表紙
市場調査レポート

イタリアのホームケア用品市場

Home Care in Italy

発行 Euromonitor International 商品コード 255880
出版日 ページ情報 英文 80 Pages
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イタリアのホームケア用品市場 Home Care in Italy
出版日: 2016年04月21日 ページ情報: 英文 80 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

当レポートでは、イタリアのホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などを提供しています。

イタリアのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 情報源

イタリアのホームケア用品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

ホームケア用品市場:カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPIT

Sales of home care in 2015 continued to be constrained by ongoing price wars. Promotions and discounting activity remained rife and in many categories over half of all products sold were at a discounted price. Downward pressure on pricing has come from both manufacturers and retailers and 2015 saw average unit prices continue to fall in many categories. Despite falling prices, home care also declined in retail volume terms in 2015 though this was in part.

Euromonitor International's Home Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Endless Promotions Keeps Industry Subdued
  • Private Label Grows
  • Henkel Italia SRL Retains Its Lead
  • Health and Beauty Specialist Retailers Gain Ground
  • Environmental Challenges Are Increasingly Becoming Opportunities

Key Trends and Developments

  • Environmentally Friendly and Green Products Are Increasing Their Penetration
  • Private Label Continues To Improve Its Position
  • the Battle Within Home Care Is Increasingly Fought on Pricing

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Guaber SRL in Home Care (italy)

  • Strategic Direction
  • Key Facts
    • Summary 2. Guaber Srl: Key Facts
    • Summary 3. Guaber Srl: Operational Indicators
  • Competitive Positioning
    • Summary 4. Guaber Srl: Competitive Position 2015

Henkel Italia SRL in Home Care (italy)

  • Strategic Direction
  • Key Facts
    • Summary 5. Henkel Italia Srl: Key Facts
    • Summary 6. Henkel Italia Srl: Operational Indicators
  • Competitive Positioning
    • Summary 7. Henkel Italia Srl: Competitive Position 2015

Paglieri SpA in Home Care (italy)

  • Strategic Direction
  • Key Facts
    • Summary 8. Paglieri SpA: Key Facts
    • Summary 9. Paglieri SpA: Operational Indicators
  • Competitive Positioning
    • Summary 10. Paglieri SpA: Competitive Position 2015

Procter & Gamble Italia SpA in Home Care (italy)

  • Strategic Direction
  • Key Facts
    • Summary 11. Procter & Gamble Italia SpA: Key Facts
    • Summary 12. Procter & Gamble Italia SpA: Operational Indicators
  • Competitive Positioning
    • Summary 13. Procter & Gamble Italia SpA: Competitive Position 2015

Reckitt Benckiser Italia SpA in Home Care (italy)

  • Strategic Direction
  • Key Facts
    • Summary 14. Reckitt Benckiser Italia SpA: Key Facts
    • Summary 15. Reckitt Benckiser Italia SpA: Operational Indicators
  • Competitive Positioning
    • Summary 16. Reckitt Benckiser Italia SpA: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Scented Candles

  • Table 11. Scented Candles Value Sales 2010-2015
    • Summary 17. Scented Candles Brand Rankings 2012-2015

Category Data

  • Table 12. Sales of Air Care by Category: Value 2010-2015
  • Table 13. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 14. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 15. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 16. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 17. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 18. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 19. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 20. Bleach by Type: % Value Analysis 2010-2015
  • Table 21. Sales of Bleach: Value 2010-2015
  • Table 22. Sales of Bleach: % Value Growth 2010-2015
  • Table 23. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 24. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 25. Forecast Sales of Bleach: Value 2015-2020
  • Table 26. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 27. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 28. Sales of Dishwashing by Category: Value 2010-2015
  • Table 29. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 30. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 31. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 32. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 33. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 34. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 35. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 36. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 37. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 38. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 39. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 40. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 41. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 42. Automatic Detergents by Type: % Value Analysis 2010-2015
  • Table 43. Sales of Laundry Care by Category: Value 2010-2015
  • Table 44. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 45. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 46. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 47. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 48. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 49. Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
  • Table 50. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 51. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 52. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 53. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 54. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 55. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 56. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 57. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 58. Sales of Polishes by Category: Value 2010-2015
  • Table 59. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 60. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 61. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 62. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 63. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 64. Sales of Surface Care by Category: Value 2010-2015
  • Table 65. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 66. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 67. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 68. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 69. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 70. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 71. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 72. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 73. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 74. Sales of Toilet Care by Category: Value 2010-2015
  • Table 75. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 76. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 77. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 78. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 79. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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