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市場調査レポート

韓国のホームケア用品市場

Home Care in South Korea

発行 Euromonitor International 商品コード 277724
出版日 ページ情報 英文 68 Pages
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韓国のホームケア用品市場 Home Care in South Korea
出版日: 2017年01月27日 ページ情報: 英文 68 Pages
概要

韓国のホームケア用品市場は2014年に入り、金額面ではプラス成長を遂げましたが、数量面では若干のマイナス成長となりました。市場競争が激しい中で、メーカー各社は成分品質・利便性の高い製品を開発・販売して、製品単価をわずかながら引き上げることができました。

当レポートでは、韓国のホームケア用品市場について調査分析し、市場の現状、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めて、概略以下の構成でお届けいたします。

韓国のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
    • ホームケア用品市場は金額面でのプラス成長 (2014年)
    • 「市場の高級化」と「天然成分入り商品」が市場成長に貢献
    • 国内系メーカーによる製品改良
    • 流通経路は無店舗型形態へと移行
    • ホームケア用品市場の低迷の見通し
  • 主要動向と発展
    • キャンプブームがホームケア用品の売上高拡大につながる (2014年)
    • メーカー側が新商品を直接展示する手段としてホームショッピングを活用
    • 子供向けホームケア用品に対するメーカー側の注目
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Aekyung Industrial Co., Ltd.
  • Henkel Home Care Korea Ltd
  • LG Household & Health Care Ltd.
  • Procter & Gamble Korea Inc
  • Sugar Bubble Co., Ltd.

カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い機
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

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目次
Product Code: HCPKR

Home care in South Korea posted a decline in current value sales in 2016. This performance was in sharp contrast to the rest of the review period, when the market had managed to maintain reasonably robust growth in current value terms. The main reason for the negative turnaround in 2016 was the national boycott of Oxy Reckitt Benckiser Ltd. This boycott began in May, after the company officially accepted responsibility for serious health problems.

Euromonitor International's Home Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Boycott of Oxy Reckitt Benckiser Ltd Harms Overall Performance of Home Care

"chemophobia" Spreads Among Consumers in the Wake of the Oxy Scandal

Other Top Players Make Value Share Gains As Oxy Reckitt Benckiser Loses Ground

Non-store Retailing Outperforms Store-based Retailing in Current Value Growth Terms

Maturity and Safety Concerns Look Set To Hamper Market Development

Key Trends and Developments

"chemophobia" Emerges As A New Threat for Home Care Producers

Non-store Retailing Channels Make Strong Gains in Home Care Distribution

Innovation Is Passive and Largely Limited To Leading Home Care Players

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 7 Distribution of Home Care by Format: % Value 2011-2016
  • Table 8 Distribution of Home Care by Format and Category: % Value 2016
  • Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

Aekyung Industrial Co Ltd in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 2 Aekyung Industrial Co Ltd: Key Facts
    • Summary 3 Aekyung Industrial Co Ltd: Operational Indicators 2014-2015
  • Competitive Positioning
    • Summary 4 Aekyung Industrial Co Ltd: Competitive Position 2016

Ebay Korea Co Ltd in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 5 eBay Korea Co Ltd: Key Facts
    • Summary 6 eBay Korea Co Ltd: Operational Indicators 2014-2016
  • Company Background
  • Competitive Positioning
    • Summary 7 eBay Korea Co Ltd: Competitive Position 2016

Henkel Home Care Korea Ltd in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 8 Henkel Home Care Korea Ltd: Key Facts
  • Competitive Positioning
    • Summary 9 Henkel Home Care Korea Ltd: Competitive Position 2016

Lg Household & Health Care Ltd in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 10 LG Household & Health Care Ltd: Key Facts
    • Summary 11 LG Household & Health Care Ltd: Operational Indicators 2014-2015
  • Competitive Positioning
    • Summary 12 LG Household & Health Care Ltd: Competitive Position 2016

Yuhan Clorox Ltd in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 13 Yuhan Clorox Ltd: Key Facts
    • Summary 14 Yuhan Clorox Ltd: Operational Indicators 2014-2015
  • Competitive Positioning
    • Summary 15 Yuhan Clorox Ltd: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Air Care by Category: Value 2011-2016
  • Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Bleach: Value 2011-2016
  • Table 20 Sales of Bleach: % Value Growth 2011-2016
  • Table 21 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 22 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 23 Forecast Sales of Bleach: Value 2016-2021
  • Table 24 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 25 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2011-2016
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 28 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 39 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2011-2016
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 42 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 44 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
  • Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55 Sales of Polishes by Category: Value 2011-2016
  • Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 57 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2011-2016
  • Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  • Table 65 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 66 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  • Table 69 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 71 Sales of Toilet Care by Category: Value 2011-2016
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 73 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
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