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市場調査レポート

日本の家庭・ガーデニング用品市場

Home and Garden in Japan

発行 Euromonitor International 商品コード 270853
出版日 ページ情報 英文 41 Pages
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本日の銀行送金レート: 1USD=106.61円で換算しております。
日本の家庭・ガーデニング用品市場 Home and Garden in Japan
出版日: 2020年05月04日 ページ情報: 英文 41 Pages
概要

当レポートでは、日本における家庭用品およびガーデニング用品の市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、カテゴリー別の市場動向・競争力・将来展望などを調査・推計しています。

産業概要:家庭・ガーデニング用品

  • エグゼクティブ・サマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ガーデニング用品
  • 家具
  • リフォーム用品
  • 家庭用品
目次
Product Code: HOMEJP

Social and demographic developments exerted a notable influence on the Japanese home and garden market in 2019. Both manufacturers and retailers had to work to try to build their consumer bases and, particularly, to generate sales amongst younger consumers. Hectic modern lifestyles, the increase in the number of people living alone and the rise in dual-income households are placing growing pressure on consumers' time and leaving fewer opportunities for activities such as gardening, cooking or DI...

Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Social and demographic changes presenting challenges

"Work Style Reform" initiative influencing demand

Need to target younger consumers leading to shifts in strategy

Ongoing development of e-commerce and integration of physical and digital environments

Forecast period to see polarisation, physical/digital integration, and gradual uptake of smart products

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Break in inter-generational transmission of skills affects gardening

Climate change presenting challenges

Demand amongst elderly supports growth of herbicides

COMPETITIVE LANDSCAPE

Karcher Japan Co Ltd retains lead

Sumitomo Garden Chemical Products strong in plant protection

Home improvement players building a presence in gardening power tools

CATEGORY DATA

  • Table 10 Sales of Gardening by Category: Value 2014-2019
  • Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 14 Distribution of Gardening by Format: % Value 2014-2019
  • Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Slow uptake of smart home concept

"Work Style Reform" initiative influencing demand

Physical stores retain important role even for e-commerce consumers

COMPETITIVE LANDSCAPE

Nitori maintains trend of share growth

Ikea targeting younger consumers through smaller stores and e-commerce

E-commerce operations growing strongly

CATEGORY DATA

  • Table 17 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Increasing interest in DIY supports growth in power tools

Promoting sales to professional customers

Contrasting outlook across home improvement categories

COMPETITIVE LANDSCAPE

Bathroom and sanitaryware players see notable growth

Power tools players hold a prominent presence in home improvement

Consolidation occurring in home improvement and gardening specialist retailing

CATEGORY DATA

  • Table 25 Sales of Home Improvement by Category: Value 2014-2019
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Popularity of small water bottles reflects broader trends

Multi cookers taking sales from gas pressure cookers

Dinnerware undergoing polarisation

COMPETITIVE LANDSCAPE

Nitori focusing on Deco Home brand

MUJI expanding in homewares

Kai Corp maintains presence in kitchen utensils, while T-Fal enters category

CATEGORY DATA

  • Table 32 Sales of Homewares by Category: Value 2014-2019
  • Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 34 Sales of Homewares by Material: % Value 2014-2019
  • Table 35 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 37 Distribution of Homewares by Format: % Value 2014-2019
  • Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024