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市場調査レポート

インドネシアのホームケア用品市場

Home Care in Indonesia

発行 Euromonitor International 商品コード 275791
出版日 ページ情報 英文 50 Pages
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本日の銀行送金レート: 1USD=109.32円で換算しております。
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インドネシアのホームケア用品市場 Home Care in Indonesia
出版日: 2019年02月20日 ページ情報: 英文 50 Pages
概要

2013年はインドネシアの消費財市場にとって「値上げの年」となりました。石油・天然ガスや原材料などの価格が高騰したことがその主な要因です。2桁台の物価上昇により、市場は数量面では大きな悪影響を受けましたが、金額面ではわずかな縮小に留まりました。つまり、価格上昇により、市場成長率は数量面と価格面とで大きく異なることとなりました。一部商品が大幅に値上がりしたとしても、消費者はなおホームケア用品に優先的に家計支出を分配しているため、市場動向は価格上昇の影響を実際にはそれほど受けていないものと思われます。

当レポートでは、インドネシアにおけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ(過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

インドネシアのホームケア用品市場:産業概要

  • エグゼクティブ・サマリー
    • 生産コスト増大に伴う単価引き上げ圧力
    • 関連製品の需要増大による市場促進
    • 積極的なマーケティング活動による、消費者のブランド選好への影響
    • ハイパーマーケットの価格競争力を活用する独立系店舗
    • ホームケア用品に対する消費者のニーズ拡大
  • 主な傾向と発展
    • 中産階級の持続的な拡大
    • Unilever:売場の一角を独占することで売上を促進
    • 製品細分化によるホームケア用品市場の成長促進
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Amindoway Jaya PT
  • Fumakilla Indonesia PT
  • Joenoes Ikamulya PT
  • Megasari Makmur PT
  • Mikie Oleo Nabati Industri PT
  • Suryamas Mentari PT

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPID

Retail sales of home care improved in 2018 due to stronger purchasing power and more optimistic consumer sentiment. This was supported by government subsidies, higher expenditures on social assistance programmes such as cast transfers and higher holiday bonuses for civil servants, which has resulted in higher household consumption. The healthy retail value sales growth was also supported by the substantial potential for growth in Indonesia, a market that is far from mature in terms of home care.

Euromonitor International's Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Enjoys Healthier Retail Value Growth in 2018 Than in 2017

Manufacturers Have To Balance the Need for Affordable End-prices With Rising Operating Costs

Unilever and Wings Corp Compete in Laundry Care, While Godrej Group Successfully Expands

Modern Grocery Retailers Continues To Be the Most Dominant for Home Care in Indonesia

Improving Socioeconomic Factors and Growing Hygiene-awareness Support Positive Value Growth for the Forecast Period

Market Indicators

  • Table 1 Households 2013-2018

Market Data

  • Table 2 Sales of Home Care by Category: Value 2013-2018
  • Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
  • Table 4 NBO Company Shares of Home Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  • Table 7 Distribution of Home Care by Format: % Value 2013-2018
  • Table 8 Distribution of Home Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Car Air Fresheners Continue To Grow Along With Rising Demand for Cheap Cars

the Spray/aerosol Air Freshener Is the Favourite Type of Room Air Care

Electric Air Fresheners With Timers Are More Practical, While Gel Air Fresheners Is Developing A Consumer Base

Competitive Landscape

Car Air Fresheners Has Several Familiar Brands, While Ace Hardware Adds To Distribution

Room Air Care: Glade Vs Stella

Fumakilla Indonesia Pt Leads the Other Air Care Category Through Gajah Kulkas, Though It Has Strong Competition

Category Data

  • Table 11 Sales of Air Care by Category: Value 2013-2018
  • Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
  • Table 14 NBO Company Shares of Air Care: % Value 2014-2018
  • Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
  • Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Bleach Is Used for Laundry Care Purposes

Mid-size Packs Prevail

Bleach Can Be Replaced by Whitening Detergents and Multipurpose Cleaners

Competitive Landscape

Bayclin Is Top-of-mind for Bleach, Followed Closely by So Klin Pemutih

Yuri Bleach - An Old Brand Still Significant in the Category

Proclin by Godrej Group Expands by Imitating the Top Brand's Packaging

Category Data

  • Table 18 Sales of Bleach: Value 2013-2018
  • Table 19 Sales of Bleach: % Value Growth 2013-2018
  • Table 20 NBO Company Shares of Bleach: % Value 2014-2018
  • Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
  • Table 22 Forecast Sales of Bleach: Value 2018-2023
  • Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Indonesians Wash Dishes Manually, Meaning Hand Dishwashing Is the Sole Category and Liquid the Main Format

the Refill Pouch Is the Favourite Pack Type in Dishwashing, With 800-1,000ml Versions Readily Available in Modern Grocery Retailers

