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市場調査レポート

マレーシアのコンシューマーヘルス市場

Consumer Health in Malaysia

発行 Euromonitor International 商品コード 275786
出版日 ページ情報 英文 92 Pages
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マレーシアのコンシューマーヘルス市場 Consumer Health in Malaysia
出版日: 2017年10月27日 ページ情報: 英文 92 Pages
概要

マレーシアのGDP成長率は、2014年は6%、2015年は5%と低下傾向にあります。景気低迷に伴い、同国の消費者は購入支出により慎重となり、特にOTC製品 (一般用医薬品) についてはその傾向が強くなっています。更に、生活コストが上昇しているため、消費者はコンシューマーヘルス製品の購入時には、価格により敏感となってきています。

当レポートでは、マレーシアにおけるコンシューマー・ヘルス (一般用医薬品) 市場について分析し、市場全体の動向と発展、市場データ (過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

マレーシアのコンシューマーヘルス市場:産業概要

  • エグゼクティブ・サマリー
    • 経済成長率低下による、コンシューマーヘルスの売上高の低迷
    • 物品・サービス税 (GST) によるコンシューマーヘルス需要への影響
    • 多国籍企業がコンシューマーヘルス市場を主導
    • 店舗での小売販売:コンシューマーヘルスの最大の流通経路
    • コンシューマーヘルス市場のプラス成長の見通し
  • 主要動向と発展
    • GSTはコンシューマーヘルス市場に、正負両面の影響を及ぼす
    • 慢性疾患の有病率が警戒レベルに達したため、健康維持のための前向きな手段が推奨される
    • コンシューマーヘルス企業はより専門的な製品領域へとシフト
  • 市場指標
  • 市場データ
  • 付録
    • OTC医薬品の登録と分類
    • ビタミン・栄養補助食品の規制と分類
    • 自己治療と予防薬
    • OTC医薬品への切り替え
  • 定義
  • 情報源

企業プロファイル

  • Amway (M) Sdn Bhd
  • Cosway (M) Sdn Bhd
  • HerbalCeutical Sdn Bhd
  • Herbalife Products (M) Sdn Bhd
  • Kotra Industries Bhd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 成人用口腔ケア用品
  • 鎮痛剤
  • 睡眠補助薬
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン・栄養補助食品 (サプリメント)
  • 体重管理製品
  • ハーブ/伝統的製品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CHMY

Consumers in Malaysia indicated a stronger health awareness level in the review period with an improved literacy rate. With more households in urban areas able to easily reach pharmacies, more consumers are engaging in preventive measures to optimise wellness and self-medication for minor ailments such as mild fever, headaches or coughing.

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

October 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Improving Health Knowledge Affects Demand for Consumer Health

Growing Number of Health-conscious Consumers Boosts Growth in Consumer Health

the Competitive Landscape in Malaysia Is Highly Fragmented

Store-based Retailing Dominates Consumer Health

Slow Positive Outlook Forecast

Market Indicators

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017

Market Data

  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Health-conscious Young Malaysians Boost Growth in Topical Analgesics/anaesthetic

Patches Are Popular

More Specialist Positioning To Retain Consumer Interest

Competitive Landscape

GlaxoSmithKline Retains the Leading Position in Analgesics

A Rising Number of Generic Analgesics Brands

Category Data

  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022

Prospects

Headlines

Prospects

Immune Boosting Vitamins and Dietary Supplements Products Constrain Growth of Cough, Cold and Allergy (hay Fever) Remedies

Significant Presence of Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies

Competitive Landscape

Consumers Demand Commonly-seen Cough Confectionery

A Highly Fragmented Landscape Causes Stiff Competition Between Brands

Category Data

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 20 Sales of Decongestants by Category: Value 2012-2017
  • Table 21 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 22 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 23 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 25 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022

Headlines

Prospects

Strong Demand for Nappy (diaper) Rash Treatments Despite Shrinking Birth Rate

Malaysians Opt for General Dermatologicals

Competitive Landscape

International Brands Lead Dermatologicals in Malaysia

Mushrooming of Local Brands Within Dermatologicals

Category Data

  • Table 26 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 27 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 30 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 31 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 32 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Headlines

