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市場調査レポート

タイの高級品市場

Luxury Goods in Thailand

発行 Euromonitor International 商品コード 277097
出版日 ページ情報 英文 61 Pages
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本日の銀行送金レート: 1USD=111.95円で換算しております。
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タイの高級品市場 Luxury Goods in Thailand
出版日: 2018年02月05日 ページ情報: 英文 61 Pages
概要

当レポートでは、タイの高級品市場について包括的に調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含め、お届けいたします。

タイの高級品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

タイの高級品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • デザイナーアパレル(プレタポルテ)
  • 高級ワイン/シャンパン、スピリッツ
  • 高級アイウェア
  • 高級ジュエリー
  • 高級革製品
  • 高級ポータブル家電
  • 高級腕時計
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品
目次
Product Code: LUXTH

Luxury goods in Thailand posted healthy retail current value sales growth over the review period. Consumers like to indulge themselves by spending on luxury goods, and urbanisation and a strong retail presence of luxury brands helped to propel sales growth. Designer apparel and footwear (ready-to-wear) and luxury leather goods continued to contribute strongly to value sales, due to a wide brand presence, high consumer interest and new product developments.

Euromonitor International's Luxury Goods in Thailand report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Luxury Goods Continues To See Positive Retail Value Sales Growth

Shift From Luxury Goods To Luxury Experiences Among Thais and Tourists

International Players Lead Luxury Goods in Thailand

Store-based Retailing Dominates With the Integration of Internet Retailing

Slower Growth Expected for Luxury Goods in Thailand

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2012-2017
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Cobranding Boosts Awareness and Adds Dynamism

Women Remain the Key Consumers, But Men Emerge As A Significant Audience

Key Review Period Trends Expected To Continue in the Forecast Period

Competitive Landscape

Louis Vuitton Leads A Competitive Landscape

Pricing Strategies Sustain Prestige Image

Category Data

  • Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
  • Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
  • Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
  • Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
  • Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
  • Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022

Headlines

Prospects

"other" Fine Wine and Luxury Whiskies Lead the Way

Premiumisation and Diversification Trends Provide Momentum

New Excise Tax Structure Proposed for Alcoholic Drinks

Competitive Landscape

Diageo Moet Henessy (thailand) Leads A Fragmented Competitive Landscape

Pernod Ricard Uses Marketing To Diversify Its Reach

Category Data

  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
  • Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
  • Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
  • Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Headlines

Prospects

Volatile Demand for Luxury Cars

Interesting Mix of New Launches and Technological Innovations

Competitive Landscape

Mercedes-benz (thailand) Dominates Luxury Cars

Increasingly Fragmented Competitive Landscape

Category Data

  • Table 24 Sales of Luxury Cars: Value 2012-2017
  • Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
  • Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
  • Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
  • Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Headlines

Prospects

Sophisticated Requirements Result in Selective Purchases

Stiff Competition From Non-luxury Alternatives

Modern Lifestyles Set To Push the Demand for Luxury Eyewear

Competitive Landscape

Safilo Group and Luxottica Wholesale Capture Consumers of Luxury Sun Glasses

Category Data

  • Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
  • Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
  • Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
  • Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
  • Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
  • Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022

Headlines

Prospects

Popular Leisure Destination Spurs Demand for Luxury Hotels

Luxury Hotels To Benefit From Growth in Business and Medical Tourism

Promising Opportunities Lead Towards New Luxury Spaces

Competitive Landscape

Central Plaza Hotel Is A Giant Local Player

Dusit Hotels & Resorts Looks To Strengthen Its Position

Category Data

  • Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
  • Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
  • Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
  • Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
  • Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
  • Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
  • Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022

Headlines

Prospects

Established and Newer Factors Foster Demand

New, Innovative Collections Add Dynamism

Women Remain the Key Consumers As Men's Participation Grows

Competitive Landscape

the Entry of New Brands Intensifies the Competition

Pandora Remains A Coveted Brand Name

the Internet Is A Growing Communication Tool

Category Data

  • Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
  • Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
  • Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
  • Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
  • Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
  • Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022

Headlines

Prospects

Strong Brand Awareness Supports Mainstream Luxury Leather Goods

Private Importers and Preowned Items Could Dampen Domestic Sales

Competitive Landscape

LVMH Moet Hennessy Louis Vuitton Remains the Leading Player

Innovative Technology and Marketing Help To Develop Luxury Travel Goods

Category Data

  • Table 51 Sales of Luxury Leather Goods: Value 2012-2017
  • Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
  • Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
  • Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
  • Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
  • Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022

Headlines

Prospects

Consumers Set To Continue To Opt for Mainstream Brands

Differentiation Via Product Exclusivity and Cobranding

Competitive Landscape

Vertu Faces Liquidation

Gold Elite Paris Creates Interest in Luxury Mobile Phones

Category Data

  • Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
  • Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
  • Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
  • Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
  • Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
  • Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
  • Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Headlines

Prospects

Strong Consumer Preference for Signature Models

Swiss-made Timepieces Enjoy Strong Positioning

Competitive Landscape

Rolex Remains the Leading Brand

Brand Ambassador Strategy Supports Luxury Timepieces

Category Data

  • Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
  • Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
  • Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
  • Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
  • Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
  • Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
  • Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022

Headlines

Prospects

Demand Is Hindered by Mid-priced Alternatives

Professionals Choose Luxury Pens

Competitive Landscape

Montblanc International Dominates Retail Value Sales

Limited Distribution of Luxury Writing Instruments and Stationery

Category Data

  • Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
  • Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
  • Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
  • Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
  • Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
  • Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
  • Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Headlines

Prospects

Increasing Sophistication in Super Premium Beauty and Personal Care

Taxation Affects Supply and Competition

Colour Cosmetics and Skin Care Lead the Way

Competitive Landscape

Elca (thailand) Leads A Fragmented Competitive Landscape

New Brands Keen To Enter the Fray

Category Data

  • Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
  • Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
  • Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
  • Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
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