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市場調査レポート

台湾の生活家電製品市場

Consumer Appliances in Taiwan

発行 Euromonitor International 商品コード 268608
出版日 ページ情報 英文
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価格
本日の銀行送金レート: 1USD=108.92円で換算しております。
台湾の生活家電製品市場 Consumer Appliances in Taiwan
出版日: 2020年01月10日 ページ情報: 英文
概要

当レポートでは、台湾の生活家電製品市場について調査分析し、市場の現状、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めてお届けいたします。

台湾の生活家電製品市場:産業の概要

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Best Taiwan Inc
  • Sakura Taiwan Corp
  • Sunfar Computer Co Ltd
  • Tatung Consumer Products (taiwan) Co Ltd
  • Teco Electric & Machinery Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 食器洗浄機
  • 洗濯(乾燥)機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 冷蔵庫
  • 空調(冷房/除湿機/加湿器など)
  • 下ごしらえ調理器具(フードプロセッサー/ミキサー/ブレンダーなど)
  • 暖房器具
  • アイロン
  • パーソナルケア器具
  • 小型調理器具(コーヒーメーカー/パン焼き器/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
目次
Product Code: WGTW

In 2019, consumer appliances in Taiwan continued to register slow but steady retail volume growth. All major appliances categories except large cooking appliances returned to growth, recovering from the recession caused by the depression in the housing market seen since 2016. Amongst major appliances, dishwashers continued to post the fastest retail volume growth, due to busy lives and continuous marketing efforts through all major retail channels. Within small appliances, vacuum cleaners contin...

Euromonitor International's‘Consumer Appliances in Taiwan report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Growth Is Maintained by Recovery in Most Major Appliances Categories

Energy Efficiency Remains the Main Purchasing Criteria

Panasonic Extends Its Lead Thanks To Its Long Presence and Good Reputation

Players Use More Distribution Channels To Reach A Wider Consumer Base

Continued Growth Despite Maturity, Especially for Products Which Save Time Or Energy

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 13 Sales of Small Appliances by Category: Volume 2014-2019
  • Table 14 Sales of Small Appliances by Category: Value 2014-2019
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
  • Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
  • Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Continued Momentum Due To Busy Lives and In-store Marketing

Freestanding Dishwashers Sees Faster Growth Because of Lower Entry Barriers

Energy Efficiency and Cleaning Are Major Consumer Concerns

Competitive Landscape

Bosch Leads Due To A Trusted Image and Partnerships With Local Builders

Table-top Brands Made in China Capture More Attention Through Online Retailing

Increasing Variety of Sales Channels To Expand the Potential Consumer Base

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2014-2019
  • Table 36 Sales of Dishwashers by Category: Value 2014-2019
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
  • Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
  • Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
  • Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
  • Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
  • Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024

Headlines

Prospects

Automatic Washer Dryers Registers the Highest Growth Due To Consumer Education

Various Consumer Concerns Lead To New Features

Demand for Home Laundry Appliances With Different Capacities

Competitive Landscape

Panasonic Leads Overall, Whilst Lg Leads Automatic Washer Dryers

Domestic Brands Continue To Concentrate on Automatic Washing Machines

Smaller Automatic Dryers Set for Decline; Better Performance for Larger Models

Category Data

  • Table 48 Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 49 Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
  • Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
  • Table 53 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
  • Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
  • Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
  • Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
  • Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
  • Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
  • Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Large Cooking Appliances Continues To Be Affected by the Real Estate Depression

New Multifunctional Models Offered To Attract Younger Consumers

Ovens Remains A Niche Compared With Other Large Cooking Appliances

Competitive Landscape

Sakura Maintains Its Lead in Large Cooking Appliances Through Its Diverse Brands

Local Players Dominate Overall, Whilst Foreign Brands Concentrate on Ovens

Construction Strongly Influences the Overall Sales Performance

Category Data

  • Table 63 Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 64 Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 67 Sales of Built-in Hobs by Format: % Volume 2014-2019
  • Table 68 Sales of Ovens by Connected Appliances: % Volume 2015-2019
  • Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
  • Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
  • Table 71 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
  • Table 72 NBO Company Shares of Ovens: % Volume 2015-2019
  • Table 73 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
  • Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
  • Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
  • Table 76 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
  • Table 77 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
  • Table 78 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 79 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 80 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Microwaves Maintains Growth, But the Built-in Format Is Unpopular

Multifunctional Products Increase Their Household Penetration

Consumers Become Immune To the Negative Press From Food Safety Scandals

Competitive Landscape

Panasonic Leads Microwaves With A Wide Range of Products and Prices

Local Brands Are Striving To Compete in the Entry-level Segment

Parallel Imports Continue in Combination Microwaves

Category Data

  • Table 82 Sales of Microwaves by Category: Volume 2014-2019
  • Table 83 Sales of Microwaves by Category: Value 2014-2019
  • Table 84 Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 85 Sales of Microwaves by Category: % Value Growth 2014-2019
  • Table 86 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
  • Table 87 NBO Company Shares of Microwaves: % Volume 2015-2019
  • Table 88 LBN Brand Shares of Microwaves: % Volume 2016-2019
  • Table 89 Distribution of Microwaves by Format: % Volume 2014-2019
  • Table 90 Forecast Sales of Microwaves by Category: Volume 2019-2024
  • Table 91 Forecast Sales of Microwaves by Category: Value 2019-2024
  • Table 92 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 93 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024

