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市場調査レポート

韓国のホームケア用品市場

Home Care in South Korea

発行 Euromonitor International 商品コード 277724
出版日 ページ情報 英文 53 Pages
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韓国のホームケア用品市場 Home Care in South Korea
出版日: 2018年02月08日 ページ情報: 英文 53 Pages
概要

韓国のホームケア用品市場は2014年に入り、金額面ではプラス成長を遂げましたが、数量面では若干のマイナス成長となりました。市場競争が激しい中で、メーカー各社は成分品質・利便性の高い製品を開発・販売して、製品単価をわずかながら引き上げることができました。

当レポートでは、韓国のホームケア用品市場について調査分析し、市場の現状、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めて、概略以下の構成でお届けいたします。

韓国のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
    • ホームケア用品市場は金額面でのプラス成長 (2014年)
    • 「市場の高級化」と「天然成分入り商品」が市場成長に貢献
    • 国内系メーカーによる製品改良
    • 流通経路は無店舗型形態へと移行
    • ホームケア用品市場の低迷の見通し
  • 主要動向と発展
    • キャンプブームがホームケア用品の売上高拡大につながる (2014年)
    • メーカー側が新商品を直接展示する手段としてホームショッピングを活用
    • 子供向けホームケア用品に対するメーカー側の注目
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Aekyung Industrial Co., Ltd.
  • Henkel Home Care Korea Ltd
  • LG Household & Health Care Ltd.
  • Procter & Gamble Korea Inc
  • Sugar Bubble Co., Ltd.

カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い機
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPKR

In 2017, home care rebounded slowly in value terms after the decline in 2016, due to the national boycott of Oxy Reckitt Benckiser Ltd after the scandal over critical hazardous components used in its humidifier sanitiser products. Following the scandal, chemophobia spread widely across the nation with most home care categories experiencing decline, as consumers were concerned about the potential harmfulness of chemicals used in products.

Euromonitor International's Home Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Chemophobia Dampens Consumer Confidence

Increased Awareness of Chemicals and Attention Paid To Home Care Choices

Leading Players Gain Additional Value Share, Benefiting From Oxy's Absence

Limited Product Innovation Under Market Uncertainty

Marginal Growth Potential After Testing Times

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Candle Air Fresheners Records Healthy Growth Due To Growing Interest in Fragrance

Regulations on Certain Chemicals Set for Spray/aerosol Air Fresheners

Competitive Landscape

Domestic Manufacturers Gain Value Share in Air Care

Manufacturers Focus on Safety of Products To Restore Sales

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Rise of Alternative Cleaners Detrimental To Performance of Bleach

Private Label Bleach Leads To Fall in Unit Price

Product Diversification With Fragrances

Competitive Landscape

Yuhan Clorox Ltd Maintains Leading Position With Product Variation

Private Label Is A Potential Threat To Yuhan Clorox

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Increasing Awareness of Product Composition Generates New Trends for Hand Dishwashing

Automatic Dishwashing Remains Pessimistic

Refill Pouch Packaging More Readily Available Than Bottle Format

Competitive Landscape

Lg Household & Health Care Strengthens Its Leading Position

Local Brands Continue To Dominate

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Climate Change Reduces Mosquito Population

Improved Living Environment Reduces the Need for Home Insecticides

Chemical Concerns Lead To Decline of Electric and Spray/aerosol Formats

Competitive Landscape

Category Dominated by International Players With Established Brand Power

Emergence of New Threat by Local Player

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Concentrated Liquid Claims Bigger Volume Sales

Chemophobia Influences Deterioration of Fabric Fresheners

Competitive Landscape

Leading Local Manufacturers' Strong Dominance Persists

Competition Within Colour Safe Laundry Bleach

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Continuous Decline of Shoe Polish With More Casual Work Culture

Affordable Professional Cleaning Services Further Damage Shoe Polish Sales

Furniture Polish's Continuous Decline Due To Use of Wipes

Competitive Landscape

Malpyo Industrial Co Retains Leadership

Competition Remains Stagnant With Inactive Product Development and Innovation

Category Data

  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Natural and Hypo-allergenic Products Gain in Popularity

Private Label All Purpose Cleaning Wipes Attract Consumers With Affordable Prices

Bathroom Cleaners Difficult To Substitute for Mould and Mildew Cleaning

Competitive Landscape

Local Manufacturers Make Efforts To Produce Safe Product Development

New Entry To Surface Care

Category Data

  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Rim Blocks Grows Due To Its Convenience of Usage

In-cistern Devices Declines As Previous Users Switch To Rim Blocks

All-in-one Bidet Potential Further Threat To In-cistern Devices

Competitive Landscape

Henkel Home Care Dominates Toilet Care With Product Diversification

Domestic Toilet Care Players Are Inactive in Product Development

Category Data

  • Table 70 Sales of Toilet Care by Category: Value 2012-2017
  • Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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