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市場調査レポート

中国の時計市場

Watches in China

発行 Euromonitor International 商品コード 251399
出版日 ページ情報 英文 26 Pages
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本日の銀行送金レート: 1USD=114.81円で換算しております。
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中国の時計市場 Watches in China
出版日: 2016年07月14日 ページ情報: 英文 26 Pages
概要

当レポートでは、中国における腕時計市場について分析し、過去5年間の市場動向(販売量・販売額)の実績値や、今後5年間の予測値、市場競争状況(市場シェアなど)、主要企業・ブランドのプロファイルや行動などを調査・計測しています。

カテゴリー分析

  • ヘッドライン
  • 市場の傾向
  • 競争環境
  • 将来展望
  • カテゴリーデータ

企業プロファイル

  • Gucci (china) Trading Ltd
  • Shenzhen Tian Wang Electronics Co Ltd

産業概要:個人用装飾品

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場データ
  • 定義
  • 情報源

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: PLGCNwa

Watches continued to record modest value growth in 2016, rising by 4% in current terms as the ownership of these products is already fairly high in China. On the other hand, the consumer reliance on watches for telling the time is dropping drastically due to the increasing popularity of smartphones. In the wake of the Chinese and ongoing anti-corruption campaign, which has placed a ban on the use of public funds to purchase luxury items since 2013.

Euromonitor International's Watchesin China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1. Sales of Watches by Category: Volume 2011-2016
  • Table 2. Sales of Watches by Category: Value 2011-2016
  • Table 3. Sales of Watches by Category: % Volume Growth 2011-2016
  • Table 4. Sales of Watches by Category: % Value Growth 2011-2016
  • Table 5. Sales of Watches by Price Band: Volume 2011-2016
  • Table 6. Sales of Watches by Price Band: Value 2011-2016
  • Table 7. Sales of Watches by Price Band: % Volume Growth 2011-2016
  • Table 8. Sales of Watches by Price Band: % Value Growth 2011-2016
  • Table 9. NBO Company Shares of Watches: % Value 2011-2015
  • Table 10. LBN Brand Shares of Watches: % Value 2012-2015
  • Table 11. Distribution of Watches by Format: % Value 2011-2016
  • Table 12. Forecast Sales of Watches by Category: Volume 2016-2021
  • Table 13. Forecast Sales of Watches by Category: Value 2016-2021
  • Table 14. Forecast Sales of Watches by Category: % Volume Growth 2016-2021
  • Table 15. Forecast Sales of Watches by Category: % Value Growth 2016-2021
  • Table 16. Forecast Sales of Watches by Price Band: Volume 2016-2021
  • Table 17. Forecast Sales of Watches by Price Band: Value 2016-2021
  • Table 18. Forecast Sales of Watches by Price Band: % Volume Growth 2016-2021
  • Table 19. Forecast Sales of Watches by Price Band: % Value Growth 2016-2021

Gucci (china) Trading Ltd in Personal Accessories (china)

  • Strategic Direction
  • Key Facts
    • Summary 1. Gucci (China) Trading Ltd: Key Facts
  • Company Background
    • Chart 1. Gucci (China) Trading Ltd: Gucci in Shanghai
  • Internet Strategy

Private Label

    • Summary 2. Gucci (China) Trading Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 3. Gucci (China) Trading Ltd: Competitive Position 2015

Shenzhen Tian Wang Electronics Co Ltd in Personal Accessories (china)

  • Strategic Direction
  • Key Facts
    • Summary 4. Shenzhen Tian Wang Electronics Co Ltd: Key Facts
    • Summary 5. Shenzhen Tian Wang Electronics Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 6. Shenzhen Tian Wang Electronics Co Ltd: Competitive Position 2015

Executive Summary

  • Value Sales of Personal Accessories Pick Up Due To Rigid Domestic Demand
  • Polarised Performance for Ultra High-end and Affordable Luxury Goods
  • Multinational Brands Maintain A Strong in Presence in Personal Accessories
  • Department Stores Dominates Retail Distribution; Internet Retailing Grows Robustly
  • Value Growth To Remain Steady for Personal Accessories During the Forecast Period

Key Trends and Developments

  • Luxury Brands Venture Into New Market Niches To Seek New Growth Engines
  • More Personal Accessories Brands Launch Smart Products
  • Online Channels Are Expanded Further and Utilised More Often

Market Data

  • Table 20. Sales of Personal Accessories by Category: Volume 2011-2016
  • Table 21. Sales of Personal Accessories by Category: Value 2011-2016
  • Table 22. Sales of Personal Accessories by Category: % Volume Growth 2011-2016
  • Table 23. Sales of Personal Accessories by Category: % Value Growth 2011-2016
  • Table 24. NBO Company Shares of Personal Accessories: % Value 2011-2015
  • Table 25. LBN Brand Shares of Personal Accessories: % Value 2012-2015
  • Table 26. Distribution of Personal Accessories by Format: % Value 2011-2016
  • Table 27. Forecast Sales of Personal Accessories by Category: Volume 2016-2021
  • Table 28. Forecast Sales of Personal Accessories by Category: Value 2016-2021
  • Table 29. Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
  • Table 30. Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021

Definitions

Sources

  • Summary 7. Research Sources
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