Product Code: EYETR
Despite a number of political and economic difficulties and the bad performance of the tourism industry in 2016, eyewear continued to record positive retail value growth. Intensified exposure to electronic screens due to the growing use of smartphones, tablets and computers has increased the number of consumers experiencing symptoms of myopia or astigmatism in Turkey. As more people have access to free medical care, there are increased concerns about finding solutions for vision deficiencies.
Euromonitor International's Eyewear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
- Growth Continues Despite An Unfavourable Climate
- Fashion Trends Benefit Spectacles Retail Value Sales
- Multinational Investments Are Changing the Industry Dynamics
- Chained Outlets Have Competitive Advantages Over Independent Outlets
- Positive Forecast for Eyewear
Key Trends and Developments
- Increasing Eye Defect Rate Results in Higher Demand for Eyewear
- No Changes To the Purchase Path
- Optical Goods Stores Remains the Leading Channel for Eyewear
Market Data
- Table 1. Sales of Eyewear by Category: Volume 2011-2016
- Table 2. Sales of Eyewear by Category: Value 2011-2016
- Table 3. Sales of Eyewear by Category: % Volume Growth 2011-2016
- Table 4. Sales of Eyewear by Category: % Value Growth 2011-2016
- Table 5. NBO Company Shares of Eyewear: % Value 2011-2015
- Table 6. LBN Brand Shares of Eyewear: % Value 2012-2015
- Table 7. Distribution of Eyewear by Format: % Value 2011-2016
- Table 8. Forecast Sales of Eyewear by Category: Volume 2016-2021
- Table 9. Forecast Sales of Eyewear by Category: Value 2016-2021
- Table 10. Forecast Sales of Eyewear by Category: % Volume Growth 2016-2021
- Table 11. Forecast Sales of Eyewear by Category: % Value Growth 2016-2021
Definitions
Sources
- Summary 1. Research Sources
Atasun Optik Perakende Ticaret As in Eyewear (turkey)
- Strategic Direction
- Key Facts
- Summary 2. Atasun Optik Perakende Ticaret AS: Key Facts
- Summary 3. Atasun Optik Perakende Ticaret AS: Operational Indicators
- Company Background
- Chart 1. Atasun Optik Perakende Ticaret AS: Atasun Optik in Istanbul
- Internet Strategy
Private Label
- Competitive Positioning
- Summary 4. Atasun Optik Perakende Ticaret AS: Competitive Position 2015
De Rigo Ve Sesa Grup Gozluk San Ve Tic As in Eyewear (turkey)
- Strategic Direction
- Key Facts
- Summary 5. De Rigo ve Sesa Grup Gozluk San Ve Tic AS: Key Facts
- Competitive Positioning
- Summary 6. De Rigo ve Sesa Grup Gozluk San Ve Tic AS: Competitive Position 2015
Dogan Optik San Ve Tic Ltd Sti in Eyewear (turkey)
- Strategic Direction
- Key Facts
- Summary 7. Dogan Optik San Ve Tic Ltd Sti: Key Facts
- Competitive Positioning
- Summary 8. Dogan Optik San Ve Tic Ltd Sti: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 12. Sales of Contact Lenses by Category: Volume 2011-2016
- Table 13. Sales of Contact Lenses by Category: Value 2011-2016
- Table 14. Sales of Contact Lenses by Category: % Volume Growth 2011-2016
- Table 15. Sales of Contact Lenses by Category: % Value Growth 2011-2016
- Table 16. Sales of Contact Lense Solutions: Value 2011-2016
- Table 17. Sales of Contact Lense Solutions: % Value Growth 2011-2016
- Table 18. Sales of Contact Lenses by Type: % Value 2011-2016
- Table 19. Sales of Daily Disposable Lenses (DD) by Material: % Value 2011-2016
- Table 20. Sales of Daily Disposable Lenses (DD) by Condition: % Value 2011-2016
- Table 21. Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2011-2016
- Table 22. Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2011-2016
- Table 23. NBO Company Shares of Contact Lenses: % Value 2011-2015
- Table 24. LBN Brand Shares of Contact Lenses: % Value 2012-2015
- Table 25. Distribution of Contact Lenses by Format: % Value 2011-2016
- Table 26. Distribution of Contact Lense Solutions by Format: % Value 2011-2016
- Table 27. Forecast Sales of Contact Lenses by Category: Volume 2016-2021
- Table 28. Forecast Sales of Contact Lenses by Category: Value 2016-2021
- Table 29. Forecast Sales of Contact Lenses by Category: % Volume Growth 2016-2021
- Table 30. Forecast Sales of Contact Lenses by Category: % Value Growth 2016-2021
- Table 31. Forecast Sales of Contact Lense Solutions: Value 2016-2021
- Table 32. Forecast Sales of Contact Lense Solutions: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 33. Sales of Spectacles by Category: Volume 2011-2016
- Table 34. Sales of Spectacles by Category: Value 2011-2016
- Table 35. Sales of Spectacles by Category: % Volume Growth 2011-2016
- Table 36. Sales of Spectacles by Category: % Value Growth 2011-2016
- Table 37. Sales of Spectacle Lenses by Type: % Value 2011-2016
- Table 38. NBO Company Shares of Spectacles: % Value 2011-2015
- Table 39. LBN Brand Shares of Spectacles: % Value 2012-2015
- Table 40. Distribution of Spectacles by Format: % Value 2011-2016
- Table 41. Forecast Sales of Spectacles by Category: Volume 2016-2021
- Table 42. Forecast Sales of Spectacles by Category: Value 2016-2021
- Table 43. Forecast Sales of Spectacles by Category: % Volume Growth 2016-2021
- Table 44. Forecast Sales of Spectacles by Category: % Value Growth 2016-2021
