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市場調査レポート

シンガポールのホームケア用品市場

Home Care in Singapore

発行 Euromonitor International 商品コード 273901
出版日 ページ情報 英文 51 Pages
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本日の銀行送金レート: 1USD=110.91円で換算しております。
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シンガポールのホームケア用品市場 Home Care in Singapore
出版日: 2019年02月21日 ページ情報: 英文 51 Pages
概要

当レポートでは、シンガポールにおけるホームケア用品市場について分析し、全体的な構造・動向や、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

シンガポールのホームケア用品市場:産業概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Lam Soon (S) Pte Ltd
  • Lion Corp (S) Pte Ltd
  • Procter & Gamble (S) Pte Ltd
  • Unilever Singapore Pte Ltd
  • Universal Integrated Corp Consumer Products Pte Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPSG

Singapore is a developed country, with households that enjoy high levels of hygiene and cleanliness. In comparison to developing country counterparts, consumers in Singapore have long been equipped with good knowledge and tools to clean their homes. As such, it comes as no surprise that the home care market in Singapore is mature and demand for various home care products has been growing at a slow rate.

Euromonitor International's Home Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Rising Needs Remain in Mature Home Care Market

Private Label Is Growing in Demand

Brand Names That Remain Synonymous With Associated Products Continue To Enjoy Market Dominance

Fragrances and Natural Eelements Introduced Into New Products

Growth Continues To Be Driven by New Product Innovation and Organic Players

Market Indicators

  • Table 1 Households 2013-2018

Market Data

  • Table 2 Sales of Home Care by Category: Value 2013-2018
  • Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
  • Table 4 NBO Company Shares of Home Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  • Table 7 Distribution of Home Care by Format: % Value 2013-2018
  • Table 8 Distribution of Home Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Consumers Demand More Than A Scent

Female Purchasing Power Drives Growth

Fragrance Is Key

Competitive Landscape

Three Key Players Continue To Lead

Large Players Trying To Solve the Paradox of Air Fresheners

Category Data

  • Table 11 Sales of Air Care by Category: Value 2013-2018
  • Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
  • Table 14 NBO Company Shares of Air Care: % Value 2014-2018
  • Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
  • Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Slow Growth Due To Health Concerns and Alternatives

Households Opt for Private Over Brand Labels

Competitive Landscape

Fairprice and Giant Are Top Brands in Bleach

Category Data

  • Table 18 Sales of Bleach: Value 2013-2018
  • Table 19 Sales of Bleach: % Value Growth 2013-2018
  • Table 20 NBO Company Shares of Bleach: % Value 2014-2018
  • Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
  • Table 22 Forecast Sales of Bleach: Value 2018-2023
  • Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Slow Growth for Automatic Dishwashing Products As Adoption of Dishwashers Remains Low

Hand Dishwashing Remains One of the Most Used Products in Home Care

Competitive Landscape

Lion Corp (s) Pte Ltd Remains Leader in Hand Dishwashing

Private Label Enjoys Increasing Demand

Category Indicators

  • Table 24 Household Possession of Dishwashers 2013-2018

Category Data

  • Table 25 Sales of Dishwashing by Category: Value 2013-2018
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
  • Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Organic Insecticides Introduced To Overcome Toxicity in Chemicals

Spray/aerosol Remains Most Effective Format

Competitive Landscape

SC Johnson & Son Pte Ltd Continues To Dominate Home Insecticides

New Brands Move Into Organic Space in Insecticides

Category Data

  • Table 31 Sales of Home Insecticides by Category: Value 2013-2018
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Favouring Liquid Over Powder

Fragrance As Value-added Feature for Product Differentiation

Organic Brands Becoming More Popular

Competitive Landscape

Procter & Gamble Remains Category Leader

Major Players Compete in Premium Features

Category Indicators

  • Table 38 Household Possession of Washing Machines 2013-2018

Category Data

  • Table 39 Sales of Laundry Care by Category: Value 2013-2018
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
  • Table 41 Sales of Laundry Aids by Category: Value 2013-2018
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
  • Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
  • Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
  • Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
  • Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
  • Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
  • Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
  • Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
  • Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
  • Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sluggish Growth in Furniture Polish Continues Due To Niche Appeal

Changes in Lifestyles Reduce Demand for Shoe Polish

Competitive Landscape

SC Johnson & Son Pte Ltd Continues To Lead Shoe Polish

New Entrants Target Internet Retailing

Category Data

  • Table 53 Sales of Polishes by Category: Value 2013-2018
  • Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
  • Table 55 NBO Company Shares of Polishes: % Value 2014-2018
  • Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
  • Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

No One Cleaning Solution Fits All

Robotic Vacuum Cleaners Pave the Way for New Floor Cleaners

Competitive Landscape

SC Johnson & Son Inc Continues To Dominate Surface Care

Kao (s) Pte Ltd Enjoys Comfortable Second With Its Magiclean Sticks

Category Data

  • Table 59 Sales of Surface Care by Category: Value 2013-2018
  • Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
  • Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
  • Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
  • Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
  • Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
  • Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
  • Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
  • Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Toilet Liquids Show Strongest Growth in Toilet Care

the Toilet Remains One of the Most Frequently Cleaned Areas in the Home

Competitive Landscape

Reckitt Benckiser (s) Pte Ltd Dominates Toilet Care With Its Extensive Range

Kao (s) Pte Ltd Launches the First Toilet Foam Spray in Singapore

Category Data

  • Table 69 Sales of Toilet Care by Category: Value 2013-2018
  • Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
  • Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
  • Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
  • Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
  • Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
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