Headlines

Prospects

Limited Indoor Space Prompts the Launch of Narrower Models With Larger Capacity

New Energy Labelling System Pushes Manufacturers To Launch New Models

Smart Features Are Less of A Focus Than Energy Efficiency

Competitive Landscape

Panasonic Retains Its Lead Due To Launches and Proactive Promotions

Domestic Brands Concentrate on Double Door, Top Freezer

Launch of Various Sizes of Freezers To Fit the Space in Homes

Category Data

  • Table 94 Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 95 Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 96 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 97 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
  • Table 98 Sales of Freezers by Format: % Volume 2014-2019
  • Table 99 Sales of Freezers by Volume Capacity: % Volume 2014-2019
  • Table 100 Sales of Fridge Freezers by Format: % Volume 2014-2019
  • Table 101 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
  • Table 102 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
  • Table 103 Sales of Fridges by Volume Capacity: % Volume 2014-2019
  • Table 104 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
  • Table 105 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
  • Table 106 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
  • Table 107 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
  • Table 108 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
  • Table 109 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
  • Table 110 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
  • Table 111 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 112 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 113 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 114 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Long Summer and Energy Efficiency Trigger Stronger Demand for Air Conditioners

Air Purifiers Continues To See the Highest Volume Growth Due To Low Air Quality

Smart Features Are Gradually Gaining Popularity in Air Treatment Products

Competitive Landscape

Panasonic Leads Air Treatment Products With A Wide Product Portfolio

Local Brands Are Stronger in Cooling Fans; International Brands in Air Purifiers

Smaller and New Players Attract Consumers Through Group Buying Offers

Category Data

  • Table 115 Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 116 Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 117 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 118 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
  • Table 119 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
  • Table 120 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
  • Table 121 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
  • Table 122 Distribution of Air Treatment Products by Format: % Volume 2014-2019
  • Table 123 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
  • Table 124 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 125 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 126 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 127 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024

Headlines

Prospects

Slower Growth Due To Fewer Health Concerns, Despite Food Safety Scandals

Polarisation Becomes Clearer in Food Preparation Appliances

Mixers Registers Higher Volume Growth Than Food Processors

Competitive Landscape

Panasonic Takes the Lead, But Philips Remains Strong

Local Brands Differentiate From International Players Through Pricing

Smaller Brands Increase Brand Visibility Through Diverse Retail Channels

Category Data

  • Table 128 Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 129 Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 130 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 131 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
  • Table 132 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
  • Table 133 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
  • Table 134 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
  • Table 135 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 136 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 137 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 138 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Personal Care Appliances With Higher Unit Prices Register A Stronger Presence

Hair Care Appliances With Specialised Designs and Stronger Functions Remain Popular

Demand for Electric Facial Cleansers Sees A Dramatic Decline

Competitive Landscape

Panasonic Leads Personal Care Appliances, Moving Further Ahead of Philips

International Brands Dominate, Whilst Local Players Keep Disappearing

Tescom Has Demonstrated Its Power, Especially in Hair Care Appliances

Category Data

  • Table 139 Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 140 Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 141 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 142 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
  • Table 143 Sales of Body Shavers by Format: % Volume 2014-2019
  • Table 144 Sales of Hair Care Appliances by Format: % Volume 2014-2019
  • Table 145 NBO Company Shares of Personal Care Appliances 2015-2019
  • Table 146 LBN Brand Shares of Personal Care Appliances 2016-2019
  • Table 147 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
  • Table 148 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 149 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 150 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 151 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Return To Marginal Growth As Decline Slows in Some Categories

Espresso Coffee Machines Sees the Highest Growth Due To the Rising Coffee Culture

Rice Cookers Maintains Its Crucial Position in Daily Life

Competitive Landscape

Tatung Maintains Its Lead Due To the Versatility of Its Rice Cookers

Local Brands Account for Most Sales, But International Brands See Growth

Diverse Marketing Strategies Become Increasingly Significant

Category Data

  • Table 152 Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 153 Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 154 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 155 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
  • Table 156 Sales of Freestanding Hobs by Format: % Volume 2014-2019
  • Table 157 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
  • Table 158 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
  • Table 159 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
  • Table 160 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 161 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 162 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 163 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024

Headlines

Prospects

Stick Vacuum Maintains Dynamism With More Innovative Models

Robotic Cleaners Witnesses Its First Year of Decline

Innovative Products Such As Steam Cleaners and Dust Mite Cleaners Attract Attention

Competitive Landscape

Electrolux Maintains Its Lead Through Its Strength in Standard Products

More New Players Are Expected To Compete in Vacuum Cleaners

Collaboration With Celebrities for Group Buying Is An Innovative Marketing Method

Category Data

  • Table 164 Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 165 Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 166 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 167 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
  • Table 168 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
  • Table 169 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
  • Table 170 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
  • Table 171 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
  • Table 172 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 173 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 174 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 175 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024