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市場調査レポート

南アフリカの高級品市場

Luxury Goods in South Africa

発行 Euromonitor International 商品コード 275254
出版日 ページ情報 英文 64 Pages
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本日の銀行送金レート: 1USD=111.24円で換算しております。
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南アフリカの高級品市場 Luxury Goods in South Africa
出版日: 2019年02月12日 ページ情報: 英文 64 Pages
概要

当レポートでは、南アフリカにおける高級品市場(高級服・装飾品・化粧品など)について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

南アフリカの高級品市場:産業概要

  • エグゼクティブ・サマリー
  • 市場データ
  • 情報源

企業プロファイル

  • Burberry Group Plc
  • Edcon Holdings Ltd
  • Hugo Boss AG

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • デザイナー・アパレル(プレタポルテ)
  • 高級ワイン/シャンペンおよびスピリッツ
  • 高級アクセサリー
  • 高級家電
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級タバコ
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品
目次
Product Code: LUXZA

South Africa's economy decelerated slightly in 2018 while consumer spending suffered from stagnant employment gains and higher inflation. In addition to economic woes, trading conditions have been worse for luxury goods, given the evolution of new disruptive business models and more aggressive competition across distribution channels. Luxury companies are focusing on expanding their portfolios, via acquisitions and organic growth and entering new categories and diversifying.

Euromonitor International's 'Luxury Goods in South Africa report' offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Changing Market Due To Macroeconomic Conditions and Evolving Consumer Base
  • Market Experiences Growth But Ongoing Decline in Dynamism
  • Luxury Goods Market Remains Small in South Africa, With Scope for Further Growth
  • Multibrand Stores Remain the Main Distribution Channel
  • Positive Prospects for Changing Luxury Goods Market

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2013-2018
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Premiumisation Trend Gains Traction
  • Promotion of Premium/luxury Brands To Nouveau Riche Black Consumers
  • Increasingly Targeted Marketing Strategies

Competitive Landscape

  • Category Remains Highly Fragmented
  • Players Increasingly Cater To Specific Consumer Preferences
  • Popular Brands Widen Their Availability by Crossing Categories

Category Data

  • Table 10 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
  • Table 11 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
  • Table 12 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
  • Table 13 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
  • Table 14 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
  • Table 15 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
  • Table 16 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Wide Gap in South Africa's Income Distribution
  • High Net Worth Individuals Drive Sales
  • Challenging Retail Environment Forecast

Competitive Landscape

  • High Concentration Defines Competitive Landscape in Luxury Cars
  • High-priced Brands Achieve A Low Retail Value Share
  • Personalisation Increasing Theme

Category Data

  • Table 17 Sales of Luxury Cars: Value 2013-2018
  • Table 18 Sales of Luxury Cars: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of Luxury Cars: % Value 2013-2017
  • Table 20 LBN Brand Shares of Luxury Cars: % Value 2014-2017
  • Table 21 Forecast Sales of Luxury Cars: Value 2018-2023
  • Table 22 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

  • Super Premium Beauty and Personal Care Strong in Personal Luxury
  • Presence of International Brands Boosts Category Sales
  • Economic Constraints Force Consumers To Prioritise Their Spending

Competitive Landscape

  • Surtee Group Retains Its Lead in Personal Luxury
  • Low But Growing Share for Internet Retailing
  • Growing Demand for Personalisation and Exclusivity

Category Data

  • Table 23 Sales of Personal Luxury by Category: Value 2013-2018
  • Table 24 Sales of Personal Luxury by Category: % Value Growth 2013-2018
  • Table 25 NBO Company Shares of Personal Luxury: % Value 2013-2017
  • Table 26 LBN Brand Shares of Personal Luxury: % Value 2014-2017
  • Table 27 Forecast Sales of Personal Luxury by Category: Value 2018-2023
  • Table 28 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Challenging Economic Environment Restricts Growth
  • Multibrand Stores Retain Their Domination
  • Growth in the Middle Class Balances Domestic and International Expenditure

Competitive Landscape

  • Surtee Group Remains Outright Leader
  • Internet Retailing Still in Its Infancy
  • Online Retailers Cannot Replicate In-store Experience and Service

Category Data

  • Table 29 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
  • Table 30 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
  • Table 31 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
  • Table 32 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
  • Table 33 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
  • Table 34 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
  • Table 35 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Wealthy and Aspirational Consumers Drive Demand for Luxury Eyewear
  • Economic Challenges Dampen Luxury Eyewear Growth
  • Price Discounting and the Weaker Rand Affect Profit Margins

