Product Code: EYETR
Retail volume growth of eyewear accelerated somewhat in 2019 as Turkish consumers continue to purchase spectacles and contact lenses to correct their sight issues, which are often caused by excessive use of digital devices at work, in their spare time and even when on the go.
Euromonitor International's 'Eyewear in Turkey report 'offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
- Strong Value Growth Driven by Upgrading and Price Increases
- Luxottica and Essilor Merge
- Optical Shops Accounts for the Majority of Sales
Market Data
- Table 1 Sales of Eyewear by Category: Volume 2014-2019
- Table 2 Sales of Eyewear by Category: Value 2014-2019
- Table 3 Sales of Eyewear by Category: % Volume Growth 2014-2019
- Table 4 Sales of Eyewear by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Eyewear: % Value 2014-2018
- Table 6 LBN Brand Shares of Eyewear: % Value 2015-2018
- Table 7 Distribution of Eyewear by Format: % Value 2014-2019
- Table 8 Forecast Sales of Eyewear by Category: Volume 2019-2024
- Table 9 Forecast Sales of Eyewear by Category: Value 2019-2024
- Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
- Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
- Summary 1 Research Sources
Headlines
Prospects
- Daily Disposable Lenses (dd) To Remain the Most Popular
- Silicon Hydrogel Contact Lenses March on
- Optical Shops Use Bundled Offers To Drive Volume Sales
Competitive Landscape
- Johnson & Johnson Increases Its Lead in Contact Lenses
- Parallel Exports A Significant Challenge
- Increasing Use of Internet Retailing and Social Media
Category Data
- Table 12 Sales of Contact Lenses by Category: Volume 2014-2019
- Table 13 Sales of Contact Lenses by Category: Value 2014-2019
- Table 14 Sales of Contact Lenses by Category: % Volume Growth 2014-2019
- Table 15 Sales of Contact Lenses by Category: % Value Growth 2014-2019
- Table 16 Sales of Contact Lens Solutions: Value 2014-2019
- Table 17 Sales of Contact Lens Solutions: % Value Growth 2014-2019
- Table 18 Sales of Contact Lenses by Type: % Value 2014-2019
- Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2014-2019
- Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2014-2019
- Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2014-2019
- Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2014-2019
- Table 23 NBO Company Shares of Contact Lenses: % Value 2014-2018
- Table 24 LBN Brand Shares of Contact Lenses: % Value 2015-2018
- Table 25 Distribution of Contact Lenses by Format: % Value 2014-2019
- Table 26 Distribution of Contact Lens Solutions by Format: % Value 2014-2019
- Table 27 Forecast Sales of Contact Lenses by Category: Volume 2019-2024
- Table 28 Forecast Sales of Contact Lenses by Category: Value 2019-2024
- Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2019-2024
- Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2019-2024
- Table 31 Forecast Sales of Contact Lens Solutions: Value 2019-2024
- Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2019-2024
Headlines
Prospects
- Increasing Demand for More Sophisticated Lenses
- Fashion Trends To Drive Value Growth in Spectacle Frames
- Progressive Lenses Surge in Popularity
Competitive Landscape
- Essilor International Heavily Promotes Progressive Lenses
- Luxottica and Essilor Agree To Merge
- Safilo Remains the Most Popular Brand in Spectacle Frames
Category Data
- Table 33 Sales of Spectacles by Category: Volume 2014-2019
- Table 34 Sales of Spectacles by Category: Value 2014-2019
- Table 35 Sales of Spectacles by Category: % Volume Growth 2014-2019
- Table 36 Sales of Spectacles by Category: % Value Growth 2014-2019
- Table 37 Sales of Spectacle Lenses by Type: % Value 2014-2019
- Table 38 NBO Company Shares of Spectacles: % Value 2014-2018
- Table 39 LBN Brand Shares of Spectacles: % Value 2015-2018
- Table 40 Distribution of Spectacles by Format: % Value 2014-2019
- Table 41 Forecast Sales of Spectacles by Category: Volume 2019-2024
- Table 42 Forecast Sales of Spectacles by Category: Value 2019-2024
- Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2019-2024
- Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2019-2024
Headlines
Prospects
- Higher Taxes on Chinese Imports Lead To Greater Domestic Production
- Optical Stores Continue To Dominate Distribution
- Shoppers Begin To Upgrade Their Sunglasses in 2019
Competitive Landscape
- Luxottica Gozluk Continues To Lead Sunglasses
- Haute Couture Comes To Sunglasses
- Fast Fashion Continues To Make An Impact
Category Data
- Table 45 Sales of Sunglasses: Volume 2014-2019
- Table 46 Sales of Sunglasses: Value 2014-2019
- Table 47 Sales of Sunglasses: % Volume Growth 2014-2019
- Table 48 Sales of Sunglasses: % Value Growth 2014-2019
- Table 49 NBO Company Shares of Sunglasses: % Value 2014-2018
- Table 50 LBN Brand Shares of Sunglasses: % Value 2015-2018
- Table 51 Distribution of Sunglasses by Format: % Value 2014-2019
- Table 52 Forecast Sales of Sunglasses: Volume 2019-2024
- Table 53 Forecast Sales of Sunglasses: Value 2019-2024
- Table 54 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
- Table 55 Forecast Sales of Sunglasses: % Value Growth 2019-2024
