表紙
市場調査レポート

ロシアのコンシューマーヘルス市場

Consumer Health in Russia

発行 Euromonitor International 商品コード 274263
出版日 ページ情報 英文 122 Pages
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ロシアのコンシューマーヘルス市場 Consumer Health in Russia
出版日: 2015年11月18日 ページ情報: 英文 122 Pages
概要

ロシアの消費者はコンシューマーヘルス製品への支出額を抑えるようになってきました。景気悪化に伴って消費者の可処分所得が減少しているため、この傾向はさらに広がりつつあります。伝統薬で治療できるような軽い病気なら、安い治療薬で済ますか、何も買わないかを選択する消費者も増えてきました。成人用口腔ケアや睡眠薬、咳・風邪の治療薬、薬用スキンケア用品といった分野では、特にこの傾向が強くなっています。ただし、製品価格が上昇したため、2015年の金額ベースの市場規模は実際の製品販売量ほど変化していません。ロシアのコンシューマーヘルス市場の大半を外資系企業が占め、国内系メーカーも原材料を輸入に依存しているため、ロシアルーブルの大幅減価 (2014年末〜2015年初頭) により、製品価格も大幅に上がることとなりました。

当レポートでは、ロシアにおけるコンシューマーヘルス (一般用医薬品) 市場について分析し、全体的な構造・動向や、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

ロシアのコンシューマーヘルス市場:産業概要

  • エグゼクティブ・サマリー
    • 景気後退の影響が眼に見えて大きくなる
    • 政府は新たな法令や支援プログラムを用意して、コンシューマーヘルス市場を積極的に規制し続ける
    • 既存企業が主導権を維持
    • 薬局:ロシア国内の典型的なコンシューマーヘルス販売チャネル
    • 長期的な成長見通しは明るくない
  • 主な傾向と発展
    • 景気悪化に伴う消費者行動の変化
    • 政府による規制強化が続く
    • ロシア国内での自己治療の浸透
  • 地域別の主要傾向と発展
    • モスクワ
    • サンクトペテルブルク
  • 市場指標
  • 市場データ
  • 付録
    • OTC (一般薬) の登録と分類
    • 医療費償還
    • 広告
    • 包装・ラベリング
    • 流通チャネル
    • ビタミン剤・栄養補助食品の登録と分類
    • 自己投薬/自己治療と予防医療
  • 定義
  • 情報源

企業プロファイル

  • Akrikhin OAO
  • Evalar ZAO
  • Novartis Consumer Health OOO
  • OTCPharm OAO
  • Sanofi-Aventis Russia

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 成人用口腔ケア用品
  • 鎮痛剤
  • 睡眠剤
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン剤・栄養補助食品 (サプリメント)
  • 体重管理製品
  • ハーブ/伝統的製品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CHRU

Russian consumers are becoming more restrained in terms of spending money on consumer health products. The trend towards economising has become more widespread due to an economic slowdown in Russia and the consequent decrease in consumers' disposable incomes. Russians are showing a greater preference for cheaper remedies or refusing to purchase any in the case of mild ailments that can be cured by traditional medicines. This is particularly so for categories such as adult mouth care.

Euromonitor International's Consumer Health in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Effects of Economic Downturn Become Significantly Visible
  • Government Continues To Actively Regulate Consumer Health by Introducing New Pieces of Legislation and Support Programmes
  • Established Players Maintain Their Leadership in 2015
  • Chemists/pharmacies Is the Typical Channel To Buy Consumer Health Products in Russia
  • Long-term Prospects Are Not Bright for Consumer Health in Russia

Key Trends and Developments

  • Worsening Economic Situation in Russia Changes Consumer Behaviour
  • Outlook
  • Government Continues To Develop Regulation on Consumer Health
  • Outlook
  • the Growing Acceptance of Self-medication in Russia
  • Outlook

City Key Trends and Developments

  • Moscow
  • St Petersburg

Market Indicators

  • Table 1. Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 2. Life Expectancy at Birth 2010-2015

Market Data

  • Table 3. Sales of Consumer Health by Category: Value 2010-2015
  • Table 4. Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 5. NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 6. LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 7. Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 8. Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 10. Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

Appendix

  • OTC Registration and Classification
  • Reimbursement
  • Advertising
  • Packaging and Labelling
  • Distribution Channels
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine

Sources

  • Summary 1. Research Sources

Akrikhin Oao in Consumer Health (russia)

  • Strategic Direction
  • Key Facts
    • Summary 2. Akrikhin OAO: Key Facts
    • Summary 3. Akrikhin OAO: Operational Indicators
  • Competitive Positioning
    • Summary 4. Akrikhin OAO: Competitive Position 2015

Evalar Zao in Consumer Health (russia)

  • Strategic Direction
  • Key Facts
    • Summary 5. Evalar ZAO: Key Facts
  • Competitive Positioning
    • Summary 6. Evalar ZAO: Competitive Position 2015

Novartis Consumer Health Ooo in Consumer Health (russia)

  • Strategic Direction
  • Key Facts
    • Summary 7. Novartis Consumer Health OOO: Key Facts
  • Competitive Positioning
    • Summary 8. Novartis Consumer Health OOO: Competitive Position 2015

Otcpharm Oao in Consumer Health (russia)

  • Strategic Direction
  • Key Facts
    • Summary 9. OTCPharm OAO: Key Facts
  • Competitive Positioning
    • Summary 10. OTCPharm OAO: Competitive Position 2015

Sanofi-aventis Russia in Consumer Health (russia)

