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市場調査レポート

韓国のコンシューマーヘルス市場

Consumer Health in South Korea

発行 Euromonitor International 商品コード 277084
出版日 ページ情報 英文 88 Pages
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韓国のコンシューマーヘルス市場 Consumer Health in South Korea
出版日: 2019年02月04日 ページ情報: 英文 88 Pages
概要

韓国のコンシューマーヘルス市場は2014年も急速な成長を遂げましたが、成長率は前年度より低下しています。OTC製品 (一般用医薬品) は、既存/新規製品の順調な売上や、大手企業の積極的なマーケティング活動により、拡大傾向にあります。ビタミン・栄養補助食品は前年度より成長率が低下しましたが、プラス成長を維持し、製品・流通チャネルの多様化も進んでいます。更に、健康で幸福な生活に対する関心が拡大したことにより、NRT禁煙補助剤やスポーツ栄養剤、体重管理製品が順調な売れ行きを示しています。

当レポートでは、韓国のコンシューマーヘルス (一般用医薬品) 市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、概略以下の構成でお届けいたします。

韓国のコンシューマーヘルス市場:産業の概要

  • エグゼクティブサマリー
    • コンシューマーヘルス市場は2014年も大幅に成長
    • 新製品開発・パッケージング更新によるニッチ消費者の開拓
    • コンシューマーヘルス企業によるマーケティング戦略の展開
    • ハイパーマーケット・コンビニ・ドラッグストアの人気拡大
    • コンシューマーヘルス市場の継続的成長の見通し
  • 主要動向と発展
    • 新製品の開発や包装手段の革新により、特定の消費者層の獲得を目指す
    • 新たなマーケティング戦略に対するコンシューマーヘルス企業の関心
    • コンシューマーヘルスの流通チャネルの多様化と、薬局では販売していないコンシューマーヘルス製品の急速な成長
  • 市場指標
  • 市場データ
  • 付録
    • OTC医薬品の登録と分類
    • ビタミン・栄養補助食品の規制と分類
    • 自己治療と予防薬
    • OTC医薬品への切り替え
  • 情報源

企業プロファイル

  • CJ Olive Young Corp
  • Daesang Corp
  • Dong-A Pharmaceutical Co Ltd
  • Korea Ginseng Corp
  • Kwang Dong Pharm Co Ltd

カテゴリー分析

  • 成人用口腔ケア用品
  • 鎮痛薬
  • 鎮静剤・睡眠剤
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン・栄養補助食品
  • 体重管理製品
  • ハーブ/伝統的製品
目次
Product Code: CHKR

Consumer health has been a manufacturer-led industry in South Korea. Manufacturers developed new products, supported by marketing, to stimulate new sales. However, as consumers become more sophisticated their demands are starting to gain importance in terms of industry product development and sales growth. Educated consumers are choosing products following a complicated decision-making process and purchasing products that are relevant in the short term. While more significant in vitamins and die...

Euromonitor International's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Preference and Taste Impacts Performance

Consumer Health Posts More Moderate Retail Value Sales Growth in 2018

Korea Ginseng Leads Consumer Health in 2018

Dynamic Distribution for Vitamins and Dietary Supplements

Consumer Health Is Approaching Maturing

Market Indicators

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
  • Table 2 Life Expectancy at Birth 2013-2018

Market Data

  • Table 3 Sales of Consumer Health by Category: Value 2013-2018
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
  • Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
  • Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Harsh Environment Positively Affects Demand for Analgesics

Patch Topical Analgesics/anaesthetic Dominate Value Sales

Liquid/gel Analgesics See Consumer Demand and Manufacturer-led Development

Competitive Landscape

Domestic Manufacturers Enjoy A Strong Presence in Analgesics

New Product Development Is Not Strong in Analgesics

Acetaminophen Er Products Face Safety Concerns

Category Data

  • Table 11 Sales of Analgesics by Category: Value 2013-2018
  • Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
  • Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
  • Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
  • Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Dominates Sleep Aids in South Korea

High Reliance on Prescription Restrains Growth Potential

Change in Consumer Perception May Favour Sleep Aids

Competitive Landscape

Domestic Dominance in Sleep Aids in 2018

Category Data

  • Table 18 Sales of Sleep Aids: Value 2013-2018
  • Table 19 Sales of Sleep Aids: % Value Growth 2013-2018
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018
  • Table 22 Forecast Sales of Sleep Aids: Value 2018-2023
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Fine Dust Stimulates Demand for Nasal Sprays

Harsh Weather Supports Cough, Cold and Allergy (hay Fever) Remedies

High Reliance on Prescribed Medication

Competitive Landscape

Medicated Confectionery Sales Allow Lotte Confectionery To Lead

Local Brands Lead the Way

Strepsils Continues To See Negative Growth Due To the "oxy Incident"

Category Data

  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
  • Table 26 Sales of Decongestants by Category: Value 2013-2018
  • Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018
  • Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
  • Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
  • Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Branding Affects Dermatologicals

Cosmetics Manufacturers and Brands Act As Disruptors

Competitive Landscape

Fulcare Leads Dermatologicals in 2018

Competitive Landscape Shows Dull Movement With No Private Label Presence

Category Data

  • Table 32 Sales of Dermatologicals by Category: Value 2013-2018
  • Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018
  • Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018
  • Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018
  • Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
  • Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023
  • Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Digestive Remedies Loses Some Ground

