Product Code: DPPTH
The positive sales growth that characterised tissue and hygiene throughout the review period continued into 2017 as value sales increased substantially across the industry. Ongoing improvements in the economic situation in Thailand have been the major driver of growth in sales in numerous fmcg industries, including tissue and hygiene, as greater spending power and rising consumer confidence have spurred people to purchase products which offer them superior convenience and comfort.
Euromonitor International's Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
Strong Growth Again for Tissue and Hygiene in 2017
Demographic Trends Such As Falling Birth Rate and Population Ageing Influence Sales
Multinational Players Remain Dominant, With Local Brands and Private Label Struggling
More Sophisticated Consumer Tastes Support Growth in Sales of Expensive Products
A Positive Performance Is Expected for Tissue and Hygiene Over the Forecast Period
Market Indicators
- Table 1 Birth Rates 2012-2017
- Table 2 Infant Population 2012-2017
- Table 3 Female Population by Age 2012-2017
- Table 4 Total Population by Age 2012-2017
- Table 5 Households 2012-2017
- Table 6 Forecast Infant Population 2017-2022
- Table 7 Forecast Female Population by Age 2017-2022
- Table 8 Forecast Total Population by Age 2017-2022
- Table 9 Forecast Households 2017-2022
Market Data
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
- Summary 1 Research Sources
Headlines
Prospects
Retail Boom and Rising Inbound Tourism Flows To Support Positive Growth in Afh Sales
Ageing Population and Improving Healthcare To Contribute To Growth in Afh Hygiene
Rising Production Costs and Premiumisation Set To Boost Afh Unit Price Growth
Competitive Landscape
Major International Players Continue To Dominate
Smaller Local Players Struggle To Compete
Innovation Remains Minimal, Although It Is Starting To Become More Important
Category Data
- Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
- Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
- Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
- Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
- Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
- Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
- Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
- Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
- Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Growth To Be Based on Higher Spending on Children As the Economy Thrives
Disposable Pants Set for Strong Growth Due the Maturity of Other Categories
Expansion of Consumer Base Set To Be Key To Growth Due To Falling Birth Rate
Competitive Landscape
Unicharm Maintains Its Position As the Leading Name in Nappies/diapers/pants
Local Manufacturer Elleair Product Co Is the Most Dynamic Player in 2017
International Brands Benefit From Key Advantages, Dominating Sales As A Result
Category Data
- Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
- Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
- Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
- Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
- Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
More Sophisticated Products Set To Become More Popular Over the Forecast Period
Pantyliners To Remain the Most Dynamic Sanitary Protection Category
Slim/thin/ultra Thin Towels With Wings Slated for Further Positive Growth
Competitive Landscape
Unicharm Remains Thailand's Strongest Sanitary Protection Company
Second-placed Kao Corp Is the Most Dynamic Branded Player in Sanitary Protection
International Players Remain Dominant, With Local Brands and Private Label Struggling
Category Data
- Table 35 Retail Sales of Sanitary Protection by Category: Value 2012-2017
- Table 36 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
- Table 37 Retail Sales of Tampons by Application Format: % Value 2012-2017
- Table 38 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
- Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
- Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
- Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Wipes Expected To Register A Double-digit Value Cagr in Constant 2017 Terms
General Purpose Wipes Set To Be the Most Dynamic Wipes Category
Baby Wipes To Register Strong Sales Growth and Remain the Largest Wipes Category
Competitive Landscape
Unicharm Remains the Leading Player in Wipes
Lison Vision Is Again the Most Dynamic Performer As It Holds Onto Second Position
International Brands Continue To Dominate As Private Label Continues To Wane
Category Data
- Table 43 Retail Sales of Wipes by Category: Value 2012-2017
- Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
- Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
- Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
- Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
- Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Further Positive Growth Expected As Consumers Become More Sophisticated
Toilet Paper Is Likely To Remain the Most Dynamic Retail Tissue Category
'green' Products Set To Continue Benefiting From the Rising Profile of Ecological Issues
Competitive Landscape
Kimberly-Clark Clocks Strong Growth To Retail Its Leading Position in Retail Tissue
Second-placed Berli Jucker Cellox Remains Well Ahead of Smaller Local Rivals
Small Local Players See Strong Growth Despite the Threat From Cheap Chinese Brands
Category Data
- Table 49 Retail Sales of Tissue by Category: Value 2012-2017
- Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
- Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
- Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
- Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
- Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
the Ageing Population Set To Remain A Strong Driver of Positive Growth
Light Adult Incontinence Likely To Be the Best Performing Category
Education Campaigns Set To Remain at the Forefront of Promotional Efforts
Competitive Landscape
Dsg International Way Out in Front As the Dominant Player in Adult Incontinence
Unicharm Continues To Benefit From the Decline of Fu Berg Industrial Co
Local Brands and Private Label Struggle To Challenge the Leading International Players
Category Data
- Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
- Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
- Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
- Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
- Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
