表紙
市場調査レポート

タイの高級品市場

Luxury Goods in Thailand

発行 Euromonitor International 商品コード 277097
出版日 ページ情報 英文 71 Pages
即納可能
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
Back to Top
タイの高級品市場 Luxury Goods in Thailand
出版日: 2016年01月20日 ページ情報: 英文 71 Pages
概要

生活水準の上昇や購買力の拡大に伴い、タイ国民の間でより高度なライフスタイルを追求する動きが広がってきました。消費者の物質面での関心が、多くの市場で高級品需要を力強く支えてきました。世界の既存/新規ブランド企業の多くが、タイをブティックや旗艦店の開設地として選択しています。更に、タイの高級品市場としての成長余地が多くの企業に評価され、店舗の新設・拡張の機会があると認められています。積極的なマーケティング活動が市場成長の促進力となっており、市場の活力を保つ要因ともなっています。

当レポートでは、タイの高級品市場について包括的に調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、概略以下の構成でお届けいたします。

タイの高級品市場:産業の概要

  • エグゼクティブサマリー
    • 高級品の浸透と市場成長
    • 高級ブランドによる多様な製品の提供と、製品ライン拡張路線の採用
    • 国際的高級ブランドが市場を支配し続ける
    • オンラインツールとモバイル通信が重要な役割を果たす
    • タイの高級品市場の明るい将来展望
  • 主要動向と発展
    • 所得の上昇と富裕層の増加による市場需要の拡大
    • タイ国民も外国人観光客も、高級ファッションを更に求めている
    • 成長戦略の一環として、大手ブランドが製品ラインの拡張に踏み出す
    • ショッピング体験による市場成長
    • ネット上の有名人:ソーシャルメディアでのインフルエンサー(影響者)
  • 市場データ
  • 情報源

タイの高級品市場:企業プロファイル

  • Club 21 (Thailand) Co., Ltd.
  • Cortina Watch (Thailand) Co., Ltd.
  • Elca (Thailand) Co., Ltd.
  • Everest World Co., Ltd.
  • Mall Group Co., Ltd.

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • デザイナーアパレル(プレタポルテ)
  • 高級ワイン/シャンパン、スピリッツ
  • 高級アクセサリー
  • 高級家電
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級タバコ
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: LUXTH

Luxury goods in Thailand continued to record strong growth due to a sign of economic recovery in 2015. The urbanisation trend is penetrating Bangkok and urban cities. Luxury goods are becoming more accessible, and expansion by high-end retailers is helping to boost the positive performance of luxury goods. As luxury goods in Thailand depend on both local consumers and foreign tourists, a bomb blast in Bangkok in the third quarter of 2015 has resulted in a negative impact on the market.

Euromonitor International's Luxury Goods in Thailand report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Luxury Goods Registers Positive Sales As Economy Picks Up
  • Affluent Consumers Prefer Integrated Luxury Lifestyles
  • More World-class Brands Enter Thai Luxury Goods
  • Store-based Channel Retains Its Predominance
  • Intense Competition Predicted for Luxury Goods

Key Trends and Developments

  • Positive Macro-economic Factors Support Demand for Luxury Goods
  • Affluent Consumers Enjoy Integrated Luxury Lifestyles
  • Brand Diversification Remains High in Luxury Goods in Thailand
  • Luxury Goods in Thailand Continues To Rely Upon Tourist Spending

Distribution

  • Summary 1. Selected Luxury Shopping Centres: 2015
  • Summary 2. Selected Luxury Department Stores: 2015

Market Data

  • Table 1. Sales of Luxury Goods by Category: Value 2010-2015
  • Table 2. Sales of Luxury Goods by Category: % Value Growth 2010-2015
  • Table 3. NBO Company Shares of Luxury Goods: % Value 2010-2014
  • Table 4. LBN Brand Shares of Luxury Goods: % Value 2011-2014
  • Table 5. Distribution of Luxury Goods by Format: % Value 2010-2015
  • Table 6. Distribution of Luxury Goods by Format and Category: % Value 2015
  • Table 7. Forecast Sales of Luxury Goods by Category: Value 2015-2020
  • Table 8. Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020

