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市場調査レポート

トルコのホームケア用品市場

Home Care in Turkey

発行 Euromonitor International 商品コード 255882
出版日 ページ情報 英文 76 Pages
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トルコのホームケア用品市場 Home Care in Turkey
出版日: 2017年01月12日 ページ情報: 英文 76 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコにおけるホームケア用品市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

トルコのホームケア用品市場:産業の概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Eczacibasi Girisim Pazarlama
  • Hayat Kimya Sanayi As
  • Tibet Ithalat Ihracat Ve Kozmetik San As
  • Unilever Turk San Ve Tic As
  • Uzay Kimya San Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品市場
  • 漂白剤市場
  • 食器洗い用品市場
  • 家庭用殺虫剤市場
  • ランドリーケア用品市場
  • 研磨剤市場
  • 表面ケア用品市場
  • トイレケア用品市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPTR

Home care continued to register healthy volume and current value growth in Turkey in 2016, largely thanks to ongoing urbanisation. Discounters also made a significant contribution to growth as the expansion of the outlet networks of such retailers, particularly those located in poorer neighbourhoods, has led to an increase in the household penetration rate of home care products,.

Euromonitor International's Home Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Retail Sales Continue To Increase

Rapid Liquid Detergents and Automatic Dishwashing Tablets Growth Drives Home Care Sales

Domestic Players Gain Value Share, Along With New Entries in 2016

Consumer Behaviour Changing As Retailing Channels Diversify

Home Care Value Sales To Continue Growing Over Forecast Period

Key Trends and Developments

Strong Interest in Economy Products Continues To Slow Economic Growth

Manufacturers Focus on Child-specific Home Care in View of Growing Demand

Home Care Sales Rising Rapidly Via Internet Retailing Channel

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 7 Distribution of Home Care by Format: % Value 2011-2016
  • Table 8 Distribution of Home Care by Format and Category: % Value 2016
  • Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

D-market Elektronik Hizmetler As in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 2 D-Market Elektronik Hizmetler AS: Key Facts
    • Summary 3 D-Market Elektronik Hizmetler AS: Operational Indicators
  • Company Background

Private Label

  • Competitive Positioning
    • Summary 4 D-Market Elektronik Hizmetler AS: Competitive Position 2016

Eczacibasi Girisim Pazarlama in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 5 Eczacibasi Girisim Pazarlama: Key Facts
    • Summary 6 Eczacibasi Girisim Pazarlama: Operational Indicators
  • Competitive Positioning
    • Summary 7 Eczacibasi Girisim Pazarlama: Competitive Position 2016

Levent Kimya Sanayii Ve Ticaret As in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 8 Levent Kimya Sanayii ve Ticaret AS: Key Facts
  • Competitive Positioning
    • Summary 9 Levent Kimya Sanayii ve Ticaret AS: Competitive Position 2016

Unilever Turk San Ve Tic As in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 10 Unilever Turk San ve Tic AS: Key Facts
    • Summary 11 Unilever Turk San ve Tic AS: Operational Indicators
  • Competitive Positioning
    • Summary 12 Unilever Turk San ve Tic AS: Competitive Position 2016

Uzay Kimya San Ltd in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 13 Uzay Kimya San Ltd: Key Facts
  • Competitive Positioning
    • Summary 14 Uzay Kimya San Ltd: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Air Care by Category: Value 2011-2016
  • Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Bleach Usage: % of Volume Sales 2011-2016
  • Table 20 Sales of Bleach: Value 2011-2016
  • Table 21 Sales of Bleach: % Value Growth 2011-2016
  • Table 22 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 24 Forecast Sales of Bleach: Value 2016-2021
  • Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 26 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 27 Sales of Dishwashing by Category: Value 2011-2016
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 29 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 34 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 36 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 37 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 38 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 40 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 41 Sales of Laundry Care by Category: Value 2011-2016
  • Table 42 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 43 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 44 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 45 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 46 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55 Sales of Polishes by Category: Value 2011-2016
  • Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 57 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2011-2016
  • Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  • Table 65 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 66 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  • Table 69 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 71 Sales of Toilet Care by Category: Value 2011-2016
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 73 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
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