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市場調査レポート

マレーシアのソフトドリンクの市場

Soft Drinks in Malaysia

発行 Euromonitor International 商品コード 274275
出版日 ページ情報 英文 84 Pages
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価格
本日の銀行送金レート: 1USD=108.92円で換算しております。
マレーシアのソフトドリンクの市場 Soft Drinks in Malaysia
出版日: 2019年11月28日 ページ情報: 英文 84 Pages
概要

マレーシアのソフトドリンク市場は2013年も、質的にも量的にも順調な成長を達成しました。製品の独自性やマレーシアの気候の関係もあり、同国のソフトドリンク市場では需要が順調に伸びています。消費者は目新しさを求める傾向があり、そのため業界側では様々な飲料(炭酸飲料・RTDティー・コーヒーなど)の新たなバリエーションを打ち出しています。更に、利便性の高いパックサイズや、ドリンク用の自動販売機などが、ソフトドリンク販売市場のあちこちで見られるようになってきました。

当レポートでは、マレーシアにおけるソフトドリンク市場について分析し、全体的な構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、生産状況、競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

産業概要:マレーシアのソフトドリンク

  • エグゼクティブ・サマリー
    • ソフトドリンク市場の継続的成長
    • 健康的な非炭酸飲料による成長促進
    • Fraser & Neave Holdingsが市場の主導権を維持
    • 実店舗型の小売店が流通経路を独占
    • 非炭酸飲料の明るい将来見通し
  • 主要動向と発展
    • RTDティー・コーヒーの成長率の上昇
    • 利便性の高いパッケージングが若者をひきつける
    • 商品開発と製品の多様化が成長の鍵となる
  • 市場データ
  • 付録
    • ソーダファウンテンの売上高
  • 情報源

企業プロファイル

  • Ace Canning Corp Sdn Bhd
  • Pokka Ace (M) Sdn Bhd
  • Spritzer Bhd
  • Yeo Hiap Seng (M) Bhd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • 野菜・果物ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー・スポーツ飲料
  • アジアの特殊飲料(豆乳・仙草・ライチ・サトウキビジュースなど)
目次
Product Code: SDMY

Soft drinks in Malaysia saw growth in off-trade and on-trade volume terms and off-trade current value terms in 2019. It saw a better performance than in the previous two years, due to the positive economy and the rising population. RTD coffee and bottled water saw the fastest off-trade volume growth. RTD coffee continued to see aggressive advertising and creative marketing campaigns by leading players, targeting commuters and office workers by highlighting its energy-boosting benefit to help car...

Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

November 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Return To Stronger Growth Along With Economic Improvement

Sugar Tax Leads To Category Switches and Reduced Sugar Variants

Understanding Local Needs Helps Domestic Players To Dominate

Healthy Product Launches Appeal To Consumers

Strong Growth Expected As Companies Invest and the Population Grows

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
  • Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

Appendix

Fountain Sales in Malaysia

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Strong Growth Due To Tap Water Supply Problems and the Health Trend

Still Bottled Water Remains Popular Due To Low Price and Wide Availability

Reintroduction of Sales Tax Expected To Have Minimal Impact

Competitive Landscape

Wide Portfolio Helps To Maintain Spritzer's Lead

Low Costs and Wide Portfolios Ensure the Dominance of Local Players

Small Pack Sizes and Novelties To Attract Consumers

Category Data

  • Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
  • Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
  • Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
  • Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
  • Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Headlines

Prospects

Decline Due To Sugar Tax and Prudent Consumers

Players Will Need To Adapt To Survive

Low Calorie Cola Carbonates Returns To Growth

Competitive Landscape

Long-established Presence Maintains the Lead of Coca-Cola Bottlers

New Pepsi Launches, To Compete With Coca-Cola

Local Player Remains Strong But Will Need To Adapt

Category Data

  • Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
  • Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
  • Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
  • Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
  • Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
  • Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
  • Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
  • Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
  • Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
  • Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
  • Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
  • Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
  • Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
  • Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Headlines

