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市場調査レポート

香港のアパレル・フットウェア市場

Apparel and Footwear in Hong Kong, China

発行 Euromonitor International 商品コード 277113
出版日 ページ情報 英文
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香港のアパレル・フットウェア市場 Apparel and Footwear in Hong Kong, China
出版日: 2020年03月23日 ページ情報: 英文
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概要

当レポートでは、香港のアパレル(衣料品)およびフットウェア(履物)市場について調査分析しており、最新の市場データ、主要企業プロファイル、主要ブランドの検証、市場に影響を与える戦略的分析、市場予測などを提供しています。

香港のアパレル市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 定義
  • 情報源

香港のアパレル市場:企業プロファイル

  • Adidas Hong Kong Ltd.
  • Bossini International Holdings Ltd
  • Nike Inc

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • 子供服
  • 衣料アクセサリー
  • 男性用衣料
  • 女性用衣料
  • ジーンズ
  • 靴下
  • フットウェア
  • スポーツウェア
目次
Product Code: CLFHK

Apparel and footwear show declines (or no growth) in value across all categories in Hong Kong 2019. Jeans sees the steepest decline and hosiery sees the smallest impact with no growth recorded. The overall reason for this is disruption caused by the 2019-2020 protests triggered by the introduction of the Fugitive Offenders amendment bill by the Hong Kong government, which in impacting sales in physical stores. The months with the hardest impact are seen between August and November 2019, with the...

Euromonitor International's Apparel and Footwear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Overall value declines seen due to high competition and challenges in a fragmented environment

Athleisure trends and crossover collections keep apparel and footwear upbeat

Competitive and fragmented environment shows signs of recovery with multiple new malls, stores and product launches

Internet retailing on the up, driven by competitive environment and boosted by YouTube influencers and fast access to foreign fashions

Signs of recovery indicate positive growth will return over forecast period

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
  • Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Higher quality apparel, casual dress codes, protests, and climate change all contribute to declines seen across womenswear

Japanese casual fashion least affected, which boosts the expansion of Uniqlo

Disruptions to physical stores and fashion influencers boost interest in online shopping

COMPETITIVE LANDSCAPE

H&M maintains joint top place thanks to glamourous new line from Giambattista Valli and expansion of physical stores

6ixty 8ight continues to lead women's underwear thanks to attractive price points, promotions and constant expansion

Highly-fragmented category to see some positive growth thanks to internet retailing

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2014-2019
  • Table 14 Sales of Womenswear by Category: Value 2014-2019
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
  • Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2015-2019
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2016-2019
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
  • Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Higher-quality garments, less formal professional dress codes, and multi-use apparel all contribute to declines seen in menswear

Athleisurewear (sports-inspired streetwear) trend maintains steady support for menswear

Crossover collections become apparel status symbols, for premium and fast fashion brands alike

COMPETITIVE LANDSCAPE

adidas Hong Kong Ltd continues to lead, thanks to ongoing launches of specialist apparel and constant expansion

Calvin Klein leads men's underwear thanks to ongoing promotions and charitable donations

Premium brands continue to see success and thus support menswear overall

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2014-2019
  • Table 32 Sales of Menswear by Category: Value 2014-2019
  • Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
  • Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
  • Table 35 NBO Company Shares of Menswear: % Value 2015-2019
  • Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2015-2019
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2016-2019
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2015-2019
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2016-2019
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2015-2019
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2016-2019
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2015-2019
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2016-2019
  • Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
  • Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Childrenswear supported by crossover collections and innovative designs

Physical stores perform better in childrenswear, as online channels also boost growth

Premiumisation trends driven by falling birth rate and fewer children per family

COMPETITIVE LANDSCAPE

Chickeeduck Retail retains top place thanks to 30-year heritage and crossover collections

SKC Group remains a close second place contender due to stronger discounts and alternative themes

Lower-priced crossover collections may lead to fast fashion price competition

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2014-2019
  • Table 50 Sales of Childrenswear by Category: Value 2014-2019
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
  • Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Hong Kong's strong culture of fitness boosts sales of performance apparel

Children's sportswear seen to hold huge untapped potential, with players expected to follow the lead of Nike and premium labels

Polarised trends catered for with new premium Lululemon and affordable Decathlon stores opening in 2019

COMPETITIVE LANDSCAPE

Adidas just beats Nike in the race to top place, thanks to new collections and store expansions

Nike Hong Kong aims to strengthen its place with a localised strategy of sponsoring sporting events

Department stores lose their sportswear sections, as brands perform better with themed stores and timely promotions

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2014-2019
  • Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
  • Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
  • Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
  • Table 63 Distribution of Sportswear by Format: % Value 2014-2019
  • Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Jeans fall out of fashion due to sports-inspired and streetwear trends

Higher quality economy jeans sees the least sharp decline, thanks to new technologies and innovations

Sustainability trends inspire denim recycling with customisation and embellishment

COMPETITIVE LANDSCAPE

Levi's and Lee lead jeans overall and Levi's tops the premium segment thanks to its localised promotions strategies

Economy jeans players invest in new stores and collections to boost sales

Polarisation looks set to continue as players innovate to stay ahead

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2014-2019
  • Table 67 Sales of Jeans by Category: Value 2014-2019
  • Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
  • Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
  • Table 70 Sales of Men's Jeans by Category: Volume 2014-2019
  • Table 71 Sales of Men's Jeans by Category: Value 2014-2019
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2014-2019
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2014-2019
  • Table 74 Sales of Women's Jeans by Category: Volume 2014-2019
  • Table 75 Sales of Women's Jeans by Category: Value 2014-2019
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2014-2019
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2014-2019
  • Table 78 NBO Company Shares of Jeans: % Value 2015-2019
  • Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
  • Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2019-2024
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2019-2024
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2019-2024
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2019-2024
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2019-2024
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2019-2024
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2019-2024
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Warmer weather and less formal fashions restricting sales of hosiery

Sports trends boost demand for performance-style socks

Higher-priced local sock specialists closing down in face of strong online competition from global players

COMPETITIVE LANDSCAPE

Fast fashion giants lead hosiery, thanks to advantage of one-stop-shop sales

Local players lose out to a wider range of cheap alternatives

More hosiery consumers expected to switch to internet retailing to keep up with foreign fashion trends

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2014-2019
  • Table 93 Sales of Hosiery by Category: Value 2014-2019
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
  • Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
  • Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
  • Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
  • Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Hats/caps supported by athleisure and Korean fashion trends

Gloves sees the steepest decline due to climate and lifestyle factors

Versace confirms decline in premium apparel accessories

COMPETITIVE LANDSCAPE

G2000 leads apparel accessories thanks to strong social media, special offers and expansion

Athleisure trends support Nike in apparel accessories

Social media and online retailing enables consumers to keep up with the latest trends

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
  • Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Athleisure trends and technological developments support footwear

Hiking joins the list of sporting activities favoured by consumers in Hong Kong

Customisation and sustainability continue to provide favourable options

COMPETITIVE LANDSCAPE

Nike and adidas continue to lead footwear thanks to sports-inspired trends

Expanded distribution of sports players set to keep pace with footwear trends

Staccato leads formal footwear with ongoing high-end promotions

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2014-2019
  • Table 113 Sales of Footwear by Category: Value 2014-2019
  • Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
  • Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
  • Table 116 NBO Company Shares of Footwear: % Value 2015-2019
  • Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
  • Table 118 Distribution of Footwear by Format: % Value 2014-2019
  • Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
  • Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024