表紙
市場調査レポート

台湾のコンシューマーヘルス市場

Consumer Health in Taiwan

発行 Euromonitor International 商品コード 273893
出版日 ページ情報 英文 84 Pages
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台湾のコンシューマーヘルス市場 Consumer Health in Taiwan
出版日: 2015年12月22日 ページ情報: 英文 84 Pages
概要

多忙なライフスタイルや、偏った食事内容などの要因を受けて、台湾のコンシューマーヘルス市場は2014年もプラス成長を達成しました。「自分たちのライフスタイルや食習慣をすぐには変えられない」と消費者は今でも考えているため、体形・健康を維持して病気にかからないようにするための製品を求めています。

当レポートでは、台湾におけるコンシューマーヘルス (一般用医薬品) 市場について分析し、全体的な構造・動向や、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

台湾のコンシューマー・ヘルス市場:産業概要

  • エグゼクティブ・サマリー
    • コンシューマー・ヘルス市場の持続的成長 (2014年)
    • ビタミン剤・サプリメントが最大のカテゴリーとなる
    • 直販型企業が市場を主導
    • 薬局もまた、コンシューマーヘルス製品の販売で重要な役割を果たす
    • 今後の順調な市場成長の見通し
  • 主な傾向と発展
    • 国民保険制度がOTC (一般薬) 市場の成長の妨げとなる
    • 国内系企業によるビタミン剤・サプリメントの更なる供給
    • スポーツ栄養剤・体重管理製品が、特定グループの間で人気が高まる
  • 市場データ
  • 付録
    • OTC医薬品の登録と分類
    • ビタミン剤・サプリメントの規制と分類
    • 自己治療と予防薬
    • OTC医薬品への切り替え
  • 情報源

企業プロファイル

  • Cerebos (Taiwan) Ltd
  • Grape King Enterprise Inc
  • Sanyo Pharmaceutical Co Ltd
  • Singhar Pharmaceutical Co Ltd
  • Taiwan Sugar Corp

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 成人用口腔ケア用品
  • 鎮痛剤
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン剤・サプリメント (栄養補助食品)
  • 体重管理製品
  • ハーブ/伝統的製品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CHTW

Vitamins and dietary supplements experienced higher growth with the rising health awareness among consumers. OTC products are regulated by the government, and growth is limited unless products have ingredients transferred from prescription (Rx) to OTC.

Euromonitor International's Consumer Health in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Vitamins and Dietary Supplements Grows Steadily While OTC Growth Depends on Government Regulations
  • Food and Drug Administration Impacts on Development
  • International Players Have Potential for Growth
  • Parapharmacies' Expansion Brings Growth To Vitamins and Dietary Supplements
  • Steady Growth With Increased Self-medication Awareness Over the Forecast Period

Key Trends and Developments

  • Fda Plans Prescription (rx) Product Transfers To OTC
  • Audit of ingredients in Digestive Remedies Results in Unit Price Rise
  • New Launches in Vitamins and Dietary Supplements Focus on Gender Segmentation

Market Indicators

  • Table 1. Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 2. Life Expectancy at Birth 2010-2015

Market Data

  • Table 3. Sales of Consumer Health by Category: Value 2010-2015
  • Table 4. Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 5. NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 6. LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 7. Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 8. Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 9. Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 10. Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 11. Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

Appendix

  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine

Sources

  • Summary 1. Research Sources

Cerebos (taiwan) Ltd in Consumer Health (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 2. Cerebos (Taiwan) Ltd: Key Facts
  • Competitive Positioning
    • Summary 3. Cerebos (Taiwan) Ltd: Competitive Position 2015

Grape King Enterprise Inc in Consumer Health (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 4. Grape King Enterprise Inc: Key Facts
    • Summary 5. Grape King Enterprise Inc: Operational Indicators
  • Competitive Positioning
    • Summary 6. Grape King Enterprise Inc: Competitive Position 2015

Sanyo Pharmaceutical Co Ltd in Consumer Health (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 7. Sanyo Pharmaceutical Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 8. Sanyo Pharmaceutical Co Ltd: Competitive Position 2015

Standard Foods Corp in Consumer Health (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 9. Standard Foods Corp: Key Facts
    • Summary 10. Standard Foods Corp: Operational Indicators
  • Competitive Positioning
    • Summary 11. Standard Foods Corp: Competitive Position 2015

