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市場調査レポート

インドネシアのホームケア用品市場

Home Care in Indonesia

発行 Euromonitor International 商品コード 275791
出版日 ページ情報 英文 48 Pages
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本日の銀行送金レート: 1USD=114.94円で換算しております。
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インドネシアのホームケア用品市場 Home Care in Indonesia
出版日: 2018年02月08日 ページ情報: 英文 48 Pages
概要

2013年はインドネシアの消費財市場にとって「値上げの年」となりました。石油・天然ガスや原材料などの価格が高騰したことがその主な要因です。2桁台の物価上昇により、市場は数量面では大きな悪影響を受けましたが、金額面ではわずかな縮小に留まりました。つまり、価格上昇により、市場成長率は数量面と価格面とで大きく異なることとなりました。一部商品が大幅に値上がりしたとしても、消費者はなおホームケア用品に優先的に家計支出を分配しているため、市場動向は価格上昇の影響を実際にはそれほど受けていないものと思われます。

当レポートでは、インドネシアにおけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ(過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

インドネシアのホームケア用品市場:産業概要

  • エグゼクティブ・サマリー
    • 生産コスト増大に伴う単価引き上げ圧力
    • 関連製品の需要増大による市場促進
    • 積極的なマーケティング活動による、消費者のブランド選好への影響
    • ハイパーマーケットの価格競争力を活用する独立系店舗
    • ホームケア用品に対する消費者のニーズ拡大
  • 主な傾向と発展
    • 中産階級の持続的な拡大
    • Unilever:売場の一角を独占することで売上を促進
    • 製品細分化によるホームケア用品市場の成長促進
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Amindoway Jaya PT
  • Fumakilla Indonesia PT
  • Joenoes Ikamulya PT
  • Megasari Makmur PT
  • Mikie Oleo Nabati Industri PT
  • Suryamas Mentari PT

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPID

Home care overall posted the slowest volume and current retail value growth in 2017 when compared with the review period, which was mainly attributable to the diminishing purchasing power of consumers. Many consumer goods, including home care, suffered in 2017 due to the sluggish economy and prices of many basic necessities increased. Furthermore, the government raised the electricity tariff in late 2016, and the impact was felt throughout 2017.

Euromonitor International's Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

2017 Sees the Slowest Growth of the Review Period

Consumers Focus on Cost-saving Products

Intensified Competition Between Multinationals and Domestic Companies

Companies Launch Premium Products Amidst Tough Economic Conditions

Slower Yet Positive Retail Value Growth Expected Over the Forecast Period

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Decelerating Growth As Air Care Deemed Less Essential

Electric Air Fresheners Posts the Highest Current Retail Value Growth

Competitive Landscape

Megasari Makmur Pt Strengthens Its Lead

International Brands Outperforming Domestic Ones

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Limited Innovation Characterises 2017

Rising Prices Bouy Value Growth

Competitive Landscape

Johnson Home Hygiene Products Pt Retains Leadership

Similar Presence of Multinationals and Domestic Players

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Hand Dishwashing Goes Beyond Cleaning Dishes

Dishwashing Spared From the Economic Downturn

Competitive Landscape

Unilever's Sunlight Remains the Dominant Brand

Lemon and Lime the Only Available Fragrances

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Positive Retail Volume Growth But Current Retail Value Sales Stagnate

Shifting Within Categories of Home Insecticides

Competitive Landscape

Megasari Makmur Pt With Hit Brand Retains Leadership

Similar Presence of Domestic Players and Multinationals

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Laundry Care Suffers the Most in 2017

Consumers Either Reduce Usage of Laundry Care Or Buy Products in Sachet Packs

Competitive Landscape

Sayap Mas Utama Pt Extends Lead in 2017

New Product Launches Dominated by Fragrance-driven Innovation

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Slower Growth Due To Busier Lifestyles

Shoe Polish Continues To Dominate Polishes

Competitive Landscape

Kiwi Almost Synonymous With Shoe Polish in Indonesia

Multinationals Clearly Lead Each Category

Category Data

  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Tough Economic Conditions Slow Down Growth

Growth Remains Positive Due To Urbanisation

Competitive Landscape

Sayap Mas Continues To Take Share From Unilever

Domestic Companies Slightly Outperform Multinationals

Category Data

  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 64 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Convenience Is Not Key in Toilet Care

Urban Consumers' Rising Hygiene Consciousness Boosts Growth

Competitive Landscape

SC Johnson Clearly Leads Toilet Care

Reckitt Benckiser With Harpic Occupies the Second Spot

Category Data

  • Table 66 Sales of Toilet Care by Category: Value 2012-2017
  • Table 67 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 68 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 69 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 70 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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