表紙
市場調査レポート

中国の高級品市場

Luxury Goods in China

発行 Euromonitor International 商品コード 263435
出版日 ページ情報 英文 71 Pages
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本日の銀行送金レート: 1USD=101.39円で換算しております。
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中国の高級品市場 Luxury Goods in China
出版日: 2015年12月01日 ページ情報: 英文 71 Pages
概要

中国の高級品市場は、反汚職政策による贈答品販売の抑制に伴い、2013年には成長率が低迷しました。2014年に入っても同政策の影響は続いていますが、大手企業が個人消費の開拓を積極的に押し進めてきたことから、成長率は回復しました。

当レポートでは、中国における高級品市場(高級服・装飾品・化粧品など)について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計して、その結果を概略以下の構成でお届けします。

中国の高級品市場:産業概要

  • エグゼクティブ・サマリー
    • 高級品市場の成長回復の兆し(2014年)
    • 景気減速による拡張計画の見直し
    • 高級品企業による積極的なブランドプロモーション活動が、市場競争を激化させる
    • 食品雑貨店以外の専門小売店が市場を支配し続けているが、ネット小売業者にシェアを侵食される
    • 高級品の売上高は今後も順調に拡大する見通し
  • 主な傾向と発展
    • 景気低迷・反汚職政策により、高級品に負のイメージが付く
    • 女性消費者が高級品市場に登場し、主導権を握る
    • 競争激化に対応するための様々な戦略の実践
    • ソーシャルメディア:高級ブランドのプロモーション・販売での重要性の急激な拡大
  • 流通構造
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Golden Eagle Retail Group Ltd
  • LVMH Moet Hennessy Louis Vuitton SA

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • デザイナー・アパレル(プレタポルテ)およびフットウェア
  • 高級ワイン/シャンペンおよびスピリッツ
  • 高級アクセサリー
  • 高級電子機器
  • 高級ジュエリー・時計
  • 高級旅行用品
  • 高級筆記用具・文房具
  • 超高級美容・パーソナルケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: LUXCN

In the first half year of 2015, the demand for luxury goods was boosted by improving economic conditions, especially the flourishing stock market. Rising disposable incomes resulted in growing demand for many types of luxury goods. Besides economic factors, luxury companies' engagement in marketing campaigns and involvement in emerging e-commerce also underpinned growth of luxury goods.

Euromonitor International's Luxury Goods in China report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Luxury Goods Returns To Growth in China in 2015
  • Luxury Goods for Children Become New Growth Focus
  • Competition Intensifies As Niche Luxury Brands Increase in Popularity
  • Non-grocery Specialists Dominates Distribution of Luxury Goods
  • Improved Performance Is Expected in the Forecast Period

Key Trends and Developments

  • Ever-changing Economic Factors Impact Luxury Goods
  • Younger Consumers of Luxury Goods Are Driving Diversification
  • Multiple Luxury Brands Decide To Adjust Prices in China in 2015
  • Daigou Has A Strong Impact on Domestic Consumption of Luxury Goods

Distribution

  • Summary 1. Selected Luxury Shopping Centres: 2015
  • Summary 2. Selected Luxury Department Stores: 2015

Market Data

  • Table 1. Sales of Luxury Goods by Category: Value 2010-2015
  • Table 2. Sales of Luxury Goods by Category: % Value Growth 2010-2015
  • Table 3. NBO Company Shares of Luxury Goods: % Value 2010-2014
  • Table 4. LBN Brand Shares of Luxury Goods: % Value 2011-2014
  • Table 5. Distribution of Luxury Goods by Format: % Value 2010-2015
  • Table 6. Distribution of Luxury Goods by Format and Category: % Value 2015
  • Table 7. Forecast Sales of Luxury Goods by Category: Value 2015-2020
  • Table 8. Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020

Sources

  • Summary 3. Research Sources

Chanel (china) Trading Co Ltd in Luxury Goods (china)

  • Strategic Direction
  • Key Facts
    • Summary 4. Chanel (China) Trading Co Ltd: Key Facts
  • Internet Strategy
  • Competitive Positioning
    • Summary 5. Chanel (China) Trading Co Ltd: Luxury Brands by Category 2015

Golden Eagle Retail Group Ltd in Luxury Goods (china)

