株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

日本のホームケア用品市場

Home Care in Japan

発行 Euromonitor International 商品コード 273615
出版日 ページ情報 英文
即納可能
価格
本日の銀行送金レート: 1USD=111.31円で換算しております。
Back to Top
日本のホームケア用品市場 Home Care in Japan
出版日: 2020年02月06日 ページ情報: 英文
概要

当レポートでは、日本のホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて、体系的な情報を提供しています。

日本のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

日本のホームケア用品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

日本のホームケア用品市場:カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPJP

Japan's economy saw only weak growth in 2019 but unemployment remained very low while there was a moderate increase in wages which helped to support growth in home care. Consumers in Japan are leading increasingly busy lives and as such are increasingly looking for convenient cleaning solutions such as products which reduce the need for scrubbing surfaces, or automatic dishwashing. In turn this has had a negative impact on some other areas of home care, with products such as bleach and shoe poli...

Euromonitor International's Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Convenience and Efficacy the Main Focus When It Comes To Home Care in Japan

Home Care Helping To Remove Bad Smells

Kao Retains Crown As King of Home Care in Japan

Concentrated Formulas the Focus of New Product Development

Concerns Over Health and Hygiene Set To Drive Growth in Home Care

Market Data

  • Table 1 Sales of Home Care by Category: Value 2014-2019
  • Table 2 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 6 Distribution of Home Care by Format: % Value 2014-2019
  • Table 7 Distribution of Home Care by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Efficacy and Aesthetics Key To Air Care Sales

Busy Roads Drive Demand for Car Air Fresheners But Future Remains Uncertain

Drugstores/parapharmacies Key To the Distribution of Air Care in Japan

Competitive Landscape

New Febreze Range Tackles Bad Odours in the Air, on the Floor and on the Walls

Kobayashi Pharmaceutical and St Corp Dominate

Glade Sense & Spray Provides Convenient Air Care Solution

Category Data

  • Table 10 Sales of Air Care by Category: Value 2014-2019
  • Table 11 Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 12 Sales of Air Care by Fragrance: Value Ranking 2018-2019
  • Table 13 NBO Company Shares of Air Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 15 Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Headlines

Prospects

Search for Convenience Erodes Bleach Sales

Move Away From Cleaning Cloths Leads To Drop in Demand

Bleach Seen As Harmful To Health and the Environment by Some Consumers

Competitive Landscape

Haiter Synonymous With Bleach in Japan

Private Label Benefiting From Price Competition

Little Incentive for Investment

Category Data

  • Table 17 Sales of Bleach: Value 2014-2019
  • Table 18 Sales of Bleach: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Bleach: % Value 2015-2019
  • Table 20 LBN Brand Shares of Bleach: % Value 2016-2019
  • Table 21 Forecast Sales of Bleach: Value 2019-2024
  • Table 22 Forecast Sales of Bleach: % Value Growth 2019-2024

Headlines

Prospects

Busy, Urban Consumers Driving Demand for Automatic Dishwashing

Leading Players Look To Add Value As Interest in Hand Dishwashing Declines

Tablets Provide Accurate Dosage and Leave Little Mess

Competitive Landscape

Kao Corp Retains Lead and Continues To Invest in New Product Development

Lion Corp Continues To Struggle Despite Renewal of Charmy Majica Brand

Procter & Gamble Gets Into A Lather With New Foam Product

Category Data

  • Table 23 Sales of Dishwashing by Category: Value 2014-2019
  • Table 24 Sales of Dishwashing by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Dishwashing: % Value 2015-2019
  • Table 26 LBN Brand Shares of Dishwashing: % Value 2016-2019
  • Table 27 Forecast Sales of Dishwashing by Category: Value 2019-2024
  • Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Headlines

Prospects

the Weather the Key Factor in Dictating Demand

Consumers in Japan Opt for Preventive Approach

Organic/natural Insecticides Offer Limited Potential

Competitive Landscape

Earth Corp the Go To Company When It Comes To Killing Bugs

Lion Sells Off Varsan To Lec

Familiarity Important in Home Insecticides

Category Data

  • Table 29 Sales of Home Insecticides by Category: Value 2014-2019
  • Table 30 Sales of Home Insecticides by Category: % Value Growth 2014-2019
  • Table 31 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
  • Table 32 NBO Company Shares of Home Insecticides: % Value 2015-2019
  • Table 33 LBN Brand Shares of Home Insecticides: % Value 2016-2019
  • Table 34 Forecast Sales of Home Insecticides by Category: Value 2019-2024
  • Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024

