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市場調査レポート

台湾のコンシューマーヘルス市場

Consumer Health in Taiwan

発行 Euromonitor International 商品コード 273893
出版日 ページ情報 英文
即納可能
価格
本日の銀行送金レート: 1USD=106.51円で換算しております。
台湾のコンシューマーヘルス市場 Consumer Health in Taiwan
出版日: 2019年10月01日 ページ情報: 英文
概要

多忙なライフスタイルや、偏った食事内容などの要因を受けて、台湾のコンシューマーヘルス市場は2014年もプラス成長を達成しました。「自分たちのライフスタイルや食習慣をすぐには変えられない」と消費者は今でも考えているため、体形・健康を維持して病気にかからないようにするための製品を求めています。

当レポートでは、台湾におけるコンシューマーヘルス (一般用医薬品) 市場について分析し、全体的な構造・動向や、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

台湾のコンシューマー・ヘルス市場:産業概要

  • エグゼクティブ・サマリー
    • コンシューマー・ヘルス市場の持続的成長 (2014年)
    • ビタミン剤・サプリメントが最大のカテゴリーとなる
    • 直販型企業が市場を主導
    • 薬局もまた、コンシューマーヘルス製品の販売で重要な役割を果たす
    • 今後の順調な市場成長の見通し
  • 主な傾向と発展
    • 国民保険制度がOTC (一般薬) 市場の成長の妨げとなる
    • 国内系企業によるビタミン剤・サプリメントの更なる供給
    • スポーツ栄養剤・体重管理製品が、特定グループの間で人気が高まる
  • 市場データ
  • 付録
    • OTC医薬品の登録と分類
    • ビタミン剤・サプリメントの規制と分類
    • 自己治療と予防薬
    • OTC医薬品への切り替え
  • 情報源

企業プロファイル

  • Cerebos (Taiwan) Ltd
  • Grape King Enterprise Inc
  • Sanyo Pharmaceutical Co Ltd
  • Singhar Pharmaceutical Co Ltd
  • Taiwan Sugar Corp

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 成人用口腔ケア用品
  • 鎮痛剤
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン剤・サプリメント (栄養補助食品)
  • 体重管理製品
  • ハーブ/伝統的製品
目次
Product Code: CHTW

National Health Insurance in Taiwan has faced deficits over several consecutive years partly due to drug abuse and the public's over-reliance on subsidised medical services. To sustain the National Health Insurance programme, the government has been cutting down on the subsidies for OTC drugs. In 2018, the government cancelled the subsidies on 31 OTC drugs that contained glucosamine, including Viartril-S. Consumers must now pay the full price to purchase glucosamine products in the retail market...

Euromonitor International's Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Tightened drug subsidies support growth of OTC products in retail market

Rising drug unit price reflects increasing cost due to Good Distribution Practice

Consumers lost trust in local brands as several items found unqualified and recalled

Chemists/Pharmacies underwent strategic partnerships to expand share

Rising health awareness and reduced subsidies for OTC drugs support growth

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Topical analgesics/anaesthetic drives value growth of analgesics

Consumers favour acetaminophen for its mild side effects and wide choice

Unit price of analgesics rises to reflect increasing production cost

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads sales supported by its product innovations

Leading brands sought to build relationships with consumers via local endorsers

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2014-2019
  • Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Consumers choose cough, cold and allergy (hay fever) remedies for their convenience

Demand for antihistamines/allergy remedies and decongestants continues to rise

Government tightens control on active ingredients due to illegal drug manufacturing

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare led sales in 2019

Taisho Pharmaceutical (Taiwan) Co Ltd records robust growth

Local leading brand Yuluan Solution recalls products that fail to meet quality standards

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Positive value growth supported by skin problems and changing climate

Consumers favour convenient one-time solutions in topical antifungals

Topical allergy remedies value growth supported by new liquid format

COMPETITIVE LANDSCAPE

Johnson & Johnson Taiwan continued to lead in dermatologicals

Leading players remain strong due to brand awareness and marketing efforts

CATEGORY DATA

  • Table 24 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
  • Table 29 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Eye health supplement registers robust growth

