表紙
市場調査レポート

インドネシアのホームケア用品市場

Home Care in Indonesia

発行 Euromonitor International 商品コード 275791
出版日 ページ情報 英文 59 Pages
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価格
本日の銀行送金レート: 1USD=101.75円で換算しております。
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インドネシアのホームケア用品市場 Home Care in Indonesia
出版日: 2016年05月04日 ページ情報: 英文 59 Pages
概要

2013年はインドネシアの消費財市場にとって「値上げの年」となりました。石油・天然ガスや原材料などの価格が高騰したことがその主な要因です。2桁台の物価上昇により、市場は数量面では大きな悪影響を受けましたが、金額面ではわずかな縮小に留まりました。つまり、価格上昇により、市場成長率は数量面と価格面とで大きく異なることとなりました。一部商品が大幅に値上がりしたとしても、消費者はなおホームケア用品に優先的に家計支出を分配しているため、市場動向は価格上昇の影響を実際にはそれほど受けていないものと思われます。

当レポートでは、インドネシアにおけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ(過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

インドネシアのホームケア用品市場:産業概要

  • エグゼクティブ・サマリー
    • 生産コスト増大に伴う単価引き上げ圧力
    • 関連製品の需要増大による市場促進
    • 積極的なマーケティング活動による、消費者のブランド選好への影響
    • ハイパーマーケットの価格競争力を活用する独立系店舗
    • ホームケア用品に対する消費者のニーズ拡大
  • 主な傾向と発展
    • 中産階級の持続的な拡大
    • Unilever:売場の一角を独占することで売上を促進
    • 製品細分化によるホームケア用品市場の成長促進
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Amindoway Jaya PT
  • Fumakilla Indonesia PT
  • Joenoes Ikamulya PT
  • Megasari Makmur PT
  • Mikie Oleo Nabati Industri PT
  • Suryamas Mentari PT

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPID

Current value growth slowed down slightly between 2014 and 2015, though it was still strong, up by double digits. The essential nature of various home care products such as laundry care and dishwashing contributed to its overall performance in 2015 as always. Consumers' improved disposable income and sophistication towards the end of the review period further benefitted home care in 2015. This was due to their demand for home care products that can provide high effectiveness as well as value-add.

Euromonitor International's Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Home Care Retains Strong Growth in 2015
  • Soft Economic Conditions Limit Home Care Innovations
  • Competition Toughens in Home Care
  • Home Care Retailing Gains Dynamism
  • Home Care Expects Positive Performance

Key Trends and Developments

  • Soft Economic Conditions Impact Home Care Minimally
  • Competition Intensifies in Home Care
  • Home Care Retailing Gains Dynamism

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Distribution of Home Care by Format: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format and Category: % Value 2015
  • Table 8. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 9. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Joenoes Ikamulya Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 2. Joenoes Ikamulya PT: Key Facts
  • Competitive Positioning
    • Summary 3. Joenoes Ikamulya PT: Competitive Position 2015

Megasari Makmur Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 4. Megasari Makmur PT: Key Facts
  • Competitive Positioning
    • Summary 5. Megasari Makmur PT: Competitive Position 2015

Mikie Oleo Nabati Industri Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 6. Mikie Oleo Nabati PT: Key Facts
  • Production

Private Label

    • Summary 7. Mikie Oleo Nabati PT: Private Label Portfolio

Sayap Mas Utama Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 8. Sayap Mas Utama PT: Key Facts
  • Competitive Positioning
    • Summary 9. Sayap Mas Utama PT: Competitive Position 2015

Unilever Indonesia Tbk Pt in Home Care (indonesia)

  • Strategic Direction
  • Key Facts
    • Summary 10. Unilever Indonesia Tbk PT: Key Facts
  • Competitive Positioning
    • Summary 11. Unilever Indonesia Tbk PT: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 10. Sales of Air Care by Category: Value 2010-2015
  • Table 11. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 12. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 13. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 14. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 15. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 16. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 17. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18. Sales of Bleach: Value 2010-2015
  • Table 19. Sales of Bleach: % Value Growth 2010-2015
  • Table 20. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 21. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 22. Forecast Sales of Bleach: Value 2015-2020
  • Table 23. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 24. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 25. Sales of Dishwashing by Category: Value 2010-2015
  • Table 26. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 27. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 28. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 29. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 30. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 32. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 33. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 34. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 35. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 36. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 37. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 38. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 39. Sales of Laundry Care by Category: Value 2010-2015
  • Table 40. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 41. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 42. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 43. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 44. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 45. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 46. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 47. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 48. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 49. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 50. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 51. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 52. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 53. Sales of Polishes by Category: Value 2010-2015
  • Table 54. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 55. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 56. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 57. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 58. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 59. Sales of Surface Care by Category: Value 2010-2015
  • Table 60. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 61. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 62. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 63. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 64. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 65. Sales of Toilet Care by Category: Value 2010-2015
  • Table 66. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 67. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 68. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 69. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 70. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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