表紙
市場調査レポート

トルコのホームケア用品市場

Home Care in Turkey

発行 Euromonitor International 商品コード 255882
出版日 ページ情報 英文 80 Pages
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トルコのホームケア用品市場 Home Care in Turkey
出版日: 2016年02月09日 ページ情報: 英文 80 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、トルコにおけるホームケア用品市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

トルコのホームケア用品市場:産業の概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Eczacibasi Girisim Pazarlama
  • Hayat Kimya Sanayi As
  • Tibet Ithalat Ihracat Ve Kozmetik San As
  • Unilever Turk San Ve Tic As
  • Uzay Kimya San Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品市場
  • 漂白剤市場
  • 食器洗い用品市場
  • 家庭用殺虫剤市場
  • ランドリーケア用品市場
  • 研磨剤市場
  • 表面ケア用品市場
  • トイレケア用品市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPTR

Home care recorded further volume and current value growth at the end of the review period. This was thanks to the rapid increase in the urban population, given the fact that home care products are strongly preferred by consumers living in urban areas.

Euromonitor International's Home Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Home Care Continues To Demonstrate A Positive Performance in 2015
  • Liquid Detergents Significantly Contributes To Value Growth
  • International Players Maintain Their Dominance in Home Care in Turkey
  • Sales Through Non-store Retailing Increase in Home Care in 2015
  • the Positive Performance of Home Care Is Set To Continue in the Forecast Period

Key Trends and Developments

  • Average Unit Prices Rise Sharply in Various Home Care Categories, But Powder Detergents Is An Exception
  • Stagnation in Incomes Leads To Changes in Consumer Behaviour in Home Care
  • Thanks To Increasing Education, High-end Consumers Increasingly Demand Greener Home Care Solutions

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Eczacibasi Girisim Pazarlama in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 2. Eczacibasi Girisim Pazarlama: Key Facts
    • Summary 3. Eczacibasi Girisim Pazarlama: Operational Indicators
  • Competitive Positioning
    • Summary 4. Eczacibasi Girisim Pazarlama: Competitive Position 2015

Hayat Kimya Sanayi As in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 5. Hayat Kimya Sanayi AS: Key Facts
    • Summary 6. Hayat Kimya Sanayi AS: Operational Indicators
  • Competitive Positioning
    • Summary 7. Hayat Kimya Sanayi AS: Competitive Position 2015

Sapro Temizlik Urunleri Ve Sanayi As in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 8. SAPRO Temizlik Urunleri ve Sanayi AS: Key Facts
  • Production
    • Summary 9. SAPRO Temizlik Urunleri ve Sanayi AS: Production Statistics 2014

Private Label

    • Summary 10. SAPRO Temizlik Urunleri ve Sanayi AS: Private Label Portfolio

Unilever Turk San Ve Tic As in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 11. Unilever Turk San ve Tic AS: Key Facts
    • Summary 12. Unilever Turk San ve Tic AS: Operational Indicators
  • Competitive Positioning
    • Summary 13. Unilever Turk San ve Tic AS: Competitive Position 2015

Uzay Kimya San Ltd in Home Care (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 14. Uzay Kimya San Ltd: Key Facts
  • Competitive Positioning
    • Summary 15. Uzay Kimya San Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11. Sales of Air Care by Category: Value 2010-2015
  • Table 12. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 13. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 14. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 15. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 16. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 17. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 18. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19. Sales of Bleach by Type: % Value 2010-2015
  • Table 20. Sales of Bleach: Value 2010-2015
  • Table 21. Sales of Bleach: % Value Growth 2010-2015
  • Table 22. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 23. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 24. Forecast Sales of Bleach: Value 2015-2020
  • Table 25. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 26. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 27. Sales of Dishwashing by Category: Value 2010-2015
  • Table 28. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 29. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 30. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 31. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 32. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 34. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 35. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 36. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 37. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 38. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 39. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 40. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 41. Sales of Automatic Detergents by Type: % Value 2010/2015
  • Table 42. Sales of Laundry Care by Category: Value 2010-2015
  • Table 43. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 44. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 45. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 46. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 47. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 48. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 49. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 50. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 51. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 52. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 53. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 54. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 55. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 56. Sales of Polishes by Category: Value 2010-2015
  • Table 57. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 58. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 59. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 60. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 61. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62. Sales of Surface Care by Category: Value 2010-2015
  • Table 63. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 64. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2015
  • Table 65. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2015
  • Table 66. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 67. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 68. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 69. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 70. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 71. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 72. Sales of Toilet Care by Category: Value 2010-2015
  • Table 73. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 74. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 75. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 76. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 77. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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