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市場調査レポート

トルコのティッシュ・衛生用品市場

Tissue and Hygiene in Turkey

発行 Euromonitor International 商品コード 277146
出版日 ページ情報 英文 64 Pages
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本日の銀行送金レート: 1USD=115.18円で換算しております。
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トルコのティッシュ・衛生用品市場 Tissue and Hygiene in Turkey
出版日: 2016年03月18日 ページ情報: 英文 64 Pages
概要

当レポートでは、トルコにおけるティッシュ・衛生用品の市場について分析し、市場全体の動向と発展、市場データ(過去・今後6年間分)、主要企業プロファイル(企業戦略・事業実績・競争力など)、各部門の動向・競合情勢・将来見通しなどを調査しています。

産業概況

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Procter & Gamble Tuketim Mallari Sanayi Ltd Skt
  • Sofidel Kagit San Ve Tic As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 外出用ティッシュ・衛生用品
  • 脱脂綿・綿棒・パッド
  • 失禁ケア用品
  • 紙おむつ・紙パンツ
  • 生理用品
  • 拭き取り用品
  • 小売用ティッシュ

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: DPPTR

Overall tissue and hygiene demonstrated positive volume and current value growth in 2015, despite stagnation in overall consumer expenditure, largely thanks to the ongoing increase in the urban population. Increasing hygiene awareness, along with the growing number of educated people, was also another important factor underlying the positive performance over the review period.

Euromonitor International's Tissue and Hygiene in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Tissue and Hygiene Increases in Turkey in 2015
  • Kitchen Towels and Toilet Paper Continue To Significantly Contribute To Growth
  • Tight Competition Continues Between International and Domestic Manufacturers
  • Sales Through Discounters and Internet Retailing Record Dynamic Growth in 2015
  • Overall Tissue and Hygiene Is Set To Register Value Growth Over the Forecast Period

Key Trends and Developments

  • Modernisation in Retailing Continues To Drive Growth in Tissue and Hygiene
  • Manufacturers Seek More Dynamic Categories As the Growth in Tissue Slows Down
  • Average Unit Prices Rise Sharply As A Consequence of Increasing Production Costs

Market Indicators

  • Table 1. Birth Rates 2010-2015
  • Table 2. Infant Population 2010-2015
  • Table 3. Female Population by Age 2010-2015
  • Table 4. Total Population by Age 2010-2015
  • Table 5. Households 2010-2015
  • Table 6. Forecast Infant Population 2015-2020
  • Table 7. Forecast Female Population by Age 2015-2020
  • Table 8. Forecast Total Population by Age 2015-2020
  • Table 9. Forecast Households 2015-2020

Market Data

  • Table 10. Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  • Table 11. Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 12. NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  • Table 13. LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  • Table 14. Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  • Table 15. Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  • Table 16. Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  • Table 17. Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 18. Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 1. Research Sources

Procter & Gamble Tuketim Mallari Sanayi Ltd Skt in Tissue and Hygiene (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 2. Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Key Facts
  • Competitive Positioning
    • Summary 3. Procter & Gamble Tuketim Mallari Sanayi Ltd Skt: Competitive Position 2015

Sofidel Kagit San Ve Tic As in Tissue and Hygiene (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 4. Sofidel Kagit San ve Tic AS: Key Facts
  • Competitive Positioning
    • Summary 5. Sofidel Kagit San ve Tic AS: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19. Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
  • Table 20. Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
  • Table 21. Sales of Away-From-Home Paper Towels by Type: % Value 2013-2015
  • Table 22. Sales of Away-From-Home Wipers through Business/Industry by Format: % Value 2014-2015
  • Table 23. Sales of Away-From-Home Wipers through Horeca by Format: % Value 2014-2015
  • Table 24. Sales of Away-From-Home Wipers through Hospitals/Healthcare by Format: % Value 2014-2015
  • Table 25. Sales of Away-From-Home Wipers through Public by Format: % Value 2014-2015
  • Table 26. Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
  • Table 27. Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
  • Table 28. Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 29. Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Reimbursement/prescription Incontinence

Category Data

  • Table 30. Retail Sales of Incontinence by Category: Value 2010-2015
  • Table 31. Retail Sales of Incontinence by Category: % Value Growth 2010-2015
  • Table 32. NBO Company Shares of Retail Incontinence: % Value 2011-2015
  • Table 33. LBN Brand Shares of Retail Incontinence: % Value 2012-2015
  • Table 34. Forecast Retail Sales of Incontinence by Category: Value 2015-2020
  • Table 35. Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36. Retail Sales of Nappies/Diapers/Pants by Category: Value 2010-2015
  • Table 37. Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2010-2015
  • Table 38. NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2011-2015
  • Table 39. LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2012-2015
  • Table 40. Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 41. Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42. Retail Sales of Sanitary Protection by Category: Value 2010-2015
  • Table 43. Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
  • Table 44. Retail Sales of Tampons by Application Format: % Value 2010-2015
  • Table 45. NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
  • Table 46. LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
  • Table 47. Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 48. Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 49. Retail Sales of Wipes by Category: Value 2010-2015
  • Table 50. Retail Sales of Wipes by Category: % Value Growth 2010-2015
  • Table 51. NBO Company Shares of Retail Wipes: % Value 2011-2015
  • Table 52. LBN Brand Shares of Retail Wipes: % Value 2012-2015
  • Table 53. Forecast Retail Sales of Wipes by Category: Value 2015-2020
  • Table 54. Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55. Retail Sales of Tissue by Category: Value 2010-2015
  • Table 56. Retail Sales of Tissue by Category: % Value Growth 2010-2015
  • Table 57. Retail Sales of Toilet Paper by Wet vs Dry: % Value 2010-2015
  • Table 58. NBO Company Shares of Retail Tissue: % Value 2011-2015
  • Table 59. LBN Brand Shares of Retail Tissue: % Value 2012-2015
  • Table 60. Forecast Retail Sales of Tissue by Category: Value 2015-2020
  • Table 61. Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020
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