Development Positively Impact Sales

Eco-friendly Products Successfully Build Consumer Base

Other Laundry Aids Grows Fastest

Competitive Landscape

Intensive Price Promotions

Important Role of Product Innovation

Expectations

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  • Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Improving Economic Situation Positively Impacts Polishes

Skin Care Products Compete With Shoe Polish

Eco-friendly Products Remain Insignificant

Competitive Landscape

Price Discounts Remain Popular

Private Label Products Are Increasingly Successful Within Shoe Polish

Stronger Marketing Support To Positively Impact Growth

Category Data

  • Table 55 Sales of Polishes by Category: Value 2012-2017
  • Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Specific Surface Care Products

Increasing Household Numbers Boost Demand

Consumers Expected To Increasingly Opt for Premium Products

Competitive Landscape

Product Labelling and Sophisticated Marketing Support To Play An Important Role

Price Promotions To Become Less Significant

Local Players Hold A Notable Position Despite Strong Multinational Competition

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2012-2017
  • Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014
  • Table 67 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 68 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 69 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 70 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 71 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Improving Economic Situation Provides Good Growth Opportunity for Toilet Care

Eco-friendly Brands See Rising Consumer Interest

Manufacturers To Focus on Faster-growing Segments of Toilet Care

Competitive Landscape

Intensive Price Promotions and Discounts Characterise Toilet Care

Local Manufacturers Under Pressure

Private Label Products Remain Relevant in 2017

Category Data

  • Table 73 Sales of Toilet Care by Category: Value 2012-2017
  • Table 74 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 75 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 76 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 77 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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