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市場調査レポート

香港の電化製品市場

Consumer Appliances in Hong Kong, China

発行 Euromonitor International 商品コード 275780
出版日 ページ情報 英文
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価格
本日の銀行送金レート: 1USD=108.65円で換算しております。
香港の電化製品市場 Consumer Appliances in Hong Kong, China
出版日: 2020年01月06日 ページ情報: 英文
概要

当レポートでは、香港における生活家電製品市場について分析し、市場全体の動向と発展、市場データ(過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業戦略・事業実績・競争力など)、各部門の動向・競合情勢・将来見通しなどを調査しています。

香港の生活家電市場:市場概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • AS Watson Group
  • Broadway Photo Supply Ltd
  • German Pool Group Co Ltd
  • Goodway Electrical Co Ltd
  • Oto Bodycare (hk) Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 食器洗浄機
  • 洗濯(乾燥)機
  • 大型調理器具(レンジ・オーブン・グリルなど)
  • 電子レンジ
  • 冷蔵庫
  • 空調機器(冷房・除湿機・加湿器など)
  • 下ごしらえ調理器具(フードプロセッサー・ミキサー・ブレンダーなど)
  • 暖房器具
  • アイロン
  • パーソナルケア器具
  • 小型調理器具(コーヒーメーカー・パン焼き機・トースターなど)
  • 小型キッチン器具(非調理用:コーヒーミル・ケトル・スライサーなど)
  • 掃除機
目次
Product Code: WGHK

Consumer appliances maintained slow but stable retail volume growth in Hong Kong in 2019, mainly driven by replacement sales. Most categories continued to see growth, with dishwashers seeing a particularly dynamic performance, although from a low base. Small appliances continued to see faster growth than major appliances, due to the longer replacement cycles for the latter. Built-in major appliances saw higher retail volume growth than freestanding in 2019, with demand supported by property deve...

Euromonitor International's‘Consumer Appliances in Hong Kong, China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Continued Stable Growth, Supported by Replacement Sales

Demand for Multipurpose Appliances, But Commoditisation Seen in Some Categories

the Leaders Are Increasingly Challenged by Brands From China

Store-based Channels Dominate, But Internet Retailing Sees Rapid Growth

Continued Growth, Although Wide Variations in Performances

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 13 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 14 Sales of Small Appliances by Category: Value 2014-2019
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Low Penetration As Consumers Perceive Dishwashers As Inefficient and Expensive

Rising Sales of Small Formats Boost Sales and Change the Share Split

Freestanding Widens the Gap From Built-in

Competitive Landscape

Siemens Holds A Strong Lead, Fuelled by Brand Confidence

Competitive Environment Becomes More Fragmented

Fisher & Paykel Moves To the Higher-end of the Market

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2014-2019
  • Table 36 Sales of Dishwashers by Category: Value 2014-2019
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
  • Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
  • Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
  • Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
  • Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
  • Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Headlines

Prospects

Automatic Washer Dryers Increases Along With Wider Availability and Falling Prices

Automatic Washing Machines Remains Dominant

the Popularity of Dehumidifiers Leads To Decline for Automatic Dryers

Competitive Landscape

International Players Dominate With Good Quality and High Brand Recognition

Automatic Washing Machines Is Concentrated, Preventing New Entrants

Penetration of Connected Products Remains Low

Category Data

  • Table 48 Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 49 Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
  • Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
  • Table 53 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
  • Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
  • Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
  • Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
  • Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
  • Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
  • Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Induction Hobs Are Preferred Over Gas Due To Less Heat and Easy Cleaning

Players Focus on Increasing Sales Via the Construction Channel

Consumer Acceptance of Smart Products Remains Weak

Competitive Landscape

Mia Cucina Helps Hong Kong & China Gas Co Maintain Its Lead

Electrolux Leads Growth in Both Ovens and Built-in Hobs

Kitchenaid Launches A Luxury Range of Built-in Large Cooking Appliances

Category Data

  • Table 63 Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 64 Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 67 Sales of Built-in Hobs by Format: % Volume 2014-2019
  • Table 68 Sales of Ovens by Connected Appliances: % Volume 2015-2019
  • Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
  • Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
  • Table 71 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
  • Table 72 NBO Company Shares of Ovens: % Volume 2015-2019
  • Table 73 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
  • Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
  • Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
  • Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
  • Table 77 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 78 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 79 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 80 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Growth for Built-in Microwaves As They Are Installed in New Developments

Consumers Move Away From Microwaves Due To Health Concerns

Higher-end Steam Products Are Favoured, Both Microwaves and Ovens

Competitive Landscape

International Players Continue To Dominate Due To Confidence in Their Brands

Low-priced Multipurpose Brands Are Favoured and Are Expected To See Growth

Competition in Built-in Microwaves Intensifies

Category Data

  • Table 81 Sales of Microwaves by Category: Volume 2014-2019
  • Table 82 Sales of Microwaves by Category: Value 2014-2019
  • Table 83 Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 84 Sales of Microwaves by Category: % Value Growth 2014-2019
  • Table 85 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
  • Table 86 NBO Company Shares of Microwaves: % Volume 2015-2019
  • Table 87 LBN Brand Shares of Microwaves: % Volume 2016-2019
  • Table 88 Distribution of Microwaves by Format: % Volume 2014-2019
  • Table 89 Forecast Sales of Microwaves by Category: Volume 2019-2024
  • Table 90 Forecast Sales of Microwaves by Category: Value 2019-2024
  • Table 91 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 92 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Headlines