Probiotics are most dynamic products

Prevalence of joint health issues boosts value sales of joint care products

COMPETITIVE LANDSCAPE

Amway Taiwan continues to lead sales in dietary supplements

Private label leverages presence in own outlets

CATEGORY DATA

  • Table 31 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 32 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 33 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 34 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 35 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 36 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 37 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Changing eating habits boost sales growth of digestive remedies

Chronic digestion problems support future growth of digestive remedies

Laxatives recorded stable growth but will slow over forecast period

COMPETITIVE LANDSCAPE

Wakamoto Pharmaceutical Co Ltd leads sales in digestive remedies

Herbal digestive remedies brands remain popular

CATEGORY DATA

  • Table 38 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 39 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 40 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 41 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 42 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Eye care value sales record robust growth due to intensifying digital eye strain

Eye care products for digital eye strain boost sales

COMPETITIVE LANDSCAPE

Mentholatum records strong sales growth due to its leading brand Rohto

Japanese brands took share in eye care

The local brand, New Iten Rin, recalled its products due to insufficient pharmaceutical ingredient

CATEGORY DATA

  • Table 44 Sales of Eye Care by Category: Value 2014-2019
  • Table 45 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 46 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 47 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 48 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Popularity of natural ingredients supports sales of herbal/traditional products

Chicken essence diversified in terms of production

Increasing number of Chinese therapy clinics indicates rising demand for herbal/ traditional products

COMPETITIVE LANDSCAPE

Sanyo Pharmaceutical Co remains leader despite losing share in herbal/traditional products

Players in herbal/traditional tonics compete fiercely

CATEGORY DATA

  • Table 50 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 51 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 53 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 54 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 55 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Government and society push anti-smoking actions further

Subsidises on prescribed smoking-quitting aids jeopardise OTC NRT smoking cessation aids

COMPETITIVE LANDSCAPE

Johnson & Johnson Taiwan leads sales despite losing share

Nicotinell offers extra value to consumers

Decreasing demand for OTC NRT smoking cessation aids likely to discourage new entrants

CATEGORY INDICATORS

  • Table 56 Number of Smokers by Gender 2014-2019

CATEGORY DATA

  • Table 57 Number of Smokers by Gender 2014-2019
  • Table 58 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 59 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 60 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 61 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 62 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 63 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Decreasing birth rate constrains growth of paediatric consumer health

Professional medical service provides barrier to growth

Paediatric vitamins and dietary supplements remains most dynamic subcategory

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare claims leading position in paediatric consumer health

Decreasing paediatric cough/cold remedies likely to discourage new entrants

CATEGORY DATA

  • Table 64 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 65 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 66 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
  • Table 67 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 68 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 69 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 70 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

PROSPECTS

HEADLINES

PROSPECTS

Increasing exercise supports demand for sports nutrition products

Sports protein powder remains dominant in sports nutrition

Online distribution and word of mouth play important role in purchasing decision

COMPETITIVE LANDSCAPE

Abbott Laboratories Taiwan leads sales despite losing value share

Myprotein increased consumer awareness due to its wide product collection

CATEGORY DATA

  • Table 71 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 72 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 73 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 74 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 75 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 76 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Multivitamins continues to dominate and records healthy value growth

Vitamins with positioning for specific segments remain mainstream

Prenatal vitamins record robust growth

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads vitamins due to merger with Pfizer

International players dominate value sales of vitamins

CATEGORY DATA

  • Table 77 Sales of Vitamins by Category: Value 2014-2019
  • Table 78 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 79 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 80 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 81 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 82 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 83 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Supplement nutrition drinks records robust growth

Function and flavour play vital role in supplement nutrition drinks selection

Low-calorie foods constrained value growth of weight management and wellbeing

COMPETITIVE LANDSCAPE

Herbalife remains leader despite losing value share

Abbott's crisis drove fragmentation of supplement nutrition drinks

CATEGORY DATA

  • Table 84 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 85 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 86 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 87 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 88 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 89 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Hydrocolloid wound dressings drive value growth in wound care

Aesthetic appearance of bandage part of criteria for product selection

Moderate value sales growth is set for wound care over the forecast period

COMPETITIVE LANDSCAPE

3M remained the leading brand in wound care benefitted from wide product portfolio

Private label performance supported by competitive price

CATEGORY DATA

  • Table 90 Sales of Wound Care by Category: Value 2014-2019
  • Table 91 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 92 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 93 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 94 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 95 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024