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市場調査レポート

マレーシアにおけるホットドリンク市場

Hot Drinks in Malaysia

発行 Euromonitor International 商品コード 275795
出版日 ページ情報 英文 38 Pages
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マレーシアにおけるホットドリンク市場 Hot Drinks in Malaysia
出版日: 2016年04月26日 ページ情報: 英文 38 Pages
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概要

当レポートでは、マレーシアのホットドリンク市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて、体系的な情報を提供しています。

マレーシアのホットドリンク市場:産業の概要

  • エグゼクティブサマリー
    • 好調な業績が続く
    • 使いやすい製品が優先順位リストのトップに
    • Nestleがトップを維持
    • 大型スーパーマーケットが人気の販路
    • 業績はプラスの見通し
  • 主要動向と発展
    • 急速な都市化がカフェへの関心を後押し
    • 便利でインスタントなホットドリンクへの需要
    • 魅力的な要因が広告戦略の鍵
  • 市場データ
  • 付録
  • 定義
  • 情報源

マレーシアのホットドリンク市場:企業プロファイル

  • Boh Plantations Sdn Bhd
  • Boncafe (M) Sdn Bhd
  • Power Root (M) Sdn Bhd
  • White Cafe Sdn Bhd

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マレーシアのホットドリンク市場:カテゴリー分析

  • コーヒー
  • ティー
  • その他のホットドリンク

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目次
Product Code: HDMY

Total volume sales grew faster in 2015, compared with 2014. Typically, hot drinks are perceived as healthier beverage choices, compared with most soft drinks. However, retail value sales saw slower growth in 2015, compared with 2014, signalling a marginal decline in the average unit price. This can be attributed to stronger competition among manufacturers to capture consumers' attention and boost sales.

Euromonitor International's Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Hot Drinks See Faster Volume Growth in 2015
  • More Health and Wellness Variants
  • Nestle Remains the Leading Player in 2015
  • More New Product Launches Emphasise the Drinking Experience
  • Faster Total Volume Growth Is Projected for Hot Drinks

Key Trends and Developments

  • No Major Change in Retail Volume Share Within Hot Drinks in 2015
  • Manufacturers Extend the Offer of Healthy Variants in Hot Drinks
  • Leading Players Engage in Aggressive Promotional Campaigns

Market Data

  • Table 1. Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 2. Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 3. Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 4. Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 5. Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 6. Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 7. Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 8. Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 9. Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 10. Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 11. NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 12. LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 13. Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 14. Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 15. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 16. Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 17. Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 18. Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 19. Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 20. Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 21. Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 22. Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 23. Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 24. Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020

Appendix

Production/import/export Data

  • Table 25. Production of Tea (green leaves) 2010-2015
  • Table 26. Imports of Tea 2009-2013
  • Table 27. Exports of Tea 2009-2013
  • Table 28. Production of Cocoa Beans 2010-2015
  • Table 29. Exports of Cocoa Beans 2009-2013

Sources

  • Summary 1. Research Sources

Boh Plantations Sdn Bhd in Hot Drinks (malaysia)

  • Strategic Direction
  • Key Facts
    • Summary 2. Boh Plantations Sdn Bhd: Key Facts
  • Competitive Positioning
    • Summary 3. Boh Plantations Sdn Bhd: Competitive Position 2015

Power Root (m) Sdn Bhd in Hot Drinks (malaysia)

  • Strategic Direction
  • Key Facts
    • Summary 4. Power Root (M) Sdn Bhd: Key Facts
  • Competitive Positioning
    • Summary 5. Power Root (M) Sdn Bhd: Competitive Position 2015

White Cafe Sdn Bhd in Hot Drinks (malaysia)

  • Strategic Direction
  • Key Facts
    • Summary 6. White Cafe Sdn Bhd: Key Facts
  • Competitive Positioning
    • Summary 7. White Cafe Sdn Bhd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30. Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 31. Retail Sales of Coffee by Category: Value 2010-2015
  • Table 32. Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 33. Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 34. Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
  • Table 35. Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
  • Table 36. Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 37. NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 38. LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 39. Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 40. Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 41. Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 42. Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 43. Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 44. Retail Sales of Tea by Category: Volume 2010-2015
  • Table 45. Retail Sales of Tea by Category: Value 2010-2015
  • Table 46. Retail Sales of Tea by Category: % Volume Growth 2010-2015
  • Table 47. Retail Sales of Tea by Category: % Value Growth 2010-2015
  • Table 48. Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
  • Table 49. NBO Company Shares of Tea: % Retail Value 2011-2015
  • Table 50. LBN Brand Shares of Tea: % Retail Value 2012-2015
  • Table 51. Forecast Retail Sales of Tea by Category: Volume 2015-2020
  • Table 52. Forecast Retail Sales of Tea by Category: Value 2015-2020
  • Table 53. Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
  • Table 54. Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
  • Table 55. Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 56. Retail Sales of Other Hot Drinks by Category: Volume 2010-2015
  • Table 57. Retail Sales of Other Hot Drinks by Category: Value 2010-2015
  • Table 58. Retail Sales of Other Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 59. Retail Sales of Other Hot Drinks by Category: % Value Growth 2010-2015
  • Table 60. Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2010-2015
  • Table 61. NBO Company Shares of Other Hot Drinks: % Retail Value 2011-2015
  • Table 62. LBN Brand Shares of Other Hot Drinks: % Retail Value 2012-2015
  • Table 63. Forecast Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
  • Table 64. Forecast Retail Sales of Other Hot Drinks by Category: Value 2015-2020
  • Table 65. Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 66. Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
  • Table 67. Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2015-2020
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