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市場調査レポート

トルコの高級品市場

Luxury Goods in Turkey

発行 Euromonitor International 商品コード 275110
出版日 ページ情報 英文 73 Pages
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トルコの高級品市場 Luxury Goods in Turkey
出版日: 2019年02月11日 ページ情報: 英文 73 Pages
概要

当レポートでは、トルコにおける高級品市場(高級服・装飾品・化粧品など)について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

トルコの高級品市場:産業概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 流通
  • 市場データ
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • デザイナー・アパレル(プレタポルテ)
  • 高級ワイン/シャンペンおよびスピリッツ
  • 高級アクセサリー
  • 高級家電
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級タバコ
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品
目次
Product Code: LUXTR

Despite a number of political and economic difficulties over the review period, luxury goods in Turkey continued to record positive current value growth in 2018. The opening of new luxury hotels and shopping malls benefited the wider market. Moreover, the young population generally remained highly receptive to lifestyle trends, with popular magazines having a strong focus on celebrities' luxury spending. Fashion weeks and shopping festivals also helped Turkey to become an important hub for forei...

Euromonitor International's Luxury Goods in Turkey report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Growth Continues Despite Unfavourable Developments

Signs of Changing Preferences

New Luxury Brands Continue To Enter the Turkish Market

Internet Retailing A Promising Channel

Further Growth Expected Over the Forecast Period

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2013-2018
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

the Health and Wellness Trend Benefits Luxury Hotels

Turkey Welcoming An Increasing Number of Chinese Tourists

Average Occupancy Rate and Room Rate for Luxury Hotels Starting To Increase

Competitive Landscape

New Luxury Hotel Openings and Investments Continue

Further Ban on Booking Platforms on the Horizon

Competition From Smaller Boutique Hotels Intensifies

Category Data

  • Table 10 Sales in Luxury Hotels: Value 2013-2018
  • Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018
  • Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
  • Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017
  • Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
  • Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023
  • Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Political Environment Impacts Fine Wines/champagne and Spirits

Higher Unit Prices

Manufacturers Focus on Higher Quality Products

Competitive Landscape

Fine Wines/champagne and Spirits Remains A Fairly Fragmented Category

Advertisements for Alcoholic Drinks Are Banned in Turkey

Duty Free Shops and Purchases Abroad Remain A Threat

Category Data

  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
  • Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
  • Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
  • Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
  • Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Growth Driven by Suvs

New Trends in Luxury Cars in Turkey

Luxury Car Makers Expand Their Operations in Turkey

Competitive Landscape

Mercedes-benz Remains the Leading Player in Luxury Cars in Turkey

New Retail Concepts

Second-hand Luxury Car Market Continues To Be A Threat

Category Data

  • Table 24 Sales of Luxury Cars: Value 2013-2018
  • Table 25 Sales of Luxury Cars: % Value Growth 2013-2018
  • Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017
  • Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017
  • Table 28 Forecast Sales of Luxury Cars: Value 2018-2023
  • Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

Growth of Personal Luxury Driven by Millennials and Digitalisation

Brandalism - An Appetite for Disruption

Challenges To Growth

Competitive Landscape

Luxottica Remains the Leading Player in Personal Luxury

Strong Competition Between Well-known Luxury Brands

Leading Brands Benefit From the Opening of New Outlets in 2018

Category Data

  • Table 30 Sales of Personal Luxury by Category: Value 2013-2018
  • Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018
  • Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017
  • Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017
  • Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023
  • Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Designer Goods for Men Becoming A Growth Driver

Turkey Has Successfully Positioned Itself As Both A Manufacturing and Design Hub

Designer-brand Collaborations Continue

Competitive Landscape

Boyner Decides To Cancel Beymen Ipo Due To Weak Demand

the Most Frequently Used Advertising and Promotional Tools

Chanel Increasingly Focusing on Social Media

Category Data

  • Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
  • Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
  • Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
  • Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
  • Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
  • Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
  • Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Women's Luxury Sunglasses Continues To Perform Well

Optical Shops Remain the Leading Distribution Channel

Counterfeit Products A Major Threat

Competitive Landscape

Luxottica Remains the Clear Category Leader

Change in the Competitive Environment

Promotional and Marketing Activities for Luxury Eyewear

Category Data

  • Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018
  • Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
  • Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
  • Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
  • Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018
  • Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
  • Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Costume Jewellery Continues To Outperform Luxury Fine Jewellery

Women Remain the Key Purchasers of Jewellery in Turkey

Affordable Luxury Helps To Drive Growth

Competitive Landscape

New Brands Continue To Enter the Turkish Market

Ethical Issues Growing in Importance

Success of Domestic Luxury Jewellery

Category Data

  • Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018
  • Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
  • Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
  • Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
  • Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018
  • Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
  • Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Women's Luxury Bags and Small Leather Goods Continues To Perform Particularly Well

Signs of Shifting Preferences

Trends in Luxury Travel Goods

Competitive Landscape

LVMH Moet Hennessy Louis Vuitton Leads the Category

Counterfeit Bags and Luggage A Major Cause for Concern

Affordable Luxury Brands Posting Strong Growth

Category Data

  • Table 57 Sales of Luxury Leather Goods: Value 2013-2018
  • Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018
  • Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
  • Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
  • Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
  • Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023
  • Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

Blurring the Lines

Buying Behaviour of Turkish Consumers

Luxury Wearables Continues To Evolve

Competitive Landscape

the Most Coveted Brands in Luxury Portable Consumer Electronics

Bankruptcy of Vertu

Introduction of New Luxury Wearables Leads To Increased Competition

Category Data

  • Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
  • Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
  • Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
  • Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
  • Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
  • Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
  • Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

Millennials Attracted To Luxury Swiss Watch Brands

Launch of Luxury Watches for Women

Affordable Luxury Is on the Rise

Competitive Landscape

Free-floating Swiss Franc Results in Tighter Profit Margins

Many Anniversaries To Celebrate

2018 Fifa World Cup Supports Sales of Luxury Timepieces

Category Data

  • Table 71 Sales of Luxury Timepieces by Category: Value 2013-2018
  • Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
  • Table 73 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
  • Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
  • Table 75 Distribution of Luxury Timepieces by Format: % Value 2013-2018
  • Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
  • Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Buying Behaviour of Turkish Consumers

Heavy Usage of Electronic Devices A Major Threat To the Category

Non-grocery Specialists Dominate Sales Although Internet Retailing Continues To Gain Ground

Competitive Landscape

Montblanc Remains the Leading Brand

Rising Popularity of Limited Edition Writing Instruments

Competition From Non-luxury Brands Intensifies

Category Data

  • Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
  • Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
  • Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
  • Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
  • Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
  • Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
  • Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Millennials the Key Drivers of Super Premium Beauty and Personal Care

Super Premium Beauty and Personal Care Products for Men Will Continue To Support Growth

Competitive Landscape

Digital Marketing Is on the Rise

Galeries Lafayette Drives Demand for Premium Beauty

Super Premium Colour Cosmetics Benefit From the Entry of Fashion Brands

Category Data

  • Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
  • Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
  • Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
  • Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
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