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世界の濃縮飲料市場:見かけ以上の市場価値

More Than Meets the Eye: The World of Concentrates

発行 Euromonitor International 商品コード 251396
出版日 ページ情報 英文 48 Pages
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世界の濃縮飲料市場:見かけ以上の市場価値 More Than Meets the Eye: The World of Concentrates
出版日: 2012年09月18日 ページ情報: 英文 48 Pages
概要

濃縮飲料は世界各地の多数の消費者に選択・消費されていますが、しばしば見落とされがちなカテゴリーです。しかし、世界各国の低所得消費者層の莫大かつ成長中の購買力とつながっているカテゴリーでもあります。また一方で、濃縮飲料はその汎用性から、価値を重視する先進国の市場をも実際に切り開ける可能性をもたらします。

当レポートでは、世界各国の濃縮飲料(液体状・粉末状)の市場について分析し、全体的な市場構造やこれまでの市場実績、競争環境、カテゴリー別・地域別の詳細動向、今後の市場動向予測などを調査・計測して、その結果を概略以下の構成でお届けします。

イントロダクション

世界市場の実績

競争環境

カテゴリー別分析

地域別分析

世界市場の見通し

目次
Product Code: SDCONCENTRATES

The choice of a significant percentage of the world's population, concentrates are an oft-overlooked category, yet one which offers a connection to the vast and growing purchasing power wielded by low-income consumers the world over. At the same time, the category's versatility offers real possibilities in value-focused developed markets. In this new report, Euromonitor International explores the continuing development of this most versatile (and portable) of all soft drinks categories.

Euromonitor International's More Than Meets the Eye: The World of Concentrates global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Global Performance
  • Competitive Landscape
  • Category Overview
  • Regional Highlights
  • Global Prospects
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