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マレーシアのコンシューマーヘルス市場

Consumer Health in Malaysia

出版日: | 発行: Euromonitor International | ページ情報: 英文 | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=105.84円
マレーシアのコンシューマーヘルス市場
出版日: 2019年10月01日
発行: Euromonitor International
ページ情報: 英文
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

マレーシアのGDP成長率は、2014年は6%、2015年は5%と低下傾向にあります。景気低迷に伴い、同国の消費者は購入支出により慎重となり、特にOTC製品 (一般用医薬品) についてはその傾向が強くなっています。更に、生活コストが上昇しているため、消費者はコンシューマーヘルス製品の購入時には、価格により敏感となってきています。

当レポートでは、マレーシアにおけるコンシューマー・ヘルス (一般用医薬品) 市場について分析し、市場全体の動向と発展、市場データ (過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

マレーシアのコンシューマーヘルス市場:産業概要

  • エグゼクティブ・サマリー
    • 経済成長率低下による、コンシューマーヘルスの売上高の低迷
    • 物品・サービス税 (GST) によるコンシューマーヘルス需要への影響
    • 多国籍企業がコンシューマーヘルス市場を主導
    • 店舗での小売販売:コンシューマーヘルスの最大の流通経路
    • コンシューマーヘルス市場のプラス成長の見通し
  • 主要動向と発展
    • GSTはコンシューマーヘルス市場に、正負両面の影響を及ぼす
    • 慢性疾患の有病率が警戒レベルに達したため、健康維持のための前向きな手段が推奨される
    • コンシューマーヘルス企業はより専門的な製品領域へとシフト
  • 市場指標
  • 市場データ
  • 付録
    • OTC医薬品の登録と分類
    • ビタミン・栄養補助食品の規制と分類
    • 自己治療と予防薬
    • OTC医薬品への切り替え
  • 定義
  • 情報源

企業プロファイル

  • Amway (M) Sdn Bhd
  • Cosway (M) Sdn Bhd
  • HerbalCeutical Sdn Bhd
  • Herbalife Products (M) Sdn Bhd
  • Kotra Industries Bhd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 成人用口腔ケア用品
  • 鎮痛剤
  • 睡眠補助薬
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン・栄養補助食品 (サプリメント)
  • 体重管理製品
  • ハーブ/伝統的製品
目次
Product Code: CHMY

Consumer health in Malaysia continues to be driven positively by consumers engaging in self-medication and self-care amid their stressful, time-pressed, modern lifestyles. This sees them addressing digestive issues that arise from busier lives and irregular eating patterns and finding products to hydrate their eyes because of prolonged use of digital screens. More consumers are changing their lifestyle and becoming more active, taking their health and fitness seriously and frequently undertaking...

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Consumers increasingly taking their health into their own hands driving more positive growth in consumer health

Consumer health categories face challenges that limit growth

New product launches remain vital for players to stay visible and gain share

Distribution of consumer health remains predominantly offline

Bright outlook for consumer health with the promise of innovative products

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Topical analgesics/anaesthetic grows fastest due to the products' popularity among consumers pursuing sports and those avoiding oral formats

Herbal/traditional analgesics are popular due to family and cultural influence

Demand for combination products continues to increase to help with menstrual pain

COMPETITIVE LANDSCAPE

Topical analgesics/anaesthetic players benefit from consumers increasingly seeking external pain relief solutions

Private label adult analgesics such as Guardian gain popularity

Store-based retailing remains the dominant channel for analgesics

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2014-2019
  • Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Air pollution in Malaysia supports sales of cough, cold and allergy (hay fever) remedies that relieve nasal and related symptoms

Herbal/traditional cough remedies are popular due to consumers' cultural backgrounds and being considered less harsh

Cough, cold and allergy (hay fever) remedies faces challenges due to consumers using natural home remedies and a preventive approach to their health

COMPETITIVE LANDSCAPE

Local players innovate to maintain visibility amid the dominance of international brands

Distribution of cough, cold and allergy (hay fever) remedies remains store-based as consumers buy these products for immediate consumption

Vitamins and dietary supplements brands positioned to strengthen the immune system pose competition for cough, cold and allergy (hay fever) remedies

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Dermatological skin care brands limit sales of dermatologicals

Dermatologicals which are easier to apply are popular among consumers

Popularity of topical germicidals/antiseptics expected to attract more private label ranges

COMPETITIVE LANDSCAPE

Local brands maintain a strong value share amid the dominance of international brands

Private label ranges of dermatologicals are expected to increase as price plays an important role in consumers' purchase decisions

Distribution of dermatologicals continues to be through offline channels

CATEGORY DATA

  • Table 23 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
  • Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Consumers seek dietary supplements that suit their busy and active modern lifestyles

Beauty tonics continue to boom as consumers seek to improve the appearance of their skin and feel healthier

Consumers increasingly include dietary supplements in their health and wellness plans to prevent heart disease and diabetes

COMPETITIVE LANDSCAPE

Non-direct selling brands step up to challenge the strength of direct sellers

Private label increases and adds to the price competition among non-direct selling brands

