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市場調査レポート

タイの家電製品市場

Consumer Electronics in Thailand

発行 Euromonitor International 商品コード 261027
出版日 ページ情報 英文 73 Pages
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タイの家電製品市場 Consumer Electronics in Thailand
出版日: 2019年08月13日 ページ情報: 英文 73 Pages
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概要

当レポートでは、タイの家電製品(CE)市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めてお届けします。

タイの家電製品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

タイの家電製品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

タイの家電製品市場:カテゴリー分析

  • コンピューター・周辺機器
  • 車載エンターテインメント
  • ホームオーディオ・シネマ
  • ホームビデオ
  • 画像デバイス
  • 携帯電話
  • ポータブルプレーヤー
  • ウェアラブルエレクトロニクス
目次
Product Code: CETH

Consumer electronics in Thailand registered small current value growth in 2019. It is perhaps not surprising that volume sales declined slightly given that the largest category, smartphones, has already reached saturation in the country, with every household owning at least one smartphone but most likely three. In-home and portable electronics contributed to the highest value growth rates in the market, specifically OLED TVs, the most expensive category in consumer electronics.

Euromonitor International's ‘Consumer Electronics in Thailand report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Smartphones Control Other Devices - and the Market
  • Gaming Is A Serious Business in Thailand
  • Chinese Brands Are Hugely Popular With Thais Thanks To Low Prices and Good Quality
  • More People Are Shopping Online Although the Majority Prefer the Personal Touch
  • 5g Could Open the Gates To A New Wave of Smart Devices in Thailand

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Tablets Need To Redefine Their Usp As Smartphones Are More Than A Match
  • the Gaming Craze Is Set To Boost High-spec Laptops Over the Forecast Period
  • Customised PCs Can Strike the Right Balance of Specification and Cost

Competitive Landscape

  • Leading Laptop Brands Invest in the Premium Segment and the Growing Gaming Trend
  • in Peripherals, Printers Face Decline While Monitors for Business Use Mitigate Overall Fall in Sales

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
  • Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
  • Table 16 Sales of Computers by Category: Business Volume 2014-2019
  • Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
  • Table 20 Sales of Laptops by Form Factor 2018-2019
  • Table 21 Sales of Tablets by Operating System 2014-2019
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
  • Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Headlines

Prospects

  • Multifunctional Smartphones Are Bad News for In-car Navigation
  • Rising Sales of New Cars Are Detrimental To After-market Products in In-car Entertainment
  • Strictly Monitored Traffic Laws Lead To Demand for Hands-free Connectivity on the Road

Competitive Landscape

  • Pioneer Is First for Sales in In-dash Media Players Where Chinese Competition Is Rising
  • Mg's Use of I-smart Proves A Savvy Move in Overcoming A Language Barrier
  • Thais' Drive for New Experience and Greater Convenience Makes Hands-free and Smartphone Systems Popular Additions

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
  • Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Shift To Wireless Connectivity and Smaller Residential Spaces Makes the Category Increasingly Overlooked
  • the Actual Experience Beats the Virtual Experience When It Comes To Buying Home Audio and Cinema

Competitive Landscape

  • Pioneer Leads A Competitive, Promotional-driven Category
  • International Names Matter To Thais
  • Wireless Devices Are in Sync With Modern Lifestyles

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Lcd TVs Are by Far the Most Popular Thanks To Affordable Prices and Wide Availability
  • Internet Smart Looks A Better Bet Than 3d Technology

Competitive Landscape

  • Two Leading South Korean Brands With Different Growth Strategies
  • Sony Focuses on Making TVs Perform Like Smartphones

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2014-2019
  • Table 58 Sales of Home Video by Category: Value 2014-2019
  • Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Headlines

Prospects

  • Smartphone Benefits, Including Photo Quality, Outweigh Those of the Digital Camera
  • Live Video Posts Are Hugely Popular Online, Sparking Rising Demand for Video-recording Digital Cameras, While Wi-fi-enabled Models Ease File Transfer
  • Mirrorless Cameras Provide A Lighter Option

Competitive Landscape

  • Fujifilm Focuses on the Younger Generation
  • Gopro Is A Hero Brand With Travellers and Outdoor Enthusiasts
  • the Big Camera Festival Is A Win-win for Brands and Consumers

Category Data

  • Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
  • Table 73 Sales of Imaging Devices by Category: Value 2014-2019
  • Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
  • Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
  • Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
  • Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
  • Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
  • Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
  • Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
  • Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Headlines

Prospects

  • Social Media's Huge Popularity Means Everyone Needs A Phone With A Good Camera
  • Smartphones With the Latest Technology Help Raise the Average Unit Price
  • Mobiles That Can Provide Good-quality Live Video Streaming Are A Must for Business and News Reporters

Competitive Landscape

  • Offering Good-quality Smartphones at Lower Prices Is the Way To Attract Most Thais
  • Samsung Places Its Hopes on the Galaxy S10, While Razer Looks To Capitalise on the Gaming Craze in Thailand
  • Bundles Are Good Ways To Entice New Customers

Category Data

  • Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
  • Table 86 Sales of Mobile Phones by Category: Value 2014-2019
  • Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
  • Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
  • Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
  • Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
  • Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
  • Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
  • Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
  • Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Headlines

Prospects

  • Wireless Speakers Are the Future of Portable Players, Reaching New Levels of Connectivity
  • Wireless Earpieces Are A Work in Progress, While Smart Wireless Speakers Await A Thai Language Platform
  • Portable Players To Be Revamped To Compete With Smartphones

Competitive Landscape

  • Jbl Thinks Outside the Wireless Speakers Box
  • Targeting Niches Can Help Mitigate General Decline
  • Smartphones Can Do It All From the One Device

Category Data

  • Table 98 Sales of Portable Players by Category: Volume 2014-2019
  • Table 99 Sales of Portable Players by Category: Value 2014-2019
  • Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
  • Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
  • Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
  • Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
  • Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
  • Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
  • Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
  • Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Regular Exercise Counts
  • Effective Segmentation by Demographic Holds Potential for Electronic Wearables
  • Combining A Smartwatch With A Credit Card Can Pay Off

Competitive Landscape

  • Garmin Has A Healthy Lead But Xiaomi Could Soon Be Hot on Its Heels
  • Smartwatches for Children Grow Rapidly As Parents Can Check Their Child's Location
  • Health and Convenience Features Drive Apple Watch Innovation

Category Data

  • Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
  • Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
  • Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2019
  • Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2019
  • Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
  • Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
  • Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
  • Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
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