表紙
市場調査レポート

台湾の生活家電製品市場

Consumer Appliances in Taiwan

発行 Euromonitor International 商品コード 268608
出版日 ページ情報 英文 142 Pages
即納可能
価格
本日の銀行送金レート: 1USD=102.06円で換算しております。
Back to Top
台湾の生活家電製品市場 Consumer Appliances in Taiwan
出版日: 2016年01月11日 ページ情報: 英文 142 Pages
概要

当レポートでは、台湾の生活家電製品市場について調査分析し、市場の現状、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めてお届けいたします。

台湾の生活家電製品市場:産業の概要

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Best Taiwan Inc
  • Sakura Taiwan Corp
  • Sunfar Computer Co Ltd
  • Tatung Consumer Products (taiwan) Co Ltd
  • Teco Electric & Machinery Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 食器洗浄機
  • 洗濯(乾燥)機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 冷蔵庫
  • 空調(冷房/除湿機/加湿器など)
  • 下ごしらえ調理器具(フードプロセッサー/ミキサー/ブレンダーなど)
  • 暖房器具
  • アイロン
  • パーソナルケア器具
  • 小型調理器具(コーヒーメーカー/パン焼き器/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: WGTW

Consumer appliances posted slower overall volume growth in 2015 compared to 2014. Government initiatives to cool the housing market, greater enforcement of energy-saving schemes and an increase in the number of households were among the reasons for the slower growth, although, conversely, they also had a positive effect on consumer appliances sales, helping ensure that growth rates remained in positive territory. Sales of small appliances in 2015 were still being influenced by the lingering.

Euromonitor International's Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Consumer Appliances Posts Overall Slower Volume Growth in 2015
  • Drought and Regulations Increase Demand for Water-saving and Energy-efficient Appliances
  • Competition Intensifies Between Manufacturers
  • Omni-channel Retailing Gains in Popularity in 2015
  • Slowdown in Volume Growth Expected for Consumer Appliances

Key Trends and Developments

  • Government's Green Initiatives To Promote Energy-saving Consumer Appliances Continues
  • Growth of Internet Retailing Slows Down While Omni-channel Retailing Grows
  • Mandatory Water Rationing Triggered by Serious Drought Boosts Popularity of Water Saving Appliances
  • Food Safety Scandals Cause Decline in Consumer Confidence and Spike in Sales of Cooking Appliances

Market Indicators

  • Table 1. Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 2. Replacement Cycles of Consumer Appliances by Category 2010-2015

Market Data

  • Table 3. Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 4. Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 5. Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 6. Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 7. Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 8. Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 9. Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 10. Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 11. Sales of Small Appliances by Category: Volume 2010-2015
  • Table 12. Sales of Small Appliances by Category: Value 2010-2015
  • Table 13. Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 14. Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 15. NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 16. LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 17. NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 18. LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 19. Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 20. Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 21. Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 22. Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 23. Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 24. Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 25. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 26. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 27. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 28. Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 29. Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 30. Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 31. Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 32. Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Sampo Corp in Consumer Appliances (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 2. Sampo Corp: Key Facts
    • Summary 3. Sampo Corp: Operational Indicators
  • Production
    • Summary 4. Sampo Corp: Production Statistics 2013-2014
  • Competitive Positioning
    • Summary 5. Sampo Corp: Competitive Position 2015

Sunfar Computer Co Ltd in Consumer Appliances (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 6. Sunfar Computer Co Ltd: Key Facts
    • Summary 7. Sunfar Computer Co Ltd: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

  • Competitive Positioning
    • Summary 8. Sunfar Computer Co Ltd: Competitive Position 2015

Tatung Consumer Products (taiwan) Co Ltd in Consumer Appliances (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 9. Tatung Consumer Products (Taiwan) Co Ltd: Key Facts
    • Summary 10. Tatung Consumer Products (Taiwan) Co Ltd: Operational Indicators
  • Production
  • Competitive Positioning
    • Summary 11. Tatung Consumer Products (Taiwan) Co Ltd: Competitive Position 2015

Teco Electric & Machinery Co Ltd in Consumer Appliances (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 12. TECO Electric & Machinery Co Ltd: Key Facts
    • Summary 13. TECO Electric & Machinery Co Ltd: Operational Indicators
  • Production
    • Summary 14. TECO Electric & Machinery Co Ltd: Production Statistics 2013-2015
  • Competitive Positioning
    • Summary 15. TECO Electric & Machinery Co Ltd: Competitive Position 2015

Tsann Kuen Enterprise Co Ltd in Consumer Appliances (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 16. Tsann Kuen Enterprise Co Ltd: Key Facts
    • Summary 17. Tsann Kuen Enterprise Co Ltd: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

