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市場調査レポート

タイのアパレルおよびフットウェア市場

Apparel and Footwear in Thailand

発行 Euromonitor International 商品コード 278281
出版日 ページ情報 英文 76 Pages
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タイのアパレルおよびフットウェア市場 Apparel and Footwear in Thailand
出版日: 2019年03月01日 ページ情報: 英文 76 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、タイにおけるアパレル(衣料品)市場の最新動向と将来展望について分析し、全体的な産業構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、企業の背景事情、生産体制、競争的位置づけ、インターネット戦略)、主要カテゴリー別の市場動向と今後5年間の見通しなどを調査・推計しております。

タイのアパレル市場:産業概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Adidas Thailand Ltd
  • Icc International Pcl
  • Zalora (Thailand) Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 子供服
  • 衣料アクセサリー
  • 紳士服
  • 婦人服
  • ジーンズ
  • 靴下
  • フットウェア
  • スポーツウェア
目次
Product Code: CLFTH

2018 saw apparel and footwear record a positive performance as volume growth rates accelerated marginally from 2017, while value sales recorded considerably stronger growth. One major reason for ongoing positive sales growth was that the 1-year mourning period for the late King Bhumibol Adulyadej ended in October 2017 and this meant that the Thai population were able to stop wearing black and white clothes only, with many choosing to splash out on new colourful outfits. Another boost to sales wa...

Euromonitor International's Apparel and Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Sales Growth Accelerates Slightly in 2018 As A Strong Perfomance Is Registered

Customised Jeans and Athleisure Remain the Most Important Apparel Trends

Local and International Brands Compete on An Even Footing in A Fragmented Industry

Internet Retailing Continues To Expand Rapidly

Positive Growth Expected As Rising Incomes and Consumer Confidence Boost Retail Spending

Market Data

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
  • Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

the Falling Birth Rate Continues To Diminish the Consumer Base for Childrenswear

the "mini-me" Trend Set To Continue Influencing Style Trends in Childrenswear

Seasonality Continues To Define Sales of Childrenswear

Competitive Landscape

Local Companies and Brands on Top of the Fragmented Category of Childrenswear

the Popularity of Children's Jeans Continues To Increase

Private Label Continues To Cater To the Needs of Price-sensitive Parents

Category Data

  • Table 13 Sales of Childrenswear by Category: Volume 2013-2018
  • Table 14 Sales of Childrenswear by Category: Value 2013-2018
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018
  • Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018
  • Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Slower Growth Is Mainly Due To Flagging Consumer Confidence

Positive Growth To Be Supported by Streetwear and Athleisure Trends

Sales of Apparel Accessories Set To Remain Quite Seasonal

Competitive Landscape

Icc International Pcl Remains the Leading Name in Apparel Accessories

Unbranded Items Remain Popular Despite Branding Becoming More Important

Fast Fashion Players Becoming More Influential in Apparel Accessories

Category Data

  • Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018
  • Table 24 Sales of Apparel Accessories by Category: Value 2013-2018
  • Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
  • Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
  • Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018
  • Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
  • Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Headlines

Prospects

Jeans Set To Continue Driving Growth in Sales of Menswear

Tastes in Menswear Become Increasingly Sophisticated

Semi-formal and Casual/formal Styles Come To the Fore, Although Formality Still Rules

Competitive Landscape

Uniqlo Maintains Its Leading Position in Menswear

Jeans Brands Are Among the Strongest Players and Remain in the Ascendant

Mc Group the Strongest Local Player in Menswear

Category Data

  • Table 33 Sales of Menswear by Category: Volume 2013-2018
  • Table 34 Sales of Menswear by Category: Value 2013-2018
  • Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018
  • Table 36 Sales of Menswear by Category: % Value Growth 2013-2018
  • Table 37 NBO Company Shares of Menswear: % Value 2014-2018
  • Table 38 LBN Brand Shares of Menswear: % Value 2015-2018
  • Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018
  • Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018
  • Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018
  • Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018
  • Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018
  • Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018
  • Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018
  • Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018
  • Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023
  • Table 48 Forecast Sales of Menswear by Category: Value 2018-2023
  • Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Womenswear Slated for Further Positive Growth Over the Forecast Period

Standard Women's Jeans Set To Continue Leading Growth in Womenswear

Super Premium Women's Jeans Is the Second Most Dynamic Womenswear Category

Competitive Landscape

Fast Fashion Player Uniqlo Remains at the Forefront of Womenswear in Thailand

Forever 21 Withdraws From Thailand After Its Fast Fashion Concept Fails To Catch on