Internet retailing slowly gains greater presence in the distribution of dietary supplements

CATEGORY DATA

  • Table 30 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 31 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 32 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 33 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 34 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 35 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 36 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Malaysian's stressful and time-pressed lives support strong growth in antacids

Consumers demand more convenience in terms of packaging formats

Vitamins and dietary supplements positioned to strengthen the digestive system pose competition for digestive remedies

COMPETITIVE LANDSCAPE

International brands dominate value sales of digestive remedies but there are a larger number of local brands which compete on price

Consumers continue to purchase digestive remedies mainly through physical stores but internet retailing has a minor presence for stocking-up purposes

CATEGORY DATA

  • Table 37 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 38 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 40 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 41 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Eye care advances with more sophisticated and convenient features

Eye health supplements pose competition for eye care in Malaysia

Long use of digital screens increases demand for hydrating eye care products

COMPETITIVE LANDSCAPE

Both international and local players are successful in eye care although international brands appear to have a stronger physical presence

Store-based retailing remains the major channel for eye care as consumers buy it from physical stores when needed

Brands focus on a stronger product positioning while private label is yet to emerge

CATEGORY DATA

  • Table 43 Sales of Eye Care by Category: Value 2014-2019
  • Table 44 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 46 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 47 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Cultural background continues to determine demand for herbal/traditional products

Herbal/traditional ingredients feature more strongly in vitamins and dietary supplements

Some herbal/traditional dietary supplements brands focus on enhancing women's health

COMPETITIVE LANDSCAPE

Brand's continues to lead herbal/traditional products due to active promotion and constant new product launches

Traditional medicine halls continue to lead while consumers' preference for herbal/traditional products sees distribution expand further to other retail channels

CATEGORY DATA

  • Table 49 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 50 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 51 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 52 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 53 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 54 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Paediatric vitamins and dietary supplements continues to grow strongly and witnesses strong new product launches

Significant value growth continues in nappy (diaper) rash treatments as parents are willing to spend on more expensive products necessary for their babies

Paediatric OTC categories are not expected to see significant growth

COMPETITIVE LANDSCAPE

Demand for local brands increases in paediatric OTC remedies

Private label vitamins and dietary supplements surge attracting cost-conscious consumers

Brands are launched that target children's brain health

CATEGORY DATA

  • Table 55 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 56 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 57 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
  • Table 58 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 59 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 60 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 61 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

PROSPECTS

HEADLINES

PROSPECTS

Malaysians' more active lifestyle supports sales of sports nutrition

On-the-go lifestyle boosts demand for sports nutrition in convenient formats

COMPETITIVE LANDSCAPE

Constant new product launches keep General Nutrition Centers in the lead

Sports nutrition distribution via internet retailing continues to increase

CATEGORY DATA

  • Table 62 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Vitamin C and vitamins with a beauty positioning are highly popular

Multivitamins achieves good growth as Malaysians consider the products convenient and value for money

The drive to reduce sugar intake sees launches of vitamins with sugar free or no sugar added claims

COMPETITIVE LANDSCAPE

International and direct selling brands jointly dominate sales of vitamins while competing fiercely with each other and with local brands

Private label vitamins ranges gain value share with new launches and competitive prices

The distribution of vitamins remains mainly offline but internet retailing is growing

CATEGORY DATA

  • Table 68 Sales of Vitamins by Category: Value 2014-2019
  • Table 69 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 70 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 71 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 72 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 73 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Health concerns due to obesity boost sales of slimming teas and weight loss supplements

New flavours are introduced to encourage more consumers to use meal replacement products

Healthier lifestyles limit the growth of weight management and wellbeing

COMPETITIVE LANDSCAPE

Direct sellers continue to dominate weight management and wellbeing due to convincing marketing and word-of-mouth recommendation

New launches with herbal/traditional ingredients prove popular

CATEGORY DATA

  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Sticking plasters/adhesive bandages is the mainstay of wound care in Malaysia

Innovation is a key strategic competitive factor in wound care

Product diversification keeps brands top of mind

COMPETITIVE LANDSCAPE

Leading brands maintain their position through innovative and appealing new products

Limited edition products also keep brands in consumers' minds

Consumers are increasingly drawn towards private label wound care which they perceive to be as effective as branded products and of a similar quality

CATEGORY DATA

  • Table 81 Sales of Wound Care by Category: Value 2014-2019
  • Table 82 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 83 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 84 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 85 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 86 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Greater health awareness and the restaurant smoking ban are expected to support continued strong growth in NRT smoking cessation aids

Government MQuit initiative is linked to rising sales of NRT smoking cessation aids

NRT gum and lozenges remain the most popular formats

COMPETITIVE LANDSCAPE

Nicorette continues to dominate a highly concentrated field

Advertising in hospitals and clinics benefits brands

Store-based retailing continues to dominate sales of NRT smoking cessation aids

CATEGORY INDICATORS

  • Table 87 Number of Smokers by Gender 2014-2019

CATEGORY DATA

  • Table 88 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 89 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 90 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 91 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 92 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 93 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
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