株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

韓国のホームケア用品市場

Home Care in South Korea

発行 Euromonitor International 商品コード 277724
出版日 ページ情報 英文 67 Pages
即納可能
価格
本日の銀行送金レート: 1USD=114.77円で換算しております。
Back to Top
韓国のホームケア用品市場 Home Care in South Korea
出版日: 2016年01月20日 ページ情報: 英文 67 Pages
概要

韓国のホームケア用品市場は2014年に入り、金額面ではプラス成長を遂げましたが、数量面では若干のマイナス成長となりました。市場競争が激しい中で、メーカー各社は成分品質・利便性の高い製品を開発・販売して、製品単価をわずかながら引き上げることができました。

当レポートでは、韓国のホームケア用品市場について調査分析し、市場の現状、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めて、概略以下の構成でお届けいたします。

韓国のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
    • ホームケア用品市場は金額面でのプラス成長 (2014年)
    • 「市場の高級化」と「天然成分入り商品」が市場成長に貢献
    • 国内系メーカーによる製品改良
    • 流通経路は無店舗型形態へと移行
    • ホームケア用品市場の低迷の見通し
  • 主要動向と発展
    • キャンプブームがホームケア用品の売上高拡大につながる (2014年)
    • メーカー側が新商品を直接展示する手段としてホームショッピングを活用
    • 子供向けホームケア用品に対するメーカー側の注目
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Aekyung Industrial Co., Ltd.
  • Henkel Home Care Korea Ltd
  • LG Household & Health Care Ltd.
  • Procter & Gamble Korea Inc
  • Sugar Bubble Co., Ltd.

カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い機
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPKR

Home care in South Korea maintained positive value growth in 2015 but the growth pace showed a definite slowdown. Air care was the most dynamic in 2015 with the highest value growth rate supported by the social trend of enjoying fragrance as a means of personal wellbeing and relieving stress in daily lives. Polishes and home insecticides are on a negative trend mainly due to changed lifestyles and living environments.

Euromonitor International's Home Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Positive Value Growth Slows Down in 2015
  • Social Crisis of Mers Increases Awareness of Hygiene
  • Company Rankings Remain Unchanged
  • Non-store Retailing Increases Its Influence
  • Stagnation Expected for Home Care

Key Trends and Developments

  • Convenience Remains A Keyword for Success
  • Enjoying Fragrance Is the New Trend
  • Steady Growth of Private Label Continues in 2015

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Aekyung Industrial Co Ltd in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 2. Aekyung Industrial Co Ltd: Key Facts
    • Summary 3. Aekyung Industrial Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 4. Aekyung Industrial Co Ltd: Competitive Position 2015

Cj Lion Co Ltd in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 5. CJ Lion Co Ltd: Key Facts
    • Summary 6. CJ Lion Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 7. CJ Lion Co Ltd: Competitive Position 2015

Lg Household & Health Care Ltd in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 8. LG Household & Health Care Ltd: Key Facts
    • Summary 9. LG Household & Health Care Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 10. LG Household & Health Care Ltd: Competitive Position 2015

Pigeon Corp in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 11. Pigeon Corp: Key Facts
    • Summary 12. Pigeon Corp: Operational Indicators
  • Competitive Positioning
    • Summary 13. Pigeon Corp: Competitive Position 2015

Procter & Gamble Korea Inc in Home Care (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 14. Procter & Gamble Korea Inc: Key Facts
  • Competitive Positioning
    • Summary 15. Procter & Gamble Korea Inc: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11. Sales of Air Care by Category: Value 2010-2015
  • Table 12. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 13. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 14. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 15. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 16. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 17. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 18. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19. Sales of Bleach: Value 2010-2015
  • Table 20. Sales of Bleach: % Value Growth 2010-2015
  • Table 21. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 22. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 23. Forecast Sales of Bleach: Value 2015-2020
  • Table 24. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 25. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 26. Sales of Dishwashing by Category: Value 2010-2015
  • Table 27. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 28. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 29. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 30. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 31. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 32. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 33. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 34. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 35. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 36. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 37. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 38. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 39. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 40. Sales of Laundry Care by Category: Value 2010-2015
  • Table 41. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 42. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 43. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 44. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 45. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 46. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 47. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 48. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 49. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 50. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 51. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 52. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 53. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54. Sales of Polishes by Category: Value 2010-2015
  • Table 55. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 56. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 57. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 58. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 59. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60. Sales of Surface Care by Category: Value 2010-2015
  • Table 61. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 62. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 63. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 64. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 65. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 66. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 67. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 68. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 69. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70. Sales of Toilet Care by Category: Value 2010-2015
  • Table 71. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 72. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 73. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 74. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 75. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
Back to Top