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市場調査レポート

イタリアのホームケア用品市場

Home Care in Italy

発行 Euromonitor International 商品コード 255880
出版日 ページ情報 英文 51 Pages
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イタリアのホームケア用品市場 Home Care in Italy
出版日: 2019年02月19日 ページ情報: 英文 51 Pages
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概要

当レポートでは、イタリアのホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などを提供しています。

イタリアのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 情報源

イタリアのホームケア用品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

ホームケア用品市場:カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPIT

Home care in Italy saw positive value growth in 2018 thanks to the very good performance of some categories such as dishwashing, home insecticides and laundry care and consumers' renewed interest in quickly and efficiently cleaning their houses, dedicating less time to such activities and therefore looking for products that are not only easy to use but also fast and convenient to use. The positive performance was also a result of improving economic conditions for Italian households that felt mor...

Euromonitor International's Home Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Good Performance for Home Care in Italy

"green" and Innovative Products Drive Growth of Home Care

Larger Players Lead the Home Care Arena

Sustainability and New Fragrances Remain Key Within Npds

Stable, Positive Outlook for Home Care

Market Indicators

  • Table 1 Households 2013-2018

Market Data

  • Table 2 Sales of Home Care by Category: Value 2013-2018
  • Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
  • Table 4 NBO Company Shares of Home Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  • Table 7 Distribution of Home Care by Format: % Value 2013-2018
  • Table 8 Distribution of Home Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Mixed Performance for Air Care

Communication As A Growth Driver

Very Good Performance of Candle Air Fresheners

Competitive Landscape

Johnson Wax Leads in Air Care

New Launch for Air Wick

Private Label Is Gaining Share

Category Data

  • Table 11 Sales of Air Care by Category: Value 2013-2018
  • Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
  • Table 14 NBO Company Shares of Air Care: % Value 2014-2018
  • Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
  • Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Bleach Performance Declining

Differentiation As A Driver for Growth

Providing Consumers With Information on A Variety of Levels Will Be An Important Means To Boost Demand for Bleach

Competitive Landscape

Domestic Manufacturers and Private Label Lead in Bleaches

Weak Innovation in 2018

the Importance of the Retail Sector Within Bleach

Category Data

  • Table 18 Sales of Bleach: Value 2013-2018
  • Table 19 Sales of Bleach: % Value Growth 2013-2018
  • Table 20 NBO Company Shares of Bleach: % Value 2014-2018
  • Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
  • Table 22 Forecast Sales of Bleach: Value 2018-2023
  • Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023

Headlines

Prospects

Main Trends Within Dishwashing

the Growing Trend of Sustainability

the Importance of Online Communication

Competitive Landscape

Finish Brand Is the Category Leader

New Launches From Pam Panorama

New Formula and New Graphic for Winni's

Category Indicators

  • Table 24 Household Possession of Dishwashers 2013-2018

Category Data

  • Table 25 Sales of Dishwashing by Category: Value 2013-2018
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
  • Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Headlines

Prospects

Good Performance for Home Insecticides

Home Insecticides Will Strive To Offer Natural and Ecological Products

Unit Prices Are Decreasing

Competitive Landscape

New Launches Aiming for Sustainability

New Launch From Zanzarella

Tavola Presents A New Product and Compelling New Graphic

Category Data

  • Table 31 Sales of Home Insecticides by Category: Value 2013-2018
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Headlines

Prospects

Good Performance for Liquid Detergents

Important Features of Laundry Care Products

Sustainability on the Rise

Competitive Landscape

Innovation Within Sustainability for Biochimica

Rising Trend for Scent Booster

Products for Modern Fibres

Category Indicators

  • Table 38 Household Possession of Washing Machines 2013-2018

Category Data

  • Table 39 Sales of Laundry Care by Category: Value 2013-2018
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
  • Table 41 Sales of Laundry Aids by Category: Value 2013-2018
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
  • Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
  • Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018
  • Table 46 NBO Company Shares of Laundry Care: % Value 2014-2018
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2015-2018
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2014-2018
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2015-2018
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2014-2018
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2018-2023
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Changing Habits Lead To Poor Performance

Shoe Polish Declines

Innovation and More Information Needed

Competitive Landscape

Bolton Manitoba and Sutter Chimica Remain the Main Players

Sustainability Important Also Within Polishes

New Materials Need Innovation

Category Data

  • Table 54 Sales of Polishes by Category: Value 2013-2018
  • Table 55 Sales of Polishes by Category: % Value Growth 2013-2018
  • Table 56 NBO Company Shares of Polishes: % Value 2014-2018
  • Table 57 LBN Brand Shares of Polishes: % Value 2015-2018
  • Table 58 Forecast Sales of Polishes by Category: Value 2018-2023
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Headlines

Prospects

Toilet Care Growth Remains Positive But Is Slowing Down

Time Saving and Efficiency Is What Italians Are Looking for

the Importance of Sustainable Claims on Labels

Competitive Landscape

Good Performance for Private Label

Innovation As A Key To Success

Sustainability As A Key for Growth

Category Data

  • Table 60 Sales of Toilet Care by Category: Value 2013-2018
  • Table 61 Sales of Toilet Care by Category: % Value Growth 2013-2018
  • Table 62 NBO Company Shares of Toilet Care: % Value 2014-2018
  • Table 63 LBN Brand Shares of Toilet Care: % Value 2015-2018
  • Table 64 Forecast Sales of Toilet Care by Category: Value 2018-2023
  • Table 65 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
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