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南アフリカの美容・パーソナルケア用品市場

Beauty and Personal Care in South Africa

発行 Euromonitor International 商品コード 252775
出版日 ページ情報 英文 117 Pages
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本日の銀行送金レート: 1USD=110.56円で換算しております。
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南アフリカの美容・パーソナルケア用品市場 Beauty and Personal Care in South Africa
出版日: 2019年06月08日 ページ情報: 英文 117 Pages
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このシリーズは、他にも調査対象国がございます。詳細はお問合せください。
概要

2013年の南アフリカの景気動向は、高い失業率や高インフレ率、貧困・所得格差などに伴い、低迷した状態が続きました。特に、電力・燃料などのユーティリティ料金引き上げが消費者の可処分所得を一層引き下げています。それでも、美容・パーソナルケア用品市場は相対的に順調に推移し、10%程度の成長を遂げました。その要因として、様々な製品カテゴリーでの激しい市場競争や値引き・販促活動などが挙げられます。

当レポートでは、南アフリカにおける美容・パーソナルケア用品市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しております。

南アフリカの美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブ・サマリー
    • 経済成長の不振
    • プライベートブランドの参入による、大衆品市場の競争激化
    • 消費者の価値重視傾向の継続
    • 食品雑貨小売店による市場の主導
    • 今後の安定的な市場成長の見通し
  • 主な傾向と発展
    • 消費者は「お値打ち」な製品を求め続けている
    • 男性向け製品の売上高拡大
    • 多機能性製品とカテゴリー・業界横断的な企業再編
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Amka Products (Pty) Ltd
  • Edcon Holdings Pty Ltd
  • Incolabs (Pty) Ltd
  • Tiger Brands Ltd
  • Unilever South Africa (Pty) Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 乳幼児・子供専用製品市場
  • バス・シャワー市場
  • カラーコスメティクス市場
  • デオドラント市場
  • 脱毛剤市場
  • フレグランス市場
  • ヘアケア市場
  • 男性用化粧品市場
  • 口腔衛生(オーラルケア)市場
  • スキンケア市場
  • サンケア市場
  • 美容セット/キット市場
目次
Product Code: CTZA

The South African economy was characterised by slow growth, declining disposable incomes and low consumer confidence. Consumers reacted by reducing their purchases of perceived non-essential goods across multiple categories. However, beauty and personal care continued to register good growth despite the many challenges faced by the market. On the demand side, a strong personal grooming trend where greater importance was attached to physical appearance and hygiene led to changing purchasing pattern.

Euromonitor International's 'Beauty and Personal Care in South Africa report' offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Resilient Market Despite Sluggish Economy
  • Beauty Products Have A Growing Online Presence
  • Economy Brands Perform Better in Restrictive Consumer Market
  • Packaging Formats Offer Savings
  • Positive Growth Expected Over the Forecast Period

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Difficult Economic Environment Influences Consumers' Purchasing Behaviour
  • Hygiene and Baby's Welfare A Key Purchasing Determinant
  • High-income Consumers Demand Ecological Products

Competitive Landscape

  • High Concentration With Two Major Leading Players
  • the Rise of Private Label

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
  • Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Heritage Brands Continue To Innovate by Adding Natural Ingredients To Products
  • Private Label Offers Value-driven Products in Challenging Economic Conditions
  • Increasing Use of Loyalty Point Programmes

Competitive Landscape

  • Unilever Strengthens Lead of Bath and Shower
  • Convenient Packaging Formats To Drive Growth

Category Data

  • Table 21 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 26 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • New Launches Drive Dynamic Performance
  • New Players Present Across Various Distribution Channels
  • Influencer Marketing Drives Demand for Colour Cosmetics

Competitive Landscape

  • L'Oreal and Revlon Lead Colour Cosmetics
  • Limited Demand for Private Label
  • Popularity of "minis"

Category Data

  • Table 29 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 31 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 33 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 34 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 35 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 36 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 37 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Deodorants Continues To Be Dominated by Mass Brands
  • Promotional Campaigns and the Search for Value Influence Growth
  • Deodorants A Substitute for Fragrance

