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市場調査レポート

中国の家庭・園芸用品市場

Home and Garden in China

発行 Euromonitor International 商品コード 278288
出版日 ページ情報 英文 49 Pages
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中国の家庭・園芸用品市場 Home and Garden in China
出版日: 2016年06月07日 ページ情報: 英文 49 Pages
概要

当レポートでは、中国の家庭・園芸用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めてお届けいたします。

中国の家庭・園芸用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

中国の家庭・園芸用品市場:企業プロファイル

  • Lock & Lock Co Ltd
  • Luolai Home Textile Co Ltd
  • Shenzhen Fuanna Bedding & Furnishing Co., Ltd.

カテゴリー分析

  • 園芸用品
  • 家具
  • リフォーム用品
  • 家庭用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HOMECN

GDP growth in China went from 7% in 2014 to 6.9% in 2015, indicating that economic development was slowing down. Meanwhile, although the government launched a series of polices to promote the real estate market, the number of unsold homes remained at a high level, especially in low-tier cities as a result of limited demand. The stagnant property market led to a slowdown of the home and garden market in 2015.

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Stagnant Real Estate Market Fails To Accelerate Home and Garden Market
  • Companies Expand Product Lines To Offer Consumers One-stop Decoration Solutions
  • Ikea (china) Investment Maintains the Leading Position
  • Omnichannel Strategy Developing To Provide Excellent Shopping Experience
  • Home and Garden Market Expected To See Stable Growth in the Forecast Period

Key Trends and Developments

  • Economic Slowdown Hinders Demand for Home and Garden Products
  • Companies Intend To Apply Omnichannel Strategy To Provide Outstanding Service
  • Cross-border Cooperation Promotes Industry and Channel Upgrades

Market Data

  • Table 1. Sales of Home and Garden by Category: Value 2010-2015
  • Table 2. Sales of Home and Garden by Category: % Value Growth 2010-2015
  • Table 3. NBO Company Shares of Home and Garden: % Value 2011-2015
  • Table 4. LBN Brand Shares of Home and Garden: % Value 2012-2015
  • Table 5. Distribution of Home and Garden by Format: % Value 2010-2015
  • Table 6. Forecast Sales of Home and Garden by Category: Value 2015-2020
  • Table 7. Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Lock & Lock Co Ltd in Home and Garden (china)

  • Strategic Direction
  • Key Facts
    • Summary 2. Lock & Lock Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 3. Lock & Lock Co Ltd: Competitive Position 2015

Luolai Home Textile Co Ltd in Home and Garden (china)

  • Strategic Direction
  • Key Facts
    • Summary 4. Luolai Lifestyle Technology Co Ltd: Key Facts
    • Summary 5. Luolai Lifestyle Technology Co Ltd: Operational Indicators
  • Company Background
    • Chart 1. Luolai Lifestyle Technology Co Ltd: Luolai in Shanghai
  • Internet Strategy

Private Label

    • Summary 6. Luolai Lifestyle Technology Co Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 7. Luolai Lifestyle Technology Co Ltd: Competitive Position 2015

Shenzhen Fuanna Bedding & Furnishing Co Ltd in Home and Garden (china)

  • Strategic Direction
  • Key Facts
    • Summary 8. Shenzhen Fuanna Bedding & Furnishing Co Ltd: Key Facts
    • Summary 9. Shenzhen Fuanna Bedding & Furnishing Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 10. Shenzhen Fuanna Bedding & Furnishing Co Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 8. Sales of Gardening by Category: Value 2010-2015
  • Table 9. Sales of Gardening by Category: % Value Growth 2010-2015
  • Table 10. NBO Company Shares of Gardening: % Value 2011-2015
  • Table 11. LBN Brand Shares of Gardening: % Value 2012-2015
  • Table 12. Distribution of Gardening by Format: % Value 2010-2015
  • Table 13. Forecast Sales of Gardening by Category: Value 2015-2020
  • Table 14. Forecast Sales of Gardening by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15. Sales of Home Furnishings by Category: Value 2010-2015
  • Table 16. Sales of Home Furnishings by Category: % Value Growth 2010-2015
  • Table 17. NBO Company Shares of Home Furnishings: % Value 2011-2015
  • Table 18. LBN Brand Shares of Home Furnishings: % Value 2012-2015
  • Table 19. LBN Brand Shares of Light Sources: % Value 2012-2015
  • Table 20. Distribution of Home Furnishings by Format: % Value 2010-2015
  • Table 21. Forecast Sales of Home Furnishings by Category: Value 2015-2020
  • Table 22. Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23. Sales of Home Improvement by Category: Value 2010-2015
  • Table 24. Sales of Home Improvement by Category: % Value Growth 2010-2015
  • Table 25. NBO Company Shares of Home Improvement: % Value 2011-2015
  • Table 26. LBN Brand Shares of Home Improvement: % Value 2012-2015
  • Table 27. Distribution of Home Improvement by Format: % Value 2010-2015
  • Table 28. Forecast Sales of Home Improvement by Category: Value 2015-2020
  • Table 29. Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30. Sales of Homewares by Category: Value 2010-2015
  • Table 31. Sales of Homewares by Category: % Value Growth 2010-2015
  • Table 32. Sales of Homewares by Material: % Value 2010-2015
  • Table 33. NBO Company Shares of Homewares: % Value 2011-2015
  • Table 34. LBN Brand Shares of Homewares: % Value 2012-2015
  • Table 35. Distribution of Homewares by Format: % Value 2010-2015
  • Table 36. Forecast Sales of Homewares by Category: Value 2015-2020
  • Table 37. Forecast Sales of Homewares by Category: % Value Growth 2015-2020
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