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市場調査レポート

タイのコンシューマーヘルス市場

Consumer Health in Thailand

発行 Euromonitor International 商品コード 275788
出版日 ページ情報 英文 89 Pages
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タイのコンシューマーヘルス市場 Consumer Health in Thailand
出版日: 2017年10月27日 ページ情報: 英文 89 Pages
概要

当レポートでは、タイのコンシューマーヘルス(一般用医薬品)市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて、体系的な情報を提供しています。

タイのコンシューマーヘルス市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 付録
    • OTC医薬品の登録と分類
    • ビタミン・栄養補助食品の規制と分類
    • 大衆薬/自己治療と予防薬
    • スイッチOTC
  • 情報源

タイのコンシューマーヘルス市場:企業プロファイル

  • Amway (Thailand) Ltd
  • Cerebos (Thailand) Ltd
  • New Concept Product Co Ltd
  • Scotch Industrial Thailand Co Ltd
  • Thai Nakorn Patana Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

タイのコンシューマーヘルス市場:カテゴリー分析

  • 成人用口腔ケア用品
  • 鎮痛剤
  • 鎮静剤・睡眠薬
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 皮膚科治療薬
  • 胃腸薬
  • アイケア
  • NRT (ニコチン置換療法) 禁煙補助薬
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン・栄養補助食品
  • 体重管理製品
  • ハーブ/伝統薬

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CHTH

Although recording slower value growth, consumer health is being driven by self-medication and the wellness trend among Thai consumers. Busy urbanised lifestyles require products that improve consumers' health and immune systems. Health issues are prioritised; consumers are looking for preventive measures rather than for treatments. They also require medicines to alleviate their ailments, allowing them to resume their daily routines in a short period of time. This is resulting in strong steady g...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

October 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Overall Consumer Health Records Positive Albeit Slower Growth

Inbound Tourists Drive Consumer Health Sales

International Players Continue To Rule Consumer Health Landscape

Store-based Channel Leads Whilst Internet Retailing Gains Higher Visibility

Consumers Take More Proactive Approach To Healthcare

Market Indicators

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017

Market Data

  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Topical Analgesics Experiences High Growth Due To Active Lifestyles and Rapid Urbanisation

Tourism Aids Growth of Analgesics

Sales of Analgesics Being Driven by Self-medication and Consumer Familiarity

Competitive Landscape

Taisho Pharmaceutical Co Ltd Leads Topical Analgesics/anaesthetic

Thai Nakorn Patana Co Ltd Gains Ground With An Array of Brands

Greater Presence of Private Label

Category Data

  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Prospects

Calming and Sleeping Products Will Remain Negligible in Thailand

Headlines

Prospects

Coughs and Colds Among Thais Increasingly Common With Erratic Weather

Global Warming Will Continue To Support Category Over the Forecast Period

Nasal Sprays, Antihistamines/allergy Remedies and Inhalant Decongestants Grow Due To Rising Allergies From Air Pollution

Competitive Landscape

Mondelez International (thailand) Co Ltd Remains As Leading Player

Leading Players Are Likely To Be Active in Launching New Product Development for Greater Dynamism

Marketing Important Strategy To Support Sales

Category Data

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 20 Sales of Decongestants by Category: Value 2012-2017
  • Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Headlines

Prospects

the Presence of Aesthetic Clinics Hampers Growth of Dermatologicals

Sophisticated Consumer Requirements Will Drive Category Performance

Sporting Activities Support Usage of Dermatologicals

Competitive Landscape

International Players Remain As Category Leaders

New Innovations With Novel Formulas and Delivery Formats

Aggressive Marketing Campaign for Mundipharma Pharmaceuticals

Category Data

  • Table 26 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Headlines

Prospects

Unsuitable Dietary Habits of Thai Consumers Are Expected To Support Growth of Antacids

H2 Blockers Remain Less Visible

Diarrhoeal Remedies Regarded As Household Essentials Due To Regular Stomach Upsets

Competitive Landscape

Local Company Boss Pharmacare Holds Leading Position in This Fragmented Landscape

International Brands Like Gaviscon Occupy Significant Shelf Space

Gaviscon Offered in Single-serve Sachets As Its Prices Are Comparatively High

Category Data

  • Table 33 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 34 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 35 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 36 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 37 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Headlines

Prospects

Digitalisation Will Be Huge Trend Motivating Eye Care Sales

Demand for Allergy Eye Care Is Expected To Be Driven by Rapid Urbanisation and Air Pollution

