タイのティッシュ・衛生用品市場

当レポートでは、タイにおけるティッシュ・衛生用品の市場について分析し、市場全体の動向と発展、市場データ（過去・今後6年間分）、主要企業プロファイル（企業戦略・事業実績・競争力など）、各部門の動向・競合情勢・将来見通しなどを調査しております。

産業概況

• エグゼクティブ・サマリー
• 主な傾向と発展
• 市場指標
• 市場データ
• 情報源

企業プロファイル

• Berli Jucker Cellox Ltd
• DSG International (Thailand) PLC
• Kimberly-Clark Thailand Co Ltd
• Moong Pattana International PLC
• Unicharm Thailand Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

• 外出用ティッシュ・衛生用品
• 脱脂綿・綿棒・パッド
• 失禁ケア用品
• 紙おむつ・紙パンツ
• 生理用品
• 拭き取り用品
• 小売用ティッシュ

The positive sales growth that characterised tissue and hygiene throughout the review period continued into 2017 as value sales increased substantially across the industry. Ongoing improvements in the economic situation in Thailand have been the major driver of growth in sales in numerous fmcg industries, including tissue and hygiene, as greater spending power and rising consumer confidence have spurred people to purchase products which offer them superior convenience and comfort. Urbanisation h...

Euromonitor International's Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Strong Growth Again for Tissue and Hygiene in 2017

Demographic Trends Such As Falling Birth Rate and Population Ageing Influence Sales

Multinational Players Remain Dominant, With Local Brands and Private Label Struggling

More Sophisticated Consumer Tastes Support Growth in Sales of Expensive Products

A Positive Performance Is Expected for Tissue and Hygiene Over the Forecast Period

Market Indicators

• Table 1 Birth Rates 2012-2017
• Table 2 Infant Population 2012-2017
• Table 3 Female Population by Age 2012-2017
• Table 4 Total Population by Age 2012-2017
• Table 5 Households 2012-2017
• Table 6 Forecast Infant Population 2017-2022
• Table 7 Forecast Female Population by Age 2017-2022
• Table 8 Forecast Total Population by Age 2017-2022
• Table 9 Forecast Households 2017-2022

Market Data

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Sources

• Summary 1 Research Sources

Headlines

Prospects

Retail Boom and Rising Inbound Tourism Flows To Support Positive Growth in Afh Sales

Ageing Population and Improving Healthcare To Contribute To Growth in Afh Hygiene

Rising Production Costs and Premiumisation Set To Boost Afh Unit Price Growth

Competitive Landscape

Major International Players Continue To Dominate

Smaller Local Players Struggle To Compete

Innovation Remains Minimal, Although It Is Starting To Become More Important

Category Data

• Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
• Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
• Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
• Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
• Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
• Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
• Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
• Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
• Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
• Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022

Headlines

Prospects

Positive Growth To Be Based on Higher Spending on Children As the Economy Thrives

Disposable Pants Set for Strong Growth Due the Maturity of Other Categories

Expansion of Consumer Base Set To Be Key To Growth Due To Falling Birth Rate

Competitive Landscape

Unicharm Maintains Its Position As the Leading Name in Nappies/diapers/pants

Local Manufacturer Elleair Product Co Is the Most Dynamic Player in 2017

International Brands Benefit From Key Advantages, Dominating Sales As A Result

Category Data

• Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
• Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
• Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
• Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
• Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
• Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Headlines

Prospects

More Sophisticated Products Set To Become More Popular Over the Forecast Period

Pantyliners To Remain the Most Dynamic Sanitary Protection Category

Slim/thin/ultra Thin Towels With Wings Slated for Further Positive Growth

Competitive Landscape

Unicharm Remains Thailand's Strongest Sanitary Protection Company

Second-placed Kao Corp Is the Most Dynamic Branded Player in Sanitary Protection

International Players Remain Dominant, With Local Brands and Private Label Struggling

Category Data

• Table 35 Retail Sales of Sanitary Protection by Category: Value 2012-2017
• Table 36 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
• Table 37 Retail Sales of Tampons by Application Format: % Value 2012-2017
• Table 38 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
• Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
• Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
• Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
• Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022

Headlines

Prospects

Wipes Expected To Register A Double-digit Value Cagr in Constant 2017 Terms

General Purpose Wipes Set To Be the Most Dynamic Wipes Category

Baby Wipes To Register Strong Sales Growth and Remain the Largest Wipes Category

Competitive Landscape

Unicharm Remains the Leading Player in Wipes

Lison Vision Is Again the Most Dynamic Performer As It Holds Onto Second Position

International Brands Continue To Dominate As Private Label Continues To Wane

Category Data

• Table 43 Retail Sales of Wipes by Category: Value 2012-2017
• Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
• Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
• Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
• Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
• Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022

Headlines

Prospects

Further Positive Growth Expected As Consumers Become More Sophisticated

Toilet Paper Is Likely To Remain the Most Dynamic Retail Tissue Category

'green' Products Set To Continue Benefiting From the Rising Profile of Ecological Issues

Competitive Landscape

Kimberly-Clark Clocks Strong Growth To Retail Its Leading Position in Retail Tissue

Second-placed Berli Jucker Cellox Remains Well Ahead of Smaller Local Rivals

Small Local Players See Strong Growth Despite the Threat From Cheap Chinese Brands

Category Data

• Table 49 Retail Sales of Tissue by Category: Value 2012-2017
• Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
• Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
• Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
• Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
• Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Headlines

Prospects

the Ageing Population Set To Remain A Strong Driver of Positive Growth

Light Adult Incontinence Likely To Be the Best Performing Category

Education Campaigns Set To Remain at the Forefront of Promotional Efforts

Competitive Landscape

Dsg International Way Out in Front As the Dominant Player in Adult Incontinence

Unicharm Continues To Benefit From the Decline of Fu Berg Industrial Co

Local Brands and Private Label Struggle To Challenge the Leading International Players

Category Data

• Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
• Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
• Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
• Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
• Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
• Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022