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市場調査レポート

サウジアラビアのホームケア用品市場

Home Care in Saudi Arabia

発行 Euromonitor International 商品コード 278292
出版日 ページ情報 英文 56 Pages
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本日の銀行送金レート: 1USD=110.06円で換算しております。
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サウジアラビアのホームケア用品市場 Home Care in Saudi Arabia
出版日: 2019年02月19日 ページ情報: 英文 56 Pages
概要

当レポートでは、サウジアラビアのホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などを提供しています。

サウジアラビアのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

サウジアラビアのホームケア用品市場:企業プロファイル

  • Abu Dawood Industrial Co
  • Modern Products Co
  • National Detergent Co.
  • Saudi Industrial Detergents Co. (Sidco)
  • Wafir Factory for Industrial Detergents

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • 漂白剤
  • 食器用洗剤
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPSA

While home care in Saudi Arabia recorded robust growth in total current value sales in 2018, demand in many categories was hampered by challenging economic conditions. Expatriate workers and their families continued to leave the Kingdom in large numbers due to the dependent levy. Introduced in 2017 as part of a wider campaign to promote the "Saudisation" of the economy by increasing employment among Saudi nationals, this levy increased in 2018, and further hikes are expected over 2019-2020.

Euromonitor International's 'Home Care in Saudi Arabia market report' offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Economic Reforms Result in Mixed Performance for Saudi Home Care Market
  • Increased Focus on Value for Money Spurs Interest in More Advanced Products
  • Price-based Promotions Are A Key Driver of Demand in 2018
  • Local Brands and Private Label Gain Ground in Home Care
  • Forecast Period Outlook for Home Care Is Broadly Favourable

Market Indicators

  • Table 1 Households 2013-2018

Market Data

  • Table 2 Sales of Home Care by Category: Value 2013-2018
  • Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
  • Table 4 NBO Company Shares of Home Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  • Table 7 Distribution of Home Care by Format: % Value 2013-2018
  • Table 8 Distribution of Home Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Trading Down Trend Is Particularly Visible in Air Care in 2018
  • Spray/aerosol Air Fresheners Sees the Launch of More Exotic Fragrances
  • Car and Candle Air Fresheners Set To Perform Well Over the Forecast Period

Competitive Landscape

  • Air Wick Remains the Top Brand in Air Care
  • Glade Finishes A Close Second in 2018
  • Demand for Private Label Products and Local Brands Increases

Category Data

  • Table 11 Sales of Air Care by Category: Value 2013-2018
  • Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
  • Table 14 NBO Company Shares of Air Care: % Value 2014-2018
  • Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
  • Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Bleach Remains A Popular Choice Due To Its Versatility and Affordable Price
  • Bleach Producers Use Promotions To Cushion Impact of Price Hikes
  • Lack of Innovation Will Continue To Hinder Competitiveness of Bleach

Competitive Landscape

  • Private Label Panda Continues To Gain Ground in 2018
  • Clorox Remains the Dominant Brand in Bleach
  • Local Brand Quneex Registers A Strong Performance in 2018

Category Data

  • Table 18 Sales of Bleach: Value 2013-2018
  • Table 19 Sales of Bleach: % Value Growth 2013-2018
  • Table 20 NBO Company Shares of Bleach: % Value 2014-2018
  • Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
  • Table 22 Forecast Sales of Bleach: Value 2018-2023
  • Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

  • Domination of Hand Dishwashing Remains Unchallenged
  • Demand for Automatic Dishwashing Products Set To Continue Rising
  • Tablets Still the Most Popular Choice in Automatic Dishwashing

Competitive Landscape

  • Fairy Remains the Leading Dishwashing Brand in 2018
  • Increased Price Sensitivity Boosts Demand for Local Brands and Private Label
  • Supermarkets and Hypermarkets Remain the Top Distribution Channels
  • Category Indicators
  • Table 24 Household Possession of Dishwashers 2013-2018

Category Data

  • Table 25 Sales of Dishwashing by Category: Value 2013-2018
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
  • Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Health Awareness Campaigns Boost Demand for Home Insecticides
  • Electric Insecticides Is the Most Dynamic Category in 2018
  • Climate Change and Public Health Measures May Restrict Demand Towards 2023

Competitive Landscape

  • Raid Continues To Lead Home Insecticides
  • International Brands Remain Dominant
  • Private Label B&d Leads Insecticide Baits

Category Data

  • Table 31 Sales of Home Insecticides by Category: Value 2013-2018
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Promotions and New Employment Opportunities Boost Demand Within Laundry Care
  • Concentrated Products Increasingly Favoured in Laundry Detergents
  • Average Unit Prices Increase Across Laundry Care As Vat Is Applied

Competitive Landscape

  • Procter & Gamble Continues To Lead in 2018
  • Local Brands and Private Label Gain Ground in Laundry Care
  • Top International Brands Lead the Way in Terms of Innovation
  • Category Indicators
  • Table 38 Household Possession of Washing Machines 2013-2018

Category Data

  • Table 39 Sales of Laundry Care by Category: Value 2013-2018
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
  • Table 41 Sales of Laundry Aids by Category: Value 2013-2018
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
  • Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
  • Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
  • Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
  • Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
  • Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
  • Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
  • Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
  • Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
  • Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Design Trends and Dust Pollution Boost Demand for Furniture and Floor Polish
  • Shoe Polish Benefits From High Personal Grooming Standards Among Saudis
  • Lack of Innovation Could Pose Challenges for Polishes

Competitive Landscape

  • Kiwi and Pledge Are the Overall Leaders in Polishes in 2018
  • Smac Continues To Lead Metal Polish
  • Private Label Panda Gains Ground Thanks To Its Competitive Price Positioning

Category Data

  • Table 53 Sales of Polishes by Category: Value 2013-2018
  • Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
  • Table 55 NBO Company Shares of Polishes: % Value 2014-2018
  • Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
  • Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Public Health Awareness Campaigns Boost Demand in Surface Care
  • Multi-purpose Cleaners Gain Popularity As Households Seek To Save Money
  • Local Brands and Private Label Make Gains As Unit Prices Rise

Competitive Landscape

  • Arabian Trading Supplies Maintains Its Strong Lead in 2018
  • International Brands Dominate But Local Competitors Gain Ground
  • Supermarkets and Hypermarkets Remain the Leading Distribution Channels

Category Data

  • Table 59 Sales of Surface Care by Category: Value 2013-2018
  • Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
  • Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
  • Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
  • Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
  • Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
  • Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
  • Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
  • Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Toilet Liquids/foam Products Remain the Most Popular Type
  • Rising Hygiene Standards Will Continue To Boost Demand in Toilet Care
  • Vat Drives Up Unit Prices for Toilet Care Products

Competitive Landscape

  • Harpic Remains the Clear Leader in Toilet Care
  • Private Label Panda Registers Another Strong Performance
  • Supermarkets and Hypermarkets Continue To Lead Toilet Care Distribution

Category Data

  • Table 69 Sales of Toilet Care by Category: Value 2013-2018
  • Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
  • Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
  • Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
  • Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
  • Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
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