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市場調査レポート

イタリアのホームケア用品市場

Home Care in Italy

発行 Euromonitor International 商品コード 255880
出版日 ページ情報 英文 67 Pages
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イタリアのホームケア用品市場 Home Care in Italy
出版日: 2017年04月07日 ページ情報: 英文 67 Pages
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概要

当レポートでは、イタリアのホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などを提供しています。

イタリアのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 情報源

イタリアのホームケア用品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

ホームケア用品市場:カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPIT

Concentration and stronger formulation continued to be among the most relevant trends in various home care products in Italy towards 2016, from laundry care to surface care. Thanks to product concentration, which involves the removal of water from the product formula, product packaging has become smaller. This has thereby reduced transportation and storage costs, which in some instances, has enabled products to be better displayed on retailers' shelves and take up less space in consumers' homes.

Euromonitor International's Home Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Concentration: A Good Strategy for Brands To Regain Market Share

Environmental Concerns Affect Packaging

Private Label Loses Market Share As the Low Price Strategy Declines in Popularity

the Internet Is Still A Small But Growing Channel, While Supermarkets Retains the Lead

A Challenging Future for Home Care in Italy

Key Trends and Developments

Concentration: A Clear Trend Both in Liquid and Powder Detergents

Light Packaging: Zero-waste Philosophy and Environmentally-friendly Attitude

Internet Retailing Growing in Importance in Italy

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 7 Distribution of Home Care by Format: % Value 2011-2016
  • Table 8 Distribution of Home Care by Format and Category: % Value 2016
  • Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Air Care by Category: Value 2011-2016
  • Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Bleach Usage: % of Volume Sales 2011-2016
  • Table 20 Sales of Bleach: Value 2011-2016
  • Table 21 Sales of Bleach: % Value Growth 2011-2016
  • Table 22 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 24 Forecast Sales of Bleach: Value 2016-2021
  • Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 26 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 27 Sales of Dishwashing by Category: Value 2011-2016
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 29 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 34 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 36 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 37 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 38 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 40 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 41 Sales of Laundry Care by Category: Value 2011-2016
  • Table 42 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 43 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 44 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 45 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 46 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 47 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
  • Table 48 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 49 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 50 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 51 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 52 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 53 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 54 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 55 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 56 Sales of Polishes by Category: Value 2011-2016
  • Table 57 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 58 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 59 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 60 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of Surface Care by Category: Value 2011-2016
  • Table 63 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  • Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  • Table 66 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 67 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 68 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  • Table 69 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  • Table 70 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 72 Sales of Toilet Care by Category: Value 2011-2016
  • Table 73 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 74 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 75 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 76 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
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