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市場調査レポート

韓国のコンシューマーヘルス市場

Consumer Health in South Korea

発行 Euromonitor International 商品コード 277084
出版日 ページ情報 英文 101 Pages
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韓国のコンシューマーヘルス市場 Consumer Health in South Korea
出版日: 2015年12月31日 ページ情報: 英文 101 Pages
概要

韓国のコンシューマーヘルス市場は2014年も急速な成長を遂げましたが、成長率は前年度より低下しています。OTC製品 (一般用医薬品) は、既存/新規製品の順調な売上や、大手企業の積極的なマーケティング活動により、拡大傾向にあります。ビタミン・栄養補助食品は前年度より成長率が低下しましたが、プラス成長を維持し、製品・流通チャネルの多様化も進んでいます。更に、健康で幸福な生活に対する関心が拡大したことにより、NRT禁煙補助剤やスポーツ栄養剤、体重管理製品が順調な売れ行きを示しています。

当レポートでは、韓国のコンシューマーヘルス (一般用医薬品) 市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、概略以下の構成でお届けいたします。

韓国のコンシューマーヘルス市場:産業の概要

  • エグゼクティブサマリー
    • コンシューマーヘルス市場は2014年も大幅に成長
    • 新製品開発・パッケージング更新によるニッチ消費者の開拓
    • コンシューマーヘルス企業によるマーケティング戦略の展開
    • ハイパーマーケット・コンビニ・ドラッグストアの人気拡大
    • コンシューマーヘルス市場の継続的成長の見通し
  • 主要動向と発展
    • 新製品の開発や包装手段の革新により、特定の消費者層の獲得を目指す
    • 新たなマーケティング戦略に対するコンシューマーヘルス企業の関心
    • コンシューマーヘルスの流通チャネルの多様化と、薬局では販売していないコンシューマーヘルス製品の急速な成長
  • 市場指標
  • 市場データ
  • 付録
    • OTC医薬品の登録と分類
    • ビタミン・栄養補助食品の規制と分類
    • 自己治療と予防薬
    • OTC医薬品への切り替え
  • 情報源

企業プロファイル

  • CJ Olive Young Corp
  • Daesang Corp
  • Dong-A Pharmaceutical Co Ltd
  • Korea Ginseng Corp
  • Kwang Dong Pharm Co Ltd

カテゴリー分析

  • 成人用口腔ケア用品
  • 鎮痛薬
  • 鎮静剤・睡眠剤
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン・栄養補助食品
  • 体重管理製品
  • ハーブ/伝統的製品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CHKR

Consumer health in South Korea is continuing to develop positively, as health issues grow to be more important each year. As the market is nearing the maturity stage, regulations and government measures aimed at protecting consumers and regulating manufacturers are becoming more concrete. The Ministry of Food and Drug Safety is the body charged with carrying out such changes. Wound care saw the most dynamic retail value sales growth of any category in consumer health in South Korea in 2015.

Euromonitor International's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Consumer Health Records Moderate Growth in 2015
  • Growing Number of Consumers Across All Age Groups Are Self-medicating
  • Korea Ginseng Corp Continues To Lead Consumer Health in 2015
  • Distribution Patterns Remain Similar To Previous Years
  • Consumer Health Expected To See Ongoing Positive Development

Key Trends and Developments

  • Tightening of Regulations in the Wake of Scandals
  • Packaging of Growing Importance in Consumer Health
  • Consumer Health in South Korea Shifting From Convenience To Safety

Market Indicators

  • Table 1. Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 2. Life Expectancy at Birth 2010-2015

Market Data

  • Table 3. Sales of Consumer Health by Category: Value 2010-2015
  • Table 4. Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 5. NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 6. LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 7. Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 8. Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 10. Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

Appendix

  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine

Switches

  • Summary 1. OTC: Switches 2013-2015

Definitions

Sources

  • Summary 2. Research Sources

Daesang Corp in Consumer Health (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 3. Daesang Corp: Key Facts
    • Summary 4. Daesang Corp: Operational Indicators
  • Competitive Positioning
    • Summary 5. Daesang Corp: Competitive Position 2015

Dong Wha Pharmaceutical Industrial Co Ltd in Consumer Health (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 6. Dong Wha Pharmaceutical Industrial Co Ltd: Key Facts
    • Summary 7. Dong Wha Pharmaceutical Industrial Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 8. Dong Wha Pharmaceutical Industrial Co Ltd: Competitive Position 2015

Dong-a Pharmaceutical Co Ltd in Consumer Health (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 9. Dong-A Pharmaceutical Co Ltd: Key Facts
    • Summary 10. Dong-A Pharmaceutical Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 11. Dong-A Pharmaceutical Co Ltd: Competitive Position 2015

Korea Ginseng Corp in Consumer Health (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 12. Korea Ginseng Corp: Key Facts
    • Summary 13. Korea Ginseng Corp: Operational Indicators
  • Competitive Positioning
    • Summary 14. Korea Ginseng Corp: Competitive Position 2015

Kwang Dong Pharm Co Ltd in Consumer Health (south Korea)

