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市場調査レポート
商品コード
268616
中国のホームケア用品市場Home Care in China |
中国のホームケア用品市場 |
出版日: 2020年02月06日
発行: Euromonitor International
ページ情報: 英文
納期: 即納可能
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当レポートでは、中国におけるホームケア用品市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。
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Despite GDP growth slowing down at the end of the review period disposable incomes continued to rise, especially in urban areas. This saw consumers placing a greater focus on factors such as quality, safety and added value features when it came to home care. This helped to support healthy growth in key areas such as laundry care, dishwashing and surface care in 2019. Consumers also showed a growing willingness to invest in task-specific products, perceiving these to produce better results, with...
Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Rising Standard of Living Sees Consumers Invest in Home Care
Natural, Concentrated and Eco-friendly Products Coming To the Fore
Local Player Maintains Lead With Large and Expanding Portfolio
Players Focus on Concentrated Formulas
Safe, Effective and Convenient: the Key To Success in Home Care
Rising Health Concerns Threaten the Growth of Spray/aerosol Air Fresheners
Players Look To Add Value With Premium Fragrances and Packaging
Consumers Turn To Car Air Fresheners As They Spend More Time in Their Cars
Glade Continues To Lead With It Continuing To Introduce New and Enticing Fragrances
Local Player Bringing Freshness To Air Care With New and Innovative Products
Liquid Air Fresheners Provide Appeal To Mid- To High-income Consumers
Bleach Stagnates As Consumers Turn Towards Task-specific Home Care Products
Prices Remain Stable With Players Unwilling To Invest in the Category
Whitecat Retains Lead
Bleach Tends To Be A Regionalised Category
Companies Neglect Bleach Portfolios Due To More Attractive Investment Opportunities
Hand Dishwashing Sees Shift Towards Higher Quality Products
Demand for Convenience Fuels Growth of Automatic Dishwashing
All-in-one Products Proving Attractive Thanks To Added Value Features
Wide Reach Ensures Guangzhou Liby Enterprise's Lead
Focus on the Needs of Local Consumers Supports Finish's Strong Position
New Players Enter the Fray As Automatic Dishwashing Rises To Prominence
Demand Waning for Home Insecticides Due To Health Concerns and Improved Living Standards
Consumers Go Electric But High Prices Remain An Obstacle
Growing Interest in 'baby Safe' Home Insecticides
Xiaomi Launches Innovative Line of Electric Insecticides
Raid Continues To Win Share Thanks To Focus on Distribution and Innovation
Mixed Results for Local Competitors
Government Targeting Increased Use of Concentrated Detergents
Tablets Provide Less Mess, Convenience and Quality Results
Consumers Shifting From Powder To Liquid in Search of Better Results
Guangzhou Liby Maintains Lead Following Launch of Liby Laundry Detergent Essence
Ariel Loses Lead To Liby As Local Players Invest in Liquid Tablet Detergents
Youthful Marketing Strategies Used by the Leading Players To Attract Younger Consumers
Polishes Suffering From Increasing Maturity
Shoe Polish Loses Its Shine
Floor Polish Benefits From Improving Standards of Living
Wide Product Offer Ensures Shanghai Johnson Maintains Healthy Lead
Local Players Struggle To Make Headway Against Multinationals
Internet Retailing Continues To Gain Ground in Polishes
Health Scares Increase Awareness of the Need for Good Hygiene
Consumers Make Switch To Added-value Task Specific Products
Fast and Effective Products With Antibacterial Properties Gaining Popularity
Mr Muscle Retains Strong Position and Launches New Concentrated Refills
Internet Retailing Offers Potential Route Into the Market for Foreign Players
Many Local Players Failing To Keep Up With the Competition
Growing Focus on Toilet Care As Living Standards Improve
Bluelet Dekora Draws Attention To Itbs
Multifunctionality and Convenience Key To Demand
Mr Muscle Retains Strong Position in Toilet Care Thanks To New Product Development
Vewin Climbs To Second Place With Clear Brand Strategy
Premiumisation Supports the Entry of New Players