株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

日本のホームケア用品市場

Home Care in Japan

発行 Euromonitor International 商品コード 273615
出版日 ページ情報 英文 54 Pages
即納可能
価格
本日の銀行送金レート: 1USD=111.15円で換算しております。
Back to Top
日本のホームケア用品市場 Home Care in Japan
出版日: 2018年03月14日 ページ情報: 英文 54 Pages
概要

当レポートでは、日本のホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて、体系的な情報を提供しています。

日本のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

日本のホームケア用品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

日本のホームケア用品市場:カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPJP

The maturity of demand for home care was highly evident in 2017 as very moderate sales growth was recorded in the industry. Growth was slower than in 2016 and this is partly because many consumers bought home care products in bulk towards the end of 2016 to stockpile them in anticipation of the increase in consumption tax. Japan's ageing and declining population presents a challenge to home care manufacturers as it means that they need to work hard simply to maintain current levels of demand and...

Euromonitor International's Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Steady and Stable Growth Registered in Home Care During 2017

the Shift Towards Premium Products Supports Positive Value Growth in Home Care

Health and Beauty Specialist Retailers Is Again the Leading Distribution Channel

Kao Corp Maintains Its Position As the Leading Player in Home Care

Mature Market Set for Slow and Steady Growth Over the Forecast Period

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Moderate Positive Growth Expected in Air Care Over the Forecast Period

Falling Car Ownership Poses A Threat To Sales of Car Air Fresheners

Deodorising Products Likely To Generate Higher Demand

Competitive Landscape

Kobayashi Pharmaceutical Co Continues To Lead Air Care

St Corp Maintains Its Second Position in Air Care

Procter & Gamble Maintains Third Place in Air Care in 2017

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Sales of Bleach Set To Continue Declining

Laundry Applications Set To Remain the Main Purpose for Bleach

Concerns Over the Health Implications of Bleach Set To Suppress Demand

Competitive Landscape

Kao Corp Remains the Dominant Player in Bleach Due To Its Strong Brand Haiter

Kaneyo Soap Co Ltd and Aeon Co Are the Only Other Branded Players Left in Bleach

Private Label Remains A Major Player in Bleach

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Moderate Growth Based on the Slight Shift Towards Automatic Dishwashing

Automatic Dishashing Liquids and Tablets the Most Dynamic Dishwashing Categories

the Popularity of Products in Refill Format Continues To Rise

Competitive Landscape

Kao Continues To Lead Dishwashing As It Launches Cucute in Trigger Spray Bottles

Procter & Gamble and Lion Corp Remains in Second and Third Positions Respectively

Saraya Co Sets the Pace in the Area of Skin-kind and Ecological Products

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Sales of Home Insecticides Set To Remain Largely Dependent on Climatic Conditions

Invasive Pests Set To Become More of A Focus for Home Insecticides Manufacturers

Increasing Focus on High Quality and Product Safety Set To Influence Demand

Competitive Landscape

Earth Chemical Co Still in the Lead in Home Insecticides

Local Players Remain at the Forefront of Home Insecticides

Private Label and Smaller Brands Continue To Struggle

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Exact Dosing of Detergents Set To Remain A Major Priority, Despite Busy Lifestyles

Further Room for Growth in Fabric Softeners As Products Address Various Needs

Consumers in Japan Increasingly Opt for Refill Packs for Convenience and Ecology

Competitive Landscape

Kao Corp Maintains Its Position As the Leading Player in Laundry Care

Second-placed Procter & Gamble Remains Hot on the Heels of Kao Corp

Third-place Lion Corp Well Ahead of Its Smaller Rivals

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Floor Polish To Decline Due To Fewer Wooden Floors and More Floor Cleaning Systems

Shoe Polish in Decline As Fashion Trends Make Polished Leather Shoes Old-fashioned

Changing Attitudes Towards Furniture Contribute To Falling Demand for Furniture Polish

Competitive Landscape

Kao Corp Continues To Lead Sales of Polishes As It Dominates Floor Polish

Columbus Co Remains the Dominant Player in Shoe Polish

Rinrei Wax Co Remains A Strong Player in Floor Polish and Furniture Polish

Category Data

  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Growth Rates Accelerate in Surface Care As More Attention Is Paid To Cleaning Tasks

Online Sales of Surface Care Supported by Sales of Exclusive Internet-only Products

Sales of Scouring Agents Continue To Decline Due To Changes in Kitchen Surfaces

Competitive Landscape

Kao Corp Underlines Its Leadership With A Strong Performance in Home Care Wipes

Fumakilla Records the Highest Growth in Surface Care in 2017

Local Player Rinrei Wax Co Still Struggling Due To Falling Demand for Floor Cleaners

Category Data

  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

the Focus of Japanese People on Having A Hygienic Toilet Supports Sales Growth

Japanese Toilets Are Increasingly Becoming Havens of Comfort and Relaxation

Multi-purpose Cleaners Generally Regarded As Ineffective at Cleaning Toilets

Competitive Landscape

Kobayashi Pharmaceutical Co Is the Outstanding Leader in Toilet Care

Kao Corp and Lion Corp Round Out An All-japanese Top Three in Toilet Care

Johnson Co Ltd Is the Leading International Player in Toilet Care

Category Data

  • Table 70 Sales of Toilet Care by Category: Value 2012-2017
  • Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
Back to Top