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市場調査レポート

インドのホームケア用品市場

Home Care in India

発行 Euromonitor International 商品コード 277121
出版日 ページ情報 英文 49 Pages
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本日の銀行送金レート: 1USD=110.43円で換算しております。
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インドのホームケア用品市場 Home Care in India
出版日: 2018年02月08日 ページ情報: 英文 49 Pages
概要

当レポートでは、インドにおけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ (過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

インドのホームケア用品市場:産業概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 各地域の主な傾向と発展
    • インド東部・北東部
    • インド北部
    • インド南部
    • インド西部
  • 都市部と農村部:主な傾向と発展
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Dabur India Ltd
  • Hindustan Unilever Ltd
  • Procter & Gamble Home Products Ltd
  • Rohit Surfactants Pvt Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPIN

Consumers in India are becoming increasingly conscious about their health, hygiene and surroundings. These are the driving factors for growing demand for quality home care products in India. In addition, various government initiatives and significant promotional activities by manufacturers have also increased awareness of home care products among consumers. Laundry care remains the largest category within home care in India and has achieved a high level of penetration.

Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Hygiene Remains Top Priority for Indian Consumers

Convenience and Value Added Features Being Sought by Consumers

Home Care Remains Price Sensitive

Attractive Packaging and Convenient Product Formats Key To Product Development

Penetration of Home Care Products Set To Increase Over Forecast Period

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Consumers Increasingly Looking for Products To Freshen Their Homes

Candle Air Fresheners Witness Huge Demand During Festive Occasions

Car Air Fresheners See Mass Popularisation With Increase in Car Sales

Competitive Landscape

Dabur India Continues To Lead Air Care Sales

Strong Competition From International Players

Godrej Consumer Products Aggressively Markets Aer Brand

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Prospects

Bleach Sales To Remain Negligible Over Forecast Period

Headlines

Prospects

Consumers Shifting To Bar and Liquid Dishwashing

Automatic Dishwashing Sales Remain Limited

Manufacturers Introducing New Pack Formats and Sizes To Cater To Popular Demand

Competitive Landscape

Hindustan Unilever Continues To Dominate Dishwashing

International Players Continue To Outperform Domestic Companies

Companies Focusing on Marketing To Stay Competitive

Category Indicators

  • Table 19 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 20 Sales of Dishwashing by Category: Value 2012-2017
  • Table 21 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 22 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 23 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 24 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 25 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Mosquito Repellents Increasingly Used To Fight Off Vector Borne Diseases

Less Harmful Product Formats Fuelling Change in Household Insecticides

Specialised and Innovative Formats To Be Key Theme Over Forecast Period

Competitive Landscape

Godrej Continues To Dominate Home Insecticide Sales

Players Focusing on Advertising and Marketing

Growing Investment in Innovation To Attract Consumers

Category Data

  • Table 26 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 27 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 28 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 29 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 30 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 31 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 32 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Consumers Demanding Advanced Formats and Added Value

Rising Demand for Liquid Detergents and Washing Machine Laundry Products

Companies To Extend Tax Benefits To Consumers

Competitive Landscape

Unilever Continues To Dominate Laundry Care

Premium Segment Continues To Develop

Home Grown and Regional Brands Challenging Large Players

Category Indicators

  • Table 33 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 34 Sales of Laundry Care by Category: Value 2012-2017
  • Table 35 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 36 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 37 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 38 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 39 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 40 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 41 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 42 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 43 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 44 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 45 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 46 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 47 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Shoe Polish Remains Largest Polishes Category

Demand Impacted by Shift Away From Formal Shoes

Preference for Inexpensive and Easily Replaceable Products

Competitive Landscape

Reckitt Benckiser Continues To Dominate Sales

International Brands Continue To Lead the Way

Limited Innovation in Response To Sluggish Sales

Category Data

  • Table 48 Sales of Polishes by Category: Value 2012-2017
  • Table 49 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 50 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 51 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 52 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 53 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Rising Hygiene Awareness Boosts Demand

Rising Demand for Surface Specific Products

Demand for Convenience Directing Packaging and Closure Innovation

Competitive Landscape

Marketing and Advertising Spreads Hygiene Awareness

Area Continues To Be Led by International Manufacturers

Reckitt Benckiser Continues To Dominate Surface Care Sales

Category Data

  • Table 54 Sales of Surface Care by Category: Value 2012-2017
  • Table 55 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 57 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 58 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 59 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Government's Swachh Bharat Abhiyan Initiative Boosts Demand for Toilet Care

Companies Investing Heavily in Spreading Hygiene Awareness

Toilet Liquids Remains Most Popular Toilet Care Product

Competitive Landscape

Reckitt Benckiser Continues To Dominate Toilet Care Sales

Focus on Internet Retailing and Social Media To Attract Consumers

International Brands Remain Leading Players in Toilet Care

Category Data

  • Table 60 Sales of Toilet Care by Category: Value 2012-2017
  • Table 61 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 63 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 64 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 65 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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