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市場調査レポート

マレーシアのソフトドリンクの市場

Soft Drinks in Malaysia

発行 Euromonitor International 商品コード 274275
出版日 ページ情報 英文 89 Pages
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マレーシアのソフトドリンクの市場 Soft Drinks in Malaysia
出版日: 2016年04月06日 ページ情報: 英文 89 Pages
概要

マレーシアのソフトドリンク市場は2013年も、質的にも量的にも順調な成長を達成しました。製品の独自性やマレーシアの気候の関係もあり、同国のソフトドリンク市場では需要が順調に伸びています。消費者は目新しさを求める傾向があり、そのため業界側では様々な飲料(炭酸飲料・RTDティー・コーヒーなど)の新たなバリエーションを打ち出しています。更に、利便性の高いパックサイズや、ドリンク用の自動販売機などが、ソフトドリンク販売市場のあちこちで見られるようになってきました。

当レポートでは、マレーシアにおけるソフトドリンク市場について分析し、全体的な構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、生産状況、競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

産業概要:マレーシアのソフトドリンク

  • エグゼクティブ・サマリー
    • ソフトドリンク市場の継続的成長
    • 健康的な非炭酸飲料による成長促進
    • Fraser & Neave Holdingsが市場の主導権を維持
    • 実店舗型の小売店が流通経路を独占
    • 非炭酸飲料の明るい将来見通し
  • 主要動向と発展
    • RTDティー・コーヒーの成長率の上昇
    • 利便性の高いパッケージングが若者をひきつける
    • 商品開発と製品の多様化が成長の鍵となる
  • 市場データ
  • 付録
    • ソーダファウンテンの売上高
  • 情報源

企業プロファイル

  • Ace Canning Corp Sdn Bhd
  • Pokka Ace (M) Sdn Bhd
  • Spritzer Bhd
  • Yeo Hiap Seng (M) Bhd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • 野菜・果物ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー・スポーツ飲料
  • アジアの特殊飲料(豆乳・仙草・ライチ・サトウキビジュースなど)

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: SDMY

Consumers are increasingly aware of healthy living due to campaigns by relevant authorities and the media aimed at lowering rates of obesity and diabetes in Malaysia. More consumers are willing to switch from high-sugar-level soft drinks, such as carbonates, to reduced/no-sugar variants, or to soft drinks which are perceived to be healthier, such as bottled water, RTD tea and Asian speciality drinks.

Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Health and Wellness Trend Drives Value Growth in 2015
  • Leading Players Engaged in Aggressive Marketing Campaigns
  • International Players Lead Sales in 2015
  • Healthier Variants and Convenience Key To New Product Developments
  • Healthy Growth Forecast

Key Trends and Developments

  • Additional Healthier Variants Launched To Capitalise on Health and Wellness Trend
  • Hypermarkets Still the Leading Distribution Channel
  • Leading Players Engaged in Marketing Campaigns To Boost Sales

Market Data

  • Table 1. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 2. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 3. Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 4. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 5. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 6. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 7. Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 8. Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 9. Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 10. Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 11. Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 12. Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 13. Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  • Table 14. Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  • Table 15. NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 16. LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 17. NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 18. LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 19. NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 20. LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 21. Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 22. Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 23. Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 24. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 25. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 26. Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 27. Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 28. Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 29. Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 30. Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  • Table 31. Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020

Appendix

  • Fountain Sales in Malaysi

Sources

  • Summary 1. Research Sources

Ace Canning Corp Sdn Bhd in Soft Drinks (malaysia)

  • Strategic Direction
  • Key Facts
    • Summary 2. Ace Canning Corp Sdn Bhd: Key Facts
  • Competitive Positioning
    • Summary 3. Ace Canning Corp Sdn Bhd: Competitive Position 2015

Fraser & Neave Holdings Bhd in Soft Drinks (malaysia)

  • Strategic Direction
  • Key Facts
    • Summary 4. Fraser & Neave Holdings Bhd: Key Facts
    • Summary 5. Fraser & Neave Holdings Bhd: Operational Indicators
  • Competitive Positioning
    • Summary 6. Fraser & Neave Holdings Bhd: Competitive Position 2015

Spritzer Bhd in Soft Drinks (malaysia)

  • Strategic Direction
  • Key Facts
    • Summary 7. Spritzer Bhd: Key Facts
    • Summary 8. Spritzer Bhd: Operational Indicators
  • Competitive Positioning
    • Summary 9. Spritzer Bhd: Competitive Position 2015

Yeo Hiap Seng (m) Bhd in Soft Drinks (malaysia)

  • Strategic Direction
  • Key Facts
    • Summary 10. Yeo Hiap Seng (M) Bhd: Key Facts
  • Competitive Positioning
    • Summary 11. Yeo Hiap Seng (M) Bhd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Institutional Bottled Water Sales

