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市場調査レポート

トルコのティッシュ・衛生用品市場

Tissue and Hygiene in Turkey

発行 Euromonitor International 商品コード 277146
出版日 ページ情報 英文 48 Pages
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トルコのティッシュ・衛生用品市場 Tissue and Hygiene in Turkey
出版日: 2018年04月04日 ページ情報: 英文 48 Pages
概要

当レポートでは、トルコにおけるティッシュ・衛生用品の市場について分析し、市場全体の動向と発展、市場データ(過去・今後6年間分)、主要企業プロファイル(企業戦略・事業実績・競争力など)、各部門の動向・競合情勢・将来見通しなどを調査しています。

産業概況

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Procter & Gamble Tuketim Mallari Sanayi Ltd Skt
  • Sofidel Kagit San Ve Tic As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 外出用ティッシュ・衛生用品
  • 脱脂綿・綿棒・パッド
  • 失禁ケア用品
  • 紙おむつ・紙パンツ
  • 生理用品
  • 拭き取り用品
  • 小売用ティッシュ
目次
Product Code: DPPTR

The gradual depreciation of the Turkish lira against the euro and the US dollar from 2014 brought about a significant increase in the cost burden for tissue and hygiene producers in Turkey over review period, given that to a large extent the industry imports its input, including raw materials and energy. As this caused a sharp decline in their profitability, tissue and hygiene manufacturers were forced to raise prices in 2017 in order to maintain profitability at a certain level, and this, along...

Euromonitor International's Tissue and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Tissue and Hygiene Records Value Growth, Largely Thanks To Increasing Prices

Volume Growth Is Mainly Driven by Urbanisation and the Increasing Population

the Growth Trend Continues in Private Label in 2017

Internet Retailing Becomes Significant in Tissue and Hygiene

Volume Growth Is Expected To Continue in the Forecast Period

Market Indicators

  • Table 1 Birth Rates 2012-2017
  • Table 2 Infant Population 2012-2017
  • Table 3 Female Population by Age 2012-2017
  • Table 4 Total Population by Age 2012-2017
  • Table 5 Households 2012-2017
  • Table 6 Forecast Infant Population 2017-2022
  • Table 7 Forecast Female Population by Age 2017-2022
  • Table 8 Forecast Total Population by Age 2017-2022
  • Table 9 Forecast Households 2017-2022

Market Data

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Growth in Medical Institutions and Horeca Will Drive Volume Growth

Price Competition Is Set To Become Stronger

Competitive Landscape

Ipek Kagit Leads Afh Tissue

Hayat Kimya Increases Its Presence in Afh Adult Incontinence

Category Data

  • Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
  • Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
  • Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
  • Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
  • Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
  • Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
  • Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
  • Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
  • Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
  • Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
  • Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Headlines

Prospects

Volume Growth Is Expected Along With Increasing Household Penetration

Fierce Price Competition Will Continue To Hinder Value Growth

Eco-friendly Nappies/diapers/pants Will Achieve Noticeable Volume Sales

Competitive Landscape

Procter & Gamble Continues To Lead Nappies/diapers/pants

Nappies/diapers/pants Becomes More Fragmented

Players Likely To Be Cautious About Investing in New Product Development

Category Data

  • Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  • Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
  • Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
  • Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
  • Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Headlines

Prospects

Urbanisation and Retail Modernisation Will Positively Impact Volume Sales

Fierce Price Competition Is Set To Continue

Slim/thin/ultra-thin Towels With Wings Will Remain the Main Sales Driver

Competitive Landscape

Procter & Gamble Leads Sanitary Protection

Private Label Gains Significant Volume Share Thanks To the Growth of Discounters

Players Will Continue To Invest in Marketing and Advertising

Category Data

  • Table 36 Retail Sales of Sanitary Protection by Category: Value 2012-2017
  • Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
  • Table 38 Retail Sales of Tampons by Application Format: % Value 2012-2017
  • Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
  • Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
  • Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
  • Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Headlines

Prospects

Baby Wipes Will Continue To Drive Volume Growth

Premiumisation To Have A Positive Impact on Value Growth

Home Care Wipes and Floor Cleaning Systems To Become More Significant

Competitive Landscape

Eczacibasi Hijyen Maintains Its Strength Through New Product Developments

Private Label Continues To Gain Value Share

the Competition in Baby Wipes Is Expected To Become Stronger

Category Data

  • Table 43 Retail Sales of Wipes by Category: Value 2012-2017
  • Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
  • Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
  • Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
  • Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
  • Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Headlines

Prospects

Annual Per Capita Retail Tissue Consumption Is Set To Rise

Healthy Growth in Paper Towels Will Continue To Drive Value Sales

Internet Retailing Is Expected To Make A Significant Contribution

Competitive Landscape

Ipek Kagit Leads Retail Tissue in Value Terms

Private Label Continues To Gain Volume and Value Share

Players Are Expected To Focus on Being More Environmentally-friendly

Category Data

  • Table 49 Retail Sales of Tissue by Category: Value 2012-2017
  • Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
  • Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
  • Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
  • Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
  • Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Headlines

Prospects

Value-added Incontinence Products Will Drive Value Growth

Per Capita Retail Volume Sales Set To Demonstrate Marginal Growth

the Contribution of Internet Retailing Is Expected To Increase

Competitive Landscape

Ontex Maintains Its Lead in Retail Adult Incontinence

Domestic Brands Gain Share Within Retail Adult Incontinence

Players Are Set To Continue To Invest in Awareness-raising Activities

Category Data

  • Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
  • Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
  • Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
  • Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
  • Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Headlines

Prospects

Rising Awareness of the Rx/reimbursement System Will Positively Impact Sales

Fierce Price Competition Is Predicted To Hinder Value Growth

Greater Fragmentation Along With the Entry of New Players

Category Data

  • Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
  • Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
  • Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
  • Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
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