表紙
市場調査レポート

シンガポールのホームケア用品市場

Home Care in Singapore

発行 Euromonitor International 商品コード 273901
出版日 ページ情報 英文 62 Pages
即納可能
価格
本日の銀行送金レート: 1USD=101.75円で換算しております。
Back to Top
シンガポールのホームケア用品市場 Home Care in Singapore
出版日: 2016年01月21日 ページ情報: 英文 62 Pages
概要

2014年に入り、シンガポールのホームケア用品市場は金額面・数量面ともプラス成長を達成しましたが、成長率は以前より低くなっています。ホームケア用品のほとんどが既に各家庭に普及し、市場が成熟化してしまったのも、市場低迷の一因となっています。その一方で、メーカーによる継続的なプロモーション・マーケティング活動が、市場のプラス成長の維持に貢献している、とも考えられています。

当レポートでは、シンガポールにおけるホームケア用品市場について分析し、全体的な構造・動向や、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

シンガポールのホームケア用品市場:産業概要

  • エグゼクティブ・サマリー
    • ホームケア用品市場のプラス成長
    • 多忙なライフスタイルに対応した製品の売れ行きが好調
    • 多国籍企業が市場を支配
    • 近代的小売店が流通チャネルを支配
    • 市場成長率は緩やかながらプラスとなる見通し
  • 主な傾向と発展
    • エコフレンドリーな製品も入手可能だが、ニッチな存在に留まる
    • ホームケア用品市場におけるプライベートブランドの苦戦
    • 都市型のライフスタイルが、ホームケア用品の市場動向を形成する
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Lam Soon (S) Pte Ltd
  • Lion Corp (S) Pte Ltd
  • Procter & Gamble (S) Pte Ltd
  • Unilever Singapore Pte Ltd
  • Universal Integrated Corp Consumer Products Pte Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPSG

Home care achieved value and volume growth in 2015. However, these growth rates were slower than the review period average. Even more price promotions and marketing campaigns have been unable to stop this slowdown due to the impact of the slowdown in growth of the number of households in Singapore.

Euromonitor International's Home Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Sales Growth Declines in the Home Care Market
  • Private Label Presence Increases
  • Brand Consolidation Acts As A Solution To Intensified Competition
  • the Supermarkets Channel Achieves A Larger Value Share Within Retail Distribution
  • Home Care Sales Are Forecast To Grow at A Small But Stable Rate

Key Trends and Developments

  • Online Retailing Shapes Marketing Campaigns
  • Multi-purpose Products Or Products With Added Benefits Gain in Popularity
  • Increased-concentration Products Saturate the Market

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Lam Soon (s) Pte Ltd in Home Care (singapore)

  • Strategic Direction
  • Key Facts
    • Summary 2. Lam Soon (S) Pte Ltd: Key Facts
  • Competitive Positioning
    • Summary 3. Lam Soon (S) Pte Ltd: Competitive Position 2015

Ntuc Fairprice Co-operative Pte Ltd in Home Care (singapore)

  • Strategic Direction
  • Key Facts
    • Summary 4. NTUC FairPrice Co-operative Pte Ltd: Key Facts
  • Production

Private Label

    • Summary 5. NTUC FairPrice Co-operative Pte Ltd: Private Label Portfolio

Procter & Gamble (s) Pte Ltd in Home Care (singapore)

  • Strategic Direction
  • Key Facts
    • Summary 6. Procter & Gamble (S) Pte Ltd: Key Facts
  • Competitive Positioning
    • Summary 7. Procter & Gamble (S) Pte Ltd: Competitive Position 2015

Unilever Singapore Pte Ltd in Home Care (singapore)

  • Strategic Direction
  • Key Facts
    • Summary 8. Unilever Singapore Pte Ltd: Key Facts
  • Competitive Positioning
    • Summary 9. Unilever Singapore Pte Ltd: Competitive Position 2015

Universal Integrated Corp Consumer Products Pte Ltd in Home Care (singapore)

  • Strategic Direction
  • Key Facts
    • Summary 10. Universal Integrated Corp Consumer Products Pte Ltd: Key Facts
  • Competitive Positioning
    • Summary 11. Universal Integrated Corp Consumer Products Pte Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11. Sales of Air Care by Category: Value 2010-2015
  • Table 12. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 13. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 14. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 15. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 16. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 17. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 18. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19. Sales of Bleach: Value 2010-2015
  • Table 20. Sales of Bleach: % Value Growth 2010-2015
  • Table 21. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 22. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 23. Forecast Sales of Bleach: Value 2015-2020
  • Table 24. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 25. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 26. Sales of Dishwashing by Category: Value 2010-2015
  • Table 27. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 28. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 29. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 30. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 31. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 32. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 33. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 34. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 35. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 36. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 37. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 38. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 39. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 40. Sales of Laundry Care by Category: Value 2010-2015
  • Table 41. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 42. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 43. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 44. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 45. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 46. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 47. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 48. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 49. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 50. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 51. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 52. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 53. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54. Sales of Polishes by Category: Value 2010-2015
  • Table 55. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 56. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 57. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 58. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 59. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60. Sales of Surface Care by Category: Value 2010-2015
  • Table 61. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 62. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 63. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 64. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 65. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 66. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 67. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 68. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 69. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70. Sales of Toilet Care by Category: Value 2010-2015
  • Table 71. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 72. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 73. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 74. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 75. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
Back to Top