Product Code: HCPCN
Despite GDP growth slowing down at the end of the review period disposable incomes continued to rise, especially in urban areas. This saw consumers placing a greater focus on factors such as quality, safety and added value features when it came to home care. This helped to support healthy growth in key areas such as laundry care, dishwashing and surface care in 2019. Consumers also showed a growing willingness to invest in task-specific products, perceiving these to produce better results, with...
Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Executive Summary
Rising Standard of Living Sees Consumers Invest in Home Care
Natural, Concentrated and Eco-friendly Products Coming To the Fore
Local Player Maintains Lead With Large and Expanding Portfolio
Players Focus on Concentrated Formulas
Safe, Effective and Convenient: the Key To Success in Home Care
Market Data
- Table 1 Sales of Home Care by Category: Value 2014-2019
- Table 2 Sales of Home Care by Category: % Value Growth 2014-2019
- Table 3 NBO Company Shares of Home Care: % Value 2015-2019
- Table 4 LBN Brand Shares of Home Care: % Value 2016-2019
- Table 5 Distribution of Home Care by Format: % Value 2014-2019
- Table 6 Distribution of Home Care by Format and Category: % Value 2019
- Table 7 Forecast Sales of Home Care by Category: Value 2019-2024
- Table 8 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources
- Summary 1 Research Sources
Headlines
Prospects
Rising Health Concerns Threaten the Growth of Spray/aerosol Air Fresheners
Players Look To Add Value With Premium Fragrances and Packaging
Consumers Turn To Car Air Fresheners As They Spend More Time in Their Cars
Competitive Landscape
Glade Continues To Lead With It Continuing To Introduce New and Enticing Fragrances
Local Player Bringing Freshness To Air Care With New and Innovative Products
Liquid Air Fresheners Provide Appeal To Mid- To High-income Consumers
Category Data
- Table 9 Sales of Air Care by Category: Value 2014-2019
- Table 10 Sales of Air Care by Category: % Value Growth 2014-2019
- Table 11 Sales of Air Care by Fragrance: Value Ranking 2018-2019
- Table 12 NBO Company Shares of Air Care: % Value 2015-2019
- Table 13 LBN Brand Shares of Air Care: % Value 2016-2019
- Table 14 Forecast Sales of Air Care by Category: Value 2019-2024
- Table 15 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Bleach Stagnates As Consumers Turn Towards Task-specific Home Care Products
Prices Remain Stable With Players Unwilling To Invest in the Category
Competitive Landscape
Whitecat Retains Lead
Bleach Tends To Be A Regionalised Category
Companies Neglect Bleach Portfolios Due To More Attractive Investment Opportunities
Category Data
- Table 16 Sales of Bleach: Value 2014-2019
- Table 17 Sales of Bleach: % Value Growth 2014-2019
- Table 18 NBO Company Shares of Bleach: % Value 2015-2019
- Table 19 LBN Brand Shares of Bleach: % Value 2016-2019
- Table 20 Forecast Sales of Bleach: Value 2019-2024
- Table 21 Forecast Sales of Bleach: % Value Growth 2019-2024
Headlines
Prospects
Hand Dishwashing Sees Shift Towards Higher Quality Products
Demand for Convenience Fuels Growth of Automatic Dishwashing
All-in-one Products Proving Attractive Thanks To Added Value Features
Competitive Landscape
Wide Reach Ensures Guangzhou Liby Enterprise's Lead
Focus on the Needs of Local Consumers Supports Finish's Strong Position
New Players Enter the Fray As Automatic Dishwashing Rises To Prominence
Category Data
- Table 22 Sales of Dishwashing by Category: Value 2014-2019
- Table 23 Sales of Dishwashing by Category: % Value Growth 2014-2019
- Table 24 NBO Company Shares of Dishwashing: % Value 2015-2019
- Table 25 LBN Brand Shares of Dishwashing: % Value 2016-2019
- Table 26 Forecast Sales of Dishwashing by Category: Value 2019-2024
- Table 27 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand Waning for Home Insecticides Due To Health Concerns and Improved Living Standards
Consumers Go Electric But High Prices Remain An Obstacle
Growing Interest in 'baby Safe' Home Insecticides
Competitive Landscape
Xiaomi Launches Innovative Line of Electric Insecticides
Raid Continues To Win Share Thanks To Focus on Distribution and Innovation
Mixed Results for Local Competitors
Category Data
- Table 28 Sales of Home Insecticides by Category: Value 2014-2019