Competitive Landscape

Sunlight and Mama Dominate the Category Collectively

Local Brands Compete for Share in the Lower-priced Segment

Amway Corp- A Successful Multi-level Marketing Player Targeting Higher-level Consumers

Category Indicators

  • Table 24 Household Possession of Dishwashers 2013-2018

Category Data

  • Table 25 Sales of Dishwashing by Category: Value 2013-2018
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
  • Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Insecticide Coils Remains Largely in Rural Areas

Spray/aerosol Insecticides Is the Fastest-growing Category, With One-push Spray Offering Efficacy

Health Concerns Spur the Demand for Electric Insecticides

Competitive Landscape

Hit Competes Closely With Baygon, While Vape Pioneers A New Format

Baygon and Vape Dominate Insecticide Coils Collectively, But Local Brands Stimulate Sales Too

Hit, Baygon and Vape Lead the Way in Electric Insecticides

Category Data

  • Table 31 Sales of Home Insecticides by Category: Value 2013-2018
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Laundry Detergents Dominates Laundry Care, With Indonesians Still Preferring Powder Variants Over Liquid Versions

Halal-labelled Items Are Becoming A New Trend in Laundry Detergents and Other Laundry Care Categories

Increasing Awareness of One's Appearance Boosts Demand for Fragranced Softeners

Competitive Landscape

Rinso and So Klin Compete Tightly

Molto Ultra and Downy Compete Tightly in Modern Grocery Retailers, But Molto Ultra Is Still Top-of-mind for Softeners

Traditional Grocery Retailers Remains the Backbone of Laundry Care Distribution in Rural Areas, But Modern Grocery Retailers Now Leads the Way Overall

Category Indicators

  • Table 38 Household Possession of Washing Machines 2013-2018

Category Data

  • Table 39 Sales of Laundry Care by Category: Value 2013-2018
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
  • Table 41 Sales of Laundry Aids by Category: Value 2013-2018
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
  • Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
  • Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
  • Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
  • Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
  • Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
  • Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
  • Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
  • Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
  • Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Appearance-awareness Spurs Demand for Shoe Polish in Urban Areas

Demand for Furniture Polish Is Indirectly Driven by the Furniture Industry

Consumer-awareness of Metal Polish Is Considerably Low

Competitive Landscape

Kiwi Is Top-of-mind for Shoe Polish Brands, While Cololite and Bagus Gain Shelf Space

Pledge Dominates Furniture Polish, As A New Brand Enters the Category

Brasso Has Little Competition in Metal Polish, As Autosol Loses Further Ground

Category Data

  • Table 53 Sales of Polishes by Category: Value 2013-2018
  • Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
  • Table 55 NBO Company Shares of Polishes: % Value 2014-2018
  • Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
  • Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Standard Floor Cleaners Dominates Surface Care Volume Sales

Increasing Awareness of Toilet Hygiene Spurs Sales of Home Care Disinfectants and Multipurpose Cleaners

Minimalist Design Favours the Greater Use of Glass, While Demand for Window/glass Cleaners Is Seasonal

Competitive Landscape

So Klin and Super Pell Collectively Dominate Floor Cleaners

Yuri Porstex Is Top-of-mind for Multipurpose Cleaners, While Vixal and Wings Porcelain Cleaner Compete Tightly

Mr Muscle Clear Is the Main Brand for Window/glass Cleaners, Using TV Adverts To Effectively Strengthen Awareness

Category Data

  • Table 59 Sales of Surface Care by Category: Value 2013-2018
  • Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
  • Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
  • Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
  • Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
  • Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospect

Increasing Awareness of Toilet Hygiene Boosts Sales of Toilet Care

Toilet Care Is Dominated by Toilet Liquids/foam

Low Awareness of Several Toilet Bowl Cleaner Products

Competitive Landscape

Bebek Leads in Every Category, Except for Rim Blocks

SC Johnson Leads Rim Blocks Through Glade

Aggressive TV Advertising Is Key in Harpic's Success

Category Data

  • Table 65 Sales of Toilet Care by Category: Value 2013-2018
  • Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
  • Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
  • Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
  • Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
  • Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
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