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市場調査レポート

韓国のコンシューマーヘルス市場

Consumer Health in South Korea

発行 Euromonitor International 商品コード 277084
出版日 ページ情報 英文 85 Pages
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韓国のコンシューマーヘルス市場 Consumer Health in South Korea
出版日: 2017年10月27日 ページ情報: 英文 85 Pages
概要

韓国のコンシューマーヘルス市場は2014年も急速な成長を遂げましたが、成長率は前年度より低下しています。OTC製品 (一般用医薬品) は、既存/新規製品の順調な売上や、大手企業の積極的なマーケティング活動により、拡大傾向にあります。ビタミン・栄養補助食品は前年度より成長率が低下しましたが、プラス成長を維持し、製品・流通チャネルの多様化も進んでいます。更に、健康で幸福な生活に対する関心が拡大したことにより、NRT禁煙補助剤やスポーツ栄養剤、体重管理製品が順調な売れ行きを示しています。

当レポートでは、韓国のコンシューマーヘルス (一般用医薬品) 市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、概略以下の構成でお届けいたします。

韓国のコンシューマーヘルス市場:産業の概要

  • エグゼクティブサマリー
    • コンシューマーヘルス市場は2014年も大幅に成長
    • 新製品開発・パッケージング更新によるニッチ消費者の開拓
    • コンシューマーヘルス企業によるマーケティング戦略の展開
    • ハイパーマーケット・コンビニ・ドラッグストアの人気拡大
    • コンシューマーヘルス市場の継続的成長の見通し
  • 主要動向と発展
    • 新製品の開発や包装手段の革新により、特定の消費者層の獲得を目指す
    • 新たなマーケティング戦略に対するコンシューマーヘルス企業の関心
    • コンシューマーヘルスの流通チャネルの多様化と、薬局では販売していないコンシューマーヘルス製品の急速な成長
  • 市場指標
  • 市場データ
  • 付録
    • OTC医薬品の登録と分類
    • ビタミン・栄養補助食品の規制と分類
    • 自己治療と予防薬
    • OTC医薬品への切り替え
  • 情報源

企業プロファイル

  • CJ Olive Young Corp
  • Daesang Corp
  • Dong-A Pharmaceutical Co Ltd
  • Korea Ginseng Corp
  • Kwang Dong Pharm Co Ltd

カテゴリー分析

  • 成人用口腔ケア用品
  • 鎮痛薬
  • 鎮静剤・睡眠剤
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン・栄養補助食品
  • 体重管理製品
  • ハーブ/伝統的製品

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目次
Product Code: CHKR

Consumer health registered notable growth in several categories, despite more stringent regulation, competition from prescription products and more direct overseas purchases. In general, interest in maintaining a healthy lifestyle and concern about air pollution drove growth overall and particularly in categories such as vitamins and dietary supplements and eye care. Successful product developments also supported growth in some categories: manufacturers in topical antifungals and gauze, tape and...

Euromonitor International's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

October 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Rising Interest in and Concern About Health Drive Category Growth

Moderate Growth in OTC and Vitamins and Dietary Supplements

Strong Presence of Both Domestic and International Manufacturers

Pharmacies the Leading Distribution Channel But Other Channels Start To Show Growth

Growth Constrained by Regulatory Framework

Market Indicators

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017

Market Data

  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Purchases for Emergency Use Support Growth

Retailing Structure in Analgesics Will Be Critical for It To Show Meaningful Growth

Competitive Landscape

Domestic Manufacturers Lead Analgesics and Competition Intensifies

Yuhan Corp Launches Antiphlamine Hydro 24 Hydrogel Patch Product

Category Data

  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Headlines

Prospects

Negative Perception Persists But Gradual Change Expected

Competitive Landscape

Woo Hwang Chung Sim Won Dominates Sleep Aids

Non-alcoholic Drinks A Potential Threat

Category Data

  • Table 18 Sales of Sleep Aids: Value 2012-2017
  • Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022

