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市場調査レポート

イタリアのホームケア用品市場

Home Care in Italy

発行 Euromonitor International 商品コード 255880
出版日 ページ情報 英文 60 Pages
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イタリアのホームケア用品市場 Home Care in Italy
出版日: 2018年02月09日 ページ情報: 英文 60 Pages
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概要

当レポートでは、イタリアのホームケア用品市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測などを提供しています。

イタリアのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 情報源

イタリアのホームケア用品市場:企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

ホームケア用品市場:カテゴリー分析

  • エアケア用品
  • 漂白剤
  • 食器洗い
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPIT

The Italian economy improved in 2017, with consumers spending more following the recent crisis. However, bleach production raw material prices grew during the year due to the enforcement of EU regulations and oil price fluctuations. Nevertheless, the impact of rising raw material costs was partially offset by the increase in the value of the euro during 2017. Overall, volume sales continued to fall in key home care areas in 2017, although higher average unit prices boosted value sales.

Euromonitor International's Home Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Italian Economy and Home Care Market Recover in 2017

Amazon Introduces New Dash Buttons for Home Care Brands

Focus on Premium Offerings Boosts Private Label Sales

Concentration Trend Ongoing, Consumers More Relaxed About Spending on Quality

Good Growth Expected Over Forecast Period, Although Innovation Will Be Crucial

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Air Care Sales Decline Further, Despite Good Performance of Some Areas

Scented Candles Driving Candle Air Freshener Sales

Communication Crucial for Good Results in Air Care

Competitive Landscape

Johnson Wax Leads Sales Due To Success of Glade Candles

Private Label Ranges Performing Well and Meeting Consumer Needs

Domestic Players Perform Well, Although Multinationals Continue To Lead Sales

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Production Costs Rise in 2017 Due To EU Regulations

Prices Continue Decreasing, Intense Use of Promotions Sustains Volume Sales

Focus on Product Differentiation and Shift Away From Price Competition

Competitive Landscape

Domestic Brands Continue To Dominate Sales

Shift Towards Concentration Due To Augmented Production Costs

Smapu Group Launches Innovative Tablet Bleach

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Value Sales Boosted by Rising Demand for Convenient Formats

Shift Away From Promotional Activity

Demand for Eco-friendly Products and Packaging Continues To Grow

Competitive Landscape

Reckitt Benckiser Leads Dishwashing Thanks To Its Renowned Finish Brand

Growing Number of Procter & Gamble Brands Available Via Amazon Dash Buttons

Private Label Sales Boosted by Good Performance of Premium Lines

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Tiger Mosquito Emergency Intensifies Awareness of Home Insecticides

Average Unit Prices Dragged Down by Good Performance of Private Label

Rising Demand for Safety, Especially Within Other Home Insecticides

Competitive Landscape

Johnson Wax Leads Sales in 2017 Thanks To Comprehensive Offer

Private Label Ranges Benefit From Favourable Market Conditions

Domestic Producer Facco Performs Well Due To Strong Brand Awareness and Offer

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Concentration Trend Continues in 2017

Launch of Lenor Unstoppable Fuels Innovation Within Other Laundry Aids in 2017

Fabric Softener Innovation Focused on New Scents

Competitive Landscape

Multinationals Dominate, But Domestic Players Benefit From Ties With Retailers

Lenor Unstoppable Launch Unable To Halt Decline in Procter & Gamble Sales Share

Private Label Ranges Performing Well, Especially Premium Offerings

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  • Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Polishes Struggles in 2017 Due To Contemporary Lifestyles

Declining Shoe Polish Sales, Despite Importance of Elegance in Italian Culture

Furniture Polishes Adjusting To Growing Use of New Materials

Competitive Landscape

Bolton Manitoba Seen As Reliable and Appreciated by Italian Consumers

Innovation Focused on Easy-cleaning Materials

Domestic Player Sutter Performs Well in Floor Polish Thanks To Ecological Claims

Category Data

  • Table 55 Sales of Polishes by Category: Value 2012-2017
  • Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Rising Production Costs Negatively Impact Surface Care Sales

Disinfectant Claims Appeal To Consumers

Home Care Wipes Perform Well, But Recycling Issue Will Soon Be Crucial

Competitive Landscape

Bolton Manitoba Launches Citrosil Brand

Domestic Manufacturers Benefit From Links With Retailers

Local Companies Invest in Innovation

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2012-2017
  • Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 65 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 66 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 69 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Concentrated Products Continue Growing at Expense of Standard Options

Tablets Sales Boosted by Novelty Factor

Scope for New Innovative Developments

Competitive Landscape

Bolton Manitoba Leads Sales, Attracting Consumers Via TV and Social Media

Domestic Player Smapu Group Introduces New Innovative Toilet Care Products

Private Label Ranges Performing Well in 2017, Offering Good Quality for Price

Category Data

  • Table 71 Sales of Toilet Care by Category: Value 2012-2017
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 73 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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