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278292

サウジアラビアのホームケア用品市場

Home Care in Saudi Arabia

出版日: | 発行: Euromonitor International | ページ情報: 英文 | 納期: 即納可能 即納可能とは

価格
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本日の銀行送金レート: 1USD=105.84円
サウジアラビアのホームケア用品市場
出版日: 2020年02月01日
発行: Euromonitor International
ページ情報: 英文
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、サウジアラビアのホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などを提供しています。

サウジアラビアのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

サウジアラビアのホームケア用品市場:企業プロファイル

  • Abu Dawood Industrial Co
  • Modern Products Co
  • National Detergent Co.
  • Saudi Industrial Detergents Co. (Sidco)
  • Wafir Factory for Industrial Detergents

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • 漂白剤
  • 食器用洗剤
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPSA

In 2019 home care sales grew both in volume and current value terms in Saudi Arabia. Average unit prices too increased, in line with the overall inflationary trend that the whole country is experiencing. This can come at a surprise considering that manufacturers executed aggressive promotions throughout the year across their range of products. The performance of home care was primarily affected by laundry care that recorded another good performance in 2019.

Euromonitor International's ‘Home Care in Saudi Arabia market report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

  • Home care records a positive performance in a volatile consumer environment
  • Consumer base evolves on the back of significant changes in the country
  • Price promotions and co-marketing activities are critical in 2019
  • Air Wick delivers one of the most compelling new launches in 2019
  • Future growth driven by rising incomes, price promotions and marketing

MARKET INDICATORS

  • Table 1. Households 2014-2019

MARKET DATA

  • Table 2. Sales of Home Care by Category: Value 2014-2019
  • Table 3. Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 4. NBO Company Shares of Home Care: % Value 2015-2019
  • Table 5. LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 7. Distribution of Home Care by Format: % Value 2014-2019
  • Table 8. Distribution of Home Care by Format and Category: % Value 2019
  • Table 9. Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

  • Summary 1. Research Sources

HEADLINES

PROSPECTS

  • Manufacturers are focusing on promotions and new pack sizes to cater to an ever evolving consumer base
  • Concentrated detergents appeal due to economical positioning and widening range in retail
  • Culture and traditions are main drivers for liquid fabric softeners and fine fabric detergents

COMPETITIVE LANDSCAPE

  • Procter & Gamble continues to lead thanks to reputation for quality and value
  • Manufacturers engage in different commercial strategies to stay ahead of the game
  • Private label continues to grow as consumers search for cheaper alternatives

CATEGORY INDICATORS

  • Table 11. Household Possession of Washing Machines 2014-2019

CATEGORY DATA

  • Table 12. Sales of Laundry Care by Category: Value 2014-2019
  • Table 13. Sales of Laundry Care by Category: % Value Growth 2014-2019
  • Table 14. Sales of Laundry Aids by Category: Value 2014-2019
  • Table 15. Sales of Laundry Aids by Category: % Value Growth 2014-2019
  • Table 16. Sales of Laundry Detergents by Category: Value 2014-2019
  • Table 17. Sales of Laundry Detergents by Category: % Value Growth 2014-2019
  • Table 18. NBO Company Shares of Laundry Care: % Value 2015-2019
  • Table 19. LBN Brand Shares of Laundry Care: % Value 2016-2019
  • Table 20. NBO Company Shares of Laundry Aids: % Value 2015-2019
  • Table 21. LBN Brand Shares of Laundry Aids: % Value 2016-2019
  • Table 22. NBO Company Shares of Laundry Detergents: % Value 2015-2019
  • Table 23. LBN Brand Shares of Laundry Detergents: % Value 2016-2019
  • Table 24. Forecast Sales of Laundry Care by Category: Value 2019-2024
  • Table 25. Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Hand dishwashing benefits from ongoing innovation and wide range
  • Opposing trends hinder sales performance in automatic dishwashing
  • Tablets still the most popular choice in automatic dishwashing

COMPETITIVE LANDSCAPE

  • Modern Industries strengthens its leadership and enters automatic dishwashing with Fairy
  • Increased price sensitivity boosts demand for local brands and private label
  • Supermarkets and hypermarkets remain the top distribution channels

CATEGORY INDICATORS

  • Table 26. Household Possession of Dishwashers 2014-2019

CATEGORY DATA

  • Table 27. Sales of Dishwashing by Category: Value 2014-2019
  • Table 28. Sales of Dishwashing by Category: % Value Growth 2014-2019
  • Table 29. NBO Company Shares of Dishwashing: % Value 2015-2019
  • Table 30. LBN Brand Shares of Dishwashing: % Value 2016-2019
  • Table 31. Forecast Sales of Dishwashing by Category: Value 2019-2024
  • Table 32. Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Surface care experienced another good year in 2019 as consumers strive to keep high hygiene standards
  • Multi-purpose cleaners gain popularity as households seek to save money
  • Rising incomes, busier lifestyles and hygiene campaigns to boost sales

