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市場調査レポート

タイの家電製品市場

Consumer Electronics in Thailand

発行 Euromonitor International 商品コード 261027
出版日 ページ情報 英文 76 Pages
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タイの家電製品市場 Consumer Electronics in Thailand
出版日: 2016年12月19日 ページ情報: 英文 76 Pages
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概要

当レポートでは、タイの家電製品(CE)市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めてお届けします。

タイの家電製品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

タイの家電製品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

タイの家電製品市場:カテゴリー分析

  • コンピューター・周辺機器
  • 車載エンターテインメント
  • ホームオーディオ・シネマ
  • ホームビデオ
  • 画像デバイス
  • 携帯電話
  • ポータブルプレーヤー
  • ウェアラブルエレクトロニクス

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CETH

Various consumer electronics products witnessed growth in volume and value terms in 2016. This was as a result of the auction of 4G mobile signalling in 2016 which positively impacted sales of mobile phones, and the European Football Championship and Rio Olympics which influenced sales of home video and home audio and cinema, while the economic stimulus policy of the government boosted spending on consumer electronics products. Manufacturers launching innovative products also drove demand among...

Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

December 2016

LIST OF CONTENTS AND TABLES

Executive Summary

Performance of Consumer Electronics in 2016

the Consumer Trend in 2016 Focuses on Premium Products

Innovation Drives Sales During Economic Slowdown

Retailers Improve Their Image in Response To the Growth of Consumer Electronics

the Economic Stimulus Policy Is Expected To Drive Sales Over the Forecast Period

Key Trends and Developments

Thai Government Launches Fiscal Stimulus Policy To Boost Spending in the Country

Internet Retailing Vs Traditional Electronics and Appliance Specialist Retailers

Trend Connecting People Through Internet Devices

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2011-2016
  • Table 2 Sales of Consumer Electronics by Category: Value 2011-2016
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

Central Retail Corp Ltd in Consumer Electronics (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 2 Central Retail Corp Ltd: Key Facts
    • Summary 3 Central Retail Corp Ltd: Operational Indicators
  • Company Background
    • Chart 1 Central Retail Corp Ltd: Power Buy in Bangkok
  • Internet Strategy

Private Label

    • Summary 4 Central Retail Corp Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 5 Central Retail Corp Ltd: Competitive Position 2016

Samart I-mobile Plc in Consumer Electronics (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 6 Samart I-Mobile Plc: Key Facts
    • Summary 7 Samart I-Mobile Plc: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

