株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

中国の高級品市場

Luxury Goods in China

発行 Euromonitor International 商品コード 263435
出版日 ページ情報 英文 64 Pages
即納可能
価格
本日の銀行送金レート: 1USD=111.96円で換算しております。
Back to Top
中国の高級品市場 Luxury Goods in China
出版日: 2018年02月01日 ページ情報: 英文 64 Pages
概要

中国の高級品市場は、反汚職政策による贈答品販売の抑制に伴い、2013年には成長率が低迷しました。2014年に入っても同政策の影響は続いていますが、大手企業が個人消費の開拓を積極的に押し進めてきたことから、成長率は回復しました。

当レポートでは、中国における高級品市場(高級服・装飾品・化粧品など)について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計して、その結果を概略以下の構成でお届けします。

中国の高級品市場:産業概要

  • エグゼクティブ・サマリー
    • 高級品市場の成長回復の兆し(2014年)
    • 景気減速による拡張計画の見直し
    • 高級品企業による積極的なブランドプロモーション活動が、市場競争を激化させる
    • 食品雑貨店以外の専門小売店が市場を支配し続けているが、ネット小売業者にシェアを侵食される
    • 高級品の売上高は今後も順調に拡大する見通し
  • 主な傾向と発展
    • 景気低迷・反汚職政策により、高級品に負のイメージが付く
    • 女性消費者が高級品市場に登場し、主導権を握る
    • 競争激化に対応するための様々な戦略の実践
    • ソーシャルメディア:高級ブランドのプロモーション・販売での重要性の急激な拡大
  • 流通構造
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Golden Eagle Retail Group Ltd
  • LVMH Moet Hennessy Louis Vuitton SA

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • デザイナー・アパレル(プレタポルテ)およびフットウェア
  • 高級ワイン/シャンペンおよびスピリッツ
  • 高級アクセサリー
  • 高級電子機器
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品
目次
Product Code: LUXCN

Overall, luxury goods in China outperformed the previous year in 2017, demonstrating the fastest growth momentum in retail current value terms of the whole review period. The recovery trend reflected a move from outbound to inbound consumption in the context of luxury goods. On the one hand, the devaluation of the Chinese yuan meant that goods abroad become more expensive for Chinese consumers, reducing the price difference for luxury goods between China and international markets. In addition, f...

Euromonitor International's Luxury Goods in China report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Cars, Luxury Eyewear, Luxury Hotels (5-star plus), Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

the Performance of Luxury Goods Picks Up

the Luxury Goods Market Eyes the Rising Number of Middle-class Millennials

Uneven Performance Between Categories in Luxury Goods

Internet Retailing Is Developing Further and Attracting More Players

Continued Value Growth Over the Forecast Period

Market Indicators

  • Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017

Market Data

  • Table 2 Sales of Luxury Goods by Category: Value 2012-2017
  • Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017
  • Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
  • Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016
  • Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016
  • Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017
  • Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022
  • Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Internet Retailing Becomes Indispensable To Designer Apparel and Footwear Players

Designer Childrenswear Sees the Fastest Growth

Competitive Landscape

Competition Amongst Well-known Brands

Celebrity Endorsement Boosts Sales

Customised Apparel and Footwear (ready-to-wear) Becomes Popular

Category Data

  • Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017
  • Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017
  • Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016
  • Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016
  • Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017
  • Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022
  • Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022

Headlines

Prospects

Premiumisation of Alcoholic Drinks Consumption Drives Demand for Fine Wines/champagne and Spirits

Tax Reform by the Chinese State Council Stimulates Growth

Overall Distribution Becomes More Integrated, With A Higher Degree of Specialisation

Competitive Landscape

Other Luxury Spirits Sees the Fastest Growth, Driven by Premium Baijiu

Foreign Brands Adopt A Dedicated Localised Sales and Marketing Strategy

Category Data

  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017
  • Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016
  • Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016
  • Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022

Headlines

Prospects

Players in Luxury Cars Offer Extra Entry-level Models, Eyeing Ever-younger Consumers

Suvs Gain Prevalence in Luxury Cars in China

Luxury Cars Sees Personalisation To Cater To Diverse Consumer Needs, Aided by Consumption Upgrading

