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市場調査レポート

インドネシアのホームケア用品市場

Home Care in Indonesia

発行 Euromonitor International 商品コード 275791
出版日 ページ情報 英文 66 Pages
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本日の銀行送金レート: 1USD=113.66円で換算しております。
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インドネシアのホームケア用品市場 Home Care in Indonesia
出版日: 2017年05月12日 ページ情報: 英文 66 Pages
概要

2013年はインドネシアの消費財市場にとって「値上げの年」となりました。石油・天然ガスや原材料などの価格が高騰したことがその主な要因です。2桁台の物価上昇により、市場は数量面では大きな悪影響を受けましたが、金額面ではわずかな縮小に留まりました。つまり、価格上昇により、市場成長率は数量面と価格面とで大きく異なることとなりました。一部商品が大幅に値上がりしたとしても、消費者はなおホームケア用品に優先的に家計支出を分配しているため、市場動向は価格上昇の影響を実際にはそれほど受けていないものと思われます。

当レポートでは、インドネシアにおけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ(過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

インドネシアのホームケア用品市場:産業概要

  • エグゼクティブ・サマリー
    • 生産コスト増大に伴う単価引き上げ圧力
    • 関連製品の需要増大による市場促進
    • 積極的なマーケティング活動による、消費者のブランド選好への影響
    • ハイパーマーケットの価格競争力を活用する独立系店舗
    • ホームケア用品に対する消費者のニーズ拡大
  • 主な傾向と発展
    • 中産階級の持続的な拡大
    • Unilever:売場の一角を独占することで売上を促進
    • 製品細分化によるホームケア用品市場の成長促進
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Amindoway Jaya PT
  • Fumakilla Indonesia PT
  • Joenoes Ikamulya PT
  • Megasari Makmur PT
  • Mikie Oleo Nabati Industri PT
  • Suryamas Mentari PT

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPID

Home care in Indonesia saw accelerating volume growth in 2016, with the industry's performance in line with the review period CAGR. This was thanks to the heavy investment of manufacturer in new product launches and marketing strategies. The rapid expansion of modern retail outlets, especially convenience stores, also helped to boost the presence of many home care products. Faster volume growth, however, did not translate into accelerating current value growth. Price pressure and the extensive p...

Euromonitor International's Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Faster Volume Growth But Slower Current Value Growth Posted in 2016

Consumers Shifting To More Affordable Products

Rising Activity Among the Key Home Care Players

Increasing Value Share of Modern Grocery Retailers Outlets

Brighter Years Expected for Home Care Products

Key Trends and Developments

High Price Increases in Many Categories Creates Rising Demand for Refill Packs and Products in Smaller Pack Sizes

Home Care Products Become More Specific, Answering Different Consumers' Needs

Modern Grocery Retailers Dominate Home Care Distribution

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 7 Distribution of Home Care by Format: % Value 2011-2016
  • Table 8 Distribution of Home Care by Format and Category: % Value 2016
  • Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Definitions

Sources

    • Summary 1 Research Sources

Kao Indonesia Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 2 Kao Indonesia PT: Key Facts
  • Competitive Positioning
    • Summary 3 Kao Indonesia PT: Competitive Position 2016

Sayap Mas Utama Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 4 Sayap Mas Utama PT: Key Facts
  • Competitive Positioning
    • Summary 5 Sayap Mas Utama PT: Competitive Position 2016

Suryamas Mentari Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 6 Suryamas Mentari PT: Key Facts
  • Competitive Positioning
    • Summary 7 Suryamas Mentari PT: Competitive Position 2016

Total Chemindo Loka Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 8 Total Chemindo Loka PT: Key Facts
  • Competitive Positioning
    • Summary 9 Total Chemindo Loka PT: Competitive Position 2016

Unilever Indonesia Tbk Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 10 Unilever Indonesia Tbk PT: Key Facts
    • Summary 11 Unilever Indonesia Tbk PT: Operational Indicators
  • Competitive Positioning
    • Summary 12 Unilever Indonesia Tbk PT: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Air Care by Category: Value 2011-2016
  • Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Sales of Bleach: Value 2011-2016
  • Table 20 Sales of Bleach: % Value Growth 2011-2016
  • Table 21 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 22 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 23 Forecast Sales of Bleach: Value 2016-2021
  • Table 24 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 25 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2011-2016
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 28 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 39 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2011-2016
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 42 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 44 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 46 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54 Sales of Polishes by Category: Value 2011-2016
  • Table 55 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 56 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 57 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 58 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Surface Care by Category: Value 2011-2016
  • Table 61 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 62 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 63 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 64 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 66 Sales of Toilet Care by Category: Value 2011-2016
  • Table 67 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 68 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 69 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 70 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
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