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市場調査レポート

ブラジルの高級品市場

Luxury Goods in Brazil

発行 Euromonitor International 商品コード 264304
出版日 ページ情報 英文
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本日の銀行送金レート: 1USD=107.84円で換算しております。
ブラジルの高級品市場 Luxury Goods in Brazil
出版日: 2020年02月01日 ページ情報: 英文
概要

当レポートでは、ブラジルにおける高級品市場(高級服・装飾品・化粧品など)について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

ブラジルの高級品市場:産業概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 流通
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • デザイナー・アパレル(プレタポルテ)
  • 高級ワイン/シャンペンおよびスピリッツ
  • 高級アクセサリー
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級タバコ
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品
目次
Product Code: LUXBR

The impacts of the Brazilian economic crisis of 2016/2017 have persisted in all industries, including luxury goods, usually the most resilient sector. Even though economic indicators have returned to a positive perspective with greater steadiness, some cultural changes from the period of crisis seem to have been absorbed as a stronger driver of consumption rather than just a contingent behaviour. Increasing at-home consumption, more restricted social gatherings, smaller parties and ceremonies, d...

Euromonitor International's Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Luxury goods consolidates its growth path while challenged by technological and cultural updates

Review period presents the most critical results during the economic crisis

Economic uncertainties discourage many brands from operating in Brazil, increasing concentration in the competitive landscape

New channels emerge as convenient alternatives or more entry-level offerings

Steadier economic environment leads to reheated projections for the forecast period

MARKET INDICATORS

  • Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

  • Table 2 Sales of Luxury Goods by Category: Value 2014-2019
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Experiential luxury witnesses slower current value decline

Brazilians' openness to novelty holds prospects for greater domestic demand

COMPETITIVE LANDSCAPE

Luxury hotels open their facilities to non-staying guests

Luxury hotels have the opportunity to develop experiential luxury in Brazil

CATEGORY DATA

  • Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
  • Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
  • Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
  • Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Brazil has untapped growth potential as a luxury destination

Increasing investments in infrastructure raise international recognition and the possibility of faster growth

Challenging environment of violence reported in media negatively impacts results

COMPETITIVE LANDSCAPE

New ventures bring positive prospects

Macroeconomic uncertainties and bureaucracy discourage further plans for investments

CATEGORY DATA

  • Table 16 Sales in Luxury Hotels: Value 2014-2019
  • Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
  • Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
  • Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
  • Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
  • Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
  • Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

HEADLINES

PROSPECTS

High-end products begin to gain traction amid economic recovery

Economic crisis and cultural changes challenge products related to celebrations

Conservative mindset is the new golden rule that luxury players follow to operate in Brazil

COMPETITIVE LANDSCAPE

LVMH leads and takes advantage of luxury consumers' appetite after some abstinence

Internet retailing sees different strategies gaining ground

Promising outlook for imports in view of the EU-Mercosur trade agreement

CATEGORY DATA

  • Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
  • Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
  • Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
  • Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
  • Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Economic instability challenges local production and favours importing

Luxury car manufacturers pressure the government to offer better conditions to continue with investments in Brazil

New approaches to transportation emerging globally force the car industry to change

COMPETITIVE LANDSCAPE

Mercedes-Benz strengthens its competitive strategy by launching options within a broad price spectrum

Land Rover explores features that have increasing importance

CATEGORY DATA

  • Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
  • Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
  • Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
  • Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
  • Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Economic recovery favours the resumption of personal luxury consumption

Some of the more affordable categories help boost personal luxury's recovery

Emerging channels continue to gain importance and bring luxury closer to the middle class

COMPETITIVE LANDSCAPE

Illicit trade and counterfeit products still negatively impact personal luxury's results

PVH Corp remains the biggest player in Brazilian personal luxury

Puig grows and takes advantage of the positive moment for super premium fragrances

CATEGORY DATA

  • Table 36 Sales of Personal Luxury by Category: Value 2014-2019
  • Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
  • Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
  • Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
  • Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
  • Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

The return of economic stability drives recovery in the sales performance of designer apparel and footwear (ready-to-wear)

Currency devaluation slows down international trips, raising domestic consumption

Efforts are made to increase visits to luxury shopping centres and reach consumers in the countryside

COMPETITIVE LANDSCAPE

Mobile communication tools bring luxury brands closer to their consumers

Brands reduce promotions and end-of-season sales and strengthen their presence in discount outlets

PVH Corp leads with more affordable luxury items

CATEGORY DATA

  • Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
  • Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
  • Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
  • Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
  • Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
  • Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

The most vulnerable category during the economic crisis benefits from the recovery of economic stability

Illicit trade in counterfeit and stolen items and informal points of sale hinder the recovery of luxury eyewear

Other luxury categories are more successful in carrying the storytelling of the brands

COMPETITIVE LANDSCAPE

Broad distribution dilutes the sense of exclusivity and purchasing lacks the luxury experience

Luxottica leads luxury eyewear with its diverse mix of licensed brands

CATEGORY DATA

  • Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
  • Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
  • Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
  • Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
  • Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
  • Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
  • Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Luxury jewellery reinvents itself globally to attract millennials

Non-luxury players gain relevance and intensify the competition

New materials and increasing consciousness may bring new challenges

COMPETITIVE LANDSCAPE

Difficult times for the local leading player in luxury fine jewellery

Enhanced non-luxury offerings bring new concepts, impacting luxury players

CATEGORY DATA

  • Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
  • Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
  • Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
  • Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
  • Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
  • Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
  • Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Women's luxury bags continues to lead sales of leather goods

The "fashion pendulum" moves faster and logomania divides shelves with minimalism

Brazilian luxury consumers do not incorporate sustainability as a decisive factor in purchases

COMPETITIVE LANDSCAPE

Hermes and Louis Vuitton lead luxury leather goods with traditional approaches

Gucci explores new approaches to maintain popularity among millennials

Multibranded stores help raise the profile of luxury brands in new regions

CATEGORY DATA

  • Table 64 Sales of Luxury Leather Goods: Value 2014-2019
  • Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
  • Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
  • Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
  • Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
  • Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Timid sales growth in 2019 shows results lag behind Brazilian luxury timepieces' potential

Store closures motivated by economic crisis delay recovery pace

New business formats offer alternatives to raise sales of luxury timepieces

COMPETITIVE LANDSCAPE

The main brands explore Brazilians' identification with local heroes' appeal

CATEGORY DATA

  • Table 71 Sales of Luxury Timepieces by Category: Value 2014-2019
  • Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
  • Table 73 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
  • Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
  • Table 75 Distribution of Luxury Timepieces by Format: % Value 2014-2019
  • Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
  • Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Modest value growth continues due to the slow recovery of the Brazilian economy

Less conspicuous consumption is a remaining change after economic crisis

The perception of luxury writing instruments and stationery as a status symbol for older generations is challenging

COMPETITIVE LANDSCAPE

Shrinking demand forces traditional brands to close stores

The environment for luxury writing instruments in the digital era is challenging

CATEGORY DATA

  • Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
  • Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
  • Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
  • Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
  • Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
  • Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
  • Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Super premium fragrances pushes the recovery despite the currency devaluation

Consumers' preference for fragrances puts Brazil as the second biggest market globally

COMPETITIVE LANDSCAPE

Mass offerings are constantly more sophisticated, causing fiercer competition

Belocap Produtos Capilares maintains its leading position thanks to its hair care division

CATEGORY DATA

  • Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
  • Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
  • Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
  • Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024