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市場調査レポート

ロシアのホームケア用品市場

Home Care in Russia

発行 Euromonitor International 商品コード 253151
出版日 ページ情報 英文 58 Pages
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本日の銀行送金レート: 1USD=112.89円で換算しております。
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ロシアのホームケア用品市場 Home Care in Russia
出版日: 2018年02月09日 ページ情報: 英文 58 Pages
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概要

2015年にロシア経済が不況期に突入し、同国のホームケア用品市場も新たな局面に突入しました。そして2016年もその状況が継続するものと思われます。ホームケア用品市場は2009年の経済危機の影響から脱却する兆しを見せていましたが、地政学的な混乱に伴い、為替レートの大幅減価などの様々な経済的問題が生じ、それが同市場の業績にも悪影響を及ぼしています。2014年には消費活動もまだ活発でしたが、2015年に入って実質所得が縮小し始めてから、その傾向も変化し、多くの消費者が購入意思の決定を慎重に下すようになりました。そのためホームケア用品市場も、名目価格ベースでは売上高拡大を達成したものの、数量ベースや実質価格ベースでは厳しい状況に置かれています。

当レポートでは、ロシアにおけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ (過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

ロシアのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
    • 景気後退の直撃を受けたロシアのホームケア用品市場
    • ホームケア用品の購入意思決定の変化
    • 国内系企業の急速な成長
    • 近代的小売業の持続的拡大
    • 低価格品セグメントの人気拡大
  • 主要動向と発展
    • 不況期に突入したロシア経済
    • ベーシックな製品への移行
    • 国内各地域の経済的苦境が、ホームケア用品の売上高にも響く
  • 都市の主要動向と発展
    • モスクワ
    • サンクト・ペテルブルク
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Arnest OAO
  • Nefis Cosmetics OAO
  • Nevskaya Kosmetika OAO
  • Stupinskiy Khimicheskiy Zavod ZAO
  • Upeco OOO

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPRU

2017 was expected to be a breakthrough year in Russian home care with the negative trends impacting sales of home care products diminishing and consumers resuming an upward trend in their consumption habits. Unfortunately, the continuing uncertainty in the Russian economy hampered the positive development for 2017. Although the Russian economy statistically returned to moderate growth, this growth was still not sufficient to increase the purchasing power of Russians.

Euromonitor International's Home Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Market Remains Uncertain

Migration To Cheaper Products Continues

Major Players Defend Their Ground

Price-cutting Impacts Home Care

Home Care Is Set for Stagnation Rather Than Growth

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Air Care Is Among the Most Affected Categories by Financial Crisis

Demand for Innovation Falls

Car Air Fresheners Register A Flat Rate

Competitive Landscape

Air Care Is A Highly Competitive Category

Global Players Dominate Innovative Products

Local Players Claim Spray/aerosol Air Fresheners

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Bleach Loses Out To Alternative Products

Average Unit Price Is Not Expected To Rise

Competitive Landscape

Ace Loses Its Competitive Advantage

Belizna Is Synonymous With Bleach in Russia

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Hand Dishwashing Remains More Successful

Tablets Format Most Popular in Automatic Dishwashing

Additives Still Awaiting Momentum

Competitive Landscape

Local Company Leads Dishwashing

Brand Level Tells A Different Story

Reckitt Benckiser and Finish Remain Clear Leaders in Automatic Dishwashing

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Weather and Disposable Incomes Both Impact Sales

Spray/aerosol Insecticides Remains the Key Choice

Electric Insecticides Is Established in Russia

Competitive Landscape

Category of Local Brands

Upeco Ooo Is the Overall Leader

Limited Potential for International Players

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Economic Climate Causes Volume Sales To Contract

Shift To Basic Products Continues

Review Period Sees Shift From Standard To Concentrated Liquid Detergents

Competitive Landscape

Global Players Maintain Strong Leadership

Local Players Develop According To Different Scenarios

Private Label Finds Its Way Onto Shelves

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  • Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Furniture Polish Is the Main Loser

Niche Categories Are More Stable

Shoe Polish Is on Hold

Competitive Landscape

Leaders Remain the Same

Competition Intensifies in Shoe Polish

Furniture Polish Is at A Crossroads

Category Data

  • Table 55 Sales of Polishes by Category: Value 2012-2017
  • Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

the Shift To Basic Products Continues

Some Products Are Hard To Replace With Multi-purpose Cleaners

Discount Hunting Is A New Sport

Competitive Landscape

Global Players Remain Leaders But Struggle

Local Brands Gain Popularity With Price-sensitive Russians

Private Label Penetration Remains Low

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2012-2017
  • Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 65 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 66 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 69 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Changed Consumption Preferences Due To Economy

Cheaper Products Prove More Resistant

Lower Unit Price

Competitive Landscape

Major Players Retain Leadership

Local Players Gain Some Sales Share

Price Is Not the Only Factor

Category Data

  • Table 71 Sales of Toilet Care by Category: Value 2012-2017
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 73 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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