Headlines

Prospects

Growing Use of Synthetic Fibres Encourages New Product Development

Consumers Turning To Fabric Softeners As A Way To Remove Bad Smells

Fine Fabric Detergents Sees Its Audience Expand

Competitive Landscape

Attack Zero Makes Strong Entry Into Market With Innovative Product Range

New Product Line Fails To Shine With Lion Corp Losing Share

Procter & Gamble Retains Monopoly in Liquid Tablet Detergents

Category Data

  • Table 36 Sales of Laundry Care by Category: Value 2014-2019
  • Table 37 Sales of Laundry Care by Category: % Value Growth 2014-2019
  • Table 38 Sales of Laundry Aids by Category: Value 2014-2019
  • Table 39 Sales of Laundry Aids by Category: % Value Growth 2014-2019
  • Table 40 Sales of Laundry Detergents by Category: Value 2014-2019
  • Table 41 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
  • Table 42 NBO Company Shares of Laundry Care: % Value 2015-2019
  • Table 43 LBN Brand Shares of Laundry Care: % Value 2016-2019
  • Table 44 NBO Company Shares of Laundry Aids: % Value 2015-2019
  • Table 45 LBN Brand Shares of Laundry Aids: % Value 2016-2019
  • Table 46 NBO Company Shares of Laundry Detergents: % Value 2015-2019
  • Table 47 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
  • Table 48 Forecast Sales of Laundry Care by Category: Value 2019-2024
  • Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Headlines

Prospects

Lack of Furniture Polish Takes Shine Off of Sales

Busy Consumers Shun Floor Polish

Changing Footwear Trends Impact Sales of Shoe Polish

Competitive Landscape

Kao Corp Wipes the Floor With the Competition

Columbus Retains Dominance in Shoe Polish With Broad Portfolio

Rinrei Targeting Niche Demand

Category Data

  • Table 50 Sales of Polishes by Category: Value 2014-2019
  • Table 51 Sales of Polishes by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Polishes: % Value 2015-2019
  • Table 53 LBN Brand Shares of Polishes: % Value 2016-2019
  • Table 54 Forecast Sales of Polishes by Category: Value 2019-2024
  • Table 55 Forecast Sales of Polishes by Category: % Value Growth 2019-2024

Headlines

Prospects

Wipes Find Favour Among Busy Consumers

Onvenient Cleaning Solutions Supports the Growth of Bathroom Cleaners

Consumers Becoming More Conscious of the Need for Good Hygiene

Competitive Landscape

Kao Cleans Up With Dominance in Home Care Wipes

Negative Perception of Scouring Agents Sees Lion and Kao Exit the Category

Johnson and Lion Fight It Out for Second Place

Category Data

  • Table 56 Sales of Surface Care by Category: Value 2014-2019
  • Table 57 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 60 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 61 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 62 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 63 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 64 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

Headlines

Prospects

Convenience Is King in Toilet Care

Tankless Toilets Could Have Negative Implications for In-cistern Devices

Increasing Number of Toilets Offers Potential Boost To Demand

Competitive Landscape

Kobayashi Pharmaceutical Loses Share As In-cistern Devices Fall Out of Favour

Toilet Magiclean Promises Clean and Odour-free Toilets

Scrubbing Bubbles Attracting More Affluent Consumers

Category Data

  • Table 66 Sales of Toilet Care by Category: Value 2014-2019
  • Table 67 Sales of Toilet Care by Category: % Value Growth 2014-2019
  • Table 68 NBO Company Shares of Toilet Care: % Value 2015-2019
  • Table 69 LBN Brand Shares of Toilet Care: % Value 2016-2019
  • Table 70 Forecast Sales of Toilet Care by Category: Value 2019-2024
  • Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
Back to Top