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市場調査レポート

韓国のコンシューマーヘルス市場

Consumer Health in South Korea

発行 Euromonitor International 商品コード 277084
出版日 ページ情報 英文
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本日の銀行送金レート: 1USD=106.61円で換算しております。
韓国のコンシューマーヘルス市場 Consumer Health in South Korea
出版日: 2019年10月01日 ページ情報: 英文
概要

韓国のコンシューマーヘルス市場は2014年も急速な成長を遂げましたが、成長率は前年度より低下しています。OTC製品 (一般用医薬品) は、既存/新規製品の順調な売上や、大手企業の積極的なマーケティング活動により、拡大傾向にあります。ビタミン・栄養補助食品は前年度より成長率が低下しましたが、プラス成長を維持し、製品・流通チャネルの多様化も進んでいます。更に、健康で幸福な生活に対する関心が拡大したことにより、NRT禁煙補助剤やスポーツ栄養剤、体重管理製品が順調な売れ行きを示しています。

当レポートでは、韓国のコンシューマーヘルス (一般用医薬品) 市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めて、概略以下の構成でお届けいたします。

韓国のコンシューマーヘルス市場:産業の概要

  • エグゼクティブサマリー
    • コンシューマーヘルス市場は2014年も大幅に成長
    • 新製品開発・パッケージング更新によるニッチ消費者の開拓
    • コンシューマーヘルス企業によるマーケティング戦略の展開
    • ハイパーマーケット・コンビニ・ドラッグストアの人気拡大
    • コンシューマーヘルス市場の継続的成長の見通し
  • 主要動向と発展
    • 新製品の開発や包装手段の革新により、特定の消費者層の獲得を目指す
    • 新たなマーケティング戦略に対するコンシューマーヘルス企業の関心
    • コンシューマーヘルスの流通チャネルの多様化と、薬局では販売していないコンシューマーヘルス製品の急速な成長
  • 市場指標
  • 市場データ
  • 付録
    • OTC医薬品の登録と分類
    • ビタミン・栄養補助食品の規制と分類
    • 自己治療と予防薬
    • OTC医薬品への切り替え
  • 情報源

企業プロファイル

  • CJ Olive Young Corp
  • Daesang Corp
  • Dong-A Pharmaceutical Co Ltd
  • Korea Ginseng Corp
  • Kwang Dong Pharm Co Ltd

カテゴリー分析

  • 成人用口腔ケア用品
  • 鎮痛薬
  • 鎮静剤・睡眠剤
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン・栄養補助食品
  • 体重管理製品
  • ハーブ/伝統的製品
目次
Product Code: CHKR

Whilst consumer health continued to see retail current value growth in 2019, this was lower than in the previous three years due to increasing maturity. OTC is still heavily restricted compared with in other developed countries. Most consumers still rely on visiting health professionals, and with national insurance covering most illnesses and Rx prescription medications, consumer health is less developed.

Euromonitor International's Consumer Health in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Growth continues, but slows due to increasing maturity

Product development important to maintain consumers' interest

Meeting the needs of local consumers ensures the lead of local players

Stricter control on OTC distribution than vitamins and dietary supplements

Innovation and the health trend will ensure continued growth despite maturity

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 3 Life Expectancy at Birth 2014-2019

MARKET DATA

  • Table 4 Sales of Consumer Health by Category: Value 2014-2019
  • Table 5 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 6 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 7 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Harsh environment positively affects demand for analgesics

Patch topical analgesics/anaesthetic dominates due to efficacy

New products come in liquid/gel format and tailored to distribution channels

COMPETITIVE LANDSCAPE

Domestic manufacturers enjoy a strong presence in analgesics

Slow new product development in analgesics due to maturity

Acetaminophen ER products face safety concerns

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2014-2019
  • Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Fine dust stimulates demand for nasal sprays

Harsh weather supports cough, cold and allergy (hay fever) remedies

High reliance on prescribed medication and health insurance hampers OTC growth

COMPETITIVE LANDSCAPE

Local brands lead, but international players also perform well

Promotion by local and international brands to communicate product efficacy

Brand extension takes advantage of growth in nasal sprays

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Differences in performances, with haemorrhoid treatments particularly suffering

Branding affects dermatologicals, with advertising an important factor

Cosmetics manufacturers and brands act as disruptors, hampering growth

COMPETITIVE LANDSCAPE

Fucidin and Madecassol lead dermatologicals with product and packaging innovation

After a meteoric rise, Fulcare sees a declining share

Competitive landscape shows little movement, with no private label presence

CATEGORY DATA

  • Table 24 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
  • Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Dietary supplements yet to reach maturity in South Korea

Focus on ingredients set to gain importance

Non-store retailing continues to develop thanks to wide variety and low prices

COMPETITIVE LANDSCAPE

Domestic players and direct sellers lead the way, with opportunities for private label

Strong growth for Chong Kun Dang Healthcare Corp thanks to probiotic supplements

Yuhan's New Origin reflects global trends

CATEGORY DATA

  • Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Herbal/traditional digestive remedies loses ground as consumers seek alternatives

