株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

マレーシアのソフトドリンクの市場

Soft Drinks in Malaysia

発行 Euromonitor International 商品コード 274275
出版日 ページ情報 英文 82 Pages
即納可能
価格
本日の銀行送金レート: 1USD=111.57円で換算しております。
Back to Top
マレーシアのソフトドリンクの市場 Soft Drinks in Malaysia
出版日: 2018年02月23日 ページ情報: 英文 82 Pages
概要

マレーシアのソフトドリンク市場は2013年も、質的にも量的にも順調な成長を達成しました。製品の独自性やマレーシアの気候の関係もあり、同国のソフトドリンク市場では需要が順調に伸びています。消費者は目新しさを求める傾向があり、そのため業界側では様々な飲料(炭酸飲料・RTDティー・コーヒーなど)の新たなバリエーションを打ち出しています。更に、利便性の高いパックサイズや、ドリンク用の自動販売機などが、ソフトドリンク販売市場のあちこちで見られるようになってきました。

当レポートでは、マレーシアにおけるソフトドリンク市場について分析し、全体的な構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、生産状況、競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

産業概要:マレーシアのソフトドリンク

  • エグゼクティブ・サマリー
    • ソフトドリンク市場の継続的成長
    • 健康的な非炭酸飲料による成長促進
    • Fraser & Neave Holdingsが市場の主導権を維持
    • 実店舗型の小売店が流通経路を独占
    • 非炭酸飲料の明るい将来見通し
  • 主要動向と発展
    • RTDティー・コーヒーの成長率の上昇
    • 利便性の高いパッケージングが若者をひきつける
    • 商品開発と製品の多様化が成長の鍵となる
  • 市場データ
  • 付録
    • ソーダファウンテンの売上高
  • 情報源

企業プロファイル

  • Ace Canning Corp Sdn Bhd
  • Pokka Ace (M) Sdn Bhd
  • Spritzer Bhd
  • Yeo Hiap Seng (M) Bhd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • 野菜・果物ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー・スポーツ飲料
  • アジアの特殊飲料(豆乳・仙草・ライチ・サトウキビジュースなど)
目次
Product Code: SDMY

In 2017, soft drinks recorded volume and current value declines for the first time, due to the economic slowdown and increasing health-consciousness. Whilst categories such as sports drinks, concentrates and carbonates saw declines, bottled water continued to record growth, as it is perceived as a healthier beverage. Meanwhile, RTD coffee continued to gain traction due to aggressive marketing and limited editions launched by players, creating consumer interest in the category. In response to the...

Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Soft Drinks Records A Decline in 2017

the Leaders Sign New Partnerships With Foodservice Players

Domestic Players Dominate Soft Drinks in Value Terms

New Product Variants Target Millennials and Health-conscious Consumers

Soft Drinks Is Expected To See A Slowdown Over the Forecast Period

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Appendix

Fountain Sales in Malaysia

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Increasing Emphasis on Premiumisation and Health-consciousness

More Private Label Products Enter Modern Grocery Retailers

Forecast Period Trends

Competitive Landscape

Spritzer Leads Bottled Water

Domestic Players Continue To Dominate Bottled Water

Forecast Period Trends

Category Data

  • Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Headlines

Prospects

the Extensive Penetration of Carbonates Into On-trade Channels

New Product Launches and Smaller Pack Sizes

Forecast Period Trends

Competitive Landscape

Coca-Cola Bottlers Leads Carbonates

International Players Remain the Leaders in Carbonates

Forecast Period Trends

Category Data

  • Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Headlines

Prospects

Growing Health-consciousness and Convenience Lead To A Decline

Large Pack Sizes Are Promoted To Boost Volume Sales

Forecast Period Trends

Competitive Landscape

Barkath Co-ro Mfg Leads Liquid Concentrates

Boh Plantations Continues To Dominate Powder Concentrates

Forecast Period Trends

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 64 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Headlines

Prospects

New Product Development Amidst A Lacklustre Performance

New Packaging Innovations and Multipacks Set To Generate Interest

Forecast Period Trends

Competitive Landscape

Malaysia Milk Leads Juice

Domestic Players Continue To Dominate

Forecast Period Trends

Category Data

  • Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 82 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 83 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 84 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 85 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 87 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 88 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 90 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Premiumisation in Rtd Coffee

Increasing Price Promotions and Multipacks Appeal To Price-conscious Consumers

Forecast Period Trends

Competitive Landscape

Nestle Leads Rtd Coffee

Etika Beverages Leverages Premiumisation To Record the Fastest Volume Growth

Forecast Period Trends

Category Data

  • Table 93 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 94 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

Headlines

Prospects

An Increased Focus on the Health Positioning of Rtd Tea, Amidst Its Decline

Growing Presence in Modern Grocery Retail Channels

Forecast Period Trends

Competitive Landscape

Fraser & Neave Holdings Remains the Leading Player in Rtd Tea

Coca-Cola Bottlers Records the Fastest Growth in Volume and Value Sales

Forecast Period Trends

Category Data

  • Table 105 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 106 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Headlines

Prospects

the Increasing Presence of Energy Drinks Is Set To Generate Consumer Interest

Reduced Sugar Variants Appeal To Health-conscious Consumers

Forecast Period Trends

Competitive Landscape

Yee Lee Trading Leads Energy Drinks

Power Root Is the Second Player in Energy Drinks

Forecast Period Trends

Category Data

  • Table 118 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 119 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 120 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 121 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 122 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 124 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 126 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 127 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 128 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 129 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Headlines

Prospects

Product Innovation and Event Sponsorship Generate Consumer Interest

New Partnerships With Foodservice Players

Forecast Period Trends

Competitive Landscape

Fraser & Neave Holdings Leads Sports Drinks

International Brands Still Lag Behind Domestic Brands

Forecast Period Trends

Category Data

  • Table 130 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 131 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 132 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 133 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 134 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 136 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 138 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 139 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 140 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 141 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Headlines

Prospects

New Packaging Designs Are Introduced Amidst the Decline in Volume Sales

Forecast Period Trends

Competitive Landscape

Yeo Hiap Seng Leads Asian Speciality Drinks

Domestic Players Continue To Dominate

Forecast Period Trends

Category Data

  • Table 142 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
  • Table 143 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
  • Table 144 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
  • Table 145 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
  • Table 146 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
  • Table 147 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
  • Table 148 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
  • Table 149 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
  • Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
  • Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
  • Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Back to Top