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市場調査レポート

インドのホームケア用品市場

Home Care in India

発行 Euromonitor International 商品コード 277121
出版日 ページ情報 英文 47 Pages
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インドのホームケア用品市場 Home Care in India
出版日: 2019年02月19日 ページ情報: 英文 47 Pages
概要

当レポートでは、インドにおけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ (過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

インドのホームケア用品市場:産業概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 各地域の主な傾向と発展
    • インド東部・北東部
    • インド北部
    • インド南部
    • インド西部
  • 都市部と農村部:主な傾向と発展
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Dabur India Ltd
  • Hindustan Unilever Ltd
  • Procter & Gamble Home Products Ltd
  • Rohit Surfactants Pvt Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPIN

Home care in India continued to record stable current value growth in 2018. Indian consumers are increasingly becoming aware of the importance of hygiene, are searching for convenience owing to their busy lifestyles and at the same time are also looking for cost-effective, value-for-money products. Growth was driven by emerging products such as air care, home care disinfectants, multi-purpose cleaners, automatic detergents and liquid fabric softeners, which all experienced increased uptake by ur...

Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Sustained Growth for Home Care in India

Premiumisation and Product Penetration As Key Themes in 2018

Home Care in India Remains Consolidated Despite Competition From Private Label

Introduction of Products With Superior Cleaning Properties and Simple Packaging

Increased Awareness of Home Hygiene To Promote Further Growth in Home Care

Market Indicators

  • Table 1 Households 2013-2018

Market Data

  • Table 2 Sales of Home Care by Category: Value 2013-2018
  • Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
  • Table 4 NBO Company Shares of Home Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  • Table 7 Distribution of Home Care by Format: % Value 2013-2018
  • Table 8 Distribution of Home Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Air Care Posts Healthy Growth With Fragrance Being Associated With Cleanliness

Standard of Living Determines Purchasing Decisions for Car Fresheners

Bathroom Air Fresheners Continues To Enjoy Popularity Amid New Product Developments

Competitive Landscape

Dabur India Launches New Product and Maximises Marketing Efforts

Urbanisation Aids Popularity of Modern Retailers Distributing Air Care

Category Data

  • Table 11 Sales of Air Care by Category: Value 2013-2018
  • Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
  • Table 14 NBO Company Shares of Air Care: % Value 2014-2018
  • Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
  • Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Specific Products Boost Overall Sales

Automatic Dishwashing Confined To Attracting Niche Consumer Base

Liquid and Refill Pouches Are Becoming Popular in Liquid Dishwashing

Competitive Landscape

Category Leader Hindustan Unilever Pushes for Premiumisation

Jyothy Laboratories Reinforces Brands With New Campaign Initiatives

Category Indicators

  • Table 18 Household Possession of Dishwashers 2013-2018

Category Data

  • Table 19 Sales of Dishwashing by Category: Value 2013-2018
  • Table 20 Sales of Dishwashing by Category: % Value Growth 2013-2018
  • Table 21 NBO Company Shares of Dishwashing: % Value 2014-2018
  • Table 22 LBN Brand Shares of Dishwashing: % Value 2015-2018
  • Table 23 Forecast Sales of Dishwashing by Category: Value 2018-2023
  • Table 24 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Spray/aerosol Insecticides Records Fastest Growth, Followed by Electric Insecticides

Mosquito Menace Is Significant Problem in India

Demand for Insecticide Coils Slows Down

Competitive Landscape

Godrej Consumer Products Strengthens Leadership

Godrej Consumer Products Partners With Government To Eliminate Malaria by 2030

New Product Development and Aggressive Pricing Characterises Competition

Category Data

  • Table 25 Sales of Home Insecticides by Category: Value 2013-2018
  • Table 26 Sales of Home Insecticides by Category: % Value Growth 2013-2018
  • Table 27 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
  • Table 28 NBO Company Shares of Home Insecticides: % Value 2014-2018
  • Table 29 LBN Brand Shares of Home Insecticides: % Value 2015-2018
  • Table 30 Forecast Sales of Home Insecticides by Category: Value 2018-2023
  • Table 31 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Fabric Softeners Is Part of Laundry Care Regime in Urban Households

