株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

トルコのティッシュ・衛生用品市場

Tissue and Hygiene in Turkey

発行 Euromonitor International 商品コード 277146
出版日 ページ情報 英文 49 Pages
即納可能
価格
本日の銀行送金レート: 1USD=112.85円で換算しております。
Back to Top
トルコのティッシュ・衛生用品市場 Tissue and Hygiene in Turkey
出版日: 2019年03月27日 ページ情報: 英文 49 Pages
概要

当レポートでは、トルコにおけるティッシュ・衛生用品の市場について分析し、市場全体の動向と発展、市場データ(過去・今後6年間分)、主要企業プロファイル(企業戦略・事業実績・競争力など)、各部門の動向・競合情勢・将来見通しなどを調査しています。

産業概況

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Procter & Gamble Tuketim Mallari Sanayi Ltd Skt
  • Sofidel Kagit San Ve Tic As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 外出用ティッシュ・衛生用品
  • 脱脂綿・綿棒・パッド
  • 失禁ケア用品
  • 紙おむつ・紙パンツ
  • 生理用品
  • 拭き取り用品
  • 小売用ティッシュ
目次
Product Code: DPPTR

Tissue and hygiene saw steady current value growth over the entire review period. However, from 2014 onwards, a gradual decline in the value of the Turkish lira brought about an increasing cost burden for producers, which led to upward trend in prices. This was a key driver of the current value growth in tissue and hygiene in Turkey in the latter part of the review period. In particular, following the dramatic depreciation of the Turkish lira against the US dollar in August 2018, input costs ros...

Euromonitor International's Tissue and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Positive Growth in Current Value Sales Continues in Tissue and Hygiene

Deterioration in the Economy Causes A Slowdown in Volume Sales

Private Label Gains Volume and Value Share in 2018

Emerging Retailing Formats Demonstrate Healthy Growth Despite the Deterioration in the Economy

Upward Trend in Value Sales Will Continue in the Forecast Period

Market Indicators

  • Table 1 Birth Rates 2013-2018
  • Table 2 Infant Population 2013-2018
  • Table 3 Female Population by Age 2013-2018
  • Table 4 Total Population by Age 2013-2018
  • Table 5 Households 2013-2018
  • Table 6 Forecast Infant Population 2018-2023
  • Table 7 Forecast Female Population by Age 2018-2023
  • Table 8 Forecast Total Population by Age 2018-2023
  • Table 9 Forecast Households 2018-2023

Market Data

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Growing Number of Institutions Will Positively Impact Volume Sales

Recovery Later in the Forecast Period

Fierce Price Competition Will Hinder Value Sales

Competitive Landscape

Eczacibasi Tuketim Urunleri San Ve Tic As Leads Afh Tissue and Hygiene

Domestic Companies Will Gain Share in Afh Tissue and Hygiene Over the Forecast Period

Local Companies Offering Cheaper Products Will Perform Well

Category Data

  • Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
  • Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
  • Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
  • Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
  • Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
  • Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
  • Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
  • Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
  • Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
  • Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023

Headlines

Prospects

Volume Sales of Retail Adult Incontinence Will Stagnate As Consumers Have Easier Access To Rx/reimbursement Adult Incontinence

A Shift To Value-added Products Will Help Maintain Value Sales

Emerging Retailing Channels Will Be the Main Focus of Companies

Competitive Landscape

Ontex Tuketim Urunleri San Ve Tic As Leads Retail Adult Incontinence

Canped Predicted To Continue To See A Decline in Share

Economy Brands Will Gain Volume Share Over the Forecast Period

Category Data

  • Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
  • Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
  • Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
  • Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
  • Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth in Per Capita Volume Consumption Slows Down Owing To Economic Hardship

Economic Difficulties Will Limit Growth Early in the Forecast Period

Value Growth Will Revive Over the Forecast Period Thanks To Dynamic Volume Growth in Disposable Pants and Junior Nappies/diapers

Competitive Landscape

Procter & Gamble Continues To Lead Nappies/diapers/pants

Procter & Gamble Expected To Retain Its Lead

Cheaper Domestic Brands Will Benefit From the Negative Economic Outlook

Category Data

  • Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
  • Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
  • Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
  • Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
  • Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Headlines

Prospects

Awareness Raising Activities by the Leading Players Will Positively Impact Per Capita Consumption in the Forecast Period

the Poor Economic Environment Will Continue To Hamper Growth

Fierce Price Competition Will Hinder Value Sales

Competitive Landscape

Procter & Gamble Gains Value Share Within Sanitary Protection

Procter & Gamble Seeks To Raise Awareness of Sanitary Protection

Private Label Is Set To Benefit From Rising Price Sensitivity

Category Data

  • Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
  • Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
  • Table 44 Retail Sales of Tampons by Application Format: % Value 2013-2018
  • Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
  • Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
  • Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
  • Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023

Headlines

Prospects

Value Sales Will Continue To Be Driven by General Purpose Wipes Sold Through Discounters

Baby Wipes Is Expected To Recover in Terms of Volume Sales Over the Forecast Period

Home Care Wipes and Floor Cleaning Systems Sales Will Remain Marginal

Competitive Landscape

Bim Birlesik Magazacilik As Leads Wipes in 2018

Eczacibasi Tuketim Urunleri San Ve Tic As Benefits From A Strong Position in Baby Wipes

Baby Wipes Specialist Companies Will Increase Their Focus on Internet Retailing

Category Data

  • Table 49 Retail Sales of Wipes by Category: Value 2013-2018
  • Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
  • Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
  • Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
  • Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
  • Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023

Headlines

Prospects

Volume Sales Will Continue To Be Driven by Paper Towels and Toilet Paper

Economic Difficulties Will Hamper Growth

Price Competition Will Continue To Be Fierce in the Forecast Period

Competitive Landscape

Bim Birlesik Magazacilik As Leads Retail Tissue in Terms of Value Sales in 2018

Branded Products Expected To Lose Share Over the Forecast Period

Private Label Is Set To Continue To Grow Over the Forecast Period

Category Data

  • Table 55 Retail Sales of Tissue by Category: Value 2013-2018
  • Table 56 Retail Sales of Tissue by Category: % Value Growth 2013-2018
  • Table 57 NBO Company Shares of Retail Tissue: % Value 2014-2018
  • Table 58 LBN Brand Shares of Retail Tissue: % Value 2015-2018
  • Table 59 Forecast Retail Sales of Tissue by Category: Value 2018-2023
  • Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Headlines

Prospects

Rx/reimbursement Adult Incontinence Benefits From the Changing Reimbursement System

Fierce Price Competition Will Slightly Hinder Value Growth

Companies Will Focus on Increasing Their Presence in Pharmacies

Category Data

  • Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
  • Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
  • Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
  • Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Back to Top