    • Summary 8 Samart I-Mobile Plc: Private Label Portfolio
  • Competitive Positioning
    • Summary 9 Samart I-Mobile Plc: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2016-2021
  • Table 13 Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2016-2021
  • Table 14 Sales of Computers and Peripherals by Category: Volume 2011-2016
  • Table 15 Sales of Computers and Peripherals by Category: Value 2011-2016
  • Table 16 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
  • Table 17 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
  • Table 18 Sales of Computers by Category: Business Volume 2011-2016
  • Table 19 Sales of Computers by Category: Business Value MSP 2011-2016
  • Table 20 Sales of Computers by Category: Busines Volume Growth 2011-2016
  • Table 21 Sales of Computers by Category: Business Value MSP Growth 2011-2016
  • Table 22 Sales of Laptops by Form Factor 2015-2016
  • Table 23 Sales of Tablets by Form Factor 2015-2016
  • Table 24 Sales of Tablets by Operating System 2011-2016
  • Table 25 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
  • Table 26 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
  • Table 27 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
  • Table 28 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
  • Table 29 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
  • Table 30 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  • Table 31 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  • Table 32 Forecast Sales of Computers by Category: Business Volume 2016-2021
  • Table 33 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
  • Table 34 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
  • Table 35 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
  • Table 36 Forecast Sales of Laptops by Form Factor 2016-2021
  • Table 37 Forecast Sales of Tablets by Form Factor 2016-2021
  • Table 38 Forecast Sales of Tablets by Operating System 2016-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Forecast Sales of In-Dash Media Players by Rural vs Urban: % Retail Volume 2016-2021
  • Table 40 Forecast Sales of In-Car Navigation by Rural vs Urban: % Retail Volume 2016-2021
  • Table 41 Sales of In-Car Entertainment by Category: Volume 2011-2016
  • Table 42 Sales of In-Car Entertainment by Category: Value 2011-2016
  • Table 43 Sales of In-Car Entertainment by Category: % Volume Growth 2011-2016
  • Table 44 Sales of In-Car Entertainment by Category: % Value Growth 2011-2016
  • Table 45 NBO Company Shares of In-Car Entertainment: % Volume 2012-2016
  • Table 46 LBN Brand Shares of In-Car Entertainment: % Volume 2013-2016
  • Table 47 Distribution of In-Car Entertainment by Channel: % Volume 2011-2016
  • Table 48 Forecast Sales of In-Car Entertainment by Category: Volume 2016-2021
  • Table 49 Forecast Sales of In-Car Entertainment by Category: Value 2016-2021
  • Table 50 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
  • Table 51 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 52 Forecast Sales of Home Audio and Cinema by Rural vs Urban: % Retail Volume 2016-2021
  • Table 53 Sales of Home Audio and Cinema by Category: Volume 2011-2016
  • Table 54 Sales of Home Audio and Cinema by Category: Value 2011-2016
  • Table 55 Sales of Home Audio and Cinema by Category: % Volume Growth 2011-2016
  • Table 56 Sales of Home Audio and Cinema by Category: % Value Growth 2011-2016
  • Table 57 NBO Company Shares of Home Audio and Cinema: % Volume 2012-2016
  • Table 58 LBN Brand Shares of Home Audio and Cinema: % Volume 2013-2016
  • Table 59 Distribution of Home Audio and Cinema by Channel: % Volume 2011-2016
  • Table 60 Forecast Sales of Home Audio and Cinema by Category: Volume 2016-2021
  • Table 61 Forecast Sales of Home Audio and Cinema by Category: Value 2016-2021
  • Table 62 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
  • Table 63 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 64 Forecast Sales of Home Video by Rural vs Urban: % Retail Volume 2016-2021
  • Table 65 Sales of Home Video by Category: Volume 2011-2016
  • Table 66 Sales of Home Video by Category: Value 2011-2016
  • Table 67 Sales of Home Video by Category: % Volume Growth 2011-2016
  • Table 68 Sales of Home Video by Category: % Value Growth 2011-2016
  • Table 69 Sales of LCD TVs by Network Connectivity: % Retail Volume 2011-2016
  • Table 70 Sales of LCD TVs by Screen Type: % Retail Volume 2011-2016
  • Table 71 Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2011-2016
  • Table 72 Sales of OLED TVs by Network Connectivity: % Retail Volume 2011-2016
  • Table 73 Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2011-2016
  • Table 74 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2011-2016
  • Table 75 Sales of Plasma TVs by 3D vs Non 3D: % Retail Volume 2011-2016
  • Table 76 NBO Company Shares of Home Video: % Volume 2012-2016
  • Table 77 LBN Brand Shares of Home Video: % Volume 2013-2016
  • Table 78 Distribution of Home Video by Channel: % Volume 2011-2016
  • Table 79 Forecast Sales of Home Video by Category: Volume 2016-2021
  • Table 80 Forecast Sales of Home Video by Category: Value 2016-2021
  • Table 81 Forecast Sales of Home Video by Category: % Volume Growth 2016-2021
  • Table 82 Forecast Sales of Home Video by Category: % Value Growth 2016-2021
  • Table 83 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 84 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2016-2021
  • Table 85 Forecast Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2016-2021
  • Table 86 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 87 Forecast Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 88 Sales of Imaging Devices by Category: Volume 2011-2016
  • Table 89 Sales of Imaging Devices by Category: Value 2011-2016
  • Table 90 Sales of Imaging Devices by Category: % Volume Growth 2011-2016
  • Table 91 Sales of Imaging Devices by Category: % Value Growth 2011-2016
  • Table 92 Sales of Digital Cameras by Type: % Retail Volume 2011-2016
  • Table 93 NBO Company Shares of Imaging Devices: % Volume 2012-2016
  • Table 94 LBN Brand Shares of Imaging Devices: % Volume 2013-2016
  • Table 95 Distribution of Imaging Devices by Channel: % Volume 2011-2016
  • Table 96 Forecast Sales of Imaging Devices by Category: Volume 2016-2021
  • Table 97 Forecast Sales of Imaging Devices by Category: Value 2016-2021
  • Table 98 Forecast Sales of Imaging Devices by Category: % Volume Growth 2016-2021
  • Table 99 Forecast Sales of Imaging Devices by Category: % Value Growth 2016-2021
  • Table 100 Forecast Sales of Digital Cameras by Type: % Retail Volume 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 101 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2016-2021
  • Table 102 Sales of Mobile Phones by Category: Volume 2011-2016
  • Table 103 Sales of Mobile Phones by Category: Value 2011-2016
  • Table 104 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
  • Table 105 Sales of Mobile Phones by Category: % Value Growth 2011-2016
  • Table 106 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
  • Table 107 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
  • Table 108 Sales of Smartphones by Screen Size: % Retail Volume 2016
  • Table 109 NBO Company Shares of Mobile Phones: % Volume 2012-2016
  • Table 110 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
  • Table 111 Distribution of Mobile Phones by Channel: % Volume 2011-2016
  • Table 112 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 113 Forecast Sales of Mobile Phones by Category: Value 2016-2021
  • Table 114 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 115 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 116 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
  • Table 117 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 118 Sales of Portable Players by Category: Volume 2011-2016
  • Table 119 Sales of Portable Players by Category: Value 2011-2016
  • Table 120 Sales of Portable Players by Category: % Volume Growth 2011-2016
  • Table 121 Sales of Portable Players by Category: % Value Growth 2011-2016
  • Table 122 NBO Company Shares of Portable Players: % Volume 2012-2016
  • Table 123 LBN Brand Shares of Portable Players: % Volume 2013-2016
  • Table 124 Distribution of Portable Players by Channel: % Volume 2011-2016
  • Table 125 Forecast Sales of Portable Players by Category: Volume 2016-2021
  • Table 126 Forecast Sales of Portable Players by Category: Value 2016-2021
  • Table 127 Forecast Sales of Portable Players by Category: % Volume Growth 2016-2021
  • Table 128 Forecast Sales of Portable Players by Category: % Value Growth 2016-2021

Trends

Category Data

  • Table 129 Sales of Wearable Electronics by Category: Volume 2013-216
  • Table 130 Sales of Wearable Electronics by Category: Value 2013-216
  • Table 131 Sales of Wearable Electronics by Category: % Volume Growth 2015-2016
  • Table 132 Sales of Wearable Electronics by Category: % Value Growth 2015-2016
  • Table 133 NBO Company Shares of Wearable Electronics: % Volume 2012-2016
  • Table 134 LBN Brand Shares of Wearable Electronics: % Volume 2013-2016
  • Table 135 Distribution of Wearable Electronics by Channel: % Volume 2013-2016
  • Table 136 Forecast Sales of Wearable Electronics by Category: Volume 2016-2021
  • Table 137 Forecast Sales of Wearable Electronics by Category: Value 2016-2021
  • Table 138 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
  • Table 139 Forecast Sales of Wearable Electronics by Category: % Value Growth 2016-2021
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