Prospects

Return To Growth As Consumers Seek Economical Options

Demand for Economy Products Boosts Private Label

Continued Decline for Powder Concentrates

Competitive Landscape

Barkath Maintains Its Lead Thanks To Various Marketing Activities

Ribena's Lower Price Could Be An Advantage Moving Forward

Local Player Dominates Powder Concentrates, But Sales Decline

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
  • Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
  • Table 67 Off-trade Sales of Concentrates by Category: Value 2014-2019
  • Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
  • Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
  • Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
  • Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
  • Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
  • Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
  • Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
  • Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
  • Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
  • Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 79 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Headlines

Prospects

Sugar Tax Has Little Impact on Juice

Health Trend Boosts Sales of 100% Juice

New Launches Maintain Growth in Coconut Water

Competitive Landscape

Malaysia Milk Aims To Attract Different Demographics

Etika Beverages Grows Thanks To Product Launches

Potential Strong Challenger for the Forecast Period

Category Data

  • Table 81 Off-trade Sales of Juice by Category: Volume 2014-2019
  • Table 82 Off-trade Sales of Juice by Category: Value 2014-2019
  • Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
  • Table 84 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
  • Table 85 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
  • Table 86 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
  • Table 87 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
  • Table 88 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
  • Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
  • Table 90 NBO Company Shares of Off-trade Juice: % Value 2015-2019
  • Table 91 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
  • Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 93 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

Headlines

Prospects

Strong Volume Growth Despite the Sugar Tax

Premium New Launches To Attract Increasingly Sophisticated Consumers

Health Trend Likely To Have An Increasing Impact

Competitive Landscape

Nestle Avoids Increasing Prices After the Sugar Tax

Etika's Strong Marketing Boosts Its Share

Local Player Pulls Back on Marketing Spending

Category Data

  • Table 96 Off-trade Sales of RTD Coffee: Volume 2014-2019
  • Table 97 Off-trade Sales of RTD Coffee: Value 2014-2019
  • Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
  • Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
  • Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
  • Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
  • Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
  • Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
  • Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

Headlines

Prospects

Recovery Continues, With Health Claims Helping To Boost Sales

New Launches Follow the Lower Sugar Trend

the Rising Importance of Rtd Green Tea

Competitive Landscape

Fraser & Neave Holdings Takes Action To Maintain Its Share

Possible Challenge From Coca-Cola Bottlers

Reformulation To Minimise Impact of the Sugar Tax

Category Data

  • Table 108 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  • Table 109 Off-trade Sales of RTD Tea by Category: Value 2014-2019
  • Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  • Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
  • Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
  • Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
  • Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
  • Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
  • Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Headlines

Prospects

Growth Continues Despite Price Rises Due To the Sugar Tax

Slowdown Due To Health Trend and Competition From Other Categories

An Online Presence Is Becoming Increasingly Important

Competitive Landscape

Red Bull Leads, But May Suffer Competition From Rtd Coffee Brands

Fewer Prize Giveaways, More Use of Social Media and Sales Incentives

Expansion in the Number of Reduced Sugar Variants Expected

Category Data

  • Table 121 Off-trade Sales of Energy Drinks: Volume 2014-2019
  • Table 122 Off-trade Sales of Energy Drinks: Value 2014-2019
  • Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
  • Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
  • Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
  • Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
  • Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
  • Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
  • Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Headlines

Prospects

Active Lifestyles Drive Demand for Sports Drinks

Competition From Coconut Water for Post-exercise Recovery

No Negative Impact for 100 Plus From the Sugar Tax

Competitive Landscape

Fraser & Neave Continues To Dominate With Regular 100 Plus

Leader Continues To Engage in Marketing, But May Be Challenged

Marketing Efforts From Smaller Players To Raise Brand Awareness

Category Data

  • Table 133 Off-trade Sales of Sports Drinks: Volume 2014-2019
  • Table 134 Off-trade Sales of Sports Drinks: Value 2014-2019
  • Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
  • Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
  • Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
  • Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
  • Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
  • Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
  • Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

Headlines

Prospects

Modernisation of the Image of Asian Speciality Drinks Fails To Boost Sales

Even Lower Sugar Products Attract the Sugar Tax

the Launch of Products With Stronger Health Appeal

Competitive Landscape

Yeo Hiap Seng and Fraser & Neave Holdings Maintain Their Lead

Competition From Rtd Tea, Although the Players Are the Same

Local Players Set To Remain Dominant Despite Exit of Mmd Beverage

Category Data

  • Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
  • Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
  • Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
  • Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
  • Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
  • Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
  • Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
  • Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
  • Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
  • Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
  • Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024