COMPETITIVE LANDSCAPE

  • Arabian Trading Supplies maintains strong lead thanks to strength of Dettol
  • Product and shopper marketing innovation drive sales in surface care
  • Supermarkets and hypermarkets remain the leading distribution channels

CATEGORY DATA

  • Table 33. Sales of Surface Care by Category: Value 2014-2019
  • Table 34. Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 35. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 36. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 37. NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 38. LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 39. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 40. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 41. Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 42. Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Bleach remains a popular choice due to its versatility and affordable price
  • Manufacturers bet on innovation to bring back interest in bleach
  • Future of bleach complicated as two opposing trends gain momentum

COMPETITIVE LANDSCAPE

  • Clorox's success based on strong customer loyalty and promotional strategies
  • Private label Panda offers compelling prices and maintains its momentum in 2019
  • Local brand Quneex competes on price, marketing and distribution reach

CATEGORY DATA

  • Table 43. Sales of Bleach: Value 2014-2019
  • Table 44. Sales of Bleach: % Value Growth 2014-2019
  • Table 45. NBO Company Shares of Bleach: % Value 2015-2019
  • Table 46. LBN Brand Shares of Bleach: % Value 2016-2019
  • Table 47. Forecast Sales of Bleach: Value 2019-2024
  • Table 48. Forecast Sales of Bleach: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Consumer consider toilet liquids/foam convenient and easy to use
  • Major manufacturers improve product ranges to capitalise on growing consumer interest
  • Consumers' cleaning routines expected to include more toilet care products

COMPETITIVE LANDSCAPE

  • Harpic remains Saudis' favourite brands and leverages on consumers' trust and in-store promotions
  • DAC and Classic introduce new variants to attract more consumers
  • Supermarkets and hypermarkets continue to lead toilet care distribution

CATEGORY DATA

  • Table 49. Sales of Toilet Care by Category: Value 2014-2019
  • Table 50. Sales of Toilet Care by Category: % Value Growth 2014-2019
  • Table 51. NBO Company Shares of Toilet Care: % Value 2015-2019
  • Table 52. LBN Brand Shares of Toilet Care: % Value 2016-2019
  • Table 53. Forecast Sales of Toilet Care by Category: Value 2019-2024
  • Table 54. Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Consumers' pride in their properties is the main factor generating demand for polishes
  • Evolving consumer habits are heavily influencing shoe polish
  • Lack of innovation could pose challenges for polishes

COMPETITIVE LANDSCAPE

  • Kiwi and Pledge leverage on versatility and consumer trust
  • Shoe polish showed some signals of liveliness with Collonil marketing
  • Smac continues to lead metal polish thanks to wide retail presence

CATEGORY DATA

  • Table 55. Sales of Polishes by Category: Value 2014-2019
  • Table 56. Sales of Polishes by Category: % Value Growth 2014-2019
  • Table 57. NBO Company Shares of Polishes: % Value 2015-2019
  • Table 58. LBN Brand Shares of Polishes: % Value 2016-2019
  • Table 59. Forecast Sales of Polishes by Category: Value 2019-2024
  • Table 60. Forecast Sales of Polishes by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Air care products reinforce their role as living space enhancer
  • Manufacturers focus their attention on spray/aerosol air fresheners offering new formulas and fragrances
  • Liquid air fresheners and candle air fresheners positioned as more natural options

COMPETITIVE LANDSCAPE

  • Arabia Trading Supplies retains minimal advantage over Basamh thanks to performance of Air Wick
  • Glade's compelling innovation not enough to overtake Air Wick
  • Demand for private label products and local brands increases

CATEGORY DATA

  • Table 61. Sales of Air Care by Category: Value 2014-2019
  • Table 62. Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 63. Sales of Air Care by Fragrance: Value Ranking 2018-2019
  • Table 64. NBO Company Shares of Air Care: % Value 2015-2019
  • Table 65. LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 66. Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 67. Forecast Sales of Air Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Spray/aerosol insecticides products remain consumers' favourite because of their affordability and convenience
  • Insect fauna evolution could lead to some changes in home insecticides
  • Climate change and public health measures may restrict demand over the forecast period

COMPETITIVE LANDSCAPE

  • Raid retains its leadership thanks to innovation and strong reputation
  • International brands get the lion's share of retailers' space
  • Private label B&D leads insecticide baits

CATEGORY DATA

  • Table 68. Sales of Home Insecticides by Category: Value 2014-2019
  • Table 69. Sales of Home Insecticides by Category: % Value Growth 2014-2019
  • Table 70. Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
  • Table 71. NBO Company Shares of Home Insecticides: % Value 2015-2019
  • Table 72. LBN Brand Shares of Home Insecticides: % Value 2016-2019
  • Table 73. Forecast Sales of Home Insecticides by Category: Value 2019-2024
  • Table 74. Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
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