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市場調査レポート

日本の家庭・ガーデニング用品市場

Home and Garden in Japan

発行 Euromonitor International 商品コード 270853
出版日 ページ情報 英文 34 Pages
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日本の家庭・ガーデニング用品市場 Home and Garden in Japan
出版日: 2019年04月23日 ページ情報: 英文 34 Pages
概要

当レポートでは、日本における家庭用品およびガーデニング用品の市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、カテゴリー別の市場動向・競争力・将来展望などを調査・推計しています。

産業概要:家庭・ガーデニング用品

  • エグゼクティブ・サマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ガーデニング用品
  • 家具
  • リフォーム用品
  • 家庭用品
目次
Product Code: HOMEJP

The Japanese home and garden market presents notable challenges for its participants. As well as being constrained by maturity, the market is seeing its consumer base shrink as a result of population decline. Moreover, Japan is undergoing a considerable shift in its demographic profile and the transformation of lifestyles through developments such as rising numbers of women entering paid employment and the changing attitudes of younger people to material possessions.

Euromonitor International's ‘Home and Garden in Japan report ’offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Changing Environment Throws Up Challenges
  • Targeting Younger Consumers
  • Success for Players Seen To Combine Quality and Affordability
  • Growing Role for Internet Retailing
  • Increasing Polarisation

Market Data

  • Table 1 Sales of Home and Garden by Category: Value 2013-2018
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
  • Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
  • Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Natural Disasters Influence the Market in 2018
  • Continued Growth in Power Tools
  • Contrasting Outlooks Across Categories

Competitive Landscape

  • Toto and Lixil Remain the Top Players in Bathroom and Sanitaryware
  • Shift in Competitive Landscape in Power Tools
  • Further Merger and Acquisition in Home Improvement and Gardening Retailers

Category Data

  • Table 10 Sales of Home Improvement by Category: Value 2013-2018
  • Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
  • Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
  • Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
  • Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
  • Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
  • Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Smart Gardening Not Yet Established
  • Need To Replenish the Consumer Base
  • Opportunities To Tailor Positioning To Prevailing Trends

Competitive Landscape

  • Power Tools Makers To Hold Large Shares in Gardening Power Tools
  • Iris Ohyama Maintaining Strength Across Categories
  • M&a in Home Improvement and Gardening Stores Might Lead To M&a in Related Markets

Category Data

  • Table 17 Sales of Gardening by Category: Value 2013-2018
  • Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of Gardening: % Value 2014-2018
  • Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
  • Table 21 Distribution of Gardening by Format: % Value 2013-2018
  • Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
  • Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Time-saving and Health Are the Top Trends for Kitchen Products
  • Dinnerware Under Polarisation
  • Dual Usage Products

Competitive Landscape

  • Kai Corp Maintains Presence in Kitchen Utensils
  • Nitori Placing Growing Emphasis on Homewares
  • Muji Expanding

Category Data

  • Table 24 Sales of Homewares by Category: Value 2013-2018
  • Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
  • Table 26 Sales of Homewares by Material: % Value 2013-2018
  • Table 27 NBO Company Shares of Homewares: % Value 2014-2018
  • Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
  • Table 29 Distribution of Homewares by Format: % Value 2013-2018
  • Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
  • Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Led Becomes A Popular Lighting Source, But Not Smart Led
  • Re-evaluation in Sleep
  • Internet Retailing Expanding

Competitive Landscape

  • Nitori Extends Lead
  • Iris Ohyama Expands Strongly in Led Bulbs
  • Internet Players Beginning To Grow

Category Data

  • Table 32 Sales of Home Furnishings by Category: Value 2013-2018
  • Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
  • Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
  • Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
  • Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
  • Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
  • Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
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