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市場調査レポート

台湾のホームケア用品市場

Home Care in Taiwan

発行 Euromonitor International 商品コード 277089
出版日 ページ情報 英文 56 Pages
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本日の銀行送金レート: 1USD=113.50円で換算しております。
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台湾のホームケア用品市場 Home Care in Taiwan
出版日: 2018年02月08日 ページ情報: 英文 56 Pages
概要

当レポートでは、台湾のホームケア用品市場について調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて、体系的な情報を提供しています。

台湾のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 情報源

台湾のホームケア用品市場:企業プロファイル

  • AS Watson Group
  • Henkel Taiwan Ltd
  • Kao (Taiwan) Corp
  • Namchow Chemical Industrial Co Ltd
  • Unilever Taiwan Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

台湾のホームケア用品市場:カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPTW

Home care posted steady current value growth in 2017. Despite home care being a largely mature market, new products and more eco-friendly products launched at higher unit prices or with multiple functions supported growth of home care. There was particularly strong support for growth from concentrated liquid detergents within laundry care. Except for bleach and polishes, all major categories registered current value growth in 2017.

Euromonitor International's Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Home Care Posts Steady Current Value Growth in 2017

Taiwanese Consumers Gradually Moving Towards More Eco-friendly and Natural Home Care Products

International Brands Lead Within Home Care, While Domestic Players Try To Maintain Or Break Through in Some Niche Areas

Hypermarkets and Supermarkets Continue To Record Value Sales Growth Within Home Care, While Internet Retailing and Warehouse Clubs Hold Significant Positions

Growth of Home Care Expected To Accelerate

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Electric Air Fresheners Remains the Largest Category

Liquid Air Fresheners Posts the Fastest Growth

More Functions May Be Offered

Competitive Landscape

Farcent Increases Its Share by Extending Product Lines

Local Giant Dominates, While Foreign Brands Have Little Influence

Internet Retailers, Alongside Health and Beauty Specialist Retailers, Are Showing Their Potential Within Air Care

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Continued Decline in Demand for Bleach

Consumers Prefer Colour Safe Bleach To Regular Bleach for Laundry Purposes Due To Less Time Being Available

Bleach Also Loses Out To Other Replacements Within Surface Care

Competitive Landscape

Kao (taiwan) Leads Bleach, Backed by Strong Brand Awareness and Lower Prices

International Players Dominate Bleach Through Wider Distribution

Private Label Has Some Presence in Bleach

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Dishwashing Gradually Moves Towards More-natural and Eco-friendly Products

Hand Dishwashing Continues To Be the Largest Category Within Dishwashing

Automatic Dishwashing Powder Has A Clear Edge Over Tablets

Competitive Landscape

Nice Enterprise Co Leads Dishwashing Due Its Strong Presence in Hand Dishwashing

International Players Slowly Lose Share To Domestic Competitors

Hypermarkets the Leading Distribution Channel for Hand Dishwashing

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Home Insecticides Posts Healthy Growth in 2017

Insecticide Baits and Other Home Insecticides Are the Most Dynamic

Spray/aerosol Insecticides Remains the Largest Category

Competitive Landscape

Leader's Position Is Supported by Multiple Product Lines and Brands

International Players Slowly Increase Their Shares, While Domestic Players Continue Dominating Home Insecticides

Multiple Retailing Channels, Including Warehouse Clubs and Independent Small Grocers, Are Important in Supporting Growth of Home Insecticides

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Concentrated Liquid Detergents Records the Highest Value Sales

Consumers Gradually Switch Towards More Eco-friendly/natural Products

Laundry Aids, Spot and Stain Removers and Fabric Softeners Are Regarded As Niche

Competitive Landscape

Unilever Taiwan Leads Laundry Care With A Wide Portfolio, While Kao (taiwan) Competes Through Extensive Marketing Efforts

International Brands Hold More Power, While Domestic Players Focus More on Eco-friendly Features

More Private Label Lines Become Available

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Polishes Are Not Popular in Taiwan Due To Local Consumption Habits

Shoe Polish Registers Current Value Growth, While Furniture Polish Posts A Decline

Furniture Polish Continues To Decline in Current Value Terms

Competitive Landscape

SC Johnson & Son Taiwan Maintains Its Leading Position Within Polishes

Local Players Still Fall Behind Overseas Giants Owing To Weaker Brand Awareness

Hardly Any Marketing Campaigns Within Polishes

Category Data

  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

All Categories Within Surface Care Post Current Value Growth in 2017

Home Care Wipes and Floor Cleaning Systems Registers Faster Growth Than Overall Surface Care

Consumers More Prudent When Choosing Surface Care Products

Competitive Landscape

SC Johnson & Son Taiwan Maintains Its Lead

International Players Have An Edge

More-natural Direction in Surface Care May Result in the Entrance of More-premium Or Smaller Brands

Category Data

  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Toilet Care Maintains Healthy Growth in Taiwan

Toilet Liquids/foam Records the Strongest Performance

In-cistern Devices Less Popular

Competitive Landscape

SC Johnson & Son Taiwan Leads Toilet Care

Toilet Care Is Equally Divided Between International and Domestic Players

Private Label and Premium Brands Not Visible in Toilet Care

Category Data

  • Table 70 Sales of Toilet Care by Category: Value 2012-2017
  • Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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