Prospects

Highly Stressed Lifestyles Lead To Strong Demand for Antacids

Rise in On-the-go Format Packaging Within Digestive Remedies

Competitive Landscape

Branded Digestive Remedies Remain Strong

Generic Brands Gain Share During the Review Period

Category Data

  • Table 33 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 34 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 35 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 36 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 37 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022

Headlines

Prospects

Strong Technological Advancement Boosts Demand for Eye Care

Standard Eye Care Most Popular

Eye Health Supplements Taken As A Precautionary Measure To Maintain Eye Health

Competitive Landscape

Eye Care in Malaysia Approaches Saturation

Innovative Eye Care Formats Are Used To Boost Sales Growth

Category Data

  • Table 39 Sales of Eye Care by Category: Value 2012-2017
  • Table 40 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 41 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 42 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 43 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 44 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 45 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Regulations Governing Smoking Trend in Malaysia

Government Initiatives Continue To Push Quitting Smoking

Vaping Has An Insignificant Effect on Nrt Smoking Cessation Aids

Competitive Landscape

Highly Dynamic Environment Restricts the Number of Brands

Category Indicators

  • Table 47 Number of Smokers by Gender 2012-2017

Category Data

  • Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 50 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022

Headlines

Prospects

New Application Formats and Innovative Product Launches Ensure Sales Are Sustained in Wound Care

Consumer Interest Arises From Their Health Awareness

Consumers Step Up With Application Formats in Wound Care Procedures

Competitive Landscape

Private Label Gains Competitive Ground

Category Data

  • Table 55 Sales of Wound Care by Category: Value 2012-2017
  • Table 56 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 58 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 59 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Active Lifestyle Among Malaysians Ensures Steady Demand for Sports Nutrition

Demand for Convenient Packaging for Sports Nutrition Products Surges

Competitive Landscape

Victoria House Tops Value Sales in Sports Nutrition With Gnc

Diversification of Distribution Channels Is Witnessed in Sports Nutrition

Category Data

  • Table 61 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022

Headlines

Prospects

Health Consciousness Is A Major Factor Driving Growth in Dietary Supplements

Malaysians Strongly Demand Supplements for Heart, Bone and Joint Health

Beauty Tonics Gain Malaysians' Attention

Competitive Landscape

Dietary Supplements in Malaysia Is Extremely Diffuse

Domestic Players With An Increasing Presence

Key Marketing Tools Include Innovation, New Product Launches and Promotional Bundle Packs

Category Data

    • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 67 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 68 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 69 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 70 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022

Headlines

Prospects

Government Regulations on Vitamins in Malaysia

Vitamin C and Multivitamins Are Most Popular

Parapharmacies and Health and Beauty Specialist Retailers Form the Main Distribution Channel

Competitive Landscape

Malaysians Split Demand Between International and Domestic Brands

Private Label Slowly Taps Into Vitamins

Category Data

    • Summary 3 Multivitamins: Brand Ranking by Positioning 2017
  • Table 75 Sales of Vitamins by Category: Value 2012-2017
  • Table 76 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 77 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 78 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 79 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 80 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Headlines

Prospects

Improving Literacy Leads To Growing Demand for Supplement Nutrition Drinks

Substitution of Healthier Lifestyle Leads To Slower Growth in Weight Loss Supplements

Competitive Landscape

Direct Sellers Top Sales With Wide Distribution Networks

Emergence of New Brands in Weight Management and Wellbeing

Category Data

  • Table 82 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Headlines

Prospects

Family Values Instil the Use of Herbal/traditional Products

Distribution of Herbal/traditional Products Is Not Limited Only To Traditional Medicine Halls

the Number of Herbal/traditional Products in Vitamins and Dietary Supplements Surges

Competitive Landscape

Cerebos Outshines Competitors Through Continuous Innovation

International Brands Expand Presence in Herbal/traditional Products

Category Data

  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Declining Birth Rate Has A Mixed Effect on Paediatric Consumer Health

Consumers' Perceptions of Paediatric Vitamins and Dietary Supplements Change

Competitive Landscape

GlaxoSmithKline Leads Paediatric Consumer Health With New Varieties of Products

Strong Efforts Are Made on Packaging and Format To Attract Customers

Category Data

  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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