Laxatives leads growth, but could face competition in the forecast period

Opportunities for growth through potentially wider distribution

COMPETITIVE LANDSCAPE

Domestic manufacturers lead digestive remedies

Few new brand launches leads to more marketing and advertising

Gaviscon sees an ongoing decline in its share due to company boycott

CATEGORY DATA

  • Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Rising air pollution and use of contact lenses support sales

Prescription demand holds back allergy eye care

Trade war with Japan could hamper growth in the product range in eye care

COMPETITIVE LANDSCAPE

New launches early in the review period grow rapidly to take leading positions

Trade war could lead to changes in the competitive landscape

Few recent launches, with a focus on building relationships with retailers

CATEGORY DATA

  • Table 44 Sales of Eye Care by Category: Value 2014-2019
  • Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Belief in Traditional Chinese Medicine supports herbal/traditional products

More specific positioning for dietary supplements

Herbal/traditional combination supplements offer complexity

COMPETITIVE LANDSCAPE

Frequent launches contribute to increasing Korea Ginseng's lead

Local direct selling brand Atomy meets consumers' needs

Herbal/traditional hangover cures are popular, but will face challenges

CATEGORY DATA

  • Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Paediatric vitamins and dietary supplements drives growth

Health professionals affect growth in paediatric vitamins and dietary supplements

Product launches which cover both adults and children could hamper growth

COMPETITIVE LANDSCAPE

Korea Ginseng remains the key player

Vitamins and dietary supplements brands lead due to the strength of this category

Peer reviews inform purchasing decisions

CATEGORY DATA

  • Table 56 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 57 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 58 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
  • Table 59 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 60 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 61 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 62 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Herbal/traditional products dominate due to negative image of standard products

High reliance on prescriptions restrains growth potential of OTC products

Change in consumer perception may favour sleep aids in the forecast period

COMPETITIVE LANDSCAPE

Domestic dominance in sleep aids

A strong relationship with chemists/pharmacies is important for growth

Attempts to take share from Woo Hwang Chung Sim Won have been unsuccessful

CATEGORY DATA

  • Table 63 Sales of Sleep Aids: Value 2014-2019
  • Table 64 Sales of Sleep Aids: % Value Growth 2014-2019
  • Table 65 NBO Company Shares of Sleep Aids: % Value 2015-2019
  • Table 66 LBN Brand Shares of Sleep Aids: % Value 2016-2019
  • Table 67 Forecast Sales of Sleep Aids: Value 2019-2024
  • Table 68 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

HEADLINES

PROSPECTS

More active consumers unlock sports nutrition

Expansion of the consumer base

Sports protein RTD has opportunities for expansion

COMPETITIVE LANDSCAPE

Strong growth for start-up Ignis and decline for Herbalife

Consumer distrust in local goods leads to an increase in directly imported goods

Players in protein/energy bars appeal with good flavour and texture

CATEGORY DATA

  • Table 69 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 70 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 71 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 72 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 73 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Multivitamins dominates, but vitamin B sees strong growth

Consumers are attracted by delivery formats other than tablets

Strong online and offline sales of vitamins; challenge from overseas sales

COMPETITIVE LANDSCAPE

Direct selling player Amway leads, but could be challenged by new entrants

Trade war could affect the shares of Japanese players

Different product variants under one brand to attract different consumer groups

CATEGORY DATA

  • Table 75 Sales of Vitamins by Category: Value 2014-2019
  • Table 76 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 77 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 78 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 79 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 80 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Supplement nutrition drinks sees divergence of product types and purposes

Meal replacement declines as consumers prefer to eat well and take supplements

Launch of new formats and differentiation from sports nutrition stimulates interest

COMPETITIVE LANDSCAPE

Local start-up TGRN takes the lead from international player Herbalife

New entrants aim to develop brand loyalty

Blurred line between meal replacement and other categories causes confusion

CATEGORY DATA

  • Table 82 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Strong popularity of gauze, tape and other wound care due to efficacy

Brands of sticking plasters/adhesive bandages appeal through licensing

Wider distribution for wound care

COMPETITIVE LANDSCAPE

Medifoam dominates due to its powerful positioning

Strong competition leads to in-store promotion

New launches sees different performances

CATEGORY DATA

  • Table 88 Sales of Wound Care by Category: Value 2014-2019
  • Table 89 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 90 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 91 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 92 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 93 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Smoking ban fails to boost sales of NRT smoking cessation aids

Alternative methods of quitting hamper growth in NRT smoking cessation aids

Changing to new formats rather than giving up smoking

COMPETITIVE LANDSCAPE

High brand recognition ensures Johnson & Johnson's dominance

Little activity and no new entrants in a small and unappealing category

Manufacturers turn to other options due to low sales

CATEGORY INDICATORS

  • Table 94 Number of Smokers by Gender 2014-2019

CATEGORY DATA

  • Table 95 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 96 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 97 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 98 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 99 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 100 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024