Competitive Landscape

  • Unilever Maintains Lead
  • Fierce Competition Amongst International Players

Category Data

  • Table 40 Sales of Deodorants by Category: Value 2013-2018
  • Table 41 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 42 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 43 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 44 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

  • New Product Lines To Improve Growth of Depilatories
  • Varied Demand Amongst Income Groups
  • Increase in Beauty Salons May Threaten Growth of Depilatories

Competitive Landscape

  • Incolabs Retains Lead
  • Competitive Landscape Is Mix of Multinationals and Local Players

Category Data

  • Table 48 Sales of Depilatories by Category: Value 2013-2018
  • Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 51 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 52 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 53 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Challenging Economic Environment Influences Category's Performance
  • Emergence of New Purchasing Patterns
  • the Rise of New Players Across Internet Retailing

Competitive Landscape

  • Prestige Cosmetics Maintains Lead in Highly Fragmented Landscape
  • Strong Presence of Counterfeit Products

Category Data

  • Table 55 Sales of Fragrances by Category: Value 2013-2018
  • Table 56 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 57 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 58 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 61 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Ethnic Hair Care Drives Growth
  • Shift Towards More Natural Products
  • Dry Shampoo Is A Growing Niche

Competitive Landscape

  • Procter & Gamble Retains Leadership of Hair Care
  • Local Player Specialises in Ethnic Hair Care
  • Category Likely To Become Increasingly Fragmented

Category Data

  • Table 63 Sales of Hair Care by Category: Value 2013-2018
  • Table 64 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 65 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 66 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 68 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 69 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 70 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 71 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 72 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 73 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

  • Increasing Importance Attached To Physical Appearance
  • Increased Competitiveness
  • Premium Men's Grooming Gains Momentum

Competitive Landscape

  • International Brands Lead Men's Grooming
  • New Launches Add Dynamism To Men's Grooming
  • Beiersdorf Remains Most Innovative

Category Data

  • Table 76 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 77 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 80 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 81 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 83 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 84 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Introduction of New Product Lines Drives Growth
  • Natural Positioning Targets Higher-income Consumers
  • Supporting Oral Hygiene by Continuously Providing Education

Competitive Landscape

  • Colgate-Palmolive Maintains Lead
  • Growing Trends Amongst Higher-income Consumers

Category Data

  • Table 85 Sales of Oral Care by Category: Value 2013-2018
  • Table 86 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 87 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 88 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 89 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 90 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 91 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 93 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 94 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 96 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Products With Natural Positioning Gain Attention
  • Strongest Demand for Facial Care
  • Mass Brands Perform Well in Tough Consumer Climate

Competitive Landscape

  • Unilever Leads Skin Care
  • International Brands Maintain Strong Hold Over Skin Care
  • Emergence of African-centric Brands

Category Data

  • Table 98 Sales of Skin Care by Category: Value 2013-2018
  • Table 99 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 100 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 101 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 102 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 103 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 104 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 105 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 106 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
  • Table 107 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 110 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 111 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Traditional Attitudes Restrain Potential of Sun Care
  • Increasing Awareness of Effects of Sun Exposure
  • Mass Brands Dominate Sun Care

Competitive Landscape

  • Incolabs Maintains Lead But Loses Value Share
  • Private Label Continues To Record Positive Sales

Category Data

  • Table 113 Sales of Sun Care by Category: Value 2013-2018
  • Table 114 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 115 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 116 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 118 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Challenging Consumer Environment Impacts Category Performance
  • Brand-switching Behaviour Increasing
  • Influencer Marketing Helps Brands Connect To Millennials

Competitive Landscape

  • Estee Lauder Maintains Lead
  • Bricks-and-mortar Stores Remain Relevant Despite the Rise of E-commerce

Category Data

  • Table 120 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 121 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 122 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 123 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 125 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

  • Mass Beauty and Personal Care Gains Traction As Consumers Seek Value for Money
  • the Rise of Online Retailing
  • Improved Visibility and Distribution of Mass Brands

Competitive Landscape

  • Unilever Maintain Leads
  • Increasing Number of Local Products Target Black South African Consumers
  • International Brands Attempt To Appeal To Ethnic Market

Category Data

  • Table 126 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 127 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 128 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 129 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 131 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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