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市場調査レポート

台湾の生活家電製品市場

Consumer Appliances in Taiwan

発行 Euromonitor International 商品コード 268608
出版日 ページ情報 英文 110 Pages
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台湾の生活家電製品市場 Consumer Appliances in Taiwan
出版日: 2017年12月06日 ページ情報: 英文 110 Pages
概要

当レポートでは、台湾の生活家電製品市場について調査分析し、市場の現状、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めてお届けいたします。

台湾の生活家電製品市場:産業の概要

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Best Taiwan Inc
  • Sakura Taiwan Corp
  • Sunfar Computer Co Ltd
  • Tatung Consumer Products (taiwan) Co Ltd
  • Teco Electric & Machinery Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 食器洗浄機
  • 洗濯(乾燥)機
  • 大型調理器具(レンジ/オーブン/グリルなど)
  • 電子レンジ
  • 冷蔵庫
  • 空調(冷房/除湿機/加湿器など)
  • 下ごしらえ調理器具(フードプロセッサー/ミキサー/ブレンダーなど)
  • 暖房器具
  • アイロン
  • パーソナルケア器具
  • 小型調理器具(コーヒーメーカー/パン焼き器/トースターなど)
  • 小型キッチン器具(コーヒーミル/ケトル/スライサーなど)
  • 掃除機
目次
Product Code: WGTW

Consumer appliances posted slower retail volume growth in 2017 compared to 2016. Economic downturn and a depressed housing market, negatively impacted by stricter policies launched by the Taiwanese government to reduce property speculation, have curbed overall expenditure. This resulted in volume sales decline in major appliances categories except dishwashers and microwaves in 2017. In small appliances, consumers paid more attention to innovative models with dazzling designs and styles.

Euromonitor International's Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Consumer Appliances Sees Slower Retail Volume Growth

Energy-efficient Products Become the Top Priority

Competition Intensifies Among International and Local Players

Non-grocery Retailing Keeps Increasing, While Internet Retailing and the Construction Channel Cannot Be Overlooked

Growth in Retail Volume Sales Is Expected To Slow Down in Consumer Appliances

Market Indicators

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

Market Data

  • Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 13 Sales of Small Appliances by Category: Volume 2012-2017
  • Table 14 Sales of Small Appliances by Category: Value 2012-2017
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
  • Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
  • Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Dishwashers Gains Momentum

Freestanding Dishwashers Performs More Strongly Than Built-in

Electricity- and Water-efficient Features Remain the Focus for Consumers and Manufacturers

Competitive Landscape

Bosch Dominates Dishwashers Due To A Wider Product Portfolio and Stronger Focus on the Construction Channel

All Dishwasher Brands Are Imported, Thus More Expensive Than Other Consumer Appliances

Channels Such As Construction and Department Stores Are Proven Efficient in Consolidating Shares for Premium Brands

Category Data

  • Table 35 Sales of Dishwashers by Category: Volume 2012-2017
  • Table 36 Sales of Dishwashers by Category: Value 2012-2017
  • Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
  • Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
  • Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
  • Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
  • Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
  • Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
  • Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
  • Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
  • Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
  • Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
  • Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Headlines

Prospects

Energy Efficiency and Enhanced Cleaning Features Are Top Concerns

Freestanding Washer Dryers Gradually Penetrates Taiwan

Smart Features Remain in A Niche

Competitive Landscape

Panasonic Leads Overall While Lg Heads Automatic Washer Dryers

Domestic Brands Hold Steady Shares in Automatic Washing Machines

Semi-automatic Washing Machines and Automatic Tumble Dryers Differ in Development Trajectories

Category Data

  • Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
  • Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
  • Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
  • Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
  • Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
  • Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
  • Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
  • Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
  • Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
  • Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
  • Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
  • Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
  • Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Large Cooking Appliances Suffers Greater Decline Due To Housing Depression

Multifunctional Formats and Models Are Preferred

Ovens Is in A Niche Compared To Other Large Cooking Appliances

Competitive Landscape

Sakura Maintains Its Leading Position

Local Players Dominate Overall, While Foreign Brands Have A Little Influence in Ovens

the Construction Channel Demonstrates Its Power in Influencing Sales Performance

Category Data

  • Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
  • Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
  • Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
  • Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
  • Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
  • Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
  • Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
  • Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
  • Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
  • Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
  • Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
  • Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
  • Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
  • Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Microwaves Stays Steady Due To Being Considered A Necessity in Daily Life

Multifunctional Products Continue To Penetrate Households in Taiwan

Negative Effects Brought by Food Safety Scandals Weaken Among Consumers

Competitive Landscape

Panasonic Leads Microwaves Through Its Japanese Brand Influence

Local Brands Strive To Compete Via Entry-level Models

Parallel Imports May Be Noticeable in Combination Microwaves at Premium Prices

Category Data

  • Table 84 Sales of Microwaves by Category: Volume 2012-2017
  • Table 85 Sales of Microwaves by Category: Value 2012-2017
  • Table 86 Sales of Microwaves by Category: % Volume Growth 2012-2017
  • Table 87 Sales of Microwaves by Category: % Value Growth 2012-2017
  • Table 88 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
  • Table 89 NBO Company Shares of Microwaves: % Volume 2013-2017
  • Table 90 LBN Brand Shares of Microwaves: % Volume 2014-2017
  • Table 91 Distribution of Microwaves by Format: % Volume 2012-2017
  • Table 92 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
  • Table 93 Forecast Sales of Microwaves by Category: Volume 2017-2022
  • Table 94 Forecast Sales of Microwaves by Category: Value 2017-2022
  • Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Headlines

