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市場調査レポート

トルコの高級品市場

Luxury Goods in Turkey

発行 Euromonitor International 商品コード 275110
出版日 ページ情報 英文 67 Pages
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本日の銀行送金レート: 1USD=108.84円で換算しております。
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トルコの高級品市場 Luxury Goods in Turkey
出版日: 2018年02月05日 ページ情報: 英文 67 Pages
概要

当レポートでは、トルコにおける高級品市場(高級服・装飾品・化粧品など)について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

トルコの高級品市場:産業概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 流通
  • 市場データ
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • デザイナー・アパレル(プレタポルテ)
  • 高級ワイン/シャンペンおよびスピリッツ
  • 高級アクセサリー
  • 高級家電
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級タバコ
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品
目次
Product Code: LUXTR

In summer 2017 Turkey was expecting an increasing number of Russian tourists as a result of restored relations with Russia after the downing of a Russian warplane in 2015. However, their numbers did not replace those lost from Western countries and Asia, causing a decline in luxury hotels in 2017. In addition, the Turkish authorities increased the special consumption tax on cars in November 2017, which had a negative effect on sales of luxury cars, especially over 2000cc.

Euromonitor International's Luxury Goods in Turkey report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Luxury Goods declines in 2017 As A Result Of poor Performances by Luxury Cars and Hotels

Luxury Goods for Men Become Growth Driver

New Luxury Brands Intensify the Competition

Growth Through the Omni-channel

Positive Outlook

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2012-2017
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

New Shopping Centres Support Growth Despite Unfavourable Developments

Spend on Designer Childrenswear Is Increasing

Price Competition Expected

Competitive Landscape

Competition Among Well-known Brands in Luxury

New Luxury Brands Continue To Emerge

Intense Marketing Campaigns of Luxury Brands

Category Data

  • Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
  • Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
  • Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
  • Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
  • Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
  • Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022

Headlines

Prospects

Despite the Adverse Economic and Political Conditions, fine Wines/champagne and Spirits Continues To Grow

Increased Excise Taxes Continue To Be A Major Barrier To Volume Sales Growth

Competitive Landscape

Competition Among Well-known Brands

Increasingly Tight Measures on Promotions

Manufacturers Focus on Higher-quality New Product Developments

Category Data

  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
  • Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
  • Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
  • Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Headlines

Prospects

the Negative Effect of Special Consumption Tax

New Trends in Luxury Cars

Demand for Second-hand Luxury Cars Is Higher Than Luxury Cars

Competitive Landscape

Mercedes-benz Is Undisputed Leader

Luxury Car Brands Consider Turkey

New Retail Concepts

Category Data

  • Table 24 Sales of Luxury Cars: Value 2012-2017
  • Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
  • Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
  • Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
  • Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Headlines

Prospects

Luxury Eyewear Seen As Affordable Luxury

Women's Luxury Sun Glasses Posts Strong Growth

Illegal Sales Remain Biggest Threat

Competitive Landscape

Changing Competitive Landscape

Merger/acquisition Environment in Luxury Eyewear

Promotion and Marketing of Luxury Eyewear

Category Data

  • Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
  • Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
  • Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
  • Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
  • Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
  • Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022

Headlines

Prospects

Fewer Foreign Tourists

New Trend Is the Localisation in Luxury Hotels

Arabic Visitors Are Key Consumer Group

Competitive Landscape

New Luxury Hotel Openings Despite Unfavourable Developments

Rixos-accor Hotels Joint Venture Announced

Offering Improved Better Side Services As A Competitive Advantage

Category Data

  • Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
  • Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
  • Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
  • Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
  • Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
  • Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
  • Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022

Headlines

Prospects

Mixed Fortunes for Category

Purchasing Behaviour in Luxury Jewellery

Luxury Costume Jewellery Records Stronger Performance

Competitive Landscape

Celebrity Endorsements

Counterfeit Sales Not Major Cause for Concern

Strategies for Millennials

Category Data

  • Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
  • Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
  • Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
  • Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
  • Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
  • Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022

Headlines

Prospects

Positive Outlook for Luxury Leather Goods

Luxury Leather Goods Is Driven by Women's Luxury Bags

Relation Between Luxury Travel Goods and Tourism Departures

Competitive Landscape

Some Brands Leave, Some New Brands Enter

Counterfeit Branded Bags and Luggage Is A Major Concern

Promotion and Marketing of Luxury Leather Goods

Category Data

  • Table 51 Sales of Luxury Leather Goods: Value 2012-2017
  • Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
  • Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
  • Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
  • Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
  • Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022

Headlines

Prospects

Luxury Portable Consumer Electronics Continues To Grow

Higher Unit Prices

Purchasing Behaviour of Consumers

Competitive Landscape

Vertu's Future Remains Unknown

Competitive Lines Are Blurring

New Luxury Wearables Predicted

Category Data

  • Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
  • Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
  • Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
  • Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
  • Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
  • Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
  • Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Headlines

Prospects

Negative Prospects

Internet Retailing Is Growing

Luxury Men's Timepieces Records Strongest Volume Growth

Competitive Landscape

Free-floating Swiss Franc Results in Tighter Profit Margins

Competition Among Well-known Brands in Luxury

Tendency Towards Affordable Luxury

Category Data

  • Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
  • Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
  • Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
  • Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
  • Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
  • Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
  • Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022

Headlines

Prospects

Luxury Writing Instruments for Gifting Purposes

Luxury Writing Instruments Records Most Dynamic Performance

the Increasing Number of Pen Collectors Benefits the Category

Competitive Landscape

the Desire for Conspicuous Luxury and Brand Heritage/quality Play Equal Roles

Rising Popularity of Limited Edition Writing Instruments

Increasing Use of Electronic Devices Shapes Competition

Category Data

  • Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
  • Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
  • Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
  • Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
  • Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
  • Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
  • Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Headlines

Prospects

Millennials Are Key Driver of Super Premium Beauty and Personal Care

Innovation in Terms of Combination Products

Competitive Landscape

Galeries Lafayette Invigorates Category

Luxury Fashion Houses Are Entering Super Premium Beauty and Personal Care

Promotion and Marketing of Super Premium Beauty and Personal Care

Category Data

  • Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
  • Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
  • Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
  • Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
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