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市場調査レポート

タイのホームケア用品市場

Home Care in Thailand

発行 Euromonitor International 商品コード 254162
出版日 ページ情報 英文
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タイのホームケア用品市場 Home Care in Thailand
出版日: 2020年02月06日 ページ情報: 英文
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概要

当レポートでは、タイのホームケア用品市場について調査分析しており、市場の現状、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測などを提供しています。

タイのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Ars Chemical (thailand) Co Ltd
  • Bio Consumer Co Ltd
  • Ip Mfg Co Ltd
  • Lion Corp (thailand) Ltd
  • Sathaporn Marketing Co Ltd
  • Siam Poolsub Interchemical Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い機
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPTH

Overall, the market for home care products in Thailand is supported by population growth, as well as the increasing number of residential properties in urban areas. The main factor fuelling demand in several home care categories is changing demographic and family trends. Thai people are now more likely to live alone or as single parents, with families thus shrinking in size. Currently, single-child families are common and are expected to continue growing in number due to limited residential spac...

Euromonitor International's Home Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Urbanisation and Smaller Family Trends Fuel Demand for Smaller Packaging

Growing Demand for More Natural Scents Fuels New Product Development Activity

Top Players Benefit From Brand Loyalty and Extensive Distribution and Marketing

Rising Environmental Awareness Fuels Shift To Less Toxic Products

Rising Consumer Sophistication and New Innovative Products To Fuel Demand

Market Indicators

  • Table 1 Households 2014-2019

Market Data

  • Table 2 Sales of Home Care by Category: Value 2014-2019
  • Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 4 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 7 Distribution of Home Care by Format: % Value 2014-2019
  • Table 8 Distribution of Home Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

New Innovative Multifunctional Gel Air Fresheners Attracting Consumers

High Prices Continue To Limit Demand Within Electric Air Fresheners

Spray/aerosol and Car Air Fresheners Impacted by Rising Health Concerns

Competitive Landscape

Extensive Product Offering and Reputation for Quality Key To Glade's Success

Ambi-pur Boosts Brand Awareness Via Promotion of Car Air Freshener Range

New Innovative Products Help To Attract Consumers

Category Data

  • Table 11 Sales of Air Care by Category: Value 2014-2019
  • Table 12 Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 13 Sales of Air Care by Fragrance: Value Ranking 2018-2019
  • Table 14 NBO Company Shares of Air Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 16 Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 17 Forecast Sales of Air Care by Category: % Value Growth 2019-2024

Headlines

Prospects

Effective Multipurpose Qualities Continue To Support Strong Demand

Solid Bleach Competing With Rim Blocks

Rising Health Concerns and Increasing Competition From All-in-one Products

Competitive Landscape

Widespread Product Range and Extensive Distribution Key To Success

Focus on Catering To Preferences of Local Consumers Maintains Brand Loyalty

Competing Players Focus on Offering Low Prices To Attract Price Sensitive Consumers

Category Data

  • Table 18 Sales of Bleach: Value 2014-2019
  • Table 19 Sales of Bleach: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Bleach: % Value 2015-2019
  • Table 21 LBN Brand Shares of Bleach: % Value 2016-2019
  • Table 22 Forecast Sales of Bleach: Value 2019-2024
  • Table 23 Forecast Sales of Bleach: % Value Growth 2019-2024

Headlines

Prospects

Limited Demand for Dishwashers Supports Hand Dishwashing Sales

Focus on Innovative Scents and Grease-tackling Efficiency To Attract Consumers

Rising Demand for Gentle and Environmentally Friendly Hand Dishwashing Brands

Competitive Landscape

Extensive Distribution and Reputation for Quality Maintains Unilever's Positioning

Ongoing Shift Towards More Environmentally Friendly and Gentle Brands

Finish Continues To Suffer From Limited Demand for Automatic Dishwashing Products

Category Indicators

  • Table 24 Household Possession of Dishwashers 2014-2019

Category Data

  • Table 25 Sales of Dishwashing by Category: Value 2014-2019
  • Table 26 Sales of Dishwashing by Category: % Value Growth 2014-2019
  • Table 27 NBO Company Shares of Dishwashing: % Value 2015-2019
  • Table 28 LBN Brand Shares of Dishwashing: % Value 2016-2019
  • Table 29 Forecast Sales of Dishwashing by Category: Value 2019-2024
  • Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024