    • Summary 18. Tsann Kuen Enterprise Co Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 19. Tsann Kuen Enterprise Co Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33. Sales of Dishwashers by Category: Volume 2010-2015
  • Table 34. Sales of Dishwashers by Category: Value 2010-2015
  • Table 35. Sales of Dishwashers by Category: % Volume Growth 2010-2015
  • Table 36. Sales of Dishwashers by Category: % Value Growth 2010-2015
  • Table 37. Sales of Dishwashers by Format: % Volume 2010-2015
  • Table 38. NBO Company Shares of Dishwashers: % Volume 2011-2015
  • Table 39. LBN Brand Shares of Dishwashers: % Volume 2012-2015
  • Table 40. Forecast Sales of Dishwashers by Category: Volume 2015-2020
  • Table 41. Forecast Sales of Dishwashers by Category: Value 2015-2020
  • Table 42. Forecast Sales of Dishwashers by Category: % Volume Growth 2015-2020
  • Table 43. Forecast Sales of Dishwashers by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 44. Sales of Home Laundry Appliances by Category: Volume 2010-2015
  • Table 45. Sales of Home Laundry Appliances by Category: Value 2010-2015
  • Table 46. Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
  • Table 47. Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
  • Table 48. Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
  • Table 49. Sales of Automatic Washing Machines by Format: % Volume 2010-2015
  • Table 50. Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
  • Table 51. NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
  • Table 52. LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
  • Table 53. Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 54. Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 55. Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 56. Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 57. Sales of Large Cooking Appliances by Category: Volume 2010-2015
  • Table 58. Sales of Large Cooking Appliances by Category: Value 2010-2015
  • Table 59. Sales of Large Cooking Appliances by Category: % Volume Growth 2010-2015
  • Table 60. Sales of Large Cooking Appliances by Category: % Value Growth 2010-2015
  • Table 61. Sales of Built-in Hobs by Format: % Volume 2010-2015
  • Table 62. Sales of Ovens by Format: % Volume 2010-2015
  • Table 63. NBO Company Shares of Large Cooking Appliances: % Volume 2011-2015
  • Table 64. LBN Brand Shares of Large Cooking Appliances: % Volume 2012-2015
  • Table 65. NBO Company Shares of Built-in Hobs: % Volume 2011-2015
  • Table 66. NBO Company Shares of Ovens: % Volume 2011-2015
  • Table 67. NBO Company Shares of Cooker Hoods: % Volume 2011-2015
  • Table 68. NBO Company Shares of Built-in Cooker Hoods: % Volume 2011-2015
  • Table 69. NBO Company Shares of Freestanding Cooker Hoods: % Volume 2011-2015
  • Table 70. Forecast Sales of Large Cooking Appliances by Category: Volume 2015-2020
  • Table 71. Forecast Sales of Large Cooking Appliances by Category: Value 2015-2020
  • Table 72. Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 73. Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 74. Sales of Microwaves by Category: Volume 2010-2015
  • Table 75. Sales of Microwaves by Category: Value 2010-2015
  • Table 76. Sales of Microwaves by Category: % Volume Growth 2010-2015
  • Table 77. Sales of Microwaves by Category: % Value Growth 2010-2015
  • Table 78. Sales of Microwaves by Type: % Volume 2011-2015
  • Table 79. NBO Company Shares of Microwaves: % Volume 2011-2015
  • Table 80. LBN Brand Shares of Microwaves: % Volume 2012-2015
  • Table 81. Microwaves by Distribution Format: % Volume 2010-2015
  • Table 82. Forecast Sales of Microwaves by Category: Volume 2015-2020
  • Table 83. Forecast Sales of Microwaves by Category: Value 2015-2020
  • Table 84. Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
  • Table 85. Forecast Sales of Microwaves by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 86. Sales of Refrigeration Appliances by Category: Volume 2010-2015
  • Table 87. Sales of Refrigeration Appliances by Category: Value 2010-2015
  • Table 88. Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
  • Table 89. Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015
  • Table 90. Sales of Freezers by Format: % Volume 2010-2015
  • Table 91. Sales of Freezers by Volume Capacity: % Volume 2010-2015
  • Table 92. Sales of Fridge Freezers by Format: % Volume 2010-2015
  • Table 93. Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2010-2015
  • Table 94. Sales of Fridge Freezers by Volume Capacity: % Volume 2010-2015
  • Table 95. Sales of Fridges by Format: % Volume 2010-2015
  • Table 96. Sales of Fridges by Volume Capacity: % Volume 2010-2015
  • Table 97. NBO Company Shares of Refrigeration Appliances: % Volume 2011-2015
  • Table 98. LBN Brand Shares of Refrigeration Appliances: % Volume 2012-2015
  • Table 99. NBO Company Shares of Built-in Fridge Freezers: % Volume 2011-2015
  • Table 100. NBO Company Shares of Freestanding Fridge Freezers: % Volume 2011-2015
  • Table 101. NBO Company Shares of Freestanding Fridges: % Volume 2011-2015
  • Table 102. Forecast Sales of Refrigeration Appliances by Category: Volume 2015-2020
  • Table 103. Forecast Sales of Refrigeration Appliances by Category: Value 2015-2020
  • Table 104. Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
  • Table 105. Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 107. Sales of Air Treatment Products by Category: Value 2010-2015
  • Table 108. Sales of Air Treatment Products by Category: % Volume Growth 2010-2015
  • Table 109. Sales of Air Treatment Products by Category: % Value Growth 2010-2015
  • Table 110. NBO Company Shares of Air Treatment Products: % Volume 2011-2015