Competitive Landscape

  • Luxottica Maintains Its Dominance With Strong Brands
  • Rising Unit Prices and Stringent Credit Regulations Impact Growth
  • Increasingly Savvy Luxury Goods Consumers

Category Data

  • Table 36 Sales of Luxury Eyewear by Category: Value 2013-2018
  • Table 37 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
  • Table 38 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
  • Table 39 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
  • Table 40 Distribution of Luxury Eyewear by Format: % Value 2013-2018
  • Table 41 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
  • Table 42 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Consumer Relations Vital for Players in This Luxury Category
  • Demand for Customised Luxury Jewellery Creates Niche Opportunity
  • Changing Consumer Preferences Thanks To Growing Appetite for African-inspired Jewellery Pieces

Competitive Landscape

  • Browns the Diamond Store Maintains Lead
  • Monobrand Stores Launch Collections Globally
  • Luxury Costume Jewellery Popular Among Wealthy Shoppers

Category Data

  • Table 43 Sales of Luxury Jewellery by Category: Value 2013-2018
  • Table 44 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
  • Table 45 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
  • Table 46 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
  • Table 47 Distribution of Luxury Jewellery by Format: % Value 2013-2018
  • Table 48 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
  • Table 49 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Luxury Handbags Remain Status Symbols
  • Disposable Income Directly Affects Sales of Luxury Leather Goods
  • Local Brands Face Competition From International Counterparts

Competitive Landscape

  • Louis Vuitton Maintains Lead
  • Greater Variety and Wider Competition
  • Personal Shopper Trend

Category Data

  • Table 50 Sales of Luxury Leather Goods: Value 2013-2018
  • Table 51 Sales of Luxury Leather Goods: % Value Growth 2013-2018
  • Table 52 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
  • Table 53 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
  • Table 54 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
  • Table 55 Forecast Sales of Luxury Leather Goods: Value 2018-2023
  • Table 56 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

  • African Consumers Are the Primary Category Sales Drivers
  • South Africans Tend To Buy Overseas
  • Declining Retail Value Growth

Competitive Landscape

  • Niche Category With Few Growth Prospects
  • the End for Vertu and Its Ostentatious Brands
  • Smartphones Challenge Vertu's Unique Concierge Service

Category Data

  • Table 57 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
  • Table 58 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
  • Table 59 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
  • Table 60 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
  • Table 61 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
  • Table 62 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
  • Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Ongoing Progress of Second-hand Luxury Websites and Auction Sites
  • Luxury Timepieces Appeal To Aspirational Consumers As Status Symbols
  • Wider Consumer Choice With the Entry of New Brands in South Africa

Competitive Landscape

  • International Timepiece & Fashion Maintains Its Lead
  • Growing Popularity of Second-hand Watches
  • Second-hand Luxury Timepieces Stimulate Higher Brand Recognition of Luxury Timepieces

Category Data

  • Table 64 Sales of Luxury Timepieces by Category: Value 2013-2018
  • Table 65 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
  • Table 66 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
  • Table 67 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
  • Table 68 Distribution of Luxury Timepieces by Format: % Value 2013-2018
  • Table 69 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
  • Table 70 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Luxury Writing Instruments Make Popular Corporate Gifts
  • Destination Shopping Limits Growth Opportunities
  • Category Suffers Competition From Other Entry-level Luxury Categories

Competitive Landscape

  • Iconic Montblanc Remains the Leading Brand
  • Brand Perception Characterises the Category
  • Lack of Brand Awareness Hampers Category Progress

Category Data

  • Table 71 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
  • Table 72 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
  • Table 73 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
  • Table 74 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
  • Table 75 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
  • Table 76 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
  • Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

  • Themed New Brand and Product Launches Drive Growth, Despite the Challenging Economic Environment
  • More Brands Cater To Ethnic Consumers
  • Weak Rand Impacts Unit Prices

Competitive Landscape

  • Prestige Cosmetics Group Maintains Its Lead
  • Experiential Branding Increasingly Used To Distinguish Brands From Competitors
  • Unique Customer Service Entices Consumers To Spend on High-end Brands

Category Data

  • Table 78 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 79 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 80 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
  • Table 81 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
  • Table 82 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
  • Table 83 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
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