表紙
市場調査レポート

ロシアのホームケア用品市場

Home Care in Russia

発行 Euromonitor International 商品コード 253151
出版日 ページ情報 英文 70 Pages
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ロシアのホームケア用品市場 Home Care in Russia
出版日: 2016年01月28日 ページ情報: 英文 70 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

2015年にロシア経済が不況期に突入し、同国のホームケア用品市場も新たな局面に突入しました。そして2016年もその状況が継続するものと思われます。ホームケア用品市場は2009年の経済危機の影響から脱却する兆しを見せていましたが、地政学的な混乱に伴い、為替レートの大幅減価などの様々な経済的問題が生じ、それが同市場の業績にも悪影響を及ぼしています。2014年には消費活動もまだ活発でしたが、2015年に入って実質所得が縮小し始めてから、その傾向も変化し、多くの消費者が購入意思の決定を慎重に下すようになりました。そのためホームケア用品市場も、名目価格ベースでは売上高拡大を達成したものの、数量ベースや実質価格ベースでは厳しい状況に置かれています。

当レポートでは、ロシアにおけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ (過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しております。

ロシアのホームケア用品市場:産業の概要

  • エグゼクティブサマリー
    • 景気後退の直撃を受けたロシアのホームケア用品市場
    • ホームケア用品の購入意思決定の変化
    • 国内系企業の急速な成長
    • 近代的小売業の持続的拡大
    • 低価格品セグメントの人気拡大
  • 主要動向と発展
    • 不況期に突入したロシア経済
    • ベーシックな製品への移行
    • 国内各地域の経済的苦境が、ホームケア用品の売上高にも響く
  • 都市の主要動向と発展
    • モスクワ
    • サンクト・ペテルブルク
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Arnest OAO
  • Nefis Cosmetics OAO
  • Nevskaya Kosmetika OAO
  • Stupinskiy Khimicheskiy Zavod ZAO
  • Upeco OOO

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPRU

Home care had to face the new economic reality in 2015 as Russia's economy entered recession, which is anticipated to last into 2016. The industry was showing signs of recovery from the economic crisis of 2009. However, the strong depreciation of the national currency and other economic problems caused by geopolitical turmoil hampered home care's performance. Although 2014 was recognised as a year of high consumer activity, this trend changed in 2015 as the real incomes of Russians started.

Euromonitor International's Home Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Home Care in Russia - Industry Overview

Executive Summary

  • Economic Recession Hits Home Care in Russia
  • Changes in Home Care Purchasing Decisions
  • Domestic Players Develop Fast in 2015
  • Modern Retailing Continues Its Expansion
  • Economy Segment Gains Popularity

Key Trends and Developments

  • Russia's Economy Enters Recession
  • Shift Towards Basic Products
  • Home Care Sales Hit by Economic Difficulties in Russia's Regions

City Key Trends and Developments

  • Moscow
  • St Petersburg

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 11. Forecast Sales of Home Care by City: Value 2015-2020
  • Table 12. Forecast Sales of Home Care by City: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Home Care in Russia - Company Profiles

Arnest Oao in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 2. Arnest OAO: Key Facts
    • Summary 3. Arnest OAO: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 4. Arnest OAO: Competitive Position 2015

Nefis Cosmetics Oao in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 5. Nefis Cosmetics OAO: Key Facts
    • Summary 6. Nefis Cosmetics OAO: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 7. Nefis Cosmetics OAO: Competitive Position 2015

Nevskaya Kosmetika Oao in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 8. Nevskaya Kosmetika OAO: Key Facts
    • Summary 9. Nevskaya Kosmetika OAO: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 10. Nevskaya Kosmetika OAO: Competitive Position 2015

Stupinskiy Khimicheskiy Zavod Zao in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 11. Stupinskiy Khimicheskiy Zavod ZAO: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 12. Stupinskiy Khimicheskiy Zavod ZAO: Competitive Position 2015

Upeco Ooo in Home Care (russia)

  • Strategic Direction
  • Key Facts
    • Summary 13. Upeco OOO: Key Facts
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 14. Upeco OOO: Competitive Position 2015

Air Care in Russia - Category analysis

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 13. Sales of Air Care by Category: Value 2010-2015
    • Table 14. Sales of Air Care by Category: % Value Growth 2010-2015
    • Table 15. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
    • Table 16. Sales of Air Care by Fragrance: Value Ranking 2010-2015
    • Table 17. NBO Company Shares of Air Care: % Value 2011-2015
    • Table 18. LBN Brand Shares of Air Care: % Value 2012-2015
    • Table 19. Forecast Sales of Air Care by Category: Value 2015-2020
    • Table 20. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Bleach in Russia - Category analysis

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 21. Sales of Bleach: Value 2010-2015
    • Table 22. Sales of Bleach: % Value Growth 2010-2015
    • Table 23. NBO Company Shares of Bleach: % Value 2011-2015
    • Table 24. LBN Brand Shares of Bleach: % Value 2012-2015
    • Table 25. Forecast Sales of Bleach: Value 2015-2020
    • Table 26. Forecast Sales of Bleach: % Value Growth 2015-2020

Dishwashing in Russia - Category analysis

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Indicators
    • Table 27. Household Possession of Dishwashers 2010-2015
  • Category Data
    • Table 28. Sales of Dishwashing by Category: Value 2010-2015
    • Table 29. Sales of Dishwashing by Category: % Value Growth 2010-2015
    • Table 30. NBO Company Shares of Dishwashing: % Value 2011-2015
    • Table 31. LBN Brand Shares of Dishwashing: % Value 2012-2015
    • Table 32. Forecast Sales of Dishwashing by Category: Value 2015-2020
    • Table 33. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Home Insecticides in Russia - Category analysis

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 34. Sales of Home Insecticides by Category: Value 2010-2015
    • Table 35. Sales of Home Insecticides by Category: % Value Growth 2010-2015
    • Table 36. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
    • Table 37. NBO Company Shares of Home Insecticides: % Value 2011-2015
    • Table 38. LBN Brand Shares of Home Insecticides: % Value 2012-2015
    • Table 39. Forecast Sales of Home Insecticides by Category: Value 2015-2020
    • Table 40. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Polishes in Russia - Category analysis

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 41. Sales of Polishes by Category: Value 2010-2015
    • Table 42. Sales of Polishes by Category: % Value Growth 2010-2015
    • Table 43. NBO Company Shares of Polishes: % Value 2011-2015
    • Table 44. LBN Brand Shares of Polishes: % Value 2012-2015
    • Table 45. Forecast Sales of Polishes by Category: Value 2015-2020
    • Table 46. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Surface Care in Russia - Category analysis

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 47. Sales of Surface Care by Category: Value 2010-2015
    • Table 48. Sales of Surface Care by Category: % Value Growth 2010-2015
    • Table 49. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
    • Table 50. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
    • Table 51. NBO Company Shares of Surface Care: % Value 2011-2015
    • Table 52. LBN Brand Shares of Surface Care: % Value 2012-2015
    • Table 53. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
    • Table 54. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
    • Table 55. Forecast Sales of Surface Care by Category: Value 2015-2020
    • Table 56. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Toilet Care in Russia - Category analysis

  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
    • Table 57. Sales of Toilet Care by Category: Value 2010-2015
    • Table 58. Sales of Toilet Care by Category: % Value Growth 2010-2015
    • Table 59. NBO Company Shares of Toilet Care: % Value 2011-2015
    • Table 60. LBN Brand Shares of Toilet Care: % Value 2012-2015
    • Table 61. Forecast Sales of Toilet Care by Category: Value 2015-2020
    • Table 62. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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