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市場調査レポート

マレーシアのソフトドリンクの市場

Soft Drinks in Malaysia

発行 Euromonitor International 商品コード 274275
出版日 ページ情報 英文 85 Pages
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マレーシアのソフトドリンクの市場 Soft Drinks in Malaysia
出版日: 2019年03月06日 ページ情報: 英文 85 Pages
概要

マレーシアのソフトドリンク市場は2013年も、質的にも量的にも順調な成長を達成しました。製品の独自性やマレーシアの気候の関係もあり、同国のソフトドリンク市場では需要が順調に伸びています。消費者は目新しさを求める傾向があり、そのため業界側では様々な飲料(炭酸飲料・RTDティー・コーヒーなど)の新たなバリエーションを打ち出しています。更に、利便性の高いパックサイズや、ドリンク用の自動販売機などが、ソフトドリンク販売市場のあちこちで見られるようになってきました。

当レポートでは、マレーシアにおけるソフトドリンク市場について分析し、全体的な構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、生産状況、競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

産業概要:マレーシアのソフトドリンク

  • エグゼクティブ・サマリー
    • ソフトドリンク市場の継続的成長
    • 健康的な非炭酸飲料による成長促進
    • Fraser & Neave Holdingsが市場の主導権を維持
    • 実店舗型の小売店が流通経路を独占
    • 非炭酸飲料の明るい将来見通し
  • 主要動向と発展
    • RTDティー・コーヒーの成長率の上昇
    • 利便性の高いパッケージングが若者をひきつける
    • 商品開発と製品の多様化が成長の鍵となる
  • 市場データ
  • 付録
    • ソーダファウンテンの売上高
  • 情報源

企業プロファイル

  • Ace Canning Corp Sdn Bhd
  • Pokka Ace (M) Sdn Bhd
  • Spritzer Bhd
  • Yeo Hiap Seng (M) Bhd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • 野菜・果物ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー・スポーツ飲料
  • アジアの特殊飲料(豆乳・仙草・ライチ・サトウキビジュースなど)
目次
Product Code: SDMY

In 2018, Malaysia saw improved consumer sentiment, aided by the replacement of the Goods and Services Tax (GST) with the Sales and Services Tax (SST), as well as an upbeat economic outlook. This led to a growing household budget for dining out and grocery expenditure, and saw a recovering performance in the soft drinks market. RTD coffee and bottled water saw the fastest growth, as more consumers shifted to these categories. RTD coffee continues to see aggressive advertising and creative marketi...

Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Improved Consumer Sentiment Sees Soft Drinks Recovering

Premium Indulgence Increasingly Appeals To Malaysian Consumers

Domestic Players Dominate Soft Drinks Category

Health and Natural Propositions Remain Significant in New Product Development

Soft Drinks Expected To See A Shift Towards A Healthier Positioning

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
  • Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
  • Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
  • Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Appendix

Fountain Sales in Malaysia

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Value for Money Remains the Key Driver of Consumer Purchasing

Growing Sophistication and Trendy Offerings in Bottled Water

Bottled Water Growth Expected To Accelerate

Competitive Landscape

Spritzer Bhd Remains As Category Leader

Bottled Water Dominated by Local Players

Local Players Will Retain Their Leadership

Category Data

  • Table 32 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 33 Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
  • Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
  • Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Headlines

Prospects

Health Consciousness Shapes New Product Development

Sales Forecast To Continue To Decline

Players Engage Pricing Strategies To Mitigate Declining Sales in Off-trade

Competitive Landscape

Coca-Cola Bottlers (m) Sdn Bhd Maintains Leadership

Coca-Cola Bottlers (m) Sdn Bhd Responds To the Health Trend

Fraser & Neave Holdings Bhd Leads in Non-cola Carbonates

Category Data

  • Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
  • Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
  • Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
  • Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
  • Table 48 Off-trade Sales of Carbonates by Category: Volume 2013-2018
  • Table 49 Off-trade Sales of Carbonates by Category: Value 2013-2018
  • Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
  • Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
  • Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
  • Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
  • Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
  • Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Headlines

Prospects

Concentrates Remain A Household Staple Despite Declining Consumption

Powder Concentrates Gain Traction, Driven by Convenience and Health Awareness

Healthier Products Will Drive Sales Over the Forecast Period

Competitive Landscape

Barkath Co-ro Mfg Sdn Bhd Continues To Lead Liquid Concentrates

Local Players Dominate Power Concentrate Categories

Dominance of Domestic Companies Will Continue

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
  • Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
  • Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
  • Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
  • Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
  • Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
  • Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
  • Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
  • Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
  • Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
  • Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
  • Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
  • Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
  • Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Headlines