- Table 29 Sales of Home Insecticides by Category: % Value Growth 2014-2019
- Table 30 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
- Table 31 NBO Company Shares of Home Insecticides: % Value 2015-2019
- Table 32 LBN Brand Shares of Home Insecticides: % Value 2016-2019
- Table 33 Forecast Sales of Home Insecticides by Category: Value 2019-2024
- Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
Headlines
Prospects
Government Targeting Increased Use of Concentrated Detergents
Tablets Provide Less Mess, Convenience and Quality Results
Consumers Shifting From Powder To Liquid in Search of Better Results
Competitive Landscape
Guangzhou Liby Maintains Lead Following Launch of Liby Laundry Detergent Essence
Ariel Loses Lead To Liby As Local Players Invest in Liquid Tablet Detergents
Youthful Marketing Strategies Used by the Leading Players To Attract Younger Consumers
Category Data
- Table 35 Sales of Laundry Care by Category: Value 2014-2019
- Table 36 Sales of Laundry Care by Category: % Value Growth 2014-2019
- Table 37 Sales of Laundry Aids by Category: Value 2014-2019
- Table 38 Sales of Laundry Aids by Category: % Value Growth 2014-2019
- Table 39 Sales of Laundry Detergents by Category: Value 2014-2019
- Table 40 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
- Table 41 NBO Company Shares of Laundry Care: % Value 2015-2019
- Table 42 LBN Brand Shares of Laundry Care: % Value 2016-2019
- Table 43 NBO Company Shares of Laundry Aids: % Value 2015-2019
- Table 44 LBN Brand Shares of Laundry Aids: % Value 2016-2019
- Table 45 NBO Company Shares of Laundry Detergents: % Value 2015-2019
- Table 46 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
- Table 47 Forecast Sales of Laundry Care by Category: Value 2019-2024
- Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Polishes Suffering From Increasing Maturity
Shoe Polish Loses Its Shine
Floor Polish Benefits From Improving Standards of Living
Competitive Landscape
Wide Product Offer Ensures Shanghai Johnson Maintains Healthy Lead
Local Players Struggle To Make Headway Against Multinationals
Internet Retailing Continues To Gain Ground in Polishes
Category Data
- Table 49 Sales of Polishes by Category: Value 2014-2019
- Table 50 Sales of Polishes by Category: % Value Growth 2014-2019
- Table 51 NBO Company Shares of Polishes: % Value 2015-2019
- Table 52 LBN Brand Shares of Polishes: % Value 2016-2019
- Table 53 Forecast Sales of Polishes by Category: Value 2019-2024
- Table 54 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
Headlines
Prospects
Health Scares Increase Awareness of the Need for Good Hygiene
Consumers Make Switch To Added-value Task Specific Products
Fast and Effective Products With Antibacterial Properties Gaining Popularity
Competitive Landscape
Mr Muscle Retains Strong Position and Launches New Concentrated Refills
Internet Retailing Offers Potential Route Into the Market for Foreign Players
Many Local Players Failing To Keep Up With the Competition
Category Data
- Table 55 Sales of Surface Care by Category: Value 2014-2019
- Table 56 Sales of Surface Care by Category: % Value Growth 2014-2019
- Table 57 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
- Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
- Table 59 NBO Company Shares of Surface Care: % Value 2015-2019
- Table 60 LBN Brand Shares of Surface Care: % Value 2016-2019
- Table 61 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
- Table 62 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
- Table 63 Forecast Sales of Surface Care by Category: Value 2019-2024
- Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Focus on Toilet Care As Living Standards Improve
Bluelet Dekora Draws Attention To Itbs
Multifunctionality and Convenience Key To Demand
Competitive Landscape
Mr Muscle Retains Strong Position in Toilet Care Thanks To New Product Development
Vewin Climbs To Second Place With Clear Brand Strategy
Premiumisation Supports the Entry of New Players
Category Data
- Table 65 Sales of Toilet Care by Category: Value 2014-2019
- Table 66 Sales of Toilet Care by Category: % Value Growth 2014-2019
- Table 67 NBO Company Shares of Toilet Care: % Value 2015-2019
- Table 68 LBN Brand Shares of Toilet Care: % Value 2016-2019
- Table 69 Forecast Sales of Toilet Care by Category: Value 2019-2024
- Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
