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市場調査レポート

タイの家電製品市場

Consumer Electronics in Thailand

発行 Euromonitor International 商品コード 261027
出版日 ページ情報 英文 78 Pages
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タイの家電製品市場 Consumer Electronics in Thailand
出版日: 2017年08月08日 ページ情報: 英文 78 Pages
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概要

当レポートでは、タイの家電製品(CE)市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども含めてお届けします。

タイの家電製品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

タイの家電製品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

タイの家電製品市場:カテゴリー分析

  • コンピューター・周辺機器
  • 車載エンターテインメント
  • ホームオーディオ・シネマ
  • ホームビデオ
  • 画像デバイス
  • 携帯電話
  • ポータブルプレーヤー
  • ウェアラブルエレクトロニクス

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CETH

After posting a decline in volume sales in 2016, demand picked up within consumer electronics in 2017. In terms of volume sales, mobile phones and wearable electronics led growth, while portable players and imaging devices were the worst performing areas. Innovative ultra-thin, bigger screen, colourful and smart connected devices helped to attract consumers, while smartphones continue to lead sales, with nearly a quarter of the population owning a product in this area.

Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

August 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Electronics Performance Improves in 2017

Connected Lifestyle Inspires Innovation

International Brands Dominate at Expense of Local Players

Online Purchases Continue To Rise

Volume Sales To Be Impacted by Focus on Replacement Rather Than New Sales

Key Trends and Developments

Consumer Electronics Sales Rise Slightly in 2017

Electronics and Appliance Specialist Retailers Continue To Dominate Sales

Flexible Payments, Freebies and Promotions Fuel Sales

Market Data

  • Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
  • Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Central Group in Consumer Electronics (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 2 Central Group: Key Facts
    • Summary 3 Central Group: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

    • Summary 4 Central Group: Private Label Portfolio
  • Competitive Positioning
    • Summary 5 Central Group: Competitive Position 2016

Samart I-mobile Plc in Consumer Electronics (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 6 Samart I-Mobile Plc: Key Facts
    • Summary 7 Samart I-Mobile Plc: Operational Indicators
  • Competitive Positioning
    • Summary 8 Samart I-Mobile Plc: Competitive Position 2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
  • Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
  • Table 16 Sales of Computers by Category: Business Volume 2012-2017
  • Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
  • Table 20 Sales of Laptops by Form Factor 2016-2017
  • Table 21 Sales of Tablets by Operating System 2012-2017
  • Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
  • Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
  • Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
  • Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
  • Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
  • Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
  • Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
  • Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
  • Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
  • Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35 Sales of In-Car Entertainment by Category: Volume 2012-2017
  • Table 36 Sales of In-Car Entertainment by Category: Value 2012-2017
  • Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
  • Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
  • Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
  • Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
  • Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
  • Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
  • Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
  • Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
  • Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 46 Sales of Home Audio and Cinema by Category: Volume 2012-2017
  • Table 47 Sales of Home Audio and Cinema by Category: Value 2012-2017
  • Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
  • Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
  • Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
  • Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
  • Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
  • Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
  • Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
  • Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
  • Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 57 Sales of Home Video by Category: Volume 2012-2017
  • Table 58 Sales of Home Video by Category: Value 2012-2017
  • Table 59 Sales of Home Video by Category: % Volume Growth 2012-2017
  • Table 60 Sales of Home Video by Category: % Value Growth 2012-2017
  • Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
  • Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2012-2017
  • Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
  • Table 64 NBO Company Shares of Home Video: % Volume 2013-2017
  • Table 65 LBN Brand Shares of Home Video: % Volume 2014-2017
  • Table 66 Distribution of Home Video by Channel: % Volume 2012-2017
  • Table 67 Forecast Sales of Home Video by Category: Volume 2017-2022
  • Table 68 Forecast Sales of Home Video by Category: Value 2017-2022
  • Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
  • Table 70 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
  • Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
  • Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2017-2022

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 73 Sales of Imaging Devices by Category: Volume 2012-2017
  • Table 74 Sales of Imaging Devices by Category: Value 2012-2017
  • Table 75 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
  • Table 76 Sales of Imaging Devices by Category: % Value Growth 2012-2017
  • Table 77 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
  • Table 78 NBO Company Shares of Imaging Devices: % Volume 2013-2017
  • Table 79 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
  • Table 80 Distribution of Imaging Devices by Channel: % Volume 2012-2017
  • Table 81 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
  • Table 82 Forecast Sales of Imaging Devices by Category: Value 2017-2022
  • Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
  • Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
  • Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 86 Sales of Mobile Phones by Category: Volume 2012-2017
  • Table 87 Sales of Mobile Phones by Category: Value 2012-2017
  • Table 88 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
  • Table 89 Sales of Mobile Phones by Category: % Value Growth 2012-2017
  • Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
  • Table 91 NBO Company Shares of Mobile Phones: % Volume 2013-2017
  • Table 92 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
  • Table 93 Distribution of Mobile Phones by Channel: % Volume 2012-2017
  • Table 94 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
  • Table 95 Forecast Sales of Mobile Phones by Category: Value 2017-2022
  • Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  • Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
  • Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 99 Sales of Portable Players by Category: Volume 2012-2017
  • Table 100 Sales of Portable Players by Category: Value 2012-2017
  • Table 101 Sales of Portable Players by Category: % Volume Growth 2012-2017
  • Table 102 Sales of Portable Players by Category: % Value Growth 2012-2017
  • Table 103 NBO Company Shares of Portable Players: % Volume 2013-2017
  • Table 104 LBN Brand Shares of Portable Players: % Volume 2014-2017
  • Table 105 Distribution of Portable Players by Channel: % Volume 2012-2017
  • Table 106 Forecast Sales of Portable Players by Category: Volume 2017-2022
  • Table 107 Forecast Sales of Portable Players by Category: Value 2017-2022
  • Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
  • Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 110 Sales of Wearable Electronics by Category: Volume 2012-2107
  • Table 111 Sales of Wearable Electronics by Category: Value 2012-2107
  • Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2015-2017
  • Table 113 Sales of Wearable Electronics by Category: % Value Growth 2015-2017
  • Table 114 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
  • Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
  • Table 116 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
  • Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
  • Table 118 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
  • Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
  • Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022
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