表紙
市場調査レポート

中国のホームケア用品市場

Home Care in China

発行 Euromonitor International 商品コード 268616
出版日 ページ情報 英文 86 Pages
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中国のホームケア用品市場 Home Care in China
出版日: 2016年01月19日 ページ情報: 英文 86 Pages
概要

過去数年間の持続的な所得上昇により、消費者の購買力が拡大し、消費者マインドもより上向きになりました。2013年も2桁台の所得上昇が見込まれていることから、より多くのホームケア用品を試してみようという動きが消費者の間で広がりました。例えばトイレケア用品市場では、低価格品だけでなく様々な形態・パッケージの製品が人気を集めています。また、様々な新製品が発売されており(多機能性洗剤、天然成分エキス入りの手洗い用台所洗剤など)、新たな物事への挑戦意欲の高い若年層を中心に、消費者の関心を集めています。

当レポートでは、中国におけるホームケア用品市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計して、その結果を概略以下の構成でお届けします。

中国のホームケア用品市場:産業の概要

  • エグゼクティブ・サマリー
    • 所得拡大・新製品開発による、ホームケア用品市場の成長
    • 健康・衛生意識の向上による、高級品への買い替えの促進
    • Guangzhou Liby Enterprise Group:市場での主導権の強化
    • 近代的小売チャネルが製品流通網を支配し続ける
    • ホームケア用品市場の急成長の見通し
  • 主な傾向と発展
    • 健康・ウェルネス意識の高まりが、安全で健康な製品の売上拡大につながる
    • 多種多様な販促活動による売上促進
    • インターネット小売は急成長するが、その存在はまだ限定的
  • 各地域の主な傾向と発展
    • 華東
    • 華中
    • 華北・東北部
    • 西北部
    • 華南
    • 南西部
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Guangzhou Blue Moon Co Ltd
  • Guangzhou Liby Enterprise Group Co Ltd
  • Nice Group
  • Shanghai Hutchison WhiteCat Co Ltd
  • Shanghai Johnson Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品市場
  • 漂白剤市場
  • 食器洗い機市場
  • 家庭用殺虫剤市場
  • ランドリーケア用品市場
  • 研磨剤市場
  • 表面ケア用品市場
  • トイレケア用品市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPCN

Home care saw a slight slowdown in the current value increase in 2015, as a result of increasing saturation of the market. The largest category in home care, laundry care, experienced the transition from powder detergents to liquid detergents, which have stronger cleaning power, cause less harm to the skin and less pollution in the environment. Furthermore, home care products tended to increase in size so that consumers could decrease their purchasing frequency.

Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Home Care Witnesses A Slowdown in Growth
  • Concentrated Liquid Detergents Is the New Growth Driver in Laundry Care
  • Guangzhou Liby Enterprise Group Maintains the Lead in Home Care, With A Rising Value Share
  • the Emerging Internet Retailing Channel Challenges the High Cost of Traditional Store-based Retail Channels
  • Home Care Is Predicted To Record Steady Growth With Greener Products

Key Trends and Developments

  • Natural Ingredients Continue To Be Key Amongst the Leading Manufacturers
  • the Obstacle for Internet Retailing Is High Logistics and Storage Costs
  • Home Care Brands Exit Traditional Hypermarkets, Indicating the Accelerating Growth of Non-store Retailing

Territory Key Trends and Developments

  • East China
  • Mid China
  • North and Northeast China
  • Northwest China
  • South China
  • Southwest China

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. Sales of Home Care by Region: Value 2010-2015
  • Table 5. Sales of Home Care by Region: % Value Growth 2010-2015
  • Table 6. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 7. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 8. Distribution of Home Care by Format: % Value 2010-2015
  • Table 9. Distribution of Home Care by Format and Category: % Value 2015
  • Table 10. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 11. Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 12. Forecast Sales of Home Care by Region: Value 2015-2020
  • Table 13. Forecast Sales of Home Care by Region: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Guangzhou Blue Moon Co Ltd in Home Care (china)

  • Strategic Direction
  • Key Facts
    • Summary 2. Guangzhou Blue Moon Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 3. Guangzhou Blue Moon Co Ltd: Competitive Position 2015

Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)

  • Strategic Direction
  • Key Facts
    • Summary 4. Guangzhou Liby Enterprise Group Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 5. Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2015

Nice Group in Home Care (china)

  • Strategic Direction
  • Key Facts
    • Summary 6. Nice Group: Key Facts
  • Competitive Positioning
    • Summary 7. Nice Group: Competitive Position 2015

Shanghai Hutchison Whitecat Co Ltd in Home Care (china)

  • Strategic Direction
  • Key Facts
    • Summary 8. Shanghai Hutchison WhiteCat Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 9. Shanghai Hutchison WhiteCat Co Ltd: Competitive Position 2015

Unilever China Ltd in Home Care (china)

  • Strategic Direction
  • Key Facts
    • Summary 10. Unilever China Ltd: Key Facts
  • Competitive Positioning
    • Summary 11. Unilever China Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 14. Sales of Air Care by Category: Value 2010-2015
  • Table 15. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 16. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 17. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 18. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 19. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 20. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 21. Sales of Bleach: Value 2010-2015
  • Table 22. Sales of Bleach: % Value Growth 2010-2015
  • Table 23. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 24. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 25. Forecast Sales of Bleach: Value 2015-2020
  • Table 26. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 27. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 28. Sales of Dishwashing by Category: Value 2010-2015
  • Table 29. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 30. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 31. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 32. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 33. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 34. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 35. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 36. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 37. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 38. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 39. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 40. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 41. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 42. Sales of Laundry Care by Category: Value 2010-2015
  • Table 43. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 44. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 45. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 46. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 47. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 48. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 49. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 50. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 51. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 52. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 53. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 54. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 55. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 56. Sales of Polishes by Category: Value 2010-2015
  • Table 57. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 58. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 59. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 60. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 61. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

  • Table 62. Sales of Surface Care by Category: Value 2010-2015
  • Table 63. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 64. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 65. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 66. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 67. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 68. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 69. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 70. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 71. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 72. Sales of Toilet Care by Category: Value 2010-2015
  • Table 73. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 74. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 75. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 76. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 77. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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