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市場調査レポート

台湾の高級品市場

Luxury Goods in Taiwan

発行 Euromonitor International 商品コード 265581
出版日 ページ情報 英文 69 Pages
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台湾の高級品市場 Luxury Goods in Taiwan
出版日: 2019年02月13日 ページ情報: 英文 69 Pages
概要

当レポートでは、台湾の高級品市場について包括的に調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて、体系的な情報を提供しています。

台湾の高級品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 流通
  • 市場データ
  • 情報源

台湾の高級品市場:企業プロファイル

  • Burberry Group Plc
  • Taipei Financial Center
  • Tiffany & Co

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

台湾の高級品市場:カテゴリー分析

  • 高級ワイン/シャンパン・スピリッツ
  • 高級アクセサリー
  • 高級家電
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品
目次
Product Code: LUXTW

Domestic economic difficulties and falling sales amongst Chinese tourists significantly dampened luxury goods sales in Taiwan at the end of the review period. Moreover, some luxury goods categories, including luxury writing instruments and stationery and luxury timepieces, faced the challenge of adapting to becoming functionally redundant due to the increasingly central role of digital devices such as smartphones in consumers everyday lives. Nonetheless, the Taiwan market continues to grow, driv...

Euromonitor International's Luxury Goods in Taiwan report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Growth Despite Challenges

Slower Growth at the End of the Review Period

Challenge of Modernising Brands Without Losing Classic Appeal

Shopping Experience Remains Key

Constraints on Forecast Period Growth

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2013-2018
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

LVMH Pioneers Category Through Cova

Category Data

  • Table 10 Sales in Luxury Foodservice: Value 2013-2018
  • Table 11 Sales in Luxury Foodservice: % Value Growth 2013-2018
  • Table 12 NBO Company Shares in Luxury Foodservice: % Value 2013-2017
  • Table 13 LBN Brand Shares in Luxury Foodservice: % Value 2014-2017
  • Table 14 Forecast Sales in Luxury Foodservice: Value 2018-2023
  • Table 15 Forecast Sales in Luxury Foodservice: % Value Growth 2018-2023

Headlines

Prospects

Luxury Hotels on the Rise

Luxury Hotels Target Domestic Travellers

Technology A Double-edged Sword

Competitive Landscape

Contraction in Chinese Tourists Dents Sales for Luxury Hotels

Four Points by Sheraton Breaks Ties With Marriott International

Luxury Hotels Adopt Online Bookings

Category Data

  • Table 16 Sales in Luxury Hotels: Value 2013-2018
  • Table 17 Sales in Luxury Hotels: % Value Growth 2013-2018
  • Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
  • Table 19 NBO Company Shares in Luxury Hotels: % Value 2013-2017
  • Table 20 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
  • Table 21 Forecast Sales in Luxury Hotels: Value 2018-2023
  • Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Shift in Core Consumption Occasions

Consumer Foodservice Environment Becoming Less Hospitable To High-end Brands

Growing Demand for Luxury Whiskies

Competitive Landscape

Moet-hennessy Taiwan Retains the Lead

Wine Exhibitions Is the Best Approach To Potential Customers

Targeting the Taiwanese Market

Category Data

  • Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018
  • Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018
  • Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017
  • Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017
  • Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018
  • Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
  • Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Economic Difficulties Impacting Luxury Cars, But Some Growth Expected

Millennials Becoming Increasingly Important Customers

Fertile Environment for Evs

Competitive Landscape

Mercedes-benz Extends Lead

Electric Vehicles on the Rise

Luxury Sport Car, Mazzanti Automobili, Enters the Taiwanese Market

Category Data

  • Table 30 Sales of Luxury Cars: Value 2013-2018
  • Table 31 Sales of Luxury Cars: % Value Growth 2013-2018
  • Table 32 NBO Company Shares of Luxury Cars: % Value 2013-2017
  • Table 33 LBN Brand Shares of Luxury Cars: % Value 2014-2017
  • Table 34 Forecast Sales of Luxury Cars: Value 2018-2023
  • Table 35 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

Digital Developments Influencing Several Categories

Luxury Leather Goods Growing Strongly

Decline in Visitors From China A Potential Constraint on Growth

Competitive Landscape

Gucci Helps Kering To Take Top Spot

Gucci Asian Holding Sees Dynamic Growth

Growing Focus on Internet Distribution

Category Data

  • Table 36 Sales of Personal Luxury by Category: Value 2013-2018
  • Table 37 Sales of Personal Luxury by Category: % Value Growth 2013-2018
  • Table 38 NBO Company Shares of Personal Luxury: % Value 2013-2017
  • Table 39 LBN Brand Shares of Personal Luxury: % Value 2014-2017
  • Table 40 Forecast Sales of Personal Luxury by Category: Value 2018-2023
  • Table 41 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Slow Economy To Lead To Modest Growth

