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市場調査レポート

インドのコンシューマーヘルス市場

Consumer Health in India

発行 Euromonitor International 商品コード 254151
出版日 ページ情報 英文 87 Pages
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インドのコンシューマーヘルス市場 Consumer Health in India
出版日: 2019年10月09日 ページ情報: 英文 87 Pages
担当者のコメント
このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

インドのコンシューマーヘルス市場の2015年の成長率は、2014年よりも微増しました。消費者の健康知識の増大や、メーカー側のプロモーション活動などが、市場成長の要因となっています。また、労働者人口の増加や生活の多忙化に伴い、自己治療で病気を治したいという傾向が強まりつつあります。

当レポートでは、インドにおけるコンシューマーヘルス (一般用医薬品) 市場について分析し、全体的な構造・動向や、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

インドのコンシューマーヘルス市場:産業概要

  • エグゼクティブ・サマリー
    • コンシューマーヘルス市場は2015年も安定的に成長
    • 自己投薬や健康・ウェルネスが、都市住民に広く普及する
    • ハーブや伝統的製品の売上高拡大が続く
    • 薬局が現在も流通チャネルを独占
    • 体重管理製品が今後の市場成長を促す
  • 主な傾向と発展
    • 健康意識の高い消費者の増加
    • ハーブ/伝統的製品の普及
    • 近代的小売チェーン店の人気拡大
  • 各地域の主な傾向・発展
    • 東部・北東部インド
    • 北部インド
    • 南部インド
    • 西部インド
  • 農村部と都市部の主な傾向・発展
  • 市場指標
  • 市場データ
  • 付録
    • OTC (一般薬) の登録と分類
    • ビタミン剤・栄養補助食品の登録と分類
    • 自己投薬/自己治療と予防医療
  • 情報源

企業プロファイル

  • Dabur India Ltd
  • Emami Ltd
  • Heinz India Pvt Ltd
  • Herbalife International India Pvt
  • The Himalaya Drug Co

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 成人用口腔ケア用品
  • 鎮痛剤
  • 睡眠剤
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 薬用スキンケア用品
  • 消化剤
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン剤・栄養補助食品 (サプリメント)
  • 体重管理製品
  • ハーブ/伝統的製品
目次
Product Code: CHIN

In India, ongoing urbanisation is leading to hectic modern lifestyles involving less sleep, longer working hours - often in front of computer screens - and irregular dietary habits focused more on convenience than nutrition. Consequently, there is a growing demand for products that address health issues such as headaches, backaches, dry eyes, digestive problems and lack of nutrition. At the same time, a rise in consumer health-awareness, supported by increased access to information.

Euromonitor International's‘ Consumer Health in India report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Modern Lifestyles and More Holistic Approach Influencing Demand
  • OTC Players Target Consumer Demand for Convenience and Rapid Results
  • Manufacturers Responding To Demand for Natural and Ayurvedic Products
  • Chemists/pharmacies Remain Key, While Future of E-commerce Remains Unclear
  • Regulatory Changes Likely To Present Opportunities

Market Indicators

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019

Market Data

  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Appendix

  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventative Medicine

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Younger Consumers Key To Analgesics Development
  • Specialist Pain Clinics Could Undermine Demand
  • Topical Analgesics/anaesthetic Set To Continue To Outpace Systemic Products

Competitive Landscape

  • Emami's Core Brand Benefits From Extensive Distribution and Strong Marketing
  • Unilever To Take on Distribution of Gsk's OTC Products
  • Saridon Receives Exemption From Fdc Ban

Category Data

  • Table 11 Sales of Analgesics by Category: Value 2014-2019
  • Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Prospects

Headlines

Prospects

  • Heavily Polluted Cities Lead To Strong Demand for Cough, Cold and Allergy (hay Fever) Remedies
  • Growing Demand for Herbal/traditional Products
  • Negligible Sales of Paediatric Cough, Cold and Allergy (hay Fever) Remedies

Competitive Landscape

  • P&g Reimagines Family To Help Vicks Appeal To Younger Consumers
  • Expansion of Online Pharmacies Boosting Sales, But Future Uncertain
  • Manufacturers Reformulating Under Established Brands

Category Data

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Fitness Trend Boosting Demand
  • Pollution and High Temperatures Affecting Skin
  • Increasing Competition From Beauty and Personal Care Players

Competitive Landscape

  • Emami Maintains Lead As It Works Towards More Mainstream Skin Care Positioning
  • Boroline Supported by Significant Marketing Activity
  • Trend Towards Small Packaging To Encourage Trial Purchases and Promote On-the-go Use

