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市場調査レポート

ロシアのホームケア用品市場

Home Care in Russia

発行 Euromonitor International 商品コード 253151
出版日 ページ情報 英文 77 Pages
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ロシアのホームケア用品市場 Home Care in Russia
出版日: 2017年01月27日 ページ情報: 英文 77 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

2015年にロシア経済が不況期に突入し、同国のホームケア用品市場も新たな局面に突入しました。そして2016年もその状況が継続するものと思われます。ホームケア用品市場は2009年の経済危機の影響から脱却する兆しを見せていましたが、地政学的な混乱に伴い、為替レートの大幅減価などの様々な経済的問題が生じ、それが同市場の業績にも悪影響を及ぼしています。2014年には消費活動もまだ活発でしたが、2015年に入って実質所得が縮小し始めてから、その傾向も変化し、多くの消費者が購入意思の決定を慎重に下すようになりました。そのためホームケア用品市場も、名目価格ベースでは売上高拡大を達成したものの、数量ベースや実質価格ベースでは厳しい状況に置かれています。

当レポートでは、ロシアにおけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ (過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

ロシアのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
    • 景気後退の直撃を受けたロシアのホームケア用品市場
    • ホームケア用品の購入意思決定の変化
    • 国内系企業の急速な成長
    • 近代的小売業の持続的拡大
    • 低価格品セグメントの人気拡大
  • 主要動向と発展
    • 不況期に突入したロシア経済
    • ベーシックな製品への移行
    • 国内各地域の経済的苦境が、ホームケア用品の売上高にも響く
  • 都市の主要動向と発展
    • モスクワ
    • サンクト・ペテルブルク
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Arnest OAO
  • Nefis Cosmetics OAO
  • Nevskaya Kosmetika OAO
  • Stupinskiy Khimicheskiy Zavod ZAO
  • Upeco OOO

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPRU

In 2016, Russian home care continued to decline, displaying a worse result than the entire review period's performance. The economic crisis continued in the country with both GDP and real incomes of Russians posting a decline in 2016. Thus, the performance of home care was linked to new consumer behaviour as players attempted to persuade consumers to part with their money. Although the crisis was anticipated to have eased by the end of 2015, leading players were more cautious.

Euromonitor International's Home Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

January 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Struggles With Continuing Recession

Simplicity Is A New Trend

Local Players Continue To Evolve

Modern Retailers Continue To Gain Ground

Gradual Recovery Expected Over the Forecast Period

Key Trends and Developments

Local Economy Stagnates

Competition Is Intensifying

Simplicity Gains Ground

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 Sales of Home Care by City: Value 2011-2016
  • Table 5 Sales of Home Care by City: % Value Growth 2011-2016
  • Table 6 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 7 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 8 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 9 Distribution of Home Care by Format: % Value 2011-2016
  • Table 10 Distribution of Home Care by Format and Category: % Value 2016
  • Table 11 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 12 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 13 Forecast Sales of Home Care by City: Value 2016-2021
  • Table 14 Forecast Sales of Home Care by City: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

Henkel Rus Ooo in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 2 Henkel Rus OOO: Key Facts
    • Summary 3 Henkel Rus OOO: Operational Indicators
  • Competitive Positioning
    • Summary 4 Henkel Rus OOO: Competitive Position 2016

Nefis Cosmetics Oao in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 5 Nefis Cosmetics OAO: Key Facts
  • Competitive Positioning
    • Summary 6 Nefis Cosmetics OAO: Competitive Position 2016

Nevskaya Kosmetika Oao in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 7 Nevskaya Kosmetika OAO: Key Facts
    • Summary 8 Nevskaya Kosmetika OAO: Operational Indicators
  • Competitive Positioning
    • Summary 9 Nevskaya Kosmetika OAO: Competitive Position 2016

Novy Impuls-50 Ooo in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 10 Novy Impuls-50 OOO: Key Facts
  • Company Background

Private Label

  • Competitive Positioning
    • Summary 11 Novy Impuls-50 OOO: Competitive Position 2016

Procter & Gamble Ooo in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 12 Procter & Gamble OOO: Key Facts
  • Competitive Positioning
    • Summary 13 Procter & Gamble OOO: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Sales of Air Care by Category: Value 2011-2016
  • Table 16 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 17 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 18 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 19 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 20 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 21 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 22 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23 Bleach Usage: % of Volume Sales 2011-2016
  • Table 24 Sales of Bleach: Value 2011-2016
  • Table 25 Sales of Bleach: % Value Growth 2011-2016
  • Table 26 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 27 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 28 Forecast Sales of Bleach: Value 2016-2021
  • Table 29 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 30 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 31 Sales of Dishwashing by Category: Value 2011-2016
  • Table 32 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 33 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 34 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 35 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 36 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 38 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 39 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 40 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 41 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 42 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 43 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 44 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 45 Sales of Laundry Care by Category: Value 2011-2016
  • Table 46 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 47 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 48 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 49 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 50 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 51 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
  • Table 52 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 53 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 54 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 55 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 56 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 57 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 58 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 59 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Polishes by Category: Value 2011-2016
  • Table 61 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 62 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 63 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 64 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 65 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 66 Sales of Surface Care by Category: Value 2011-2016
  • Table 67 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 68 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  • Table 69 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  • Table 70 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 71 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 72 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  • Table 73 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  • Table 74 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 75 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 76 Sales of Toilet Care by Category: Value 2011-2016
  • Table 77 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 78 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 79 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 80 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 81 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
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