The Two Faces of Fragrances: Evolution in Premium as Mass Stays Strong
|出版日||ページ情報||英文 54 Pages
|フレグランスの二面性：高級化粧品が進化、大衆化粧品は堅調 The Two Faces of Fragrances: Evolution in Premium as Mass Stays Strong|
|出版日: 2012年12月12日||ページ情報: 英文 54 Pages||
The fragrance industry has seen a strong resurgence in the last two years on the back of a solid performance in the premium segment. Premium fragrances' growth surpassed that of mass for the first time in a decade, due to greater emphasis on quality, exclusivity and personalisation. Unit prices continued to rise and pose the biggest challenge to the industry. Brazil's global dominance should continue to shape the market and the gradual shift in favour of mass offerings.
Euromonitor International's The Two Faces of Fragrances: Evolution in Premium as Mass Stays Strong global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.