  • Table 32. Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 33. Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 34. Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 35. Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 36. Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 37. NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 38. LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 39. NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 40. LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 41. Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 42. Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 43. Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 44. Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 45. Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
  • Table 46. Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
  • Table 47. Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
  • Table 48. Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
  • Table 49. Off-trade Sales of Carbonates by Category: Volume 2010-2015
  • Table 50. Off-trade Sales of Carbonates by Category: Value 2010-2015
  • Table 51. Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
  • Table 52. Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
  • Table 53. Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
  • Table 54. Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
  • Table 55. Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
  • Table 56. NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
  • Table 57. LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
  • Table 58. NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
  • Table 59. LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
  • Table 60. Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
  • Table 61. Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
  • Table 62. Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
  • Table 63. Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
  • Table 64. Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
  • Table 65. Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020

Headlines

Trends

Category Data

Concentrates Conversions

  • Table 66. Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 67. Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
  • Table 68. Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
  • Table 69. Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
  • Table 70. Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
  • Table 71. Off-trade Sales of Concentrates by Category: Value 2010-2015
  • Table 72. Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
  • Table 73. NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
  • Table 74. LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
  • Table 75. NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
  • Table 76. LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
  • Table 77. NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
  • Table 78. LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
  • Table 79. NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
  • Table 80. LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
  • Table 81. Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
  • Table 82. Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
  • Table 83. Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
  • Table 84. Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
  • Table 85. Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
  • Table 86. Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 87. Off-trade Sales of Juice by Category: Volume 2010-2015
  • Table 88. Off-trade Sales of Juice by Category: Value 2010-2015
  • Table 89. Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
  • Table 90. Off-trade Sales of Juice by Category: % Value Growth 2010-2015
  • Table 91. Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
  • Table 92. Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
  • Table 93. Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
  • Table 94. Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
  • Table 95. Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
  • Table 96. NBO Company Shares of Off-trade Juice: % Volume 2011-2015
  • Table 97. LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
  • Table 98. NBO Company Shares of Off-trade Juice: % Value 2011-2015
  • Table 99. LBN Brand Shares of Off-trade Juice: % Value 2012-2015
  • Table 100. Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
  • Table 101. Forecast Off-trade Sales of Juice by Category: Value 2015-2020
  • Table 102. Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
  • Table 103. Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020

Headlines

Trends

Category Data

  • Table 104. Off-trade Sales of RTD Coffee: Volume 2010-2015
  • Table 105. Off-trade Sales of RTD Coffee: Value 2010-2015
  • Table 106. Off-trade Sales of RTD Coffee: % Volume Growth 2010-2015
  • Table 107. Off-trade Sales of RTD Coffee: % Value Growth 2010-2015
  • Table 108. NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
  • Table 109. LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
  • Table 110. NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
  • Table 111. LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
  • Table 112. Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
  • Table 113. Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
  • Table 114. Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
  • Table 115. Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 116. Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  • Table 117. Off-trade Sales of RTD Tea by Category: Value 2010-2015
  • Table 118. Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  • Table 119. Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  • Table 120. Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
  • Table 121. Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
  • Table 122. NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  • Table 123. LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  • Table 124. NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  • Table 125. LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  • Table 126. Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  • Table 127. Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  • Table 128. Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  • Table 129. Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020

Headlines

Trends

  • Table 130. Off-trade Sales of Energy Drinks: Volume 2010-2015
  • Table 131. Off-trade Sales of Energy Drinks: Value 2010-2015
  • Table 132. Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
  • Table 133. Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
  • Table 134. NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
  • Table 135. LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
  • Table 136. NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
  • Table 137. LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
  • Table 138. Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
  • Table 139. Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
  • Table 140. Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
  • Table 141. Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020

Headlines

Trends

Category Data

  • Table 142. Off-trade Sales of Sports Drinks: Volume 2010-2015
  • Table 143. Off-trade Sales of Sports Drinks: Value 2010-2015
  • Table 144. Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
  • Table 145. Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
  • Table 146. NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
  • Table 147. LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
  • Table 148. NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
  • Table 149. LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
  • Table 150. Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
  • Table 151. Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
  • Table 152. Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
  • Table 153. Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 154. Off-trade Sales of Asian Speciality Drinks: Volume 2010-2015
  • Table 155. Off-trade Sales of Asian Speciality Drinks: Value 2010-2015
  • Table 156. Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2010-2015
  • Table 157. Off-trade Sales of Asian Speciality Drinks: % Value Growth 2010-2015
  • Table 158. NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2011-2015
  • Table 159. LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2012-2015
  • Table 160. NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2011-2015
  • Table 161. LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2012-2015
  • Table 162. Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
  • Table 163. Forecast Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
  • Table 164. Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
  • Table 165. Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
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