Taiwan Sugar Corp in Consumer Health (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 12. Taiwan Sugar Corp: Key Facts
    • Summary 13. Taiwan Sugar Corp: Operational Indicators
  • Competitive Positioning
    • Summary 14. Taiwan Sugar Corp: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12. Sales of Adult Mouth Care: Value 2010-2015
  • Table 13. Sales of Adult Mouth Care: % Value Growth 2010-2015
  • Table 14. NBO Company Shares of Adult Mouth Care: % Value 2011-2015
  • Table 15. LBN Brand Shares of Adult Mouth Care: % Value 2012-2015
  • Table 16. Forecast Sales of Adult Mouth Care: Value 2015-2020
  • Table 17. Forecast Sales of Adult Mouth Care: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18. Sales of Analgesics by Category: Value 2010-2015
  • Table 19. Sales of Analgesics by Category: % Value Growth 2010-2015
  • Table 20. Sales of Topical Analgesics/Anaesthetic by Format: % Value 2010-2015
  • Table 21. NBO Company Shares of Analgesics: % Value 2011-2015
  • Table 22. LBN Brand Shares of Analgesics: % Value 2012-2015
  • Table 23. Forecast Sales of Analgesics by Category: Value 2015-2020
  • Table 24. Forecast Sales of Analgesics by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25. Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 26. Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 27. Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
  • Table 28. Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
  • Table 29. Sales of Decongestants by Category: Value 2010-2015
  • Table 30. Sales of Decongestants by Category: % Value Growth 2010-2015
  • Table 31. NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2011-2015
  • Table 32. LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2015
  • Table 33. Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 34. Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35. Sales of Dermatologicals by Category: Value 2010-2015
  • Table 36. Sales of Dermatologicals by Category: % Value Growth 2010-2015
  • Table 37. NBO Company Shares of Dermatologicals: % Value 2011-2015
  • Table 38. LBN Brand Shares of Dermatologicals: % Value 2012-2015
  • Table 39. LBN Brand Shares of Hair Loss Treatments: % Value 2012-2015
  • Table 40. Forecast Sales of Dermatologicals by Category: Value 2015-2020
  • Table 41. Forecast Sales of Dermatologicals by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42. Sales of Digestive Remedies by Category: Value 2010-2015
  • Table 43. Sales of Digestive Remedies by Category: % Value Growth 2010-2015
  • Table 44. NBO Company Shares of Digestive Remedies: % Value 2011-2015
  • Table 45. LBN Brand Shares of Digestive Remedies: % Value 2012-2015
  • Table 46. Forecast Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 47. Forecast Sales of Digestive Remedies by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 48. Sales of Eye Care by Category: Value 2010-2015
  • Table 49. Sales of Eye Care by Category: % Value Growth 2010-2015
  • Table 50. Sales of Standard Eye Care by Format: % Value 2010-2015
  • Table 51. Sales of Standard Eye Care by Positioning: % Value 2010-2015
  • Table 52. NBO Company Shares of Eye Care: % Value 2011-2015
  • Table 53. LBN Brand Shares of Eye Care: % Value 2012-2015
  • Table 54. Forecast Sales of Eye Care by Category: Value 2015-2020
  • Table 55. Forecast Sales of Eye Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 56. Number of Smokers by Gender 2010-2015

Category Data

  • Table 57. Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 58. Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 59. Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 60. NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 61. LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 62. Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 63. Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 64. Sales of Wound Care by Category: Value 2010-2015
  • Table 65. Sales of Wound Care by Category: % Value Growth 2010-2015
  • Table 66. NBO Company Shares of Wound Care: % Value 2011-2015
  • Table 67. LBN Brand Shares of Wound Care: % Value 2012-2015
  • Table 68. Forecast Sales of Wound Care by Category: Value 2015-2020
  • Table 69. Forecast Sales of Wound Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70. Sales of Sports Nutrition by Category: Value 2010-2015
  • Table 71. Sales of Sports Nutrition by Category: % Value Growth 2010-2015
  • Table 72. NBO Company Shares of Sports Nutrition: % Value 2011-2015
  • Table 73. LBN Brand Shares of Sports Nutrition: % Value 2012-2015
  • Table 74. Forecast Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 75. Forecast Sales of Sports Nutrition by Category: % Value Growth 2015-2020

Headlines

Trends

Vitamins

Dietary Supplements

Supplement Nutrition Drinks

Competitive Landscape

Prospects

Category Data

  • Table 76. Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
  • Table 77. Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
  • Table 78. Sales of Dietary Supplements by Positioning: % Value 2010-2015
  • Table 79. Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
  • Table 80. Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
  • Table 81. Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
  • Table 82. Sales of Multivitamins by Positioning: % Value 2010-2015
  • Table 83. NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
  • Table 84. LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
  • Table 85. LBN Brand Shares of Vitamins: % Value 2012-2015
  • Table 86. LBN Brand Shares of Dietary Supplements: % Value 2012-2015
  • Table 87. Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
  • Table 88. Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 89. Sales of Weight Management by Category: Value 2010-2015
  • Table 90. Sales of Weight Management by Category: % Value Growth 2010-2015
  • Table 91. NBO Company Shares of Weight Management: % Value 2011-2015
  • Table 92. LBN Brand Shares of Weight Management: % Value 2012-2015
  • Table 93. Forecast Sales of Weight Management by Category: Value 2015-2020
  • Table 94. Forecast Sales of Weight Management by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 95. Sales of Herbal/Traditional Products by Category: Value 2010-2015
  • Table 96. Sales of Herbal/Traditional Products by Category: % Value Growth 2010-2015
  • Table 97. NBO Company Shares of Herbal/Traditional Products: % Value 2011-2015
  • Table 98. LBN Brand Shares of Herbal/Traditional Products: % Value 2012-2015
  • Table 99. Forecast Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 100. Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
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