Prospects

Developers Boost the Share of Built-in Fridge-freezers

Sales of Single-purpose Appliances Such As Fridges and Freezers Fall Strongly

Increasing Commoditisation in Refrigeration Appliances

Competitive Landscape

Hitachi Maintains Its Lead in A Category Dominated by International Brands

Fisher & Paykel Concentrates on Profit Margins, at the Cost of Volume Sales

Property Developers Favour Siemens, Fuelling Sales of Its Built-in Fridge-freezers

Category Data

  • Table 93 Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 94 Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 95 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 96 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
  • Table 97 Sales of Freezers by Format: % Volume 2014-2019
  • Table 98 Sales of Freezers by Volume Capacity: % Volume 2014-2019
  • Table 99 Sales of Fridge Freezers by Format: % Volume 2014-2019
  • Table 100 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
  • Table 101 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
  • Table 102 Sales of Fridges by Volume Capacity: % Volume 2014-2019
  • Table 103 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
  • Table 104 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
  • Table 105 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
  • Table 106 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
  • Table 107 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
  • Table 108 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
  • Table 109 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 110 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 111 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 112 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Air Purifiers Grows Strongly Due To Poor Air Quality

Split Air Conditioners Remains Dynamic Due To Premiumisation

Dehumidifiers Are Increasingly Demanded for Drying Laundry

Competitive Landscape

Panasonic Leads, But Xiaomi Sees Much Higher Growth

Connected and Smart Models Continue To Emerge in Air Treatment Products

Dyson Air Purifier/fan Developed To Meet Consumers' Needs

Category Data

  • Table 113 Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 114 Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 115 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 116 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
  • Table 117 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
  • Table 118 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
  • Table 119 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
  • Table 120 Distribution of Air Treatment Products by Format: % Volume 2014-2019
  • Table 121 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 122 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 123 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 124 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Headlines

Prospects

Very Strong Variations in Performances Within Food Preparation Appliances

Decline for Juice Extractors As Consumers Prefer Blenders

Food Processors and Table-top Mixers Favoured Mainly by Keen Cooks

Competitive Landscape

Major International Brands Dominate Food Preparation Appliances, Led by Philips

Brands From Mainland China Gain Popularity, With Braun Also Set To Increase

Growing Presence of Premium Kitchenware Brands Such As Kitchenaid

Category Data

  • Table 125 Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 126 Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 127 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 128 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
  • Table 129 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
  • Table 130 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
  • Table 131 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
  • Table 132 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 133 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 134 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 135 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Electric Facial Cleansers Boosts Growth, But Consumers Still Demand More Features

Laser Hair Removal Is Increasingly Favoured, But Body Care Products Are Not Popular

Consumers Continue To Embrace Connected Personal Care Appliances

Competitive Landscape

Strength in Oral Care and Body Shavers Maintains Procter & Gamble's Lead

Braun Gains Share With Aggressive Price Cuts

Multifunctional and More Advanced Personal Care Appliances Gain Popularity

Category Data

  • Table 136 Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 137 Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 138 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 139 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
  • Table 140 Sales of Body Shavers by Format: % Volume 2014-2019
  • Table 141 Sales of Hair Care Appliances by Format: % Volume 2014-2019
  • Table 142 NBO Company Shares of Personal Care Appliances 2015-2019
  • Table 143 LBN Brand Shares of Personal Care Appliances 2016-2019
  • Table 144 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
  • Table 145 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 146 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 147 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 148 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Health Concerns Boost Sales of Electric Steamers

Consumers Move To "bean To Cup" Coffee Machines for Convenience and Taste

Both Multipurpose and Convenient Appliances Expected To See Growth

Competitive Landscape

De'longhi Narrows the Gap With Philips; Xiaomi Set To Continue Its Growth

More Functions and More Fashionable Designs Attract Attention

Category Data

  • Table 149 Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 150 Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 151 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 152 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 153 Sales of Freestanding Hobs by Format: % Volume 2014-2019
  • Table 154 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
  • Table 155 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
  • Table 156 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
  • Table 157 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 158 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 159 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 160 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Cylinder Vacuum Cleaners Turns To Decline, But Remains the Most Popular Format

Growth for Stick Vacuum Cleaners Due To Their Size and Convenience

Price Decreases Boost the Growth of Robotic Vacuum Cleaners

Competitive Landscape

Philips Remains the Leading Brand Due To Its Strong Image and Wide Product Range

Dyson Establishes An Image As A Lifestyle Brand

Xiaomi Robotic Vacuum Cleaners Drive Down Prices

Category Data

  • Table 161 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 162 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 163 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 164 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 165 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
  • Table 166 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 167 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 168 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 169 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 170 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 171 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 172 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024