Uniqlo Chooses Bangkok for the Launch of Its First "roadside Store" in Southeast Asia

Category Data

  • Table 51 Sales of Womenswear by Category: Volume 2013-2018
  • Table 52 Sales of Womenswear by Category: Value 2013-2018
  • Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018
  • Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018
  • Table 55 NBO Company Shares of Womenswear: % Value 2014-2018
  • Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018
  • Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018
  • Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
  • Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018
  • Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
  • Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018
  • Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018
  • Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018
  • Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018
  • Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023
  • Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023
  • Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

Headlines

Prospects

Wide Consumer Segment and Strong Sales Through Department Stores Boost Growth

New Fabric Technologies Likely To Be Witnessed in Jeans

Competitive Landscape

Levi's by Dksh (thailand) Co Ltd Maintains Its Lead Despite Strong Competition

Traditional Jeans Brands Face Strong Competition From Fast Fashion Players

Premium and Super Premium Brands Becoming Increasingly Influential

Category Data

  • Table 69 Sales of Jeans by Category: Volume 2013-2018
  • Table 70 Sales of Jeans by Category: Value 2013-2018
  • Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018
  • Table 72 Sales of Jeans by Category: % Value Growth 2013-2018
  • Table 73 Sales of Men's Jeans by Category: Volume 2013-2018
  • Table 74 Sales of Men's Jeans by Category: Value 2013-2018
  • Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018
  • Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018
  • Table 77 Sales of Women's Jeans by Category: Volume 2013-2018
  • Table 78 Sales of Women's Jeans by Category: Value 2013-2018
  • Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018
  • Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018
  • Table 81 NBO Company Shares of Jeans: % Value 2014-2018
  • Table 82 LBN Brand Shares of Jeans: % Value 2015-2018
  • Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023
  • Table 84 Forecast Sales of Jeans by Category: Value 2018-2023
  • Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023
  • Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023
  • Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023
  • Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023
  • Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023
  • Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023
  • Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023
  • Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

Headlines

Prospects

Hosiery Remains Relatively Unpopular in A Tropical Country

Students and Professional Workers Remain the Core Consumers of Hosiery

Rising Interest in Sportswear Set To Boost Sales of Non-sheer Hoisery

Competitive Landscape

New City (bangkok) Maintains Category Leadership Despite Falling Sales

Second-placed Bata Shoe Gains Ground on New City

the Prevalence of Unbranded Hosiery Continues To Present Barriers To Branded Sales

Category Data

  • Table 95 Sales of Hosiery by Category: Volume 2013-2018
  • Table 96 Sales of Hosiery by Category: Value 2013-2018
  • Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018
  • Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018
  • Table 99 NBO Company Shares of Hosiery: % Value 2014-2018
  • Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018
  • Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023
  • Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023
  • Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Headlines

Prospects

Active Lifestyle Trend and Rising Fashion Consciousness Support Growth in Footwear

Competition Intensifies As Brands and Retailers Pay More Attention To Marketing

the Widespread Prevalence of Counterfeit Footwear Brands Continues To Harm Sales

Competitive Landscape

Sports Footwear Brands Continue To Innovate To Maintain Their Leading Positions

Bata Shoe of Thailand Remains the Country's Leading Non-sports Footwear Brand

Category Data

  • Table 105 Sales of Footwear by Category: Volume 2013-2018
  • Table 106 Sales of Footwear by Category: Value 2013-2018
  • Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018
  • Table 108 Sales of Footwear by Category: % Value Growth 2013-2018
  • Table 109 NBO Company Shares of Footwear: % Value 2014-2018
  • Table 110 LBN Brand Shares of Footwear: % Value 2015-2018
  • Table 111 Distribution of Footwear by Format: % Value 2013-2018
  • Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023
  • Table 113 Forecast Sales of Footwear by Category: Value 2018-2023
  • Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Health Consciousness and Online Shopping Trend Drive Sales of Sportswear

Sport-related Activities To Become More Common

Sports-inspired Apparel and Footwear Continues To Benefit From the Athleisure Trend

Competitive Landscape

Adidas and Nike Remain Thailand's Leading Sportswear Brands

Under Armour Is the Best Performing Sportswear Brand Due To Rapid Expansion

Multi-channel Retailing Strategies To Become More Important in Sportswear

Category Data

  • Table 116 Sales of Sportswear by Category: Value 2013-2018
  • Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018
  • Table 118 NBO Company Shares of Sportswear: % Value 2014-2018
  • Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018
  • Table 120 Distribution of Sportswear by Format: % Value 2013-2018
  • Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023
  • Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023
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