Category Data

  • Table 23 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 24 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 26 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 27 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Improving Diets Has A Negative Impact on Demand
  • Modern Lifestyles Contribute To Digestive Problems
  • Growing Interest in Herbal/traditional Digestive Remedies

Competitive Landscape

  • Hindustan Unilever To Take Over Distribution of Market Leading Brand
  • Dabur India Promotes Herbal Remedies
  • Limited Presence for Paediatric Products

Category Data

  • Table 29 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 30 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 31 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 32 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 33 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Growing Interest in Preservative-free Products
  • Eye Implants Could Pose A Threat To Eye Drops
  • Consumers' Environment and Lifestyles Boosting Demand

Competitive Landscape

  • Category Leader Acquired by Abbvie
  • Local Player Expansion Intensifying Competition
  • Foreign Players Eyeing the Market

Category Data

  • Table 35 Sales of Eye Care by Category: Value 2014-2019
  • Table 36 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 37 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 38 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 39 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 40 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Health-consciousness and Government Policy Encouraging Consumers To Quit Smoking
  • Ends Ban Could Boost Category
  • Diversifying Offer, But Taxation Could Present An Obstacle To Development

Competitive Landscape

  • Cipla Focuses on Consumer Education
  • New Players Entering the Category
  • Indian Government Launches Nrt Gum

Category Data

  • Table 41 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 42 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 43 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 44 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 45 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 46 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Interest in Physical Activity and Outdoor Pursuits Drives Growth
  • Large Young Population Provides Opportunities for Development
  • Innovation Primarily Focused on Advanced Segment

Competitive Landscape

  • Johnson & Johnson Dominates
  • High Level of Consolidation
  • Small Domestic Players Compete on Price

Category Data

  • Table 47 Sales of Wound Care by Category: Value 2014-2019
  • Table 48 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 49 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 50 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 51 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 52 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Awareness Limited Due To Lack of Marketing Support
  • Growing Trust in Internet Retailers
  • Increasing Participation in Sport Driving Demand

Competitive Landscape

  • Glanbia Targets Indian Expansion
  • Major New Entrants Looking To Tap Into Category Expansion
  • Muscleblaze Continues To Grow Share

Category Data

  • Table 53 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 54 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 55 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 56 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 57 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 58 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Ayurvedic Products Help To Fuel Growth in Herbal/traditional Segment
  • Evolving Lifestyles Support Growth in Demand
  • Fssai Working To Tighten Regulatory Environment

Competitive Landscape

  • Dabur Shifts Focus of Core Brand's Marketing
  • Growing Interest in Herbal/traditional Products
  • Amway Targets Major Expansion

Category Data

  • Table 59 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 60 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 61 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 62 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 63 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 64 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 65 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Multivitamins Demand Supported by Concern for Overall Wellbeing
  • Ageing Population Creating Demand for Single Vitamins
  • Potential in Beauty Segment

Competitive Landscape

  • Amway Planning Expansion in Store-based and Online Channels
  • Multinationals Dominate
  • Novel Formats Offer Opportunities for Expansion

Category Data

  • Table 66 Sales of Vitamins by Category: Value 2014-2019
  • Table 67 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 68 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 69 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 70 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 71 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 72 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Lifestyles and Consumer Trends Providing Opportunities
  • Growing Role for Internet Retailing
  • Busy Consumers Look To Supplement Nutrition Drinks To Provide A Nutritional Boost

Competitive Landscape

  • Herbalife Targeting Local Expansion
  • New Players Entering the Category
  • Zydus Wellness Acquires Market-leading Supplement Nutrition Drinks Brand

Category Data

  • Table 73 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 74 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 75 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 76 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 77 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 78 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Natural Trend Exerting A Wide-ranging Influence
  • Distribution Playing Important Role in Category Development
  • New Entrants and Changes in Market Positioning Expected

Competitive Landscape

  • Emami Expands Coverage To Reinforce Leading Position
  • Herbal/traditional Products Dominated by Domestic Companies
  • Pure Nutrition Amongst the New Local Players Looking To Make A Mark

Category Data

  • Table 79 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 80 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 81 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 82 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 83 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 84 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Childhood Malnutrition Remains A Serious Problem
  • Parents Shift From Treatment To Prevention
  • New Formats Provide Potential

Competitive Landscape

  • Herbalife Targets Demand for More Specific Functionality
  • Amway Expanding in Paediatric Segment
  • While Major Players Lead, Small Regional Companies Play An Important Role

Category Data

  • Table 85 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 86 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 87 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
  • Table 88 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 89 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 90 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 91 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
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