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市場調査レポート

世界のヘアケア用品市場の二極化:成長のための国際的戦略

The Divergent Worlds of Hair Care: Global Strategies for Growth

発行 Euromonitor International 商品コード 263920
出版日 ページ情報 英文 54 Pages
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世界のヘアケア用品市場の二極化:成長のための国際的戦略 The Divergent Worlds of Hair Care: Global Strategies for Growth
出版日: 2013年02月25日 ページ情報: 英文 54 Pages
概要

過去5年間に、BRIC諸国や他の新興経済国のヘアケア用品への支出額は、沈滞傾向の米国・日本・欧州のそれを上回るようになりました。新興国市場では製品の高級化、先進国市場では製品の低価格化、と二つの異なる傾向が現れています。その一方で、主要市場で景気減速が始まっていることから、各企業は先進国市場では新製品の投入が、新興国市場では市場シェアを獲得・確立が必要となります。

当レポートでは、全世界のヘアケア用品市場の最新動向と将来展望について分析し、市場全体およびカテゴリー別の市場構造・動向や、地域別の詳細動向、主要企業の事例などを調査して、その結果を概略以下の構成でお届けします。

イントロダクション

産業の現状

カテゴリー分析

各地域の市場構造

競争環境

サマリーと将来予測

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CTTHE

Over the past five years, hair care spending in the BRICs and key second tier emerging markets has offset sluggishness in the US, Japan and Western Europe. Two divergent global markets emerged, one characterised by downtrading; the other by uptrading. With the economies of the biggest growth markets now starting to cool, there is mounting pressure to find green shoots of growth in developed markets and to build new positions in the most resilient regions of the emerging markets.

Euromonitor International's The Divergent Worlds of Hair Care: Global Strategies for Growth global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • State of the Industry
  • Category Analysis
  • Regional Battlegrounds

    Competitive Landscape

  • Summaries and Future Prognosis
  • Report Definitions
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