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市場調査レポート
タイのティッシュ・衛生用品市場Tissue and Hygiene in Thailand |
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発行 | Euromonitor International | 商品コード | 277145 | ||||
出版日 | ページ情報 | 英文 45 Pages ![]() |
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価格 |
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タイのティッシュ・衛生用品市場 Tissue and Hygiene in Thailand | ||
出版日: 2018年03月28日 | ページ情報: 英文 45 Pages |
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当レポートでは、タイにおけるティッシュ・衛生用品の市場について分析し、市場全体の動向と発展、市場データ(過去・今後6年間分)、主要企業プロファイル(企業戦略・事業実績・競争力など)、各部門の動向・競合情勢・将来見通しなどを調査しております。
※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。
The positive sales growth that characterised tissue and hygiene throughout the review period continued into 2017 as value sales increased substantially across the industry. Ongoing improvements in the economic situation in Thailand have been the major driver of growth in sales in numerous fmcg industries, including tissue and hygiene, as greater spending power and rising consumer confidence have spurred people to purchase products which offer them superior convenience and comfort.
Euromonitor International's Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Strong Growth Again for Tissue and Hygiene in 2017
Demographic Trends Such As Falling Birth Rate and Population Ageing Influence Sales
Multinational Players Remain Dominant, With Local Brands and Private Label Struggling
More Sophisticated Consumer Tastes Support Growth in Sales of Expensive Products
A Positive Performance Is Expected for Tissue and Hygiene Over the Forecast Period
Retail Boom and Rising Inbound Tourism Flows To Support Positive Growth in Afh Sales
Ageing Population and Improving Healthcare To Contribute To Growth in Afh Hygiene
Rising Production Costs and Premiumisation Set To Boost Afh Unit Price Growth
Major International Players Continue To Dominate
Smaller Local Players Struggle To Compete
Innovation Remains Minimal, Although It Is Starting To Become More Important
Positive Growth To Be Based on Higher Spending on Children As the Economy Thrives
Disposable Pants Set for Strong Growth Due the Maturity of Other Categories
Expansion of Consumer Base Set To Be Key To Growth Due To Falling Birth Rate
Unicharm Maintains Its Position As the Leading Name in Nappies/diapers/pants
Local Manufacturer Elleair Product Co Is the Most Dynamic Player in 2017
International Brands Benefit From Key Advantages, Dominating Sales As A Result
More Sophisticated Products Set To Become More Popular Over the Forecast Period
Pantyliners To Remain the Most Dynamic Sanitary Protection Category
Slim/thin/ultra Thin Towels With Wings Slated for Further Positive Growth
Unicharm Remains Thailand's Strongest Sanitary Protection Company
Second-placed Kao Corp Is the Most Dynamic Branded Player in Sanitary Protection
International Players Remain Dominant, With Local Brands and Private Label Struggling
Wipes Expected To Register A Double-digit Value Cagr in Constant 2017 Terms
General Purpose Wipes Set To Be the Most Dynamic Wipes Category
Baby Wipes To Register Strong Sales Growth and Remain the Largest Wipes Category
Unicharm Remains the Leading Player in Wipes
Lison Vision Is Again the Most Dynamic Performer As It Holds Onto Second Position
International Brands Continue To Dominate As Private Label Continues To Wane
Further Positive Growth Expected As Consumers Become More Sophisticated
Toilet Paper Is Likely To Remain the Most Dynamic Retail Tissue Category
'green' Products Set To Continue Benefiting From the Rising Profile of Ecological Issues
Kimberly-Clark Clocks Strong Growth To Retail Its Leading Position in Retail Tissue
Second-placed Berli Jucker Cellox Remains Well Ahead of Smaller Local Rivals
Small Local Players See Strong Growth Despite the Threat From Cheap Chinese Brands
the Ageing Population Set To Remain A Strong Driver of Positive Growth
Light Adult Incontinence Likely To Be the Best Performing Category
Education Campaigns Set To Remain at the Forefront of Promotional Efforts
Dsg International Way Out in Front As the Dominant Player in Adult Incontinence
Unicharm Continues To Benefit From the Decline of Fu Berg Industrial Co
Local Brands and Private Label Struggle To Challenge the Leading International Players