Demand and Supply Side Boost Laxatives

Packaged Food Affects Digestive Remedies

Competitive Landscape

Domestic Manufacturers Lead Digestive Remedies

Gaviscon Sees Ongoing Decline in Retail Value Share

Category Data

  • Table 39 Sales of Digestive Remedies by Category: Value 2013-2018
  • Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
  • Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018
  • Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
  • Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Air Pollution and Use of Contact Lenses Support Sales

Prescription Demand Holds Back Allergy Eye Care

Competitive Landscape

New Brands and Products Attract Attention

Category Data

  • Table 45 Sales of Eye Care by Category: Value 2013-2018
  • Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018
  • Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018
  • Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018
  • Table 49 NBO Company Shares of Eye Care: % Value 2014-2018
  • Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018
  • Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023
  • Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Stringent Tobacco Regulations Fail To Boost Nrt Smoking Cessation Aids

Dynamic Growth of Heated Tobacco Products Hits Nrt Smoking Cessation Aids

Competitive Landscape

Johnson & Johnson's Nicorette Dominates Nrt Smoking Cessation Aids

Category Indicators

  • Table 53 Number of Smokers by Gender 2013-2018

Category Data

  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
  • Table 56 Sales of NRT Gum by Flavour: % Value 2013-2018
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Wider Distribution for Wound Care

Brands of Sticking Plasters/adhesive Bandages Appeal Through Licensing

Competitive Landscape

Cho-a Pharm Launches A New Brand

Growing Demand for Liquid Options

Category Data

  • Table 61 Sales of Wound Care by Category: Value 2013-2018
  • Table 62 Sales of Wound Care by Category: % Value Growth 2013-2018
  • Table 63 NBO Company Shares of Wound Care: % Value 2014-2018
  • Table 64 LBN Brand Shares of Wound Care: % Value 2015-2018
  • Table 65 Forecast Sales of Wound Care by Category: Value 2018-2023
  • Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

More Active Consumers Unlock Sports Nutrition

Product Development Aims To Widen Demand Base

Sports Protein Powder Dominates

Competitive Landscape

Concern Over Quality of Local Products Leads To Increase in Directly Imported Goods

Category Data

  • Table 67 Sales of Sports Nutrition by Category: Value 2013-2018
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2014-2018
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Dietary Supplements Yet To Reach Maturity in South Korea

Focus on Ingredients Set To Gain Importance

Non-store Retailing Develops

Competitive Landscape

Domestic Manufacturers and Direct Selling Companies Lead the Way

Opportunities for Private Label in Dietary Supplements

Yuhan's New Origin Reflects Global Trends

Category Data

  • Table 73 Sales of Dietary Supplements by Category: Value 2013-2018
  • Table 74 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
  • Table 75 Sales of Dietary Supplements by Positioning: % Value 2013-2018
  • Table 76 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
  • Table 77 NBO Company Shares of Dietary Supplements: % Value 2014-2018
  • Table 78 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
  • Table 79 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 80 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Range of Vitamins for An Ageing Population

Various Formats Gain Popularity

Strong Online and Offline Retailing of Vitamins

Competitive Landscape

Korea Ginseng Aims To Widen Its Consumer Base

Domestic Manufacturers Watch Out for Direct Purchases From Overseas

New Channel and Format

Category Data

  • Table 81 Sales of Vitamins by Category: Value 2013-2018
  • Table 82 Sales of Vitamins by Category: % Value Growth 2013-2018
  • Table 83 Sales of Multivitamins by Positioning: % Value 2013-2018
  • Table 84 NBO Company Shares of Vitamins: % Value 2014-2018
  • Table 85 LBN Brand Shares of Vitamins: % Value 2015-2018
  • Table 86 Forecast Sales of Vitamins by Category: Value 2018-2023
  • Table 87 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Meal Replacement Sees Decline As Consumers Prefer To Eat Well

Demand for Convenient Nutrition Stimulates Sales of Supplement Nutrition Drinks

New Packaging for Supplement Nutrition Drinks

Competitive Landscape

Local Players Benefit From Localised Marketing

New Entrant Aims To Develop Brand Loyalty

Category Data

  • Table 88 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
  • Table 89 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
  • Table 90 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
  • Table 91 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
  • Table 92 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Belief in Traditional Chinese Medicine Supports Herbal/traditional Products

Herbal/traditional Combination Supplements Offer Complexity

Competitive Landscape

Domestic Manufacturers Thrive With Hangover Cures

Korea Ginseng Corp Holds A Strong Lead

Category Data

  • Table 94 Sales of Herbal/Traditional Products by Category: Value 2013-2018
  • Table 95 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
  • Table 96 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
  • Table 97 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
  • Table 98 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Health Facilities Play An Important Role in Paediatric Consumer Health

Health Professionals Support Vitamins and Dietary Supplements

Paediatric Vitamins and Dietary Supplements Drive Growth

Competitive Landscape

Peer Group Reviews Inform Purchasing Decisions

Korea Ginseng Is the Key Player in Paediatric Consumer Health

Category Data

  • Table 100 Sales of Paediatric Consumer Health by Category: Value 2013-2018
  • Table 101 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
  • Table 102 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
  • Table 103 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
  • Table 104 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
  • Table 105 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
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