Expansion in Modern Retailing Supports Growth of Laundry Care

Urbanisation and Changing Lifestyles To Aid Growth Over Forecast Period

Competitive Landscape

Hindustan Unilever Strengthens Its Position by Driving Premiumisation

Domestic Companies Offer Tough Competition To International Players

Category Indicators

  • Table 32 Household Possession of Washing Machines 2013-2018

Category Data

  • Table 33 Sales of Laundry Care by Category: Value 2013-2018
  • Table 34 Sales of Laundry Care by Category: % Value Growth 2013-2018
  • Table 35 Sales of Laundry Aids by Category: Value 2013-2018
  • Table 36 Sales of Laundry Aids by Category: % Value Growth 2013-2018
  • Table 37 Sales of Laundry Detergents by Category: Value 2013-2018
  • Table 38 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
  • Table 39 NBO Company Shares of Laundry Care: % Value 2014-2018
  • Table 40 LBN Brand Shares of Laundry Care: % Value 2015-2018
  • Table 41 NBO Company Shares of Laundry Aids: % Value 2014-2018
  • Table 42 LBN Brand Shares of Laundry Aids: % Value 2015-2018
  • Table 43 NBO Company Shares of Laundry Detergents: % Value 2014-2018
  • Table 44 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
  • Table 45 Forecast Sales of Laundry Care by Category: Value 2018-2023
  • Table 46 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Availability of Substitutes and Low Demand Results in Lacklustre Outlook

Preference for Low Maintenance Furniture To Slow Growth of Furniture Polish

Competitive Landscape

Reckitt Benckiser Retains Dominance of Polishes

SC Johnson Products Pvt Ltd Is Other Notable Player in Polishes

Category Data

  • Table 47 Sales of Polishes by Category: Value 2013-2018
  • Table 48 Sales of Polishes by Category: % Value Growth 2013-2018
  • Table 49 NBO Company Shares of Polishes: % Value 2014-2018
  • Table 50 LBN Brand Shares of Polishes: % Value 2015-2018
  • Table 51 Forecast Sales of Polishes by Category: Value 2018-2023
  • Table 52 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Home Care Disinfectants Becomes Regular Choice for Consumers

Ease of Use and Multiple Benefits Support Demand for Multi-purpose Cleaners

Grocery Retailers Retains Lead With Traditional Grocery Retailers Gaining Share

Competitive Landscape

Dettol and Lizol Continue To Strengthen Reckitt Benckiser's Lead

Competition in Surface Care Is Quite Consolidated

Category Data

  • Table 53 Sales of Surface Care by Category: Value 2013-2018
  • Table 54 Sales of Surface Care by Category: % Value Growth 2013-2018
  • Table 55 NBO Company Shares of Surface Care: % Value 2014-2018
  • Table 56 LBN Brand Shares of Surface Care: % Value 2015-2018
  • Table 57 Forecast Sales of Surface Care by Category: Value 2018-2023
  • Table 58 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Low-income Consumers Hold the Key To Toilet Care's Penetration

Convenience Is Expected To Drive Popularity of In-cistern Devices and Itbs

Toilet Liquids/foam Remains Most Popular Toilet Care Product

Competitive Landscape

Hindustan Unilever Proactively Engages in Toilet Care

Reckitt Benckiser Reinforces Commitment To Providing Universal Access To Sanitation Through New Campaign

Category Data

  • Table 59 Sales of Toilet Care by Category: Value 2013-2018
  • Table 60 Sales of Toilet Care by Category: % Value Growth 2013-2018
  • Table 61 NBO Company Shares of Toilet Care: % Value 2014-2018
  • Table 62 LBN Brand Shares of Toilet Care: % Value 2015-2018
  • Table 63 Forecast Sales of Toilet Care by Category: Value 2018-2023
  • Table 64 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
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