Prospects

Sophistication Trend Drives Volume Growth in 100% Juice

Coconut and Other Plant Waters Records the Strongest Growth, Driven by Active Lifestyles

More Sophisticated Juices Forecast To See the Strongest Growth

Competitive Landscape

Malaysia Milk Sdn Bhd Retains Leading Position in Juice

Malaysia Milk Sdn Bhd Will Face Stronger Competition

Etika Beverage Sdn Bhd Sees Fastest Growth in Off-trade Value Share

Category Data

  • Table 80 Off-trade Sales of Juice by Category: Volume 2013-2018
  • Table 81 Off-trade Sales of Juice by Category: Value 2013-2018
  • Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
  • Table 83 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
  • Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
  • Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
  • Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
  • Table 87 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
  • Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
  • Table 89 NBO Company Shares of Off-trade Juice: % Value 2014-2018
  • Table 90 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
  • Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 92 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Headlines

Prospects

Innovative Marketing Initiatives Boost Rtd Coffee Volume Growth

Growing Availability of Premium and Sophisticated Rtd Coffee for On-the-go Consumption

Strong Growth Expected Over the Forecast Period

Competitive Landscape

Nestle (m) Bhd Dominates Rtd Coffee With A Wide Product Portfolio

Increasing Competition for Nestle (m) Bhd

Etika Beverages Sdn Bhd Increases Share With Aggressive Marketing Activities

Category Data

  • Table 95 Off-trade Sales of RTD Coffee: Volume 2013-2018
  • Table 96 Off-trade Sales of RTD Coffee: Value 2013-2018
  • Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
  • Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
  • Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
  • Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
  • Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
  • Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
  • Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Headlines

Prospects

Rtd Tea Rebounds From Decline

Green Tea Emerges As Top Rtd Tea Type After Chrysanthemum

Continued Growth in the Forecast Period

Competitive Landscape

Leading Player Fraser & Neave Holdings Bhd Undergoes Major Rebranding Exercise

Increasing Competition for the Leader

Coca-Cola Bottlers (m) Sdn Bhd Gaining Market Share

Category Data

  • Table 107 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  • Table 108 Off-trade Sales of RTD Tea by Category: Value 2013-2018
  • Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  • Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
  • Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
  • Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
  • Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
  • Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
  • Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Health Conscious Drives Down Energy Drink Consumption

Marketing Campaigns Target Millennials

Energy Drinks Expected To Face Stronger Competition

Competitive Landscape

Yee Lee Marketing Sdn Bhd Continues To Lead in Energy Drinks

Players Employ A Unique Positioning To Differentiate Themselves

Marketing Campaigns Needed To Sustain Sales

Category Data

  • Table 120 Off-trade Sales of Energy Drinks: Volume 2013-2018
  • Table 121 Off-trade Sales of Energy Drinks: Value 2013-2018
  • Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
  • Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
  • Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
  • Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
  • Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
  • Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
  • Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Headlines

Prospects

Sports Drinks Adapts To the Reduced Sugar Trend

Active Lifestyles Drive Demand for Sports Drink

Further Product Reformulations Likely

Competitive Landscape

Fraser & Neave Holdings Bhd Continues To Dominate Sports Drinks

Fraser & Neave Holdings Bhd Will Face More Competition

Players Increase Marketing Efforts To Enhance Competitiveness

Category Data

  • Table 132 Off-trade Sales of Sports Drinks: Volume 2013-2018
  • Table 133 Off-trade Sales of Sports Drinks: Value 2013-2018
  • Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
  • Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
  • Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
  • Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
  • Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
  • Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
  • Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Headlines

Prospects

Initiatives To Revitalise A Maturing Category

Increasing Incorporation of Healthy Ingredients in Asian Speciality Drinks

Asian Speciality Drinks Will See Competition From Other Soft Drinks

Competitive Landscape

Fraser & Neave Holdings Bhd Remains Among the Category Leaders

Fraser & Neave Challenged by Competitors

Local Players Lead Promotional Activities To Engage Brand Followers

Category Data

  • Table 144 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
  • Table 145 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
  • Table 146 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
  • Table 147 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
  • Table 148 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
  • Table 149 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
  • Table 150 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
  • Table 151 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
  • Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
  • Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
  • Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
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