Sources

  • Summary 3. Research Sources

Elca (thailand) Co Ltd in Luxury Goods (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 4. Elca (Thailand) Co Ltd: Key Facts
  • Internet Strategy
  • Competitive Positioning
    • Summary 5. Elca (Thailand) Co Ltd: Luxury Brands by Category 2015

Louis Vuitton (thailand) Co Ltd in Luxury Goods (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 6. Louis Vuitton (Thailand) Co Ltd: Key Facts
  • Internet Strategy
  • Competitive Positioning
    • Summary 7. Louis Vuitton (Thailand) Co Ltd: Luxury Brands by Category 2015

Mall Group Co Ltd, the in Luxury Goods (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 8. The Mall Group: Key Facts
  • Company Background
  • Internet Strategy

Private Label

    • Summary 9. The Mall Group: Private Label Portfolio
  • Competitive Positioning
    • Summary 10. The Mall Group: Competitive Position 2014

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 9. Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2010-2015
  • Table 10. Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2010-2015
  • Table 11. NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2010-2014
  • Table 12. LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2011-2014
  • Table 13. Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2010-2015
  • Table 14. Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020
  • Table 15. Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16. Sales of Fine Wines/Champagne and Spirits by Category: Value 2010-2015
  • Table 17. Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2010-2015
  • Table 18. NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2010-2014
  • Table 19. LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2011-2014
  • Table 20. Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2010-2015
  • Table 21. Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020
  • Table 22. Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23. Sales of Luxury Accessories by Category: Value 2010-2015
  • Table 24. Sales of Luxury Accessories by Category: % Value Growth 2010-2015
  • Table 25. NBO Company Shares of Luxury Accessories: % Value 2010-2014
  • Table 26. LBN Brand Shares of Luxury Accessories: % Value 2011-2014
  • Table 27. Distribution of Luxury Accessories by Format: % Value 2010-2015
  • Table 28. Forecast Sales of Luxury Accessories by Category: Value 2015-2020
  • Table 29. Forecast Sales of Luxury Accessories by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30. Sales of Luxury Electronic Gadgets by Category: Value 2010-2015
  • Table 31. Sales of Luxury Electronic Gadgets by Category: % Value Growth 2010-2015
  • Table 32. NBO Company Shares of Luxury Electronic Gadgets: % Value 2010-2014
  • Table 33. LBN Brand Shares of Luxury Electronic Gadgets: % Value 2011-2014
  • Table 34. Distribution of Luxury Electronic Gadgets by Format: % Value 2010-2015
  • Table 35. Forecast Sales of Luxury Electronic Gadgets by Category: Value 2015-2020
  • Table 36. Forecast Sales of Luxury Electronic Gadgets by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37. Sales of Luxury Jewellery and Timepieces by Category: Value 2010-2015
  • Table 38. Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2010-2015
  • Table 39. NBO Company Shares of Luxury Jewellery and Timepieces: % Value 2010-2014
  • Table 40. LBN Brand Shares of Luxury Jewellery and Timepieces: % Value 2011-2014
  • Table 41. Distribution of Luxury Jewellery and Timepieces by Format: % Value 2010-2015
  • Table 42. Forecast Sales of Luxury Jewellery and Timepieces by Category: Value 2015-2020
  • Table 43. Forecast Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 44. Sales of Luxury Leather Goods: Value 2010-2015
  • Table 45. Sales of Luxury Leather Goods: % Value Growth 2010-2015
  • Table 46. NBO Company Shares of Luxury Leather Goods: % Value 2010-2014
  • Table 47. LBN Brand Shares of Luxury Leather Goods: % Value 2011-2014
  • Table 48. Distribution of Luxury Leather Goods by Format: % Value 2010-2015
  • Table 49. Forecast Sales of Luxury Leather Goods: Value 2015-2020
  • Table 50. Forecast Sales of Luxury Leather Goods: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51. Sales of Luxury Writing Instruments and Stationery by Category: Value 2010-2015
  • Table 52. Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2010-2015
  • Table 53. NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2010-2014
  • Table 54. LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2011-2014
  • Table 55. Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2010-2015
  • Table 56. Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2015-2020
  • Table 57. Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 58. Sales of Super Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 59. Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 60. NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2010-2014
  • Table 61. LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2011-2014
  • Table 62. Distribution of Super Premium Beauty and Personal Care by Format: % Value 2010-2015
  • Table 63. Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 64. Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Back to Top