  • Strategic Direction
  • Key Facts
    • Summary 15. Kwang Dong Pharm Co Ltd: Key Facts
    • Summary 16. Kwang Dong Pharm Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 17. Kwang Dong Pharm Co Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11. Sales of Adult Mouth Care: Value 2010-2015
  • Table 12. Sales of Adult Mouth Care: % Value Growth 2010-2015
  • Table 13. NBO Company Shares of Adult Mouth Care: % Value 2011-2015
  • Table 14. LBN Brand Shares of Adult Mouth Care: % Value 2012-2015
  • Table 15. Forecast Sales of Adult Mouth Care: Value 2015-2020
  • Table 16. Forecast Sales of Adult Mouth Care: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17. Sales of Analgesics by Category: Value 2010-2015
  • Table 18. Sales of Analgesics by Category: % Value Growth 2010-2015
  • Table 19. Sales of Topical Analgesics/Anaesthetic by Format: % Value 2010-2015
  • Table 20. NBO Company Shares of Analgesics: % Value 2011-2015
  • Table 21. LBN Brand Shares of Analgesics: % Value 2012-2015
  • Table 22. Forecast Sales of Analgesics by Category: Value 2015-2020
  • Table 23. Forecast Sales of Analgesics by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24. Sales of Sleep Aids: Value 2010-2015
  • Table 25. Sales of Sleep Aids: % Value Growth 2010-2015
  • Table 26. NBO Company Shares of Sleep Aids: % Value 2011-2015
  • Table 27. LBN Brand Shares of Sleep Aids: % Value 2012-2015
  • Table 28. Forecast Sales of Sleep Aids: Value 2015-2020
  • Table 29. Forecast Sales of Sleep Aids: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30. Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 31. Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 32. Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 33. Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 34. Sales of Decongestants by Category: Value 2010-2015
  • Table 35. Sales of Decongestants by Category: % Value Growth 2010-2015
  • Table 36. NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2011-2015
  • Table 37. LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2015
  • Table 38. Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 39. Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40. Sales of Dermatologicals by Category: Value 2010-2015
  • Table 41. Sales of Dermatologicals by Category: % Value Growth 2010-2015
  • Table 42. NBO Company Shares of Dermatologicals: % Value 2011-2015
  • Table 43. LBN Brand Shares of Dermatologicals: % Value 2012-2015
  • Table 44. LBN Brand Shares of Hair Loss Treatments: % Value 2012-2015
  • Table 45. Forecast Sales of Dermatologicals by Category: Value 2015-2020
  • Table 46. Forecast Sales of Dermatologicals by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 47. Sales of Digestive Remedies by Category: Value 2010-2015
  • Table 48. Sales of Digestive Remedies by Category: % Value Growth 2010-2015
  • Table 49. NBO Company Shares of Digestive Remedies: % Value 2011-2015
  • Table 50. LBN Brand Shares of Digestive Remedies: % Value 2012-2015
  • Table 51. Forecast Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 52. Forecast Sales of Digestive Remedies by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 53. Sales of Eye Care by Category: Value 2010-2015
  • Table 54. Sales of Eye Care by Category: % Value Growth 2010-2015
  • Table 55. Sales of Standard Eye Care by Format: % Value 2010-2015
  • Table 56. Sales of Standard Eye Care by Positioning: % Value 2010-2015
  • Table 57. NBO Company Shares of Eye Care: % Value 2011-2015
  • Table 58. LBN Brand Shares of Eye Care: % Value 2012-2015
  • Table 59. Forecast Sales of Eye Care by Category: Value 2015-2020
  • Table 60. Forecast Sales of Eye Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 61. Number of Smokers by Gender 2010-2015

Category Data

  • Table 62. Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 63. Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 64. Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 65. NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 66. LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 67. Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 68. Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 69. Sales of Wound Care by Category: Value 2010-2015
  • Table 70. Sales of Wound Care by Category: % Value Growth 2010-2015
  • Table 71. NBO Company Shares of Wound Care: % Value 2011-2015
  • Table 72. LBN Brand Shares of Wound Care: % Value 2012-2015
  • Table 73. Forecast Sales of Wound Care by Category: Value 2015-2020
  • Table 74. Forecast Sales of Wound Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 75. Sales of Sports Nutrition by Category: Value 2010-2015
  • Table 76. Sales of Sports Nutrition by Category: % Value Growth 2010-2015
  • Table 77. NBO Company Shares of Sports Nutrition: % Value 2011-2015
  • Table 78. LBN Brand Shares of Sports Nutrition: % Value 2012-2015
  • Table 79. Forecast Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 80. Forecast Sales of Sports Nutrition by Category: % Value Growth 2015-2020

Headlines

Trends

Vitamins

Dietary Supplements

Supplement Nutrition Drinks

Competitive Landscape

Prospects

Category Data

    • Summary 18. Dietary Supplements: Brand Ranking by Positioning 2015
    • Summary 19. Multivitamins: Brand Ranking by Positioning 2015
  • Table 81. Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 82. Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 83. Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 84. Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 85. Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 86. Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 87. Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 88. NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 89. LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 90. LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 91. LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 92. Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 93. Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 94. Sales of Weight Management by Category: Value 2010-2015
  • Table 95. Sales of Weight Management by Category: % Value Growth 2010-2015
  • Table 96. NBO Company Shares of Weight Management: % Value 2011-2015
  • Table 97. LBN Brand Shares of Weight Management: % Value 2012-2015
  • Table 98. Forecast Sales of Weight Management by Category: Value 2015-2020
  • Table 99. Forecast Sales of Weight Management by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 100. Sales of Herbal/Traditional Products by Category: Value 2010-2015
  • Table 101. Sales of Herbal/Traditional Products by Category: % Value Growth 2010-2015
  • Table 102. NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
  • Table 103. LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
  • Table 104. Forecast Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 105. Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
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