Product Code: HCPCN
Home care saw a slight slowdown in the current value increase in 2015, as a result of increasing saturation of the market. The largest category in home care, laundry care, experienced the transition from powder detergents to liquid detergents, which have stronger cleaning power, cause less harm to the skin and less pollution in the environment. Furthermore, home care products tended to increase in size so that consumers could decrease their purchasing frequency.
Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
- Home Care Witnesses A Slowdown in Growth
- Concentrated Liquid Detergents Is the New Growth Driver in Laundry Care
- Guangzhou Liby Enterprise Group Maintains the Lead in Home Care, With A Rising Value Share
- the Emerging Internet Retailing Channel Challenges the High Cost of Traditional Store-based Retail Channels
- Home Care Is Predicted To Record Steady Growth With Greener Products
Key Trends and Developments
- Natural Ingredients Continue To Be Key Amongst the Leading Manufacturers
- the Obstacle for Internet Retailing Is High Logistics and Storage Costs
- Home Care Brands Exit Traditional Hypermarkets, Indicating the Accelerating Growth of Non-store Retailing
Territory Key Trends and Developments
- East China
- Mid China
- North and Northeast China
- Northwest China
- South China
- Southwest China
Market Indicators
- Table 1. Households 2010-2015
Market Data
- Table 2. Sales of Home Care by Category: Value 2010-2015
- Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
- Table 4. Sales of Home Care by Region: Value 2010-2015
- Table 5. Sales of Home Care by Region: % Value Growth 2010-2015
- Table 6. NBO Company Shares of Home Care: % Value 2011-2015
- Table 7. LBN Brand Shares of Home Care: % Value 2012-2015
- Table 8. Distribution of Home Care by Format: % Value 2010-2015
- Table 9. Distribution of Home Care by Format and Category: % Value 2015
- Table 10. Forecast Sales of Home Care by Category: Value 2015-2020
- Table 11. Forecast Sales of Home Care by Category: % Value Growth 2015-2020
- Table 12. Forecast Sales of Home Care by Region: Value 2015-2020
- Table 13. Forecast Sales of Home Care by Region: % Value Growth 2015-2020
Sources
- Summary 1. Research Sources
Guangzhou Blue Moon Co Ltd in Home Care (china)
- Strategic Direction
- Key Facts
- Summary 2. Guangzhou Blue Moon Co Ltd: Key Facts
- Competitive Positioning
- Summary 3. Guangzhou Blue Moon Co Ltd: Competitive Position 2015
Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)
- Strategic Direction
- Key Facts
- Summary 4. Guangzhou Liby Enterprise Group Co Ltd: Key Facts
- Competitive Positioning
- Summary 5. Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2015
Nice Group in Home Care (china)
- Strategic Direction
- Key Facts
- Summary 6. Nice Group: Key Facts
- Competitive Positioning
- Summary 7. Nice Group: Competitive Position 2015
Shanghai Hutchison Whitecat Co Ltd in Home Care (china)
- Strategic Direction
- Key Facts
- Summary 8. Shanghai Hutchison WhiteCat Co Ltd: Key Facts
- Competitive Positioning
- Summary 9. Shanghai Hutchison WhiteCat Co Ltd: Competitive Position 2015
Unilever China Ltd in Home Care (china)
- Strategic Direction
- Key Facts
- Summary 10. Unilever China Ltd: Key Facts
- Competitive Positioning
- Summary 11. Unilever China Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 14. Sales of Air Care by Category: Value 2010-2015
- Table 15. Sales of Air Care by Category: % Value Growth 2010-2015
- Table 16. Sales of Air Care by Fragrance: Value Ranking 2010-2015
- Table 17. NBO Company Shares of Air Care: % Value 2011-2015
- Table 18. LBN Brand Shares of Air Care: % Value 2012-2015
- Table 19. Forecast Sales of Air Care by Category: Value 2015-2020
- Table 20. Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 21. Sales of Bleach: Value 2010-2015
- Table 22. Sales of Bleach: % Value Growth 2010-2015
- Table 23. NBO Company Shares of Bleach: % Value 2011-2015
- Table 24. LBN Brand Shares of Bleach: % Value 2012-2015
- Table 25. Forecast Sales of Bleach: Value 2015-2020
- Table 26. Forecast Sales of Bleach: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
- Table 27. Household Possession of Dishwashers 2010-2015
Category Data
- Table 28. Sales of Dishwashing by Category: Value 2010-2015
- Table 29. Sales of Dishwashing by Category: % Value Growth 2010-2015
- Table 30. NBO Company Shares of Dishwashing: % Value 2011-2015
- Table 31. LBN Brand Shares of Dishwashing: % Value 2012-2015
- Table 32. Forecast Sales of Dishwashing by Category: Value 2015-2020
- Table 33. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 34. Sales of Home Insecticides by Category: Value 2010-2015
- Table 35. Sales of Home Insecticides by Category: % Value Growth 2010-2015
- Table 36. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
- Table 37. NBO Company Shares of Home Insecticides: % Value 2011-2015
- Table 38. LBN Brand Shares of Home Insecticides: % Value 2012-2015
- Table 39. Forecast Sales of Home Insecticides by Category: Value 2015-2020
- Table 40. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
- Table 41. Household Possession of Washing Machines 2010-2015
Category Data
- Table 42. Sales of Laundry Care by Category: Value 2010-2015
- Table 43. Sales of Laundry Care by Category: % Value Growth 2010-2015
- Table 44. Sales of Laundry Aids by Category: Value 2010-2015
- Table 45. Sales of Laundry Aids by Category: % Value Growth 2010-2015
- Table 46. Sales of Laundry Detergents by Category: Value 2010-2015
- Table 47. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
- Table 48. NBO Company Shares of Laundry Care: % Value 2011-2015
- Table 49. LBN Brand Shares of Laundry Care: % Value 2012-2015
- Table 50. NBO Company Shares of Laundry Aids: % Value 2011-2015
- Table 51. LBN Brand Shares of Laundry Aids: % Value 2012-2015
- Table 52. NBO Company Shares of Laundry Detergents: % Value 2011-2015
- Table 53. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
- Table 54. Forecast Sales of Laundry Care by Category: Value 2015-2020
- Table 55. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 56. Sales of Polishes by Category: Value 2010-2015
- Table 57. Sales of Polishes by Category: % Value Growth 2010-2015
- Table 58. NBO Company Shares of Polishes: % Value 2011-2015
- Table 59. LBN Brand Shares of Polishes: % Value 2012-2015
- Table 60. Forecast Sales of Polishes by Category: Value 2015-2020
- Table 61. Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
- Table 62. Sales of Surface Care by Category: Value 2010-2015
- Table 63. Sales of Surface Care by Category: % Value Growth 2010-2015
- Table 64. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
- Table 65. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
- Table 66. NBO Company Shares of Surface Care: % Value 2011-2015
- Table 67. LBN Brand Shares of Surface Care: % Value 2012-2015
- Table 68. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
- Table 69. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
- Table 70. Forecast Sales of Surface Care by Category: Value 2015-2020
- Table 71. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 72. Sales of Toilet Care by Category: Value 2010-2015
- Table 73. Sales of Toilet Care by Category: % Value Growth 2010-2015
- Table 74. NBO Company Shares of Toilet Care: % Value 2011-2015
- Table 75. LBN Brand Shares of Toilet Care: % Value 2012-2015
- Table 76. Forecast Sales of Toilet Care by Category: Value 2015-2020
- Table 77. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
