Product Code: STR0413households
Despite ever rising living costs and the inability of many young adults to fly the nest while times are hard, the global trend towards smaller and less conventional household units continued apace over the review period, driven by lower marriage and fertility rates, ageing populations, rapid urbanisation and rising wealth in emerging markets. This new global report analyses household statistics and behaviour, and suggests how these may shape demand and impact marketers in the future.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of Contents
Executive Summary
- Household Trends
- Chart 1. Global Households by Type 2007/2012
- Factors Affecting Household Structure
- Household Behaviours
- Outlook
Number and Type of Households
- Total Number of Households
- Table 1. Number of Households by Country 2007/2012
- Chart 2. Household Versus Population Growth by Country 2007/2012
- Households by Type
- Table 2. Households by Type, by Country 2012
- Households by Size
- Chart 3. Number of Occupants Per Household by Country 2012
- Table 3. % Households by Number of Rooms by Country 2012
Factors Affecting Household Structure
- the Delaying of Family Life
- Chart 4. Birth Rates by Region 2012
- Chart 5. Average Age of Women at First Marriage by Country 2012
- Ageing Populations
- Table 4. % Households by Age of Head of Household 2012
- Chart 6. % Households with Head of Household Over Age of 50 2007/2012
- the Rise of the Single Lifestyle
- Chart 7. % Population Aged 15+ who are Single or Divorced by Country 2007/2012
- the "boomerang Children" Phenomenon
- Rise of Non-traditional Households
- the Rise in Same-sex Households
- the Property Market
- Chart 8. Rented Households as a % Total Households 2012
- the Effects of Urbanisation
- Chart 9. Urban Households as a % of All Households 2007/2012
- Chart 10. Apartments as a % of All Households 2007/2012
- the Home As A Work Base
Household Behaviour
- Expenditure Patterns
- Table 5. Consumer Expenditure Per Household Member by Household Size 2012
- Shopping Habits
- Chart 11. Importance of Various Purchasing Criteria by Household Type (Global)
- Chart 12. Shopping Habits by Household Type (Global)
- Attitudes To Health
- Chart 13. Attitudes to Health by Household Type (Global)
- Eating Habits
- Chart 14. Eating Habits by Household Type (Global)
- Trends in Ready Meals
- Table 6. Global Sales of Ready Meals by Category 2007/2012
- Trends in 100% Home DELIVERY/TAKEAWAY
- Table 7. Global Sales of 100% Home Delivery/Takeaway by Category 2006/2011
- Dining Trends
- Chart 15. Frequency of Eating Out for Dinner by Household Type (Global)
- Chart 16. Frequency of Eating Out for Dinner by Household Type (By Country)
- Internet Use
- Chart 17. internet Usage by Household Type (Global)
Major Market Trends
- Brazil
- Chart 18. Brazil: Households by Type 2007/2012/2017
- Table 8. Brazil: Expenditure by Household Type 2012
- Chart 19. Brazil: Attitudes to Health and Eating Habits by Household Type
- China
- Chart 20. China: Households by Type 2007/2012/2017
- Table 9. China: Expenditure by Household Type 2012
- Chart 21. China: Attitudes to Health and Eating Habits by Household Type
- France
- Chart 22. France: Households by Type 2007/2012/2017
- Table 10. France: Expenditure by Household Type 2012
- Chart 23. France: Attitudes to Health and Eating Habits by Household Type
- Germany
- Chart 24. Germany: Households by Type 2007/2012/2017
- Table 11. Germany: Expenditure by Household Type 2012
- Chart 25. Germany: Attitudes to Health and Eating Habits by Household Type
- India
- Chart 26. India: Households by Type 2007/2012/2017
- Table 12. India: Expenditure by Household Type 2012
- Chart 27. India: Attitudes to Health and Eating Habits by Household Type
- Japan
- Chart 28. Japan: Households by Type 2007/2012/2017
- Table 13. Japan: Expenditure by Household Type 2012
- Chart 29. Japan: Attitudes to Health and Eating Habits by Household Type
- UK
- Chart 30. UK: Households by Type 2007/2012/2017
- Table 14. UK: Expenditure by Household Type 2012
- Chart 31. UK: Attitudes to Health and Eating Habits by Household Type
- US
- Chart 32. US: Households by Type 2007/2012/2017
- Table 15. US: Expenditure by Household Type 2012
- Chart 33. US: Attitudes to Health and Eating Habits by Household Type
Outlook
- More Households, Fewer Occupants
- Chart 34. Forecast Number of Households by Type 2012/2017
- More Single Units
- Table 16. Forecast Number of Single-Person Households by Country 2012/2017
- Young Adults Await Economic Recovery Before Moving Out
- Ageing Households
- Table 17. Forecast % Households by Age of Head of Household 2012/2017
- Growth of Urban Households
- Chart 35. Urban Households as a % of All Households 2012/2017
- A Rise in Renting
- A Trend Towards "super-cocooning"
- Opportunities for Marketers
- Summary 1. Opportunities Provided by Changing Household Structures
