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市場調査レポート

中国の高級品市場

Luxury Goods in China

発行 Euromonitor International 商品コード 263435
出版日 ページ情報 英文 84 Pages
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本日の銀行送金レート: 1USD=115.27円で換算しております。
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中国の高級品市場 Luxury Goods in China
出版日: 2016年11月17日 ページ情報: 英文 84 Pages
概要

中国の高級品市場は、反汚職政策による贈答品販売の抑制に伴い、2013年には成長率が低迷しました。2014年に入っても同政策の影響は続いていますが、大手企業が個人消費の開拓を積極的に押し進めてきたことから、成長率は回復しました。

当レポートでは、中国における高級品市場(高級服・装飾品・化粧品など)について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計して、その結果を概略以下の構成でお届けします。

中国の高級品市場:産業概要

  • エグゼクティブ・サマリー
    • 高級品市場の成長回復の兆し(2014年)
    • 景気減速による拡張計画の見直し
    • 高級品企業による積極的なブランドプロモーション活動が、市場競争を激化させる
    • 食品雑貨店以外の専門小売店が市場を支配し続けているが、ネット小売業者にシェアを侵食される
    • 高級品の売上高は今後も順調に拡大する見通し
  • 主な傾向と発展
    • 景気低迷・反汚職政策により、高級品に負のイメージが付く
    • 女性消費者が高級品市場に登場し、主導権を握る
    • 競争激化に対応するための様々な戦略の実践
    • ソーシャルメディア:高級ブランドのプロモーション・販売での重要性の急激な拡大
  • 流通構造
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Golden Eagle Retail Group Ltd
  • LVMH Moet Hennessy Louis Vuitton SA

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • デザイナー・アパレル(プレタポルテ)およびフットウェア
  • 高級ワイン/シャンペンおよびスピリッツ
  • 高級アクセサリー
  • 高級電子機器
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: LUXCN

The overall luxury goods market slows in terms of value growth momentum in 2016, compared to 2015 as well as the value CAGR for the entire review period, mainly due to the long-term impact of the anti-corruption campaign undertaken by the central government and the economic downturn. However, value growth in 2016 remains steady, driven by rising disposable incomes and consumers' pursuit of luxury products, desire for better quality and also the ability to showcase one's social status.

Euromonitor International's Luxury Goods in China report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Portable Consumer Electronics, Luxury Timepieces, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

November 2016

LIST OF CONTENTS AND TABLES

Executive Summary

Overall Steady Performance Amid Unfavourable Market Environment

Uneven Development Among Varied Market Categories in Luxury Goods

Apple Computer Dominates the Market While Affordable Luxury Brands Thrive

Store-based Retailing Prevails While Internet Retailing Enjoys Faster Growth

Steady Value Growth Is Expected Over the Forecast Period

Key Trends and Developments

Brexit Impacts Domestic Consumption of Luxury Goods in China

Consumers Are Increasingly Young in the Luxury Goods Market

Closure of Luxury Brand Specialist Stores Continues

Cross-border and Vertical E-commerce Boosts Internet Retailing

Distribution

    • Summary 1 Select Luxury Shopping Centres 2016
    • Summary 2 Select Luxury Department Stores 2016

Market Data

  • Table 1 Sales of Luxury Goods by Category: Value 2011-2016
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2011-2016
  • Table 3 NBO Company Shares of Luxury Goods: % Value 2011-2015
  • Table 4 LBN Brand Shares of Luxury Goods: % Value 2012-2015
  • Table 5 Distribution of Luxury Goods by Format: % Value 2011-2016
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2016
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2016-2021
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2016-2021

Sources

    • Summary 3 Research Sources

Chanel (china) Trading Co Ltd in Luxury Goods (china)

  • Strategic Direction
  • Key Facts
    • Summary 4 Chanel (China) Trading Co Ltd: Key Facts
  • Internet Strategy
    • Summary 5 Chanel (China) Trading Co Ltd: Internet Sales 2015-2016
  • Competitive Positioning
    • Summary 6 Chanel (China) Trading Co Ltd: Luxury Brands by Category 2016
    • Summary 7 Chanel (China) Trading Co Ltd: Luxury Brands by Category 2016

Golden Eagle Retail Group Ltd in Luxury Goods (china)

