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市場調査レポート

機能性・天然性・ステビア:現在のトレンドに適応するための、世界の飲料開発の主な傾向

Functionality, Naturalness and Stevia Key to Developing Beverages to Fit Today's trends

発行 Euromonitor International 商品コード 260380
出版日 ページ情報 英文 48 Pages
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機能性・天然性・ステビア:現在のトレンドに適応するための、世界の飲料開発の主な傾向 Functionality, Naturalness and Stevia Key to Developing Beverages to Fit Today's trends
出版日: 2013年01月08日 ページ情報: 英文 48 Pages
概要

低カロリー性が健康飲料の基本ですが、消費者は更に多くの効能を求めています。そこで、「自然で健康な」かつ機能的な飲料の開発が進められています。消費者は人工成分からより自然な製品へと移行しており、また付加価値の高い製品への需要が高まっています。効果的な成分に関する知識が広がるにつれ、その内容を記載した効能表記の使用が広がっています。

当レポートでは、全世界の健康飲料市場について分析し、今後の市場機会と、その獲得に必要な条件・取り組みについて調査して、その結果を概略以下の構成でお届けします。

イントロダクション

低糖飲料:ステビアはこのカテゴリーを拡大させるか?

天然・健康:消費者は何を求めているのか?

強化/機能飲料と効能表記の影響

将来見通し

付録

目次
Product Code: HWFBFUNCTIONALITY

Low calorie content is key to healthy beverages, but consumers are demanding more. Innovation is driven by naturally healthy and functional beverages. Consumers are turning away from artificial ingredients to more natural products, and demand for products which offer added value is increasing. As education about efficacious ingredients rises, claims should be harnessed for greater opportunities. This report looks at the potential for success of healthy drinks, and where further prospects may lie.

Euromonitor International's Functionality, Naturalness and Stevia Key to Developing Beverages to Fit Today's trends global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Reduced Sugar Beverages
  • Naturally Healthy Beverages
  • Fortified/Functional Beverages
  • Outlook
  • Appendix
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