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市場調査レポート

日本のホームケア用品市場

Home Care in Japan

発行 Euromonitor International 商品コード 273615
出版日 ページ情報 英文 70 Pages
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本日の銀行送金レート: 1USD=114.71円で換算しております。
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日本のホームケア用品市場 Home Care in Japan
出版日: 2016年04月25日 ページ情報: 英文 70 Pages
概要

当レポートでは、日本のホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて、体系的な情報を提供しています。

日本のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

日本のホームケア用品市場:企業プロファイル

  • カーメイト
  • 大日本除虫菊
  • フマキラー
  • 花王
  • マツモトキヨシホールディングス

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

日本のホームケア用品市場:カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPJP

Home care in Japan saw healthy growth in current value terms in 2015. The growth was led by a preference for premium products among consumers, despite the VAT rise from 5% to 8% a year earlier in April 2014. Growing categories such as air care, home insecticides and laundry care benefited from such purchasing habits. Japanese consumers, despite ongoing price sensitivity, were more inclined to pay higher prices for high-quality products, which opened up opportunities for some manufacturers.

Euromonitor International's Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Premium Products Underpin Strong Value Growth in Home Care
  • Healthy Value Growth in Laundry Care, Due To New Scents and New Category
  • Procter & Gamble Poses Challenge To Leader Kao
  • Health and Beauty Specialist Retailers Remains Most Popular Distribution Channel
  • Slow Growth Ahead for Mature Home Care Market

Key Trends and Developments

  • Detergent Tablets' Re-entry Boosts Laundry Care in Japan
  • Increasing Female Employment Opens Up New Opportunities for Manufacturers
  • Home Cleaning Services Gradually Increase Awareness Among Consumers

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 1. Research Sources

Car Mate Mfg Co Ltd in Home Care (japan)

  • Strategic Direction
  • Key Facts
    • Summary 2. Car Mate Mfg Co Ltd: Key Facts
    • Summary 3. Car Mate Mfg Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 4. Car Mate Mfg Co Ltd: Competitive Position 2015

Dainihon Jochugiku Co Ltd in Home Care (japan)

  • Strategic Direction
  • Key Facts
    • Summary 5. Dainihon Jochugiku Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 6. Dainihon Jochugiku Co Ltd: Competitive Position 2015

Fumakilla Ltd in Home Care (japan)

  • Strategic Direction
  • Key Facts
    • Summary 7. Fumakilla Ltd: Key Facts
    • Summary 8. Fumakilla Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 9. Fumakilla Ltd: Competitive Position 2015

Kao Corp in Home Care (japan)

  • Strategic Direction
  • Key Facts
    • Summary 10. Kao Corp: Key Facts
    • Summary 11. Kao Corp: Operational Indicators
  • Competitive Positioning
    • Summary 12. Kao Corp: Competitive Position 2015

Matsumotokiyoshi Holdings Co Ltd in Home Care (japan)

  • Strategic Direction
  • Key Facts
    • Summary 13. Matsumotokiyoshi Holdings Co Ltd: Key Facts
    • Summary 14. Matsumotokiyoshi Holdings Co Ltd: Operational Indicators
  • Internet Strategy
  • Company Background

Private Label

    • Summary 15. Matsumotokiyoshi Holdings Co Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 16. Matsumotokiyoshi Holdings Co Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Scented Candles

Category Data

  • Table 11. Sales of Air Care by Category: Value 2010-2015
  • Table 12. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 13. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 14. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 15. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 16. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 17. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 18. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19. Bleach by Type: % Value Analysis 2010-2015
  • Table 20. Sales of Bleach: Value 2010-2015
  • Table 21. Sales of Bleach: % Value Growth 2010-2015
  • Table 22. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 23. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 24. Forecast Sales of Bleach: Value 2015-2020
  • Table 25. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 26. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 27. Sales of Dishwashing by Category: Value 2010-2015
  • Table 28. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 29. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 30. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 31. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 32. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 34. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 35. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 36. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 37. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 38. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 39. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 40. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 41. Automatic Detergents by Type: % Value Analysis 2010/2015
  • Table 42. Sales of Laundry Care by Category: Value 2010-2015
  • Table 43. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 44. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 45. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 46. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 47. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 48. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 49. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 50. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 51. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 52. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 53. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 54. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 55. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 56. Sales of Polishes by Category: Value 2010-2015
  • Table 57. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 58. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 59. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 60. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 61. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62. Sales of Surface Care by Category: Value 2010-2015
  • Table 63. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 64. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 65. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 66. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 67. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 68. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 69. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 70. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 71. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 72. Sales of Toilet Care by Category: Value 2010-2015
  • Table 73. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 74. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 75. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 76. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 77. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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