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市場調査レポート

中国のホームケア用品市場

Home Care in China

発行 Euromonitor International 商品コード 268616
出版日 ページ情報 英文 54 Pages
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中国のホームケア用品市場 Home Care in China
出版日: 2018年02月07日 ページ情報: 英文 54 Pages
概要

当レポートでは、中国におけるホームケア用品市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

中国のホームケア用品市場:産業の概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Guangzhou Blue Moon Co Ltd
  • Guangzhou Liby Enterprise Group Co Ltd
  • Nice Group
  • Shanghai Hutchison WhiteCat Co Ltd
  • Unilever China Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 食器洗い機市場
  • 家庭用殺虫剤市場
  • ランドリーケア用品市場
  • 研磨剤市場
  • 表面ケア用品市場
  • トイレケア用品市場
目次
Product Code: HCPCN

Home care recorded healthy growth in 2017 in China. Categories such as powder detergents, polishes and home insecticides endured some slowdown due to market maturity, but automatic dishwashing powders, liquid tablet detergents and concentrated liquid detergents recorded significant retail value growth due to their small base and the premiumisation trend. Despite continuous product functional upgrade and packaging improvement, manufacturers tend to drive sales by introducing products targeting a...

Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Sustained Growth in Home Care in China

Manufacturers and Consumers Show Rising Interest in Child-specific Products

Domestic Manufacturers Outperform International Ones

Manufacturers Introduce Laundry Care Products in Sheet Format

Product Maturity, Lack of Time Set To Depress Growth in Home Care Over the Forecast Period

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Distribution of Home Care by Format: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format and Category: % Value 2017
  • Table 8 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Air Care Witnesses Slower Current Value Growth in 2017

Rapid Growth of Private Cars in China Boosts Growth of Car Air Fresheners

Competitive Landscape

Shanghai Johnson Retains Its Lead in Air Care in 2017

International Manufacturers Surpass Domestic Companies To Take Most of the Value Share

Category Data

  • Table 10 Sales of Air Care by Category: Value 2012-2017
  • Table 11 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 12 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 13 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Availability of Surface-specific Cleaners and Home Care Disinfectants Dampens Demand for Bleach

Laundry Care Products Offering A Similar Function Lead To Slowdown in Bleach Sales

Consumers Tend To Abandon Bleach Due To Its Strong Smell

Competitive Landscape

Shanghai Hutchison Whitecat Maintains Its Lead in Bleach

Local Companies Dominate Bleach

Category Data

  • Table 17 Sales of Bleach: Value 2012-2017
  • Table 18 Sales of Bleach: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 21 Forecast Sales of Bleach: Value 2017-2022
  • Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Hand Dishwashing Records Healthy Value Growth Due To Rise in Unit Price

Robust Volume Growth of Dishwashers Boosts Sales of Automatic Dishwashing Powder

Education To Attract Health-conscious Consumers To Dishwashers, Causing Possession Rate To Soar

Competitive Landscape

Guangzhou Liby Enterprise Group Maintains Leadership in Hand Dishwashing

Reckitt Benckiser China Is the Clear Leader in Automatic Dishwashing

Category Indicators

  • Table 23 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 24 Sales of Dishwashing by Category: Value 2012-2017
  • Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Home Insecticides Begins To Show A Downward Trend in 2017

Electric Insecticides Records the Strongest Value Growth in 2017

Competitive Landscape

Zhongshan Lanju Daily Use Products Maintains Its Lead in Home Insecticides

Guangzhou Liby Enterprise Group Records Strong Performance in Home Insecticides

Category Data

  • Table 30 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 33 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 34 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 35 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Healthy Growth in Laundry Care Is Supported by Migration From Powder Detergents To Liquid Detergents

Detergents in New Formats Still in Initial Stage of Development

Manufacturers Launch Products Targeting Specific Groups

Competitive Landscape

Guangzhou Liby Enterprise Group Continues To Lead Laundry Care

Guangzhou Blue Moon Suffers Decline in Laundry Care

Category Indicators

  • Table 37 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 38 Sales of Laundry Care by Category: Value 2012-2017
  • Table 39 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 40 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 41 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 43 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 44 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 45 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 46 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 50 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Floor Polish and Furniture Polish Grow Moderately Due To Booming Real Estate Development

Shrinkage of Shoe Polish Seen As Inevitable Given Less Frequent Use of Leather Shoes

Competitive Landscape

Shanghai Johnson Holds Leading Value Share in 2017

International Manufacturers Surpass Domestic Companies To Lead in Polishes

Category Data

  • Table 52 Sales of Polishes by Category: Value 2012-2017
  • Table 53 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 54 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 55 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 56 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 57 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Consumers Increasingly Value Hygiene and Convenience

Kitchen Cleaners, Home Care Disinfectants Account for Majority of Sales

Education Promotes Use of Task-specific Surface Products

Competitive Landscape

Shanghai Johnson Continues To Lead Surface Care in 2017

Company Finds Strength in E-commerce

Vewin Sees Highest Sales Growth in Surface Care

Category Data

  • Table 58 Sales of Surface Care by Category: Value 2012-2017
  • Table 59 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 62 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 66 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Consumers Care About Effectiveness and Hygiene of Toilet Care

In-cistern Devices Gain Increased Popularity Due To Their Product Characteristics As Well As Manufacturers' Promotions

Competitive Landscape

Shanghai Johnson Maintains Lead in Toilet Care in 2017

Domestic Manufacturers Catch Up From the Behind and Take Considerable Value Shares

Category Data

  • Table 68 Sales of Toilet Care by Category: Value 2012-2017
  • Table 69 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 70 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 71 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 72 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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