Children's Boutiques Receive Growing Attention

Taipei A Major Home for International Boutiques

Competitive Landscape

Kering Leads in Designer Apparel and Footwear

Targeting Younger Consumers

Internet Retailing Sees Share Increase

Category Data

  • Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018
  • Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018
  • Table 44 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017
  • Table 45 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017
  • Table 46 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018
  • Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023
  • Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Upper Mass Segment Blurring Boundaries Through Emphasis on Design

Value Optical Stores Present A Challenge To Luxury Spectacle Frames

Upper Mass Expansion Poses Marketing Dilemma

Competitive Landscape

Kerings Takes Control of Eyewear Operations

Safilo Enters Market Through New Partnership

Distribution Shifting To Department Stores

Category Data

  • Table 49 Sales of Luxury Eyewear by Category: Value 2013-2018
  • Table 50 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
  • Table 51 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
  • Table 52 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
  • Table 53 Distribution of Luxury Eyewear by Format: % Value 2013-2018
  • Table 54 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
  • Table 55 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Jewellery Is in High Demand

Shift Away From Gold

Lower Spending by Chinese Tourists

Competitive Landscape

Tiffany & Co Retains Lead

New Aesthetic for Modern Consumers

More Luxury Players Expanding Into the Category

Category Data

  • Table 56 Sales of Luxury Jewellery by Category: Value 2013-2018
  • Table 57 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
  • Table 58 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
  • Table 59 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
  • Table 60 Distribution of Luxury Jewellery by Format: % Value 2013-2018
  • Table 61 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
  • Table 62 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Millennials Driving Growth in Pre-owned Luxury Fashion Market

Lvmn Expands To E-commerce

Women's Bags and Small Leather Goods To Remain Dominant

Competitive Landscape

Coach Impacted by Period of Global Transition

Gucci Benefiting From Global Expansion Strategy

Louis Vuitton Sees Share Eroded Despite Bringing New Brand To Market

Category Data

  • Table 63 Sales of Luxury Leather Goods: Value 2013-2018
  • Table 64 Sales of Luxury Leather Goods: % Value Growth 2013-2018
  • Table 65 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017
  • Table 66 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017
  • Table 67 Distribution of Luxury Leather Goods by Format: % Value 2013-2018
  • Table 68 Forecast Sales of Luxury Leather Goods: Value 2018-2023
  • Table 69 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

Luxury Portable Consumer Electronics Sees Ongoing Decline

Competitive Challenges

Luxury Wearable Growing Fast, But Not Without Threats

Competitive Landscape

Vertu Withdraws From the Market

Luxury Brands Continue To Offer Smart Devices

Obstacles To Development

Category Data

  • Table 70 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018
  • Table 71 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018
  • Table 72 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017
  • Table 73 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017
  • Table 74 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018
  • Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023
  • Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

Shift in Nature of Demand

Changing Character of the Consumer Base

Men Prefer Luxury Timepieces To Display Status

Competitive Landscape

Luxury Brands Offer Smartwatches

Differing Consumer Bases for Smartwatches and Traditional Products

Rolex Retains the Lead

Category Data

  • Table 77 Sales of Luxury Timepieces by Category: Value 2013-2018
  • Table 78 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018
  • Table 79 NBO Company Shares of Luxury Timepieces: % Value 2013-2017
  • Table 80 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017
  • Table 81 Distribution of Luxury Timepieces by Format: % Value 2013-2018
  • Table 82 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023
  • Table 83 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Digital Devices Undermine Need for Writing Instruments and Stationery

Growing Emphasis on Status To Push Up Prices

Businessmen Represent Key Consumer Group

Competitive Landscape

Montblanc Remains the Leading Brand

Tiffany & Co Sees Fastest Growth

Opportunity To Introduce Products for Digital Devices

Category Data

  • Table 84 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018
  • Table 85 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018
  • Table 86 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017
  • Table 87 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017
  • Table 88 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018
  • Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023
  • Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Premium Fragrances Drives Growth

Growing Competition From Mass-market Brands

Sogo Zhongxiao Store A Favourite Destination for Premium Beauty Shoppers

Competitive Landscape

Chanel Retains the Lead

Parfums Chistian Dior Shows Strong Growth

Raising Awareness While Retaining Brand Kudos

Category Data

  • Table 91 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 92 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 93 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017
  • Table 94 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017
  • Table 95 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018
  • Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
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