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市場調査レポート

トルコの高級品市場

Luxury Goods in Turkey

発行 Euromonitor International 商品コード 275110
出版日 ページ情報 英文
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本日の銀行送金レート: 1USD=107.71円で換算しております。
トルコの高級品市場 Luxury Goods in Turkey
出版日: 2020年01月20日 ページ情報: 英文
概要

当レポートでは、トルコにおける高級品市場(高級服・装飾品・化粧品など)について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

トルコの高級品市場:産業概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 流通
  • 市場データ
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • デザイナー・アパレル(プレタポルテ)
  • 高級ワイン/シャンペンおよびスピリッツ
  • 高級アクセサリー
  • 高級家電
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級タバコ
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品
目次
Product Code: LUXTR

Despite luxury goods recording a decrease in growth in 2019, several factors benefited the landscape. Firstly, despite geopolitical instability, global luxury players continued to invest in the Turkish landscape, due to both consumer demand and the continued reliable performance of luxury goods in the country. Secondly, the rapid depreciation of the Turkish lira against the dollar, meant that several luxury products were a lot cheaper for tourists to purchase in Turkey. Many products were up to...

Euromonitor International's Luxury Goods in Turkey report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Despite A Decline in Growth, the Increase in Tourism, the Rise of Men's Apparel and the Opening of New Luxury Stores, Positively Benefited Luxury Goods

the Growing Health and Wellness Trend, Customisation and A Desire for Co-ordinated Outfits Shapes Luxury Offerings

Luxury Car Players Led the Landscape, As Competitors Launch Limited-edition Products To Gain Value Share

Store-based Retailing Remains the Dominant Distribution Channel, However, Internet Purchases Are on the Rise

Growth Is Predicted To Increase Over the Forecast Period, Driven by Women in the Workforce and Growth of Luxury Cars

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

An Increase in Spending on Experiences Rather Than Products Drives Growth

Several International Luxury Restaurants Fail in the Landscape, With High Rents and Poor Location Choices Seeing Many Close Their Doors

the Growing Health and Wellness Trend Shapes the Landscape, As Players Respond To Consumers Health Demands

Competitive Landscape

Luxury Hotels Continue To Open in Turkey As Four Seasons Expands

the Luxury Collection Opens A Hotel in Izmir, the Third of Its Kind in the Country

Businessman Tayfun Topal Offers Italian Cuisine Through Luxury Restaurant, Galvin

Category Data

  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Tourism Drives Growth in Luxury Hotels, As Istanbul's New Airport Boosts Tourism

Marketing and Promotional Activities Drive Sales While Focusing on New Source Countries

Six Senses Renovate Historic Mansions To Create A Luxury Hotel in the Bosphorus

Competitive Landscape

Competition Remains Fragmented in Luxury Hotels, But Dogus Holding As Retains Its Lead

Kuzu Group's Hotel Seapearl Atakoy Offers A Luxury Experience for Over 700 Residents in Istanbul

Titanic Group Add A Fifteenth Hotel As They Plan A New Luxury Facility for 2022

Category Data

  • Table 16 Sales in Luxury Hotels: Value 2014-2019
  • Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Headlines

Prospects

Excise Taxes Hamper Sales, Whereas An Increase in Tourism Boosts Growth

Higher Unit Prices Drive Value Growth, But Threaten Sales Over the Forecast Period

Manufacturers Focus on Higher Quality Products As Consumers Demand Single Malt Whiskies and Gin

Competitive Landscape

Fine Wines/champagne and Spirits Remains A Fragmented Landscape, As Players Offer Limited Edition Bottles in An Attempt To Cut-through

As Advertisements for Alcoholic Drinks Are Banned in Turkey, Players Focus on Their International Websites To Boost Awareness

Consumers Purchase Fine Wines/champagne and Spirits in Duty-free Shops Or Abroad, To Avoid Paying High Amounts of Tax

Category Data

  • Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

Headlines

Prospects

Growth Decreases As the Exchange Rate Rises, Making Luxury Cars More Expensive for Consumers

Luxury Car Models Boost Sales and Interest in Hybrid Cars, While Suvs Are A Success in Turkey

Luxury Car Makers Continue To Expand Their Operations in Turkey

Competitive Landscape

Mercedes-benz Leads Luxury Cars, As the Mercedes Benz-e Model Performs Well in 2019

New Retail Concepts Are Used To Push Awareness and Value Sales of Luxury Cars

Second-hand Luxury Cars Continue To Be A Threat To the Value Sales and Growth of Luxury Cars

Category Data

  • Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

Headlines

Prospects

Younger Consumers and Digital Strategies Drive the Growth of Personal Luxury

Foreign Tourists Boost Value Sales of Personal Luxury As They Take Advantage of the Lower Price-points

Economic Downturn Is A Potential Threat To the Growth of Personal Luxury Goods

Competitive Landscape

Boyner Holding As and Investment Firm Mayhoola Terminate Their Partnership and Share Boyner Retail's Existing Portfolio

Leading Personal Luxury Players To Benefit From the Opening of New Outlets Across Turkey

the Fierce Competitive Landscape Encourages Several Players To Offer Discounts To Consumers

Category Data

  • Table 36 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

Headlines

Prospects

Turkey Manufactures Apparel, and Also Offers A Host of Local Designers

Designers Collaborate With Both High-street and Luxury Offerings, Boosting Value Sales Through Innovative Ranges