  • Strategic Direction
  • Key Facts
    • Summary 6. Golden Eagle Retail Group Ltd: Key Facts
    • Summary 7. Golden Eagle Retail Group Ltd: Operational Indicators
  • Company Background
    • Chart 1. Golden Eagle Retail Group Ltd: Golden Eagle in Shanghai
  • Internet Strategy

Private Label

  • Competitive Positioning
    • Summary 8. Golden Eagle Retail Group Ltd: Competitive Position 2015

LVMH Moet Hennessy Louis Vuitton SA in Luxury Goods (china)

  • Strategic Direction
  • Key Facts
    • Summary 9. LVMH Moet Hennessy Louis Vuitton SA: Key Facts
  • Internet Strategy
  • Competitive Positioning
    • Summary 10. LVMH Moet Hennessy Louis Vuitton SA: Luxury Brands by Category 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 9. Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2010-2015
  • Table 10. Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2010-2015
  • Table 11. NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2010-2014
  • Table 12. LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2011-2014
  • Table 13. Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2010-2015
  • Table 14. Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020
  • Table 15. Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16. Sales of Fine Wines/Champagne and Spirits by Category: Value 2010-2015
  • Table 17. Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2010-2015
  • Table 18. NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2010-2014
  • Table 19. LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2011-2014
  • Table 20. Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2010-2015
  • Table 21. Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020
  • Table 22. Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23. Sales of Luxury Accessories by Category: Value 2010-2015
  • Table 24. Sales of Luxury Accessories by Category: % Value Growth 2010-2015
  • Table 25. NBO Company Shares of Luxury Accessories: % Value 2010-2014
  • Table 26. LBN Brand Shares of Luxury Accessories: % Value 2011-2014
  • Table 27. Distribution of Luxury Accessories by Format: % Value 2010-2015
  • Table 28. Forecast Sales of Luxury Accessories by Category: Value 2015-2020
  • Table 29. Forecast Sales of Luxury Accessories by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30. Sales of Luxury Electronic Gadgets by Category: Value 2010-2015
  • Table 31. Sales of Luxury Electronic Gadgets by Category: % Value Growth 2010-2015
  • Table 32. NBO Company Shares of Luxury Electronic Gadgets: % Value 2010-2014
  • Table 33. LBN Brand Shares of Luxury Electronic Gadgets: % Value 2011-2014
  • Table 34. Distribution of Luxury Electronic Gadgets by Format: % Value 2010-2015
  • Table 35. Forecast Sales of Luxury Electronic Gadgets by Category: Value 2015-2020
  • Table 36. Forecast Sales of Luxury Electronic Gadgets by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37. Sales of Luxury Jewellery and Timepieces by Category: Value 2010-2015
  • Table 38. Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2010-2015
  • Table 39. NBO Company Shares of Luxury Jewellery and Timepieces: % Value 2010-2014
  • Table 40. LBN Brand Shares of Luxury Jewellery and Timepieces: % Value 2011-2014
  • Table 41. Distribution of Luxury Jewellery and Timepieces by Format: % Value 2010-2015
  • Table 42. Forecast Sales of Luxury Jewellery and Timepieces by Category: Value 2015-2020
  • Table 43. Forecast Sales of Luxury Jewellery and Timepieces by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 44. Sales of Luxury Leather Goods: Value 2010-2015
  • Table 45. Sales of Luxury Leather Goods: % Value Growth 2010-2015
  • Table 46. NBO Company Shares of Luxury Leather Goods: % Value 2010-2014
  • Table 47. LBN Brand Shares of Luxury Leather Goods: % Value 2011-2014
  • Table 48. Distribution of Luxury Leather Goods by Format: % Value 2010-2015
  • Table 49. Forecast Sales of Luxury Leather Goods: Value 2015-2020
  • Table 50. Forecast Sales of Luxury Leather Goods: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51. Sales of Luxury Writing Instruments and Stationery by Category: Value 2010-2015
  • Table 52. Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2010-2015
  • Table 53. NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2010-2014
  • Table 54. LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2011-2014
  • Table 55. Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2010-2015
  • Table 56. Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2015-2020
  • Table 57. Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 58. Sales of Super Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 59. Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 60. NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2010-2014
  • Table 61. LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2011-2014
  • Table 62. Distribution of Super Premium Beauty and Personal Care by Format: % Value 2010-2015
  • Table 63. Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 64. Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
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