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市場調査レポート

フレグランスの二面性:高級化粧品が進化、大衆化粧品は堅調

The Two Faces of Fragrances: Evolution in Premium as Mass Stays Strong

発行 Euromonitor International 商品コード 257752
出版日 ページ情報 英文 54 Pages
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フレグランスの二面性:高級化粧品が進化、大衆化粧品は堅調 The Two Faces of Fragrances: Evolution in Premium as Mass Stays Strong
出版日: 2012年12月12日 ページ情報: 英文 54 Pages
概要

当レポートでは、世界における美容・パーソナルケア市場について調査分析し、市場の概要、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めて、概略以下の構成でお届けいたします。

目次

  • イントロダクション
  • カテゴリー分析
  • 地域分析
  • チャネル分析
  • 業界の動向と問題点
  • 将来の見通し
  • レポートの定義

調査対象

  • ベビー・子供用ケア、バス・シャワー用品、カラーコスメティクス(カラー化粧品)、デオドラント、脱毛剤、フレグランス、ヘアケア、大衆化粧品、男性用化粧品、オーラルケア、オーラルケア用品(電動歯ブラシを除く)、高級化粧品、セット/キット、スキンケア、サンケア

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目次
Product Code: CTTHE

The fragrance industry has seen a strong resurgence in the last two years on the back of a solid performance in the premium segment. Premium fragrances' growth surpassed that of mass for the first time in a decade, due to greater emphasis on quality, exclusivity and personalisation. Unit prices continued to rise and pose the biggest challenge to the industry. Brazil's global dominance should continue to shape the market and the gradual shift in favour of mass offerings.

Euromonitor International's The Two Faces of Fragrances: Evolution in Premium as Mass Stays Strong global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Category Analysis
  • Regional Analysis
  • Channel Analysis
  • Industry Trends and Issues
  • Key Prospects
  • Report Definitions
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