表紙
市場調査レポート

トルコのアイウェア市場

Eyewear in Turkey

発行 Euromonitor International 商品コード 257013
出版日 ページ情報 英文 32 Pages
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本日の銀行送金レート: 1USD=106.71円で換算しております。
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トルコのアイウェア市場 Eyewear in Turkey
出版日: 2015年09月24日 ページ情報: 英文 32 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコにおけるアイウェア (眼鏡・コンタクトレンズ) 市場について分析し、全体的な構造・動向や、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

産業概要:アイウェア

  • エグゼクティブ・サマリー
  • 主要動向と発展
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Atasun Optik Perakende Ticaret AS
  • De Rigo ve Sesa Grup Gozluk San Ve Tic AS
  • Dogan Optik San Ve Tic Ltd Sti
  • Merve Optik San Tic Ltd Sti

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • コンタクトレンズ市場:カテゴリー分析
  • 眼鏡市場:カテゴリー分析

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: EYETR

Eyewear continued to register healthy value sales growth in 2015 as a result of increasing health concerns and the opening of new chained optical shops despite the unfavourable economic and political conditions. More people purchased vision correction aids which were prescribed by an optician or doctor. With improving educational standards in Turkey, more parents are taking their children for an eye test before they reach the age of five, usually before starting primary school.

Euromonitor International's Eyewear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Eyewear Usage Increases Among the Turkish Population
  • Spectacles and Contact Lenses Are Direct Substitutes
  • Spectacles More Fragmented Than Contact Lenses
  • the Influence of Internet Retailing Continues To Increase
  • Positive Outlook

Key Trends and Developments

  • Increasing Rate of Myopia Benefits Eyewear
  • Route of Purchase for Eyewear
  • Optical Shops Account for the Majority of Sales
  • New Product Developments Drive Growth

Market Data

  • Table 1. Sales of Eyewear by Category: Volume 2010-2015
  • Table 2. Sales of Eyewear by Category: Value 2010-2015
  • Table 3. Sales of Eyewear by Category: % Volume Growth 2010-2015
  • Table 4. Sales of Eyewear by Category: % Value Growth 2010-2015
  • Table 5. NBO Company Shares of Eyewear: % Value 2010-2014
  • Table 6. LBN Brand Shares of Eyewear: % Value 2011-2014
  • Table 7. Distribution of Eyewear by Format: % Value 2010-2015
  • Table 8. Forecast Sales of Eyewear by Category: Volume 2015-2020
  • Table 9. Forecast Sales of Eyewear by Category: Value 2015-2020
  • Table 10. Forecast Sales of Eyewear by Category: % Volume Growth 2015-2020
  • Table 11. Forecast Sales of Eyewear by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 1. Research Sources

Atasun Optik Perakende Ticaret As in Eyewear (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 2. Atasun Optik Perakende Ticaret AS: Key Facts
    • Summary 3. Atasun Optik Perakende Ticaret AS: Operational Indicators
  • Company Background
    • Chart 1. Atasun Optik Perakende Ticaret AS: Brandium Shopping Mall in Istanbul
  • Internet Strategy

Private Label

  • Competitive Positioning
    • Summary 4. Atasun Optik Perakende Ticaret AS: Competitive Position 2014

De Rigo Ve Sesa Grup Gozluk San Ve Tic As in Eyewear (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 5. De Rigo ve Sesa Grup Gozluk San Ve Tic AS: Key Facts
  • Competitive Positioning
    • Summary 6. De Rigo ve Sesa Grup Gozluk San Ve Tic AS: Competitive Position 2014

Dogan Optik San Ve Tic Ltd Sti in Eyewear (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 7. Dogan Optik San Ve Tic Ltd Sti: Key Facts
  • Competitive Positioning
    • Summary 8. Dogan Optik San Ve Tic Ltd Sti: Competitive Position 2014

Merve Optik San Tic Ltd Sti in Eyewear (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 9. Merve Optik San Tic Ltd Sti: Key Facts
  • Competitive Positioning
    • Summary 10. Merve Optik San Tic Ltd Sti: Competitive Position 2014

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12. Retail Sales of Contact Lens Solution: Value Sales and % Growth 2010-2015
  • Table 13. Sales of Contact Lenses by Category: Volume 2010-2015
  • Table 14. Sales of Contact Lenses by Category: Value 2010-2015
  • Table 15. Sales of Contact Lenses by Category: % Volume Growth 2010-2015
  • Table 16. Sales of Contact Lenses by Category: % Value Growth 2010-2015
  • Table 17. Sales of Contact Lenses by Type: % Value 2010-2015
  • Table 18. Sales of Daily Disposable Contact Lenses by Material: % Value 2010-2015
  • Table 19. Sales of Daily Disposable Contact Lenses by Condition: % Value 2010-2015
  • Table 20. Sales of Weekly/Monthly Contact Lenses by Material: % Value 2010-2015
  • Table 21. Sales of Weekly/Monthly Contact Lenses by Condition: % Value 2010-2015
  • Table 22. NBO Company Shares of Contact Lenses: % Value 2010-2014
  • Table 23. LBN Brand Shares of Contact Lenses: % Value 2011-2014
  • Table 24. Distribution of Contact Lenses by Format: % Value 2010-2015
  • Table 25. Forecast Sales of Contact Lenses by Category: Volume 2015-2020
  • Table 26. Forecast Sales of Contact Lenses by Category: Value 2015-2020
  • Table 27. Forecast Sales of Contact Lenses by Category: % Volume Growth 2015-2020
  • Table 28. Forecast Sales of Contact Lenses by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 29. Sales of Spectacles by Category: Volume 2010-2015
  • Table 30. Sales of Spectacles by Category: Value 2010-2015
  • Table 31. Sales of Spectacles by Category: % Volume Growth 2010-2015
  • Table 32. Sales of Spectacles by Category: % Value Growth 2010-2015
  • Table 33. Sales of Spectacle Lenses by Type: % Value 2010-2015
  • Table 34. NBO Company Shares of Spectacles: % Value 2010-2014
  • Table 35. LBN Brand Shares of Spectacles: % Value 2011-2014
  • Table 36. Distribution of Spectacles by Format: % Value 2010-2015
  • Table 37. Forecast Sales of Spectacles by Category: Volume 2015-2020
  • Table 38. Forecast Sales of Spectacles by Category: Value 2015-2020
  • Table 39. Forecast Sales of Spectacles by Category: % Volume Growth 2015-2020
  • Table 40. Forecast Sales of Spectacles by Category: % Value Growth 2015-2020
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