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市場調査レポート

マレーシアにおけるホットドリンク市場

Hot Drinks in Malaysia

発行 Euromonitor International 商品コード 275795
出版日 ページ情報 英文
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マレーシアにおけるホットドリンク市場 Hot Drinks in Malaysia
出版日: 2019年12月19日 ページ情報: 英文
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概要

当レポートでは、マレーシアのホットドリンク市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて、体系的な情報を提供しています。

マレーシアのホットドリンク市場:産業の概要

  • エグゼクティブサマリー
    • 好調な業績が続く
    • 使いやすい製品が優先順位リストのトップに
    • Nestleがトップを維持
    • 大型スーパーマーケットが人気の販路
    • 業績はプラスの見通し
  • 主要動向と発展
    • 急速な都市化がカフェへの関心を後押し
    • 便利でインスタントなホットドリンクへの需要
    • 魅力的な要因が広告戦略の鍵
  • 市場データ
  • 付録
  • 定義
  • 情報源

マレーシアのホットドリンク市場:企業プロファイル

  • Boh Plantations Sdn Bhd
  • Boncafe (M) Sdn Bhd
  • Power Root (M) Sdn Bhd
  • White Cafe Sdn Bhd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

マレーシアのホットドリンク市場:カテゴリー分析

  • コーヒー
  • ティー
  • その他のホットドリンク
目次
Product Code: HDMY

Hot drinks registered stronger volume and value growth in 2019 despite the challenges of maintaining demand for standard instant coffee and tea in retail. Both fresh coffee and tea saw higher foodservice volume than retail volume growth over the year. Health concerns, convenience-seeking as well as premiumisation drove consumer decisions in all hot drinks categories, with health concerns having a particularly positive impact on green tea, fruit/herbal tea, and "other" plant-based hot drinks.

Euromonitor International's Hot Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

  • Consumers of hot drinks show growing sophistication, with premiumisation and health trends in evidence
  • Hot drinks players reformulate products in line with consumer health awareness
  • Nestle remains dominant in Malaysian hot drinks market in 2019
  • Health trend a key factor influencing new product developments in 2019
  • Consumers to increasingly seek premium products offering both health and convenience attributes

MARKET DATA

  • Table 1. Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
  • Table 2. Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
  • Table 3. Retail Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 4. Retail Sales of Hot Drinks by Category: Value 2014-2019
  • Table 5. Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 6. Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
  • Table 7. Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
  • Table 8. Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 9. Total Sales of Hot Drinks by Category: Total Volume 2014-2019
  • Table 10. Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
  • Table 11. NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
  • Table 12. LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
  • Table 13. Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
  • Table 14. Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
  • Table 15. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 16. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 17. Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 18. Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 19. Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 20. Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 21. Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 22. Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 23. Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 24. Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

    • Summary 1. Research Sources

HEADLINES

PROSPECTS

  • Consumers demonstrate increasingly sophisticated demand in coffee, players expand upmarket ranges
  • Fresh ground coffee pods offer both convenience and perceived quality, while foodservice shifts from fresh ground coffee to beans
  • January 2019 smoking ban has adverse impact on consumer foodservice

COMPETITIVE LANDSCAPE

  • Nestle fails to gain share despite investments in Nescafe rebranding
  • Power Root gains share through investment in distribution
  • Players need to differentiate in increasingly competitive environment

CATEGORY DATA

  • Table 25. Retail Sales of Coffee by Category: Volume 2014-2019
  • Table 26. Retail Sales of Coffee by Category: Value 2014-2019
  • Table 27. Retail Sales of Coffee by Category: % Volume Growth 2014-2019
  • Table 28. Retail Sales of Coffee by Category: % Value Growth 2014-2019
  • Table 29. Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
  • Table 30. NBO Company Shares of Coffee: % Retail Value 2015-2019
  • Table 31. LBN Brand Shares of Coffee: % Retail Value 2016-2019
  • Table 32. Forecast Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 33. Forecast Retail Sales of Coffee by Category: Value 2019-2024
  • Table 34. Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 35. Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Players seek to reduce products' sugar content as consumer health awareness increases
  • Demand boosted during Ramadan by products suitable for consumption before and after fasting
  • Quaker fortifies Oat Cereal drinks with added vitamin content

COMPETITIVE LANDSCAPE

  • Nestle remains dominant and invests in category, but activities by smaller players reduce its share
  • Rising players in other hot drinks bolster utilisation of internet channel, which increasingly appeals to consumers through convenience
  • New product developments target increasingly health-conscious consumer base

CATEGORY DATA

  • Table 36. Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
  • Table 37. Retail Sales of Other Hot Drinks by Category: Value 2014-2019
  • Table 38. Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
  • Table 39. Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
  • Table 40. NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
  • Table 41. LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
  • Table 42. Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 43. Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 44. Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 45. Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Growing consumer sophistication boosts demand for fresh-brewed tea
  • Bubble tea craze boosted by social media coverage due to products' aesthetic appeal
  • Health benefits bolster performance of tea

COMPETITIVE LANDSCAPE

  • Boh Plantations enters into partnership with 99Speedmart to extend reach and expand distribution
  • Lipton set to bolster position through development of categories with health positioning
  • Malaysia sees increasing tea tourism

CATEGORY DATA

  • Table 46. Retail Sales of Tea by Category: Volume 2014-2019
  • Table 47. Retail Sales of Tea by Category: Value 2014-2019
  • Table 48. Retail Sales of Tea by Category: % Volume Growth 2014-2019
  • Table 49. Retail Sales of Tea by Category: % Value Growth 2014-2019
  • Table 50. NBO Company Shares of Tea: % Retail Value 2015-2019
  • Table 51. LBN Brand Shares of Tea: % Retail Value 2016-2019
  • Table 52. Forecast Retail Sales of Tea by Category: Volume 2019-2024
  • Table 53. Forecast Retail Sales of Tea by Category: Value 2019-2024
  • Table 54. Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 55. Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
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