  • Strategic Direction
  • Key Facts
    • Summary 8 Golden Eagle Retail Group Ltd: Key Facts
    • Summary 9 Golden Eagle Retail Group Ltd: Operational Indicators
  • Company Background
    • Chart 1 Golden Eagle Retail Group Ltd: Golden Eagle in Shanghai
  • Internet Strategy

Private Label

    • Summary 10 Golden Eagle Retail Group Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 11 Golden Eagle Retail Group Ltd: Competitive Position 2015

LVMH Moet Hennessy Louis Vuitton SA in Luxury Goods (china)

  • Strategic Direction
  • Key Facts
    • Summary 12 LVMH Moet Hennessy Louis Vuitton SA: Key Facts
  • Internet Strategy
    • Summary 13 LVMH Moet Hennessy Louis Vuitton SA: Internet Sales 2015-2016
  • Competitive Positioning
    • Summary 14 LVMH Moet Hennessy Louis Vuitton SA: Luxury Brands by Category 2016
    • Summary 15 LVMH Moet Hennessy Louis Vuitton SA: Luxury Brands by Category 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 9 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2011-2016
  • Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2011-2016
  • Table 11 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2011-2015
  • Table 12 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2015
  • Table 13 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2011-2016
  • Table 14 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
  • Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2011-2016
  • Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2011-2016
  • Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2011-2015
  • Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2012-2015
  • Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2011-2016
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
  • Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23 Sales of Luxury Eyewear by Category: Value 2011-2016
  • Table 24 Sales of Luxury Eyewear by Category: % Value Growth 2011-2016
  • Table 25 NBO Company Shares of Luxury Eyewear: % Value 2011-2015
  • Table 26 LBN Brand Shares of Luxury Eyewear: % Value 2012-2015
  • Table 27 Distribution of Luxury Eyewear by Format: % Value 2011-2016
  • Table 28 Forecast Sales of Luxury Eyewear by Category: Value 2016-2021
  • Table 29 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30 Sales of Luxury Jewellery by Category: Value 2011-2016
  • Table 31 Sales of Luxury Jewellery by Category: % Value Growth 2011-2016
  • Table 32 NBO Company Shares of Luxury Jewellery: % Value 2011-2015
  • Table 33 LBN Brand Shares of Luxury Jewellery: % Value 2012-2015
  • Table 34 Distribution of Luxury Jewellery by Format: % Value 2011-2016
  • Table 35 Forecast Sales of Luxury Jewellery by Category: Value 2016-2021
  • Table 36 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Luxury Leather Goods: Value 2011-2016
  • Table 38 Sales of Luxury Leather Goods: % Value Growth 2011-2016
  • Table 39 NBO Company Shares of Luxury Leather Goods: % Value 2011-2015
  • Table 40 LBN Brand Shares of Luxury Leather Goods: % Value 2012-2015
  • Table 41 Distribution of Luxury Leather Goods by Format: % Value 2011-2016
  • Table 42 Forecast Sales of Luxury Leather Goods: Value 2016-2021
  • Table 43 Forecast Sales of Luxury Leather Goods: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 44 Sales of Luxury Portable Consumer Electronics by Category: Value 2011-2016
  • Table 45 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2011-2016
  • Table 46 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2011-2015
  • Table 47 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2012-2015
  • Table 48 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2011-2016
  • Table 49 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
  • Table 50 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021

Headlines

Trend

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Luxury Timepieces by Category: Value 2011-2016
  • Table 52 Sales of Luxury Timepieces by Category: % Value Growth 2011-2016
  • Table 53 NBO Company Shares of Luxury Timepieces: % Value 2011-2015
  • Table 54 LBN Brand Shares of Luxury Timepieces: % Value 2012-2015
  • Table 55 Distribution of Luxury Timepieces by Format: % Value 2011-2016
  • Table 56 Forecast Sales of Luxury Timepieces by Category: Value 2016-2021
  • Table 57 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 58 Sales of Luxury Writing Instruments and Stationery by Category: Value 2011-2016
  • Table 59 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2011-2016
  • Table 60 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2011-2015
  • Table 61 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2012-2015
  • Table 62 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2011-2016
  • Table 63 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2016-2021
  • Table 64 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 65 Sales of Super Premium Beauty and Personal Care by Category: Value 2011-2016
  • Table 66 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
  • Table 67 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2011-2015
  • Table 68 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2012-2015
  • Table 69 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2011-2016
  • Table 70 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
  • Table 71 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
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