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市場調査レポート

ベトナムのティッシュ・衛生用品市場

Tissue and Hygiene in Vietnam

発行 Euromonitor International 商品コード 277147
出版日 ページ情報 英文 41 Pages
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ベトナムのティッシュ・衛生用品市場 Tissue and Hygiene in Vietnam
出版日: 2019年03月28日 ページ情報: 英文 41 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、ベトナムにおけるティッシュ・衛生用品の市場について分析し、市場全体の動向と発展、市場データ(過去・今後6年間分)、主要企業プロファイル(企業戦略・事業実績・競争力など)、各部門の動向・競合情勢・将来見通しなどを調査しております。

産業概況

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Diana JSC
  • Saigon Paper JSC

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 外出用ティッシュ・衛生用品
  • 脱脂綿・綿棒・パッド
  • 失禁ケア用品
  • 紙おむつ・紙パンツ
  • 生理用品
  • 拭き取り用品
  • 小売用ティッシュ
目次
Product Code: DPPVN

Vietnam is a market with more than 95 million people and a huge young population, driving continuous growth in tissue and hygiene for many years. In 2018, tissue and hygiene recorded strong growth, with many categories seeing double-digit growth rates in both retail volume and current value terms, such as nappies/diapers/pants, retail adult incontinence and retail tissue. With effect from 2018, the Vietnamese government strictly applied tissue and hygiene standards through regulation conformity...

Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Tissue and Hygiene Records Strong Growth in All Categories in Vietnam

Higher Living Standards Drive the Growth of High-quality, Value-added Products

Foreign Investments Make the Competitive Environment Harder for Local Brands

Internet Retailing Boosts Tissue and Hygiene Volume Sales

Strong Forecast Growth for Tissue and Hygiene in Vietnam

Market Indicators

  • Table 1 Birth Rates 2013-2018
  • Table 2 Infant Population 2013-2018
  • Table 3 Female Population by Age 2013-2018
  • Table 4 Total Population by Age 2013-2018
  • Table 5 Households 2013-2018
  • Table 6 Forecast Infant Population 2018-2023
  • Table 7 Forecast Female Population by Age 2018-2023
  • Table 8 Forecast Total Population by Age 2018-2023
  • Table 9 Forecast Households 2018-2023

Market Data

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Urbanisation Drives Stronger Growth for Afh Tissue and Hygiene

Tourism Also Boosts Sales

Horeca and Hospitals/healthcare Account for A Large Share of Sales

Competitive Landscape

Local Companies Face Difficulties Due To Production Capacity Limits

Rising Unit Prices

Category Data

  • Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
  • Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
  • Table 21 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
  • Table 22 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
  • Table 23 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
  • Table 24 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
  • Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
  • Table 26 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Headlines

Prospects

Embarrassment and Social Stigma Hinder Growth

the Enormous Contribution of E-commerce in Retail Adult Incontinence

the Ageing Population Presents Opportunities

Competitive Landscape

the Launch of Convenient Incontinence Pads for Women

Urban Areas Present Greater Potential Than Rural Areas

Differences in Target Customers and A New Brand From Thailand

Category Data

  • Table 28 Sales of Retail Adult Incontinence by Category: Value 2013-2018
  • Table 29 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
  • Table 30 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
  • Table 31 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
  • Table 32 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 33 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Brand Loyalty Amongst Consumers

the Rising Popularity of Disposable Pants Amongst Urban Parents

Brands Engage in Daily Online Promotions

Competitive Landscape

Japanese Companies With the Strategy "made in Japan"

Foreign Companies Hold Large Value Shares

Attracting Consumers Early

Category Data

  • Table 34 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
  • Table 35 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
  • Table 36 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
  • Table 37 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
  • Table 38 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers' Rising Awareness of the Sanitary Protection Products They Use

Pantyliners Records the Strongest Growth; Tampons Remains A Niche

Advertising To Reduce Embarrassment and Achieve Strong Growth

Competitive Landscape

Competition Between Foreign and Local Companies

E-commerce Is Growing and Boosting Volume Sales

Lack of Availability of Tampons

Category Data

  • Table 40 Retail Sales of Sanitary Protection by Category: Value 2013-2018
  • Table 41 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
  • Table 42 Retail Sales of Tampons by Application Format: % Value 2013-2018
  • Table 43 Retail Sales of Towels by Type of Use: % Value 2013-2018
  • Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
  • Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
  • Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
  • Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Headlines

Prospects

the Uncontrolled Quality of Wipes

Safety and Softness Are Decisive Elements

the Spread of Fake Wipes Is A Concern for Consumers and the Authorities

Competitive Landscape

Local Companies Have A Competitive Advantage

A Big Foreign Group Acquires A Local Wipes Company

Working Women Boost Sales

Category Data

  • Table 48 Retail Sales of Wipes by Category: Value 2013-2018
  • Table 49 Retail Sales of Wipes by Category: % Value Growth 2013-2018
  • Table 50 NBO Company Shares of Retail Wipes: % Value 2014-2018
  • Table 51 LBN Brand Shares of Retail Wipes: % Value 2015-2018
  • Table 52 Forecast Retail Sales of Wipes by Category: Value 2018-2023
  • Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

Headlines

Prospects

Higher Incomes and Better Living Standards Boost Growth

the Massive Inflow of Products Leads To Difficulties in Quality Measurement

Regulation for Facial Tissues and Toilet Paper

Competitive Landscape

the Competition Is Driven by Higher Capacity and Newer Technologies

the Acquisition of Saigon Paper by A Japanese Company

Many Low-quality Products Are Still Available

Category Data

  • Table 54 Retail Sales of Tissue by Category: Value 2013-2018
  • Table 55 Retail Sales of Tissue by Category: % Value Growth 2013-2018
  • Table 56 NBO Company Shares of Retail Tissue: % Value 2014-2018
  • Table 57 LBN Brand Shares of Retail Tissue: % Value 2015-2018
  • Table 58 Forecast Retail Sales of Tissue by Category: Value 2018-2023
  • Table 59 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
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