Designer Goods for Men Drive Growth, and the Health and Wellness Trend Boosts Value Sales in Luxury Athleisure

Competitive Landscape

Several New Luxury Stores Opened Inside the New Istanbul Airport

Balmain and Eleventy Open Their First Stores in Turkey, Offering Luxury Items To Consumers

Advertising and Promotional Tools Include Social Media Campaigns and Event Sponsorship

Category Data

  • Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

Headlines

Prospects

the Demand for Expensive Add-ons and Products Drives Up Value Sales of Luxury Eyewear

An Increasing Number of Consumers Are Using Sunglasses As An Accessory To Match Their Overall Outfits, Boosting Value Sales

Optical Shops Remain the Leading Distribution Channel However Internet Sales Are on the Rise

Competitive Landscape

Luxottica Gozluk End Ve Tic As Retains Its Lead in Luxury Eyewear, As It Confirms Its Merger With Essilor

Counterfeit Products Are A Major Threat, Especially When It Comes To Luxury Sunglasses

Elie Saab Becomes Available in Turkey, Offering Both Luxury Specialist Frames and Luxury Sunglasses

Category Data

  • Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

Headlines

Prospects

Affordable Luxury Drives Growth, Especially in Time of Economic Hardship

Luxury Costume Jewellery Continues To Outperform Luxury Fine Jewellery

Players Appeal To Younger Consumers Through Showcasing Their Ethical Credentials

Competitive Landscape

Domestic Luxury Jewellery Players Benefit From Widespread Availability and Offering Quality Products

New Ranges From Cartier and Swarovski, With Unexpected Materials and Unique Positions

Competitors Focus on Ethical Issues To Gain Value Sales and Consumer Trust

Category Data

  • Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

Headlines

Prospects

Women's Luxury Bags and Small Leather Goods Continues To Perform Particularly Well, As More Turkish Women Enter the Workforce

Luxury Travel Goods Recorded the Most Growth in 2019 As Consumers Prefer Larger Travel Bags Than Check-in Baggage

Foreign Tourists Increase Sales of Luxury Leather As Prices Are Much Lower Than in Europe

Competitive Landscape

the Opening of Luxury Stores Boosts Value Sales of Luxury Leather Goods in 2019

Counterfeit Bags and Luggage Are A Threat To the Value Sales of Luxury Leather Goods

Boyner Holdings and Mayhoola Terminate Their Financial Partnership and Share Boyner Retail's Existing Company Portfolio

Category Data

  • Table 64 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

Headlines

Prospects

Luxury Watchmakers Launch Luxury Wearables To Remain Relevant in the Landscape

Wealthy Tourists Buy A Significant Share of Luxury Mobile Phones Sold in Turkey

Luxury Wearables Continues To Evolve Into Fashionable Accessories

Competitive Landscape

Louis Vuitton Smartwatch Gets An Upgrade As Its Powered by Qualcomm's Newest Wearable Chip

Tag Heuer International Led Luxury Portable Consumer Electronics, Thanks To Strong Marketing Campaigns and Wide Availability

Following Its Tag Heuer Connected Modular 45 App for Golfers, Tag Heuer Is Set To Launch Its Next Innovation in 2020

Category Data

  • Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
  • Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
  • Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
  • Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
  • Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
  • Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024

Headlines

Prospects

the Rise of Affordable Luxury Boosts Value Sales of Luxury Timepieces

Players Attract Millennials Through Social Media Strategies That Partner With Influencers and Bloggers

the Rise of Unit Prices Lead To Heightened Value Sales and Increased Growth

Competitive Landscape

New Launches in 2019 Include Unconventional Designs, Innovation and Personalisation

Luxury Players Focus on Their Heritage As They Tempt Consumers With Limited-edition Offerings

Sportspeople Wear Luxury Timepieces As Players Pay High Sums To Have Their Products Promoted

Category Data

  • Table 78 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 80 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 82 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

Headlines

Prospects

Luxury Players Increase the Desire for Their Products Through Using Diamond, Gold and Platinum Features

Customisation and Personalisation Are Key Trends That Drive Sales in 2019

the Heavy Usage of Electronic Devices Such As Smartphones, Threatens Growth

Competitive Landscape

Montblanc Retained Its Lead in Luxury Writing Instruments and Stationary, Benefiting From A Strong Heritage, Reputation and Consumer Awareness

There Is A Rising Popularity of Limited Edition Writing Instruments As Montblanc Continued Offering Their Writer's Edition

New Launches From the Leading Player As Montblanc Offers Disney and the Little Prince Themed Pens

Category Data

  • Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

Headlines

Prospects

A Decrease in Value Sales From Domestic Customers was Offset by An Increase in Sales From Tourists

Players Focus on Eco-friendly Credentials To Respond To the Demand of Consumers

Luxury Cosmetic Players Keep Costs Affordable To Retain Consumers

Competitive Landscape

L'Oreal Groupe Avoids Passing on Costs To Consumers, in Favour of Maintaining High Levels of Value Sales

Boyner Ran A Cosmetic Campaign, Offerings High Discounts and Promotions on Well-known Luxury Players

Digital Promotion and E-commerce Is on the Rise, However, Online Counterfeit Items Are A Threat To Sales

Category Data

  • Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024