表紙
市場調査レポート

台湾のホームケア用品市場

Home Care in Taiwan

発行 Euromonitor International 商品コード 277089
出版日 ページ情報 英文 65 Pages
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台湾のホームケア用品市場 Home Care in Taiwan
出版日: 2016年03月03日 ページ情報: 英文 65 Pages
概要

当レポートでは、台湾のホームケア用品市場について調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて、体系的な情報を提供しています。

台湾のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 情報源

台湾のホームケア用品市場:企業プロファイル

  • AS Watson Group
  • Henkel Taiwan Ltd
  • Kao (Taiwan) Corp
  • Namchow Chemical Industrial Co Ltd
  • Unilever Taiwan Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

台湾のホームケア用品市場:カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPTW

Home care in Taiwan grew at a moderate pace in 2015, faster than in 2014. The major drivers of growth were three key categories - laundry care, home insecticides and toilet care. Low consumer confidence continued to hamper growth in consumer demand, as well as the willingness of manufacturers to pursue new product developments and innovation.

Euromonitor International's Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Moderate Growth in 2015
  • Fears Generate Demand
  • Multinationals Dominate
  • Supermarkets and Hypermarkets Lead Distribution
  • Volume Growth To Pick Up As Consumer Confidence Grows

Key Trends and Developments

  • Convenience Now A Major Contributor To Growth
  • Wariness Over Product Safety Drives Demand for Less Harsh Products
  • Economy Failing Consumers

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

As Watson Group in Home Care (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 2. AS Watson Group: Key Facts
  • Internet Strategy
    • Summary 3. AS Watson Group: Share of Sales Generated by Internet Retailing
  • Company Background

Private Label

    • Summary 4. AS Watson Group: Private Label Portfolio
  • Competitive Positioning
    • Summary 5. AS Watson Group: Competitive Position 2015

Henkel Taiwan Ltd in Home Care (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 6. Henkel Taiwan Ltd: Key Facts
  • Competitive Positioning
    • Summary 7. Henkel Taiwan Ltd: Competitive Position 2015

Kao (taiwan) Corp in Home Care (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 8. Kao (Taiwan) Corp: Key Facts
  • Competitive Positioning
    • Summary 9. Kao (Taiwan) Corp: Competitive Position 2015

Namchow Chemical Industrial Co Ltd in Home Care (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 10. Namchow Chemical Industrial Co Ltd: Key Facts
    • Summary 11. Namchow Chemical Industrial Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 12. Namchow Chemical Industrial Co Ltd: Competitive Position 2015

Unilever Taiwan Ltd in Home Care (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 13. Unilever Taiwan Ltd: Key Facts
  • Competitive Positioning
    • Summary 14. Unilever Taiwan Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11. Sales of Air Care by Category: Value 2010-2015
  • Table 12. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 13. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 14. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 15. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 16. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 17. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 18. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19. Sales of Bleach: Value 2010-2015
  • Table 20. Sales of Bleach: % Value Growth 2010-2015
  • Table 21. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 22. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 23. Forecast Sales of Bleach: Value 2015-2020
  • Table 24. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 25. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 26. Sales of Dishwashing by Category: Value 2010-2015
  • Table 27. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 28. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 29. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 30. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 31. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 32. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 33. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 34. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 35. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 36. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 37. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 38. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 39. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 40. Sales of Laundry Care by Category: Value 2010-2015
  • Table 41. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 42. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 43. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 44. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 45. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 46. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 47. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 48. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 49. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 50. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 51. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 52. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 53. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54. Sales of Polishes by Category: Value 2010-2015
  • Table 55. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 56. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 57. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 58. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 59. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60. Sales of Surface Care by Category: Value 2010-2015
  • Table 61. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 62. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 63. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 64. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 65. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 66. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 67. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 68. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 69. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70. Sales of Toilet Care by Category: Value 2010-2015
  • Table 71. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 72. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 73. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 74. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 75. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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