Headlines

Prospects

Widespread Concerns Over Mosquito Borne Illness and Other Pests Support Sales

Growth Potential Threatened by Rising Consumer Health Concerns

New Product Developments Cater To Changing Needs of Thai Consumers

Competitive Landscape

Strong Competition and Limited Innovation Fuels Focus on Marketing

Kayari Invests in Green Concepts in Response To Rising Consumer Health Concerns

Growing Focus on New Product Developments To Attract Consumers

Category Data

  • Table 31 Sales of Home Insecticides by Category: Value 2014-2019
  • Table 32 Sales of Home Insecticides by Category: % Value Growth 2014-2019
  • Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2014-2019
  • Table 34 NBO Company Shares of Home Insecticides: % Value 2015-2019
  • Table 35 LBN Brand Shares of Home Insecticides: % Value 2016-2019
  • Table 36 Forecast Sales of Home Insecticides by Category: Value 2019-2024
  • Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024

Headlines

Prospects

Demand for Scent Boosters Limited by Popularity of Heavily Scented Fabric Softeners

Preference for Pre-wash Spot and Stain Removers Limits Laundry Aids Sales

Demand for Gel Ball Liquid Detergents Limited To Busy Urban Consumers

Competitive Landscape

Unilever Embraces Innovation To Remain in Pole Position

Essence Leverages High Quality and Gentle Image To Attract High Income Consumers

Investment in Research and Development Key To Downey's Strong Positioning

Category Indicators

  • Table 38 Household Possession of Washing Machines 2014-2019

Category Data

  • Table 39 Sales of Laundry Care by Category: Value 2014-2019
  • Table 40 Sales of Laundry Care by Category: % Value Growth 2014-2019
  • Table 41 Sales of Laundry Aids by Category: Value 2014-2019
  • Table 42 Sales of Laundry Aids by Category: % Value Growth 2014-2019
  • Table 43 Sales of Laundry Detergents by Category: Value 2014-2019
  • Table 44 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
  • Table 45 NBO Company Shares of Laundry Care: % Value 2015-2019
  • Table 46 LBN Brand Shares of Laundry Care: % Value 2016-2019
  • Table 47 NBO Company Shares of Laundry Aids: % Value 2015-2019
  • Table 48 LBN Brand Shares of Laundry Aids: % Value 2016-2019
  • Table 49 NBO Company Shares of Laundry Detergents: % Value 2015-2019
  • Table 50 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
  • Table 51 Forecast Sales of Laundry Care by Category: Value 2019-2024
  • Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024

Headlines

Prospects

High Prices Continue To Limit Demand To Modern Consumers in Urban Areas

Home Renovation Trend Expected To Boost Demand for Some Polishes

Casual Fashion Trend Limits Demand for Shoe Polish

Competitive Landscape

Kiwi Continues To Benefit From Extensive Distribution and Reputation for Quality

Growth Prospects Limited by Lack of Investment in Promotion and Innovation

Expansion of Discounters Could Help Boost Private Label Sales

Category Data

  • Table 53 Sales of Polishes by Category: Value 2014-2019
  • Table 54 Sales of Polishes by Category: % Value Growth 2014-2019
  • Table 55 NBO Company Shares of Polishes: % Value 2015-2019
  • Table 56 LBN Brand Shares of Polishes: % Value 2016-2019
  • Table 57 Forecast Sales of Polishes by Category: Value 2019-2024
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2019-2024

Headlines

Prospects

Shift Towards Smaller Apartments Boosts Demand for Window Cleaners

Increasing Interest in Home-cooking Boosts Kitchen Cleaners Sales

Use of Standard Cleaners for Multiple Purposes Limiting Demand for Specific Products

Competitive Landscape

Investment in Innovation and Marketing Key To Continued Success of Duck

Magiclean Attracts Consumers Within Floor Cleaners Via Innovative Floral Scents

Innovation Activity Focused on Gentler and Less Corrosive Formulations

Category Data

  • Table 59 Sales of Surface Care by Category: Value 2014-2019
  • Table 60 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 61 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 62 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 63 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024

Headlines

Prospects

Growing Demand for Convenient and Effective Toilet Care Solutions

Producers Respond To Rising Consumer Health and Environmental Concerns

Poor Performance and High Prices Limit Demand for In-cistern Devices and Rim Blocks

Competitive Landscape

Wide Product Range and Limited Competition Key To Success of SC Johnson

New Innovative Launches Help Maintain Interest in Toilet Care

Smaller Players Focus on Competitive Pricing To Attract Low Income Consumers

Category Data

  • Table 65 Sales of Toilet Care by Category: Value 2014-2019
  • Table 66 Sales of Toilet Care by Category: % Value Growth 2014-2019
  • Table 67 NBO Company Shares of Toilet Care: % Value 2015-2019
  • Table 68 LBN Brand Shares of Toilet Care: % Value 2016-2019
  • Table 69 Forecast Sales of Toilet Care by Category: Value 2019-2024
  • Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
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