Competitive Landscape

Luxury Cars Presents A Concentrated Landscape in the Review Period

the Level of Competition Amongst Producers of Luxury Cars Is on the Rise

Category Data

  • Table 24 Sales of Luxury Cars: Value 2012-2017
  • Table 25 Sales of Luxury Cars: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016
  • Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016
  • Table 28 Forecast Sales of Luxury Cars: Value 2017-2022
  • Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Headlines

Prospects

Luxury Eyewear Is Recovering, Driven by the Younger Generation

Women's Luxury Sunglasses Maintains Its Strong Appeal

Internet Retailing Boosts Growth in Luxury Eyewear

Competitive Landscape

Ray-ban Remains the Best-selling Brand in Luxury Eyewear in China

Cooperation With Famous Celebrities To Promote Brands

Category Data

  • Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017
  • Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016
  • Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016
  • Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017
  • Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022
  • Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022

Headlines

Prospects

Growth in Domestic Tourism Stimulates Demand for Luxury Hotels

Luxury Hotels in China Tend To Embrace the Application of Technology Intelligence

Transboundary Strategic Cooperation Is on the Rise Amongst Luxury Hotels in China

Competitive Landscape

International Brands in Luxury Hotels Accelerate the Pace of Outlet Opening

Domestic Brands Emphasise the National Culture To Get A Competitive Edge

Category Data

  • Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017
  • Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
  • Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
  • Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
  • Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
  • Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
  • Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022

Headlines

Prospects

Unit Prices Fluctuate in Line With the Macro Environment

Luxury Costume Jewellery Outpaces Luxury Fine Jewellery

Women's Luxury Fine Jewellery Grows Faster Than Men's Luxury Fine Jewellery

Competitive Landscape

Celebrity Power Used To Increase Brand Awareness

Investment in Internet Distribution Is Rising, To Satisfy Younger Consumers

Category Data

  • Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017
  • Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
  • Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
  • Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017
  • Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
  • Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022

Headlines

Prospects

Personalised Luxury Leather Goods Attract More Consumers in China

the Increasing Consumer Base Enhances the Growth Potential of Luxury Leather Goods

Changes in Marketing Communications

Competitive Landscape

Affordable Luxury Brands Prevail in Luxury Leather Goods

Instead of Classic Styles, Innovative Designs Are Soaring in Luxury Leather Goods

Category Data

  • Table 51 Sales of Luxury Leather Goods: Value 2012-2017
  • Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016
  • Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016
  • Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017
  • Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022
  • Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022

Headlines

Prospects

the Average Unit Price Declines in Luxury Portable Consumer Electronics

Personalised Designs Gain Prevalence To Cater To Segmented Consumer Demand

Store-based Distribution Dominates Overall Retailing in China

Competitive Landscape

Vertu Corp Gradually Loses Strength Due To Financial Issues

New Entrants Intensify the Competition in the Review Period

Category Data

  • Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017
  • Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017
  • Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016
  • Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016
  • Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017
  • Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022
  • Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022

Headlines

Prospects

the Domestic Market Starts To Recover, Led by the Rising Consumption of Imported Luxury Timepieces

Internet Retailing Is on the Rise in the Digital Era

Women's Luxury Timepieces Outperforms Men's Luxury Timepieces

Competitive Landscape

Cie Financiere Richemont Leads Luxury Timepieces in 2016

Innovative Marketing Campaigns Intensify

Category Data

  • Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017
  • Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017
  • Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016
  • Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016
  • Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017
  • Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022
  • Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022

Headlines

Prospects

Declining Demand for Luxury Writing Instruments and Stationery

the Popularisation of Electronic Products Contributes To the Decline of Luxury Writing Instruments and Stationery

Facing An Unfavourable Environment

Competitive Landscape

Montblanc Maintains Its Leading Position in China

Luxury Writing Instruments and Stationery Remains Highly Consolidated

Category Data

  • Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017
  • Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017
  • Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016
  • Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016
  • Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017
  • Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022
  • Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022

Headlines

Prospects

Millennials Become the Major Driver of Sales in Super Premium Beauty and Personal Care

Colour Cosmetics Is the Growth Engine in China

Internet Retailing Contributes To Growth

Competitive Landscape

Dior and Chanel Are the Most Coveted Super Premium Beauty and Personal Care Brands

Multinational Brands Dominate Super Premium Beauty and Personal Care in China

Category Data

  • Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016
  • Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016
  • Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017
  • Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Back to Top