Headlines

Prospects

High Number of Prescription Medications Limit Growth

Switches Affect Category

Potential Growth in Nasal Sprays Due To Convenience and New Product Development

Competitive Landscape

Domestic Manufacturers Lead and Competition Intensifies

Range of Symptom-specific Products Expands

No Private Label

Category Data

  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 26 Sales of Decongestants by Category: Value 2012-2017
  • Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Headlines

Prospects

OTC Dermatologicals Are More Intimate With Consumers Than Prescription Dermatologicals

Dermatologicals Is Projected To See Steady Growth With "daily Use" Demand

Competitive Landscape

Fulcare Brand Gives Menarini Korea Ltd the Lead

Category Data

  • Table 32 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Headlines

Prospects

Trend Away From Herbal/traditional Products

Busier Lifestyles Drive Demand for Prescription Products

Competitive Landscape

Domestic Manufacturers and Brands Lead Digestive Remedies in 2017

Boycott of Oxy Reckitt Benckiser Ltd Leads To Dynamic Movement in Competitive Landscape

Category Data

  • Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Concern About Eye Health Supports Category Growth

Greater Variety Required To Drive Future Growth

Competitive Landscape

Refresh Plus Remains the Leading Brand

New Product Launches Frequent in Eye Care

Category Data

  • Table 45 Sales of Eye Care by Category: Value 2012-2017
  • Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Moderate Category Growth Despite Significant Anti-smoking Measures

Demand for Alternatives Not Limited To Category Products

Competitive Landscape

Johnson & Johnson Continues To Dominate

Brands Need To Compete With Manufacturers in Other Product Categories

Category Indicators

  • Table 53 Number of Smokers by Gender 2012-2017

Category Data

  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Headlines

Prospects

Gauze, Tape and Other Wound Care Dominates

Character Marketing in Lieu of Innovation

Competitive Landscape

Medifoam Enjoys Strong Lead But Greater Fragmentation Expected

Medi-touch Gains Ground

Category Data

  • Table 61 Sales of Wound Care by Category: Value 2012-2017
  • Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Weight-conscious Consumers Avoid Protein Products

Sports Nutrition Lacks Expansion Potential

Competitive Landscape

Manufacturers Target Niche Consumer Groups

Category Data

  • Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Headlines

Prospects

Ginseng Remains the Largest Category

Diverse Types of Dietary Supplements Show Healthy Growth in 2017

Direct Purchases From Country of Origin Continue To Affect Category

Competitive Landscape

Korea Ginseng Corp Remains the Leading Player

Direct Sellers Show Disappointing Performance in 2017

Category Data

    • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 73 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 74 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 75 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 77 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 78 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 79 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Headlines

Prospects

Multivitamins Continue To Dominate

Direct Purchases From Country of Origin Continues To Affect Vitamins in 2017

Marketing Efforts Could Spur Demand in Single Vitamins

Competitive Landscape

Manufacturers Invest in Promotional Activities

OTC Switches

Category Data

    • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 81 Sales of Vitamins by Category: Value 2012-2017
  • Table 82 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 83 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 84 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 85 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 86 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Headlines

Prospects

Nutritional Drinks Fail To Engage

Rapid Decline in Meal Replacement Affects Overall Category

Competitive Landscape

Herbalife Korea Ltd Retains Lead But Loses Share

Category Data

  • Table 88 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Headlines

Prospects

Red Ginseng Drives Tonics

Herbal/traditional Products Lose Growth Potential - Except for Ginseng-based Products

Competitive Landscape

Domestic Manufacturers Dominate Category

Category Data

  • Table 94 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Parents' Concern for Their Children Show Different Actions Per Situation

Paediatric Vitamins and Dietary Supplements Projected To Be Key Category in Paediatric Consumer Health

Competitive Landscape

Amway Leverages Social Media

New Probiotic Supplement for Newborns

Category Data

  • Table 100 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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