  • Table 111. LBN Brand Shares of Air Treatment Products: % Volume 2012-2015
  • Table 112. Forecast Sales of Air Treatment Products by Category: Volume 2015-2020
  • Table 113. Forecast Sales of Air Treatment Products by Category: Value 2015-2020
  • Table 114. Forecast Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
  • Table 115. Forecast Sales of Air Treatment Products by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 116. Sales of Food Preparation Appliances by Category: Volume 2010-2015
  • Table 117. Sales of Food Preparation Appliances by Category: Value 2010-2015
  • Table 118. Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
  • Table 119. Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
  • Table 120. NBO Company Shares of Food Preparation Appliances: % Volume 2011-2015
  • Table 121. LBN Brand Shares of Food Preparation Appliances: % Volume 2012-2015
  • Table 122. Forecast Sales of Food Preparation Appliances by Category: Volume 2015-2020
  • Table 123. Forecast Sales of Food Preparation Appliances by Category: Value 2015-2020
  • Table 124. Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
  • Table 125. Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 126. Sales of Heating Appliances: Volume 2010-2015
  • Table 127. Sales of Heating Appliances: Value 2010-2015
  • Table 128. Sales of Heating Appliances: % Volume Growth 2010-2015
  • Table 129. Sales of Heating Appliances: % Value Growth 2010-2015
  • Table 130. NBO Company Shares of Heating Appliances: % Volume 2011-2015
  • Table 131. LBN Brand Shares of Heating Appliances: % Volume 2012-2015
  • Table 132. Forecast Sales of Heating Appliances: Volume 2015-2020
  • Table 133. Forecast Sales of Heating Appliances: Value 2015-2020
  • Table 134. Forecast Sales of Heating Appliances: % Volume Growth 2015-2020
  • Table 135. Forecast Sales of Heating Appliances: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 136. Sales of Irons: Volume 2010-2015
  • Table 137. Sales of Irons: Value 2010-2015
  • Table 138. Sales of Irons: % Volume Growth 2010-2015
  • Table 139. Sales of Irons: % Value Growth 2010-2015
  • Table 140. Sales of Irons by Format: % Volume 2010-2015
  • Table 141. NBO Company Shares of Irons: % Volume 2011-2015
  • Table 142. LBN Brand Shares of Irons: % Volume 2012-2015
  • Table 143. Forecast Sales of Irons: Volume 2015-2020
  • Table 144. Forecast Sales of Irons: Value 2015-2020
  • Table 145. Forecast Sales of Irons: % Volume Growth 2015-2020
  • Table 146. Forecast Sales of Irons: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 147. Sales of Personal Care Appliances by Category: Volume 2010-2015
  • Table 148. Sales of Personal Care Appliances by Category: Value 2010-2015
  • Table 149. Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
  • Table 150. Sales of Personal Care Appliances by Category: % Value Growth 2010-2015
  • Table 151. Sales of Body Shavers by Format: % Volume 2010-2015
  • Table 152. Sales of Body Shavers by Power Source: % Volume 2011-2015
  • Table 153. Sales of Hair Care Appliances by Format: % Volume 2010-2015
  • Table 154. NBO Company Shares of Personal Care Appliances 2011-2015
  • Table 155. LBN Brand Shares of Personal Care Appliances 2012-2015
  • Table 156. Forecast Sales of Personal Care Appliances by Category: Volume 2015-2020
  • Table 157. Forecast Sales of Personal Care Appliances by Category: Value 2015-2020
  • Table 158. Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
  • Table 159. Forecast Sales of Personal Care Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 160. Sales of Small Cooking Appliances by Category: Volume 2010-2015
  • Table 161. Sales of Small Cooking Appliances by Category: Value 2010-2015
  • Table 162. Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
  • Table 163. Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
  • Table 164. NBO Company Shares of Small Cooking Appliances: % Volume 2011-2015
  • Table 165. LBN Brand Shares of Small Cooking Appliances: % Volume 2012-2015
  • Table 166. Forecast Sales of Small Cooking Appliances by Category: Volume 2015-2020
  • Table 167. Forecast Sales of Small Cooking Appliances by Category: Value 2015-2020
  • Table 168. Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 169. Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 170. Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
  • Table 171. Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
  • Table 172. Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
  • Table 173. Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
  • Table 174. NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
  • Table 175. LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
  • Table 176. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
  • Table 177. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
  • Table 178. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
  • Table 179. Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 180. Sales of Vacuum Cleaners by Category: Volume 2010-2015
  • Table 181. Sales of Vacuum Cleaners by Category: Value 2010-2015
  • Table 182. Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
  • Table 183. Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
  • Table 184. NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
  • Table 185. LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
  • Table 186. Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 187. Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 188. Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 189. Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Back to Top