Repeat Purchases of Eye Care Becoming More Common, With Allergy Eye Care Seen As More Effective

Competitive Landscape

Local Players Hold Strong Shares Within Eye Care

Small Size of Eye Care Does Not Lead To Strong Marketing Investment

Penetration of Imported Brands Across Eye Care

Category Data

  • Table 39 Sales of Eye Care by Category: Value 2012-2017
  • Table 40 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 41 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 42 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 43 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 44 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 45 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Penetration of E-cigarettes Will Impede Nrt Smoking Cessations Aids

Nrt Smoking Cessations Aids Will Be Lacking in New Developments

Government Offers Alternative Support

Competitive Landscape

Low Competition Evident in Nrt Smoking Cessation Aids

Nrt Smoking Cessation Aids Not Expected To See Significant Changes in the Competitive Landscape

Number of Smokers Will Continue To Fall

Category Indicators

  • Table 47 Number of Smokers by Gender 2012-2017

Category Data

  • Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 50 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Headlines

Prospects

Sporting Lifestyle Continues To Benefit Wound Care

High Penetration of Wound Care May Be An Obstacle To Future Volume Growth

Product Development Is Expected To Provide A Boost To Value Growth of Wound Care

Competitive Landscape

International Players Actively Drive Sales Through Product Development

Private Label Brand Boots Strengthens Its Competitive Advantage

Private Label's Lower Prices Will Result in More Intense Prices From Branded Players

Category Data

  • Table 55 Sales of Wound Care by Category: Value 2012-2017
  • Table 56 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 58 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 59 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Demand for Sports Nutrition Boosted by Thais Leading Healthier Lifestyles and Frequenting Gyms

New Brands and Product Variety Expected

Greater Product Penetration Will Be Witnessed Via Internet Retailing

Competitive Landscape

Gnc by Ssup Total Wellness Co Ltd Increases Online Marketing

Social Media and the Age of the Celebrity Positively Influence Sports Nutrition

Attractiveness of Category With Room for Growth Is Likely To Attract New Competitors

Category Data

  • Table 61 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Headlines

Prospects

Tonics Players Drive Dietary Supplements Overall and Cater To A Wider Group of Consumers

Premiumisation Trend Also Expected Within Tonics

Value for Money and Convenience Are Key Consumer Demands for Dietary Supplements

Competitive Landscape

Local Players Record Further Positive Value Sale in Tonics

Cerebos Continues To Utilise Celebrity Endorsement

Dietary Supplements Full of Small Local Brands Gaining Share From Big Players

Category Data

    • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 67 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 68 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 69 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 70 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Number of Thais Will Opt for Preventive Approach for Healthy Living

Brands Could Leverage Bundle Pricing Strategies To Boost Sales

Vitamins As "health Gifts"

Competitive Landscape

Amway (thailand) Ltd Continues To Account for Leading Share

International Players Hold the Lion's Share of Vitamins

Product Origins

Category Data

    • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 75 Sales of Vitamins by Category: Value 2012-2017
  • Table 76 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 77 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 78 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 79 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 80 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Headlines

Prospects

Obesity Continues To Be A Major Public Health Issue in Thailand

Social Media Aids Greater Awareness of Weight Management

Scepticism of Weight Management Could Hamper Growth

Competitive Landscape

Both International and Local Players Create A Tough Competitive Landscape in Dynamic Weight Management and Wellbeing

Supplement Nutrition Drinks Less Dynamic Than Meal Replacement and Weight Loss Supplements

Internet Retailing, Social Media and Celebrities Employed by Local Brands

Category Data

  • Table 82 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Headlines

Prospects

Herbal/traditional Products Perceived As Having Fewer Side Effects

Tonics Once Again Offers Strong Contribution

Asian Wisdom Meets Modern Aliments With High Level of Product Penetration Across Category

Competitive Landscape

Local Brands Dominate Herbal/traditional Products

Product Research and Development Will Be the Highlight

Asian Wisdom Given Forum for Discussion

Category Data

  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Low Birth Rate Is Expected To Hamper Demand for Paediatric Consumer Health

Parents Will Continue To Invest in Their Children

Immune-boosting Vitamins Will Continue To Dominate

Competitive Landscape

GlaxoSmithKline (thailand) Ltd Strengthens Its Leading Position in Paediatric Consumer Health

Aggressive Marketing Strategies Aimed at Knowledgeable Parents

New Product Launches Fuel Interest in Paediatric Consumer Health

Category Data

  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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