  • Strategic Direction
  • Key Facts
    • Summary 11. Sanofi-Aventis Russia: Key Facts
  • Competitive Positioning
    • Summary 12. Sanofi-Aventis Russia: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11. Sales of Adult Mouth Care: Value 2010-2015
  • Table 12. Sales of Adult Mouth Care: % Value Growth 2010-2015
  • Table 13. NBO Company Shares of Adult Mouth Care: % Value 2011-2015
  • Table 14. LBN Brand Shares of Adult Mouth Care: % Value 2012-2015
  • Table 15. Forecast Sales of Adult Mouth Care: Value 2015-2020
  • Table 16. Forecast Sales of Adult Mouth Care: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17. Sales of Analgesics by Category: Value 2010-2015
  • Table 18. Sales of Analgesics by Category: % Value Growth 2010-2015
  • Table 19. Sales of Topical Analgesics/Anaesthetic by Format: % Value 2010-2015
  • Table 20. NBO Company Shares of Analgesics: % Value 2011-2015
  • Table 21. LBN Brand Shares of Analgesics: % Value 2012-2015
  • Table 22. Forecast Sales of Analgesics by Category: Value 2015-2020
  • Table 23. Forecast Sales of Analgesics by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24. Sales of Sleep Aids: Value 2010-2015
  • Table 25. Sales of Sleep Aids: % Value Growth 2010-2015
  • Table 26. NBO Company Shares of Sleep Aids: % Value 2011-2015
  • Table 27. LBN Brand Shares of Sleep Aids: % Value 2012-2015
  • Table 28. Forecast Sales of Sleep Aids: Value 2015-2020
  • Table 29. Forecast Sales of Sleep Aids: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30. Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 31. Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 32. Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 33. Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 34. Sales of Decongestants by Category: Value 2010-2015
  • Table 35. Sales of Decongestants by Category: % Value Growth 2010-2015
  • Table 36. NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2011-2015
  • Table 37. LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2015
  • Table 38. Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 39. Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40. Sales of Dermatologicals by Category: Value 2010-2015
  • Table 41. Sales of Dermatologicals by Category: % Value Growth 2010-2015
  • Table 42. NBO Company Shares of Dermatologicals: % Value 2011-2015
  • Table 43. LBN Brand Shares of Dermatologicals: % Value 2012-2015
  • Table 44. LBN Brand Shares of Hair Loss Treatments: % Value 2012-2015
  • Table 45. Forecast Sales of Dermatologicals by Category: Value 2015-2020
  • Table 46. Forecast Sales of Dermatologicals by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 47. Sales of Digestive Remedies by Category: Value 2010-2015
  • Table 48. Sales of Digestive Remedies by Category: % Value Growth 2010-2015
  • Table 49. NBO Company Shares of Digestive Remedies: % Value 2011-2015
  • Table 50. LBN Brand Shares of Digestive Remedies: % Value 2012-2015
  • Table 51. Forecast Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 52. Forecast Sales of Digestive Remedies by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 53. Sales of Eye Care by Category: Value 2010-2015
  • Table 54. Sales of Eye Care by Category: % Value Growth 2010-2015
  • Table 55. Sales of Standard Eye Care by Format: % Value 2010-2015
  • Table 56. Sales of Standard Eye Care by Positioning: % Value 2010-2015
  • Table 57. NBO Company Shares of Eye Care: % Value 2011-2015
  • Table 58. LBN Brand Shares of Eye Care: % Value 2012-2015
  • Table 59. Forecast Sales of Eye Care by Category: Value 2015-2020
  • Table 60. Forecast Sales of Eye Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 61. Number of Smokers by Gender 2010-2015

Category Data

  • Table 62. Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 63. Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 64. Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 65. NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 66. LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 67. Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 68. Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 69. Sales of Wound Care by Category: Value 2010-2015
  • Table 70. Sales of Wound Care by Category: % Value Growth 2010-2015
  • Table 71. NBO Company Shares of Wound Care: % Value 2011-2015
  • Table 72. LBN Brand Shares of Wound Care: % Value 2012-2015
  • Table 73. Forecast Sales of Wound Care by Category: Value 2015-2020
  • Table 74. Forecast Sales of Wound Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 75. Sales of Sports Nutrition by Category: Value 2010-2015
  • Table 76. Sales of Sports Nutrition by Category: % Value Growth 2010-2015
  • Table 77. NBO Company Shares of Sports Nutrition: % Value 2011-2015
  • Table 78. LBN Brand Shares of Sports Nutrition: % Value 2012-2015
  • Table 79. Forecast Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 80. Forecast Sales of Sports Nutrition by Category: % Value Growth 2015-2020

Headlines

Trends

Vitamins

Dietary Supplements

Supplement Nutrition Drinks

Competitive Landscape

Prospects

Category Data

    • Summary 13. Dietary Supplements: Brand Ranking by Positioning 2014
    • Summary 14. Multivitamins: Brand Ranking by Positioning 2014
  • Table 81. Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 82. Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 83. Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 84. Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 85. Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 86. Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 87. Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 88. NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 89. LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 90. LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 91. LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 92. Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 93. Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 94. Sales of Weight Management by Category: Value 2010-2015
  • Table 95. Sales of Weight Management by Category: % Value Growth 2010-2015
  • Table 96. NBO Company Shares of Weight Management: % Value 2011-2015
  • Table 97. LBN Brand Shares of Weight Management: % Value 2012-2015
  • Table 98. Forecast Sales of Weight Management by Category: Value 2015-2020
  • Table 99. Forecast Sales of Weight Management by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 100. Sales of Herbal/Traditional Products by Category: Value 2010-2015
  • Table 101. Sales of Herbal/Traditional Products by Category: % Value Growth 2010-2015
  • Table 102. NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
  • Table 103. LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
  • Table 104. Forecast Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 105. Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
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