Product Code: EYETR
Eyewear in Turkey registered healthy current value growth in 2017 due to increasing health concerns and the opening of new stores despite the Turkish economy showing signs of a slowdown as a result of a sudden decline in consumer traffic due to terrorist attacks, the failed coup and subsequent extraordinary government measures. More people bought vision correction aids which were prescribed by an optician or a doctor. In addition, as the number of educated parents increases in Turkey, more are t...
Euromonitor International's Eyewear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
Eyewear Usage Increases Among the Turkish Population
Spectacles and Contact Lenses Generally in Direct Competition
Spectacles A More Fragmented Category Than Contact Lenses
the Influence of Internet Retailing Continues To Increase
Positive Future
Key Trends and Developments
Increased Prevalence of Myopia Benefits Eyewear
Optical Shops Account for the Majority of Sales
Market Data
- Table 1 Sales of Eyewear by Category: Volume 2012-2017
- Table 2 Sales of Eyewear by Category: Value 2012-2017
- Table 3 Sales of Eyewear by Category: % Volume Growth 2012-2017
- Table 4 Sales of Eyewear by Category: % Value Growth 2012-2017
- Table 5 NBO Company Shares of Eyewear: % Value 2012-2016
- Table 6 LBN Brand Shares of Eyewear: % Value 2013-2016
- Table 7 Distribution of Eyewear by Format: % Value 2012-2017
- Table 8 Forecast Sales of Eyewear by Category: Volume 2017-2022
- Table 9 Forecast Sales of Eyewear by Category: Value 2017-2022
- Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2017-2022
- Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2017-2022
Definitions
Sources
- Summary 1 Research Sources
Atasun Optik Perakende Ticaret As in Eyewear (turkey)
- Strategic Direction
- Key Facts
- Summary 2 Atasun Optik Perakende Ticaret AS: Key Facts
- Summary 3 Atasun Optik Perakende Ticaret AS: Operational Indicators
- Company Background
- Chart 1 Atasun Optik Perakende Ticaret AS: Atasun in Istanbul
- Internet Strategy
Private Label
- Competitive Positioning
- Summary 4 Atasun Optik Perakende Ticaret AS: Competitive Position 2016
De Rigo Ve Sesa Grup Gozluk San Ve Tic As in Eyewear (turkey)
- Strategic Direction
- Key Facts
- Summary 5 De Rigo ve Sesa Grup Gozluk San Ve Tic AS: Key Facts
- Competitive Positioning
- Summary 6 De Rigo ve Sesa Grup Gozluk San Ve Tic AS: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 12 Sales of Contact Lenses Category: Volume 2012-2017
- Table 13 Sales of Contact Lenses by Category: Value 2012-2017
- Table 14 Sales of Contact Lenses by Category: % Volume Growth 2012-2017
- Table 15 Sales of Contact Lenses by Category: % Value Growth 2012-2017
- Table 16 Sales of Contact Lens Solutions: Value 2012-2017
- Table 17 Sales of Contact Lens Solutions: % Value Growth 2012-2017
- Table 18 Sales of Contact Lenses by Type: % Value 2012-2017
- Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2012-2017
- Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2012-2017
- Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2012-2017
- Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2012-2017
- Table 23 NBO Company Shares of Contact Lenses: % Value 2012-2016
- Table 24 LBN Brand Shares of Contact Lenses: % Value 2013-2016
- Table 25 Distribution of Contact Lenses by Format: % Value 2012-2017
- Table 26 Distribution of Contact Lens Solutions by Format: % Value 2012-2017
- Table 27 Forecast Sales of Contact Lenses by Category: Volume 2017-2022
- Table 28 Forecast Sales of Contact Lenses by Category: Value 2017-2022
- Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2017-2022
- Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2017-2022
- Table 31 Forecast Sales of Contact Lens Solutions: Value 2017-2022
- Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 33 Sales of Spectacles by Category: Volume 2012-2017
- Table 34 Sales of Spectacles by Category: Value 2012-2017
- Table 35 Sales of Spectacles by Category: % Volume Growth 2012-2017
- Table 36 Sales of Spectacles by Category: % Value Growth 2012-2017
- Table 37 Sales of Spectacle Lenses by Type: % Value 2012-2017
- Table 38 NBO Company Shares of Spectacles: % Value 2012-2016
- Table 39 LBN Brand Shares of Spectacles: % Value 2013-2016
- Table 40 Distribution of Spectacles by Format: % Value 2012-2017
- Table 41 Forecast Sales of Spectacles by Category: Volume 2017-2022
- Table 42 Forecast Sales of Spectacles by Category: Value 2017-2022
- Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2017-2022
- Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2017-2022
