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市場調査レポート

タイの家電製品市場

Consumer Electronics in Thailand

発行 Euromonitor International 商品コード 261027
出版日 ページ情報 英文 63 Pages
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タイの家電製品市場 Consumer Electronics in Thailand
出版日: 2018年08月21日 ページ情報: 英文 63 Pages
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概要

当レポートでは、タイの家電製品(CE)市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めてお届けします。

タイの家電製品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

タイの家電製品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

タイの家電製品市場:カテゴリー分析

  • コンピューター・周辺機器
  • 車載エンターテインメント
  • ホームオーディオ・シネマ
  • ホームビデオ
  • 画像デバイス
  • 携帯電話
  • ポータブルプレーヤー
  • ウェアラブルエレクトロニクス
目次
Product Code: CETH

People are living in an advanced technology society, the digitalisation period, and greatly relying on the internet. Thailand is among the countries that spend the longest time on the internet each day. This trend is pushing most internet-related devices to be in great demand. Smartphones have become part of everyday life. Many smartphone suppliers are focusing on developing new versions of the product, adding higher technology to the hardware and more applications and features. This development...

Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

August 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Good Growth for Internet-enabled Electronic Devices in Thailand

New Technology and Big Events Can Spur Sales Growth

Chinese Brands Shake Up the Electronics Industry

Electronics and Appliance Specialist Retailers Is Still the Dominant Channel

Growth Expected As Thai Consumers Are Keen To Try New Products

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Customisation of Computers

Gaming Notebooks Drive Sales of Computers and Peripherals

Smartphones Can Replace Computers and Tablets

Competitive Landscape

the Customised PC Is An Alternative

Less Paper, Fewer Printers

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
  • Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
  • Table 16 Sales of Computers by Category: Business Volume 2013-2018
  • Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
  • Table 20 Sales of Laptops by Form Factor 2017-2018
  • Table 21 Sales of Tablets by Operating System 2013-2018
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
  • Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
  • Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Headlines

Prospects

the Impact of Smartphones

Increase of New Car Sales

Traffic Regulations and Safety

Competitive Landscape

First Thai Voice Command Becomes Available

Hands-free System and Smartphone Linkage

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
  • Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Headlines

Prospects

Significant Change in Consumer Preference

Professional Advisers Secure Trust Between Consumers and Suppliers

Competitive Landscape

Adjusting Marketing Strategy To Embrace the Digital Age

International Brands Preferred by Thai Consumers

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Headlines

Prospects

Thai Consumers Look for Smaller Yet High-quality Televisions

3d TV Trend Dwindles

Competitive Landscape

Televisions: the Internet of Things (iot) That Combine All Electronic Devices

Sony Android TVs Are Preferred by Many Consumers

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2013-2018
  • Table 58 Sales of Home Video by Category: Value 2013-2018
  • Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
  • Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
  • Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
  • Table 64 NBO Company Shares of Home Video: % Volume 2014-2018
  • Table 65 LBN Brand Shares of Home Video: % Volume 2015-2018
  • Table 66 Distribution of Home Video by Channel: % Volume 2013-2018
  • Table 67 Forecast Sales of Home Video by Category: Volume 2018-2023
  • Table 68 Forecast Sales of Home Video by Category: Value 2018-2023
  • Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
  • Table 70 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
  • Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
  • Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Headlines

Prospects

Smartphones Beat Digital Cameras

Live Video Function Attracts Consumers

Wi-fi Makes It Easier

Competitive Landscape

Fujifilm Turns To the Young Generation's Idols To Help Generate Sales

Leica Forms Partnership With Huawei To Expand Its Business To Mobile Phone Industry

Category Data

  • Table 73 Sales of Imaging Devices by Category: Volume 2013-2018
  • Table 74 Sales of Imaging Devices by Category: Value 2013-2018
  • Table 75 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
  • Table 76 Sales of Imaging Devices by Category: % Value Growth 2013-2018
  • Table 77 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
  • Table 78 NBO Company Shares of Imaging Devices: % Volume 2014-2018
  • Table 79 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
  • Table 80 Distribution of Imaging Devices by Channel: % Volume 2013-2018
  • Table 81 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
  • Table 82 Forecast Sales of Imaging Devices by Category: Value 2018-2023
  • Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
  • Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
  • Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

Headlines

Prospects

Great Cameras Take Great Photos

Live Streaming Is Booming

Competitive Landscape

Big Brands Offer Low Prices

Bundle Packages Are Attractive To Thai Consumers

Category Data

  • Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 87 Sales of Mobile Phones by Category: Value 2013-2018
  • Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
  • Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
  • Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
  • Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
  • Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
  • Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Headlines

Prospects

Nothing Can Stop the Growth of Wireless Speakers

Wireless Earpieces Likely To Be Upgraded

Portable Players Could Be Revitalised

Competitive Landscape

Specifying the Target Segment To Survive

Portable Players Still Unable To Beat the Popularity of Smartphones

Category Data

  • Table 99 Sales of Portable Players by Category: Volume 2013-2018
  • Table 100 Sales of Portable Players by Category: Value 2013-2018
  • Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
  • Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
  • Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
  • Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
  • Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
  • Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
  • Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
  • Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
  • Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Headlines

Prospects

Watch Your Steps

Tracking Children Is Necessary

Competitive Landscape

Price Sensitivity Plays A Big Part in Decision Making

Thai Smartwatch Brand Goes Abroad

Apple Watch Wins the Hearts of Consumers Who Care About Their Health

Category Data

  • Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
  • Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
  • Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2015-2018
  • Table 113 Sales of Wearable Electronics by Category: % Value Growth 2015-2018
  • Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
  • Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
  • Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
  • Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
  • Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
  • Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
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