Prospects

New Energy Regulations Applicable From 2018 Expected To Initiate Moderate Increases Despite Saturation of Refrigeration Appliances

Energy Efficiency Remains the Key Focus for Players

Smart Fridge Freezers Launched With Extra Modules

Competitive Landscape

Panasonic Expands Its Share Through Differentiation

Domestic Brands Hold Advantage Over International Players

Freezers To Feel the Biggest Squeeze

Category Data

  • Table 97 Sales of Refrigeration Appliances by Category: Volume 2012-2017
  • Table 98 Sales of Refrigeration Appliances by Category: Value 2012-2017
  • Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
  • Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
  • Table 101 Sales of Freezers by Format: % Volume 2012-2017
  • Table 102 Sales of Freezers by Volume Capacity: % Volume 2012-2017
  • Table 103 Sales of Fridge Freezers by Format: % Volume 2012-2017
  • Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
  • Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
  • Table 106 Sales of Fridges by Volume Capacity: % Volume 2012-2017
  • Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
  • Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
  • Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
  • Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
  • Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
  • Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
  • Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
  • Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

New Energy Efficiency Regulations in Air Treatment Products

Smart Features Are Most Welcomed in Air Treatment Products

Air Purifiers Grows Fastest Due To Worsening Air Quality

Competitive Landscape

Panasonic Leads, Pursued by Sampo and Hitachi

Local Brands Are Stronger in Cooling Fans and Dehumidifiers

486 Group Purchasing Website Contributes Greatly To Lg's Sales Performance in Taiwan

Category Data

  • Table 118 Sales of Air Treatment Products by Category: Volume 2012-2017
  • Table 119 Sales of Air Treatment Products by Category: Value 2012-2017
  • Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
  • Table 121 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
  • Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
  • Table 123 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
  • Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
  • Table 125 Distribution of Air Treatment Products by Format: % Volume 2012-2017
  • Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
  • Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 128 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Food Preparation Appliances Stays Steady Amid Consumers' Lower Sensitivity To Food Safety Scandals

Smaller/portable Appliances Become More Popular

Food Processors Achieves the Fastest Growth

Competitive Landscape

Philips Leads Food Preparation Appliances, Closely Followed by Panasonic

Local Brands Struggle To Capture More Share

Smaller Brands Utilise Multiple Channels

Category Data

  • Table 131 Sales of Food Preparation Appliances by Category: Volume 2012-2017
  • Table 132 Sales of Food Preparation Appliances by Category: Value 2012-2017
  • Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
  • Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
  • Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
  • Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
  • Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
  • Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Higher-priced Personal Care Appliances Records Stronger Presence

Electric Facial Cleansers Still Grows Fastest

Hair Care Appliances With Specialised Design and Stronger Functions Stay in Favour

Competitive Landscape

Panasonic in Fierce Competition With Philips

International Brands Dominate, While Local Players Gradually Disappear

Tescom Is A Significant New Player in Hair Care Appliances

Category Data

  • Table 142 Sales of Personal Care Appliances by Category: Volume 2012-2017
  • Table 143 Sales of Personal Care Appliances by Category: Value 2012-2017
  • Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
  • Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
  • Table 146 Sales of Body Shavers by Format: % Volume 2012-2017
  • Table 147 Sales of Hair Care Appliances by Format: % Volume 2012-2017
  • Table 148 NBO Company Shares of Personal Care Appliances 2013-2017
  • Table 149 LBN Brand Shares of Personal Care Appliances 2014-2017
  • Table 150 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
  • Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Sales Slow Due To Lower Consumer Sensitivity To Food Scandals

Coffee Machines Accelerates Due To the Flourishing Coffee Culture

Rice Cookers Retains Its Importance in Daily Life

Competitive Landscape

Tatung Maintains Its Leading Position

Local Brands Form the Majority, While International Brands See Moderate Growth

Multichannel Retailing Becomes Increasingly Significant

Category Data

  • Table 155 Sales of Small Cooking Appliances by Category: Volume 2012-2017
  • Table 156 Sales of Small Cooking Appliances by Category: Value 2012-2017
  • Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
  • Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
  • Table 159 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
  • Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
  • Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
  • Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
  • Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Stick Vacuum Cleaners Sees Greater Sales Increases

Innovative Vacuum Cleaners Capture More Attention Amid the Humid Local Climate

Smart Features Slowly Penetrate Robotic Vacuum Cleaners

Competitive Landscape

Electrolux Is Strong in Standard Products

New Players Progressively Enter Vacuum Cleaners

Small Group Purchasing Website Displays Power To Attract Consumers

Category Data

  • Table 167 Sales of Vacuum Cleaners by Category: Volume 2012-2017
  • Table 168 Sales of Vacuum Cleaners by Category: Value 2012-2017
  • Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
  • Